The market for copywriting services is extremely saturated. To make sure of this, it is enough to go to any online exchange and see hundreds of copywriters offering their services for 2 kopecks per sign. In the face of such competition, how can you find good customers and get decent pay for your work? One effective way to do this is to create an online copywriter portfolio that showcases your experience and skills in a favorable light. You do not need to be a web designer to create a portfolio website. It is enough to use the website builder and choose the right template, and you will get a site that will help you stand out among hundreds of other copywriters. We will tell you how to create a copywriter’s portfolio in six steps.
How to Create a Copywriter Portfolio Online:
- Choose a Portfolio Website Template.
- Create a logo.
- Create an introductory paragraph.
- Think about design.
- Add testimonials.
- Share your portfolio with the world.
1. Select Portfolio Website Templates:
We designed the sites ourselves so that you could focus on writing good texts. The Cloud retouch library has hundreds of designer website templates ready to use. Several of them are specifically for copywriters, content managers, and writers. You can change the selected template using a convenient visual editor. For example, choose new colors and fonts or add images, videos, or special effects.
2. Design a logo:
Creating a logo is another way to increase awareness, stand out from the competition, and give the site a more professional look. With the Cloud retouch Logo Maker, you can create a logo for your brand in just a few minutes without having to resort to the services of a specialist. Just answer a few questions, and choose the option you like from dozens of proposed logos.
3. Create an introductory paragraph:
The introductory text is useful for any profession, but it is almost part of a portfolio and a native demonstration of skills for a copywriter. Tell us about your approach to work, inspiration, style, and education. Mention what topics you write about to attract relevant customers. Try to fit all the information into one paragraph, so you will not scare the reader away with a canvas of text even before he moves on to your projects.
4. Think about the design:
For creative professions, stylish and functional website design is especially important. The choice of color scheme and typography can either favorably emphasize the presented works or, vice versa, complicate the perception of the portfolio for the reader. Traditionally, the main emphasis is given to the text in the copywriter’s portfolio. Therefore, we recommend choosing a template with a uniform background that will not be overloaded with visual elements and special effects. However, there is no need to go into complete minimalism: for example, your photo at the top of the site will help make the portfolio more alive and establish an emotional connection with the reader.
5. Include testimonials:
If you already have successful experience working with companies and private clients, ask them to write a review for your portfolio. Reviews of real customers (especially famous ones) increase the credibility of the portfolio and can be a decisive factor for someone choosing your services. Read how to add reviews to Cloud retouch.
6. Share your portfolio with the world:
When you’re done creating a copywriter’s portfolio, make sure that as many people as possible see it.
First, optimize the site with the help of Cloud retouch SEO tools so you will raise the portfolio to the top lines of relevant search queries in Google and Yandex.
Secondly, please send an email newsletter to your contacts and invite them to familiarize themselves with your projects on the site. Remember, according to the law, you can send a newsletter only to those recipients who have given their prior consent to this.
Finally, add a social media links dashboard to your site to combine traffic from your site, Instagram, and other platforms.
