Have you ever felt desperate because you couldn’t get a malicious customer’s negative comments removed or Googled your name, and the first results are homonyms with embarrassing images?
The Internet is a fascinating world that helps us with thousands of things. However, we cannot control everything, much less if there are malicious people who are looking to damage our image. Therefore, you should always keep in mind that your online reputation is important today.
In today’s digital world, it is almost impossible not to have some profile created on some social network or website, which has become almost a necessity for our lives, even more so if you are a professional, an entrepreneur, or have a business, so much so that not having a profile becomes a great disadvantage that could cost you very dearly.
So, what is online reputation?
Online reputation comes to be the prestige of a certain brand or person reflected on the Internet. Usually, it is based on the opinions or conversations of users in different blogs, forums, and social networks, among others.
In this first part of the article, we have a little clarity on online reputation management. Now, we will delve a little deeper into the subject.
What are the risks you run if you neglect your online reputation?
Not taking care of your digital reputation can generate many problems, whether you are a professional, politician, public figure, or entrepreneur, because there is never a lack of those people from your personal or professional environment (ex-partners, ex-partners, ex-employees, etc.) who seek to harm you through negative comments on the Internet, which we are sure will not bring you anything good.
On the other hand, imagine that you are a freelance designer, and when people look for your name, they find a namesake with a police record.
This means that online reputation is not only about ending negative things but also about reinforcing everything positively.
Why do you need an SEO professional to manage your online reputation?
The Internet has brought many good things for people and many not-so-good things. Your name or your company’s brand can end up in the hands of undesirable people.
For example, if someone says something negative about you or something outdated about you, such as that you were fired from your first job, This kind of thing would damage your professional future. Therefore, if you are not taking your online reputation seriously, you risk people not seeing the best of you or your business on the Internet.
That is why an SEO professional is recommended to be responsible for managing your image online. This, through techniques, will bury all the negative results and promote good content.
Practical tips for managing your online reputation properly.
Always stay alert:
Always monitor what is being said about you, whether you have been mentioned or labeled, bad or good. To accomplish this, you must navigate between the various blogs, social networks, and forums and search for your mentions.
Allows users to comment:
Invite your followers to comment on you, creating conversation channels or a comment space on your blog. This will allow you, in some ways, to attract more followers or take advantage of the discussions in your favor.
Respond as quickly as possible.
Keep in mind that the longer it takes you to respond to negative comments, the more difficult the situation will become. Users or customers always look for speed in the answers since it gives them the feeling of being heard.
Develop a crisis strategy:
Always have a crisis strategy and the steps to follow when there is an inconvenience. This will help when you have to make decisions under pressure.
Face criticism patiently and firmly.
Indeed, criticism is not usually to anyone’s taste, but what is necessary is that you know how to assume your responsibility and seek to save the situation and, why not, change it in your favor.
Be careful not to delete negative comments.
We know that it is very tempting to delete negative comments, but never forget that, in the end, it could play against you and end up making the situation worse.
Naturally, share topics that contribute to the user’s online reputation.
Having a quality online reputation requires a lot of effort. So, you must publish topics related to your profession or brand in the most natural way possible. In addition to that, you should be very careful when issuing any comment.
Free tools to manage your online reputation.
Among the many free tools you can find to monitor and manage your digital reputation, we have selected the following:
ReviewPro:
It is aimed at hotel companies, where you can review the comments and opinions of more than 40 web pages.
Whostalkin:
Whostalkin is an application that has an infinity of predefined sections (social networks, blogs, forums, etc.) in which you can browse and search for your comments.
Google Alerts:
An alert manager allows you to act on user feedback almost immediately via email.
Buzzmonitor:
An application where you can measure and analyze the reputation of brands across different social networks.
It is one of the completely free online reputation tools since it offers you values such as the feeling of the comments, the strength of the brand, and the passion of the opinions. You can also filter categories and schedule your alerts.
Conclusion
Remember that your online reputation is valuable to you or your business. It is an intangible good that you cannot neglect or take lightly, as it helps you build trust and motivate users to acquire your products or services.
