If you want to be successful on social networks, you must measure the results since this will allow you to execute campaigns with greater effectiveness in the future. That is why, depending on which social network you use, it is important that you know the analysis and measurement tools that help you monitor your results and know if the objectives are being achieved.
More and more brands are venturing into social networks, and one of the most popular is Twitter, which has its analysis tool called Twitter Analytics. This tool, like Google Analytics and Facebook Ads, is a platform that measures the development of a brand at a certain time with the ability to compare it with the previous month. From the number of followers you have to the quality of your tweets for usersNow, the handling is not complicated, which is why in the following article, we will give you some tips that help you become an expert.
Tweets
Contents
First, to achieve ROI, it is important to keep in mind that the content published on Twitter must be relevant to the consumer. If we do not know it, then everything we show will go to the background and not generate resource optimization.
On the other hand, posting articles or links that aren’t specifically about your brand isn’t bad. Users will not feel that your brand is individualistic and will see that your goal is to sell and offer relevant content to the consumer.
As for measurement, Twitter Analytics offers us a control panel that can measure the above and much more. This shows us the number of retweets, the number of views, the links or publications you have interacted with, the mentions, and the gradually increasing followers.
Another important point is that the measurements on this platform are in real-time; therefore, they give us hourly and daily results. This will help us make better decisions about what content we should publish at a given time.
Twitter Follower Analyzer for Businesses
As we mentioned before, the content must be related to our consumer so that in that way, he can generate an action that is appropriate for the brand. Thus, the company will obtain the expected ROI (Return on Investment).
When measured in real-time, the results shown are current. If you need to know how the brand developed today or three months ago, Twitter for Business gives us that information in the control panel.
It not only shows information about the demographic and psychographic variables of the user, but also those of their behavior: what kind of action he took in front of my post, if he shared it or not, if he clicked on the link, how long he stayed observing it, etc.
It helps companies know this data because they can organize and improve the content strategy they have been implementing. After the performance is analyzed, the content can be published more efficiently later.
Twitter Cards
If you want to show something specific, this tool within the Twitter platform gives us some ideas on publishing our tweets more effectively, whether they contain photos or videos.
Using it means that you can have a better SEO web positioning. That is, you will achieve better visibility against competitors in search engines, and, therefore, your presence will become more relevant and attractive to the users of the platform.
Furthermore, we will be able to compare before and after using Twitter cards to determine whether or not we need to make any changes to our strategy.
There are seven types of Twitter Cards that could help us achieve our objective.
Simple summary cards with extended images
In the first case, the common option offers a title, an image, and text; in the second case, it is the same, but with the image much more visible (800 x 320 px.).
A Photo Card and Gallery Card
The first contains a photo of the product, while the second contains four photos in the same publication specifically for catalog products.
Product Card and App Card:
The app card informs about the possibility of downloading an application directly; the product card is a call to action that highlights a product from the profile of the platform of e-commerce.
Player Card
Finally, the Player Card is responsible for showing all kinds of audiovisual content that can enrich the brand’s presence on Twitter.
Conclusion
Using Twitter Analytics is not difficult at all, and well used, can help companies optimize content and make better decisions than they have been making. A tip that everyone should keep in mind is that you should know very well what the target is to which they are directed and thus show you relevant content and generate better results.
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