The 9 Most Used Features of Google Analytics

Google Analytics has become an indispensable tool when analyzing the results of our web pages. This is important because it will let us know if the digital marketing strategy we have proposed is going in the right direction. Thanks to this tool, companies can know the performance of their brands and what decisions to make to achieve the objectives set.

One of the advantages of Google Analytics is knowing which websites are most visited by our target audience. Specifically, it allows us to know what the most searched terms are on Google and depending on these, the opportunity to position yourself more efficiently appears. For this reason, we provide you with a list of the 20 most searched terms in Google Analytics, which would facilitate the development of content for your website.

1.Channels

As the name implies, channels are the sources of traffic from which companies receive public access to their websites. There are four different types:

• Organic Search: These are the natural visits websites receive through search engines.
• Direct traffic refers to visits that companies receive to their websites when users place the URL in their browser.
• Social: it is the traffic obtained directly from social networks.
• Referral: In this case, the traffic comes from other websites.

2.Percentage of interactions

The engagement rate is how often users have interacted with it in a given period.

3.Conversions

Conversions are the number of times a goal has been met on a company’s website. If the expected number of conversions could not be achieved, the brand would have to rethink its goals and redevelop another digital marketing strategy.

4.Dimensions

Dimensions would become the specifications of an object. An example of this is the measurements that a web page can have or the size of the images or publications allowed to be posted on a social network.

5.Conversion funnels

A conversion funnel is made up of steps that users follow to reach a certain goal on a company’s website. In this case, the ultimate goal is to achieve a conversion that initiates an action in favor of the company.

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6.Flow of Behavior

As the name implies, behavioral flow studies the path that users follow on the network; it evaluates which pages they have entered and how they got to where they are currently located. In addition, it shows the type of content that interests the user, which creates an advantage that any company should take advantage of.

7.Acquisition Reports

Acquisition reports are very important for any company because, thanks to them, a brand can know how a user gets to their website. Report: This report from Google Analytics talks about how and why it got to a company’s landing page.

8.Impressions

Impressions are the number of times an ad is shown on social media or another web page. While these are counted, it doesn’t mean that a user has appreciated them in their entirety. He has been able to see it, but if he does not get hooked, perhaps the content has not been of interest to him.

9.The bounce rate

A bounce rate is an indicator that shows the number of times a user enters a web page and does not take any action that benefits the page. One of the reasons something couldn’t have been achieved is because the content may not be relevant enough to them.

Conclusion

To further deepen your knowledge of this web analytics tool, you can enroll in a Google Analytics Course. You’ll learn how to collect data and analyze it to optimize your website or content blog in that course. Additionally, you can complement it with an SEO Search Engine Optimization Course that will teach you how to optimize websites, apply web positioning strategies, and execute an organic SEO plan to be among the first in Google.