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Currently, internet sales are constantly increasing, which also increases the likelihood that most of your customers or potential customers are on social networks, many of which also tend to buy online. These platforms offer businesses a cheaper way to reach their customers...

According to statistics, online sales will reach $ 4.8 trillion by 2021—large numbers, great opportunities, especially now that the world is increasingly moving online. We have prepared a detailed guide to tell you how to open an online store and make it successful, even if...

The organization is one of the most important factors when developing a social media strategy. An efficient community manager should consider and develop a detailed calendar to serve as a guide. In many cases, companies do not manage to achieve the objectives set by the...

Of all the variables that must be considered when making a marketing or advertising strategy, the most important one is that of the target. A company cannot start a business without first knowing the target market. It is of the utmost importance to investigate it because,...

Many will think that a “community manager” and a “social media manager” are not different or that it is just another name for the person who sits in front of the computer and begins to manage social networks. Furthermore, there are now more derivations and intersections...

Google Analytics has become an indispensable tool when analyzing the results of our web pages. This is important because it will let us know if the digital marketing strategy we have proposed is going in the right direction. Thanks to this tool, companies can know the...

To position your website, it must have traffic, and for this, you need to have good articles with SEO titles. So, we wonder how to create a headline that ranks on Google. Therefore, this article will teach you everything you should consider to achieve it. Consequently, you...

The Internet and technologies offer multiple possibilities and digital marketing strategies for businesses and consumers. However, there are aspects to consider, such as technological knowledge, usability, and accessibility. If you don’t consider them, you can make an entire...

What is AMP, and how will it improve the user experience on mobile devices? Below, we tell you all about the new Google project and its benefits. How did mobile searches work before AMP? Quick access to information has always worried Google. That is why its main mission...

One of the essential elements of a web page is images. Thanks to them, a website can capture the attention of users. That is why it becomes very important to optimize the images of a website. If the images on a web page were of poor quality or very heavy, they could cause a...