Facebook is probably the most important tool for any Digital Marketing plan. It has all kinds of audiences and, no matter what your product is, your ideal customer is probably on this social network. Due to the number of companies running campaigns on this social network, it isn’t easy to stand out from the others. For these reasons, here are 8 tips that will help you with your advertising campaigns on Facebook.
1. Analyze the information of your audience
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One of the most important points to have a successful campaign on Facebook is to know how to segment correctly. If you already have people who follow your business, Facebook allows you to analyze certain aspects of the users who follow you. Using this information, you can appropriately target the audience you want your advertising to reach.
2. Segment by location
If your business is located in a specific place, you’ll need to segment by location within your campaign to save money on irrelevant clicks. If you don’t do this, your ads will probably be shown to people who can’t buy your product or aren’t very interested in moving to your business location. Therefore, you will be spending your budget without any return on your investment.
3. Use bidding strategies
One way to optimize your Facebook campaign is by using different types of bidding. If your goal is sales, by paying a cost per acquisition (CPA), Facebook will optimize your ads to lean toward people who are more likely to purchase your product or service. In addition, this bidding strategy will allow you to have a limit to what you are willing to pay for a purchase of your product.
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4. Create unique ad groups for each audience
The level of segmentation that Facebook gives you allows you to understand how your audience is going to behave. That’s why your ads should be based on what’s likely to work with your audience. For example, if you’re targeting students at a specific university, you might be able to do better by talking to them directly in your ad text.
5. Create memorable content
Nowadays, the user on the Internet is bombarded by all kinds of advertising. That is why your ad should stand out from the rest. People are used to filtering and ignoring advertisements. However, if you use creativity and innovation to make unique content that speaks to the consumer and stands out from the competition, the possibility of them interacting with it will increase. This will cause you to have better results in your Facebook advertising campaign.
6. Consider using videos
Because Facebook wants to compete with YouTube in terms of video content, it has implemented certain functions that favor audiovisual content on this social network, such as self-produced videos. This new element attracts more attention from the user and provides you with greater benefits over traditional images since the receiver is more attracted to our message.
7. Match your ad with your landing page
If you want to improve your conversion rate and therefore increase your return on investment, it’s a good idea to have your ad say the same thing your landing page says. Users often resent someone taking them off the Facebook page and redirecting them to your page, and they tend to leave immediately. However, if you use the same words in your ad as your landing page, the change will not be as abrupt, and the chances that this user will browse your website will increase, thus achieving conversion.
8. Try different variations
Part of being successful in a Facebook campaign is optimization. A simple way to optimize your campaign is by creating variations of an ad. You can change images, image text, description text, different locations within Facebook (mobile versus computer), and different user segmentations. Facebook will automatically optimize your campaigns and display the best results settings.
Conclusion
Facebook is a very competitive social network, and if you want the best results that benefit your business, you have to use all the tools and options correctly. It gives you, in addition, not to be afraid to try different things. Likewise, we are aware that running a successful campaign on Facebook is one of the most arduous and constant jobs that Community Managers or Social Media Managers have, where they will always need to be analyzing data, making changes, and completely different things.
