Your dream: find out how to become a beauty blogger and be successful on Instagram. This is the goal of many people, especially women and girls but without forgetting that the sector is also open to men. Because the concept is clear: being an influencer means reaching a world of potential customers who touch any sphere and sector. Beauty blogging is a sector in full expansion because it goes hand in hand with an increasingly social and mobile web spread. But above all, it is linked to a clear concept, that of the Zero Moment of Truth. In the past, there was only this definition:
“When a customer is first confronted with the product, taking place either offline or online. It occurs within the first 3-7 seconds of a consumer encountering the product and it is during this time that marketers have the capability of turning a browser “.
The first moment of truth between buyer and product is the one that sees these two subjects facing each other. Only in this moment can you understand whether or not the desire to purchase is triggered. With smartphones, the social web of large networks, and influencers, the balance is reversed, and everyone can find out if that is the right product because some recommend and propose it. This is why it is important to understand how to become a beauty blogger: there is an infinite market. But also competition.
Find a brand name
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Impossible not to start from this point if you want to become a successful beauty blogger: you have to choose a name and identity. You can bet on a simple name and surname or invest in a fancy name. This can be the starting point for developing your path in the world of influencer marketing dedicated to fashion. Once you have made up your mind, remember to buy a domain for the website or blog and register the social names that interest you. In this way, you are safe from any competitors, and for security, you can also register the domain with multiple extensions.
Create your blog
How to become a beauty blogger? Simple, you need to create a blog. That is to say, a website designed to be updated constantly and daily. You can decide whether to launch an article a day or not. That’s not the main point at this stage. The editorial calendar will give you an idea. What you need to know is that you need a professional website. Don’t settle for a free service like WordPress.com but follow these steps to start a professional blog:
- Buy a hosting and then a domain.
- Install the WordPress CMS on hosting.
- Choose a professional theme.
- Create your first articles and web pages.
- Establish an editorial calendar.
The point in question: you don’t have that much experience. You still have not understood how to become a webmaster, and you are afraid of doing damage, of not being able to create your blog to start the work of a beauty influencer. Not a problem. Every provider now has a pre-installed WordPress hosting service that simplifies every operation. And it leaves you safe.
Which theme to choose for a beauty blogger?
Once you have added the CMS (content management system) to the server, you need to activate the WordPress application and choose a theme. By default, you have many available—a typical theme for your fashion or beauty blog. But to open a beauty blogger, you may need a specific template. Where do you get it? I suggest shopping on Themeforest, where you can find pretty much everything.
How much does it cost to start a professional blog?
If you can do everything independently, you can bet on simple figures to deal with, on 10 euros for the domain and 60 euros for hosting (per year), and then the theme can cost little. About 40 or 50 euros. Then if you want to rely on a professional web designer, you can start with a service worthy of the name, starting from 1,000 euros for a simple blog.
Your idea is to become an influencer on Instagram in the beauty blogging sector (not surprisingly, on this social network, you can set the word blogger under your name if you create a company profile). However, it is not the only solution to consider. Today, being a beauty blogger also means taking the exam on different channels such as, for example, TikTok. This choice mainly concerns the target because the platform in question is dedicated to Generation Z and Alpha, that is to say, the very young. Then there are other dynamics. For example, if you want to publish video tutorials, you can also consider using YouTube without forgetting the need to have at least a Facebook page and a Twitter profile. Without forgetting that Pinterest is important in beauty blogging and fashion influencer marketing.
Create your style
How to become a beauty blogger? Certainly not by copying the work of others. What you have to follow is a continuous path of conquest and creativity. You have to develop your content on your blog and social networks every day. The rule is simple: you need to find a style. I’m talking about a theme that allows you to do storytelling, to tell what you think is important. Identify a common thread, do not publish each post as a separate story but involve those who listen to you / read a common path. And remember never to hide the characteristics of your online business – personality matters on the web.
How to become a beauty blogger
You are focusing on style and professionalism. But also on relationships. She doesn’t become a beauty influencer from scratch simply by posting a few photos on Instagram. The most famous names like Chiara Ferragni have worked on their blog and Instagram for years to achieve success. Do you want to become a professional beauty blogger? Learn to use Photoshop to improve the shots you post on Instagram and work on graphics to make your blog respect the needs of a website capable of capturing attention.
