One of the many factors that Google’s algorithm considers when displaying search results is the quantity and quality of websites’ backlinks.
The better Link Building work you’ve done, the better your website is likely to rank positively in search engines. So, so that you can exploit this criterion, here are some practical tips for implementing a Link Building strategy that allows you to achieve your SEO work optimally.
What does Link building mean?
Link building translated into Spanish means link building is a factor of SEO Web Positioning, which has its main objective to increase the authority of a website through the generation of links to your page.
Also, other SEO factors help you position your page, such as mentions, anchor text, follow, links generated in the RSS, among others.
In short, Link Building is SEO professionals’ actions to get links on other websites.
Types of Link Building Strategies
Link baiting: Create quality content that allows you to get more “honest” and natural links.
Whitehat: Here, you have to find links within google parameters.
Blackhat: It is considered a negative SEO strategy with which you get short-term benefits, but you run the risk of being penalized by search engines.
It should be noted that it is always recommended to win links naturally and without traps; for this, you must create quality content without neglecting the user experience.
Some SEO Tactics for Link Building
- Search for relevant websites or blogs where you want to get links. You can also search for forums related to your topic. To do this, Google’s search engine is a great tool that helps you find articles similar to yours. But yes, keep in mind that sites must have quality content and continuity in publications.
- Post articles related to current tools, plugins, applications, or other topics. Also, you can create infographics, surveys, fun applications, among others. All this will give you a greater possibility that other websites give you natural links.
- Generating links organically is one of the safest ways to achieve your link-building goals. While it is true, the results will be given in the long term, and they will be the best.
- Create quality content on your website, which drives users to recommend it and give you a link.
- Allow other bloggers to write on your website.
- Below, we present a link-building infographic created by the friends of MarketingandWeb.es, which will give you a clearer idea of the subject.
Conclusion
A link-building strategy is a great help for the SEO professional to achieve optimal results. Many good SEO practices are simple to apply, which will benefit you and help you get more organic traffic, so it is essential to implement them as part of your SEO strategy.
