10 Tips to Improve Your Email Marketing Strategies

If you are carrying out email marketing campaigns without success, you need to follow some tips to improve this strategy. With approximately 90% of consumers checking their email daily, businesses know that email marketing is one of the best ways to reach their target audience.

Whether it’s reporting company news, promoting a sale, or highlighting a new product or service, having an efficient email marketing strategy is a valuable tool for businesses.

But, for this to work, you must verify that it responds to changes in the environment and customer expectations. Only if it is done this way can it be truly effective and help the company reach its goals through digital marketing.

Tips to improve email marketing strategies

Here are some tips to improve your email marketing strategy.

1. Pique users’ interest

The first tip for an email marketing strategy is to keep in mind several ways to create interest in your users. One of them is to leave an unknown: to make them feel they will miss something if they do not click on the email. Leaving a void of information creates curiosity in users, which is more likely to increase click-through rates. All because consumers want to satisfy this interest. You can cause this effect through an attractive and mysterious message, “subject.”

2. Include a video

Research on this strategy shows that video email marketing increases click-through rates. In addition to the fact that emails of this type have a 280% return compared to the traditional ones, Inserting a video captures the audience’s attention and motivates them to click. Even more so, videos are friendly and powerful content. This makes it easier for you to show relevant information.

3. Divide your contact lists into groups.

Subscribers fall into different categories, which means they have different interests and needs. Therefore, when implementing an email marketing campaign, it is necessary to segment and direct specific messages to each group. It is not advisable to treat all your users the same way because you would be wasting resources and overwhelming them with irrelevant information. Some ways to segment them can be:

1. Demographics: gender, age, the area where they live, profession, etc.
2. Behavioral data: what they use your product or service for, what they buy when they last clicked on an email, when and how they buy.
3. Customer subscription date: This serves to welcome new customers or reward those subscribed the longest.
4. Accessibility data: If they browse on mobiles or computers when they indicate that they want to receive your email.

4. Deliver a clear message

Ambiguity in email content should be avoided, and a clear reason why customers should click on a link should be shared. Each email should have a well-defined and explicit purpose. With this, you can create greater relevance for the user and encourage clicks and subsequent conversions. We also suggest that you keep your information short because customers may not have time to read a long email when they get it.

5. Keep an eye on open rates.

The open rate is the percentage of people in a given email marketing list who open the message. It’s an indicator of how much your customers are interested in the content you send them. Therefore, it is important to periodically monitor these open rates because if they are very low, it can indicate some element is failing. That way, you’ll be able to track failures and optimize your email marketing campaign to increase the open rate.

6. Distribute unopened emails

Some experts are using this tactic to improve open rates by sending the same mail to customers who didn’t open the initially sent one. For this, you can resort to email marketing management tools that allow you to replicate the messages and send them to those users who did not read them. Of course, you should change the email’s subject and wait a week at least before forwarding it. This has led to an average increase in open rates of 30%.

7. Experiment with different shipping times.

The customers and prospects you want to reach are almost always busy people. Thus, to improve the open rate, it is recommended to send emails when customers are checking their inboxes.

But when is this? First, you need to experiment with shipping hours. Although studies recommend certain generic hours, perhaps those you want to reach do not have these standard schedules. Do a few shipping tests and select the ones that consistently have the highest open rate.

8. Make your emails mobile-friendly.

Studies show that 65% of emails are opened for the first time on different mobile devices since the mobile audience is an audience that quickly loses interest. To do this, you must ensure that your messages load quickly and are easy to read on smartphones and tablets through “responsive” content.

Otherwise, there is a risk that your messages will be deleted or spammed because it is frustrating to try to read them. They could also be archived to be read later but completely forgotten. Therefore, in email marketing, it is necessary to create friendly messages to the user. It is important to make sure they look good on different devices before sending them or using platforms with design templates.

9. Contains social sharing buttons

Another think tank believes that asking users to “go-to” in an email is no longer in vogue. So they suggest an alternative: including buttons to share on social networks in each email will help your email marketing. These buttons also called “links,” allow the recipients of an email to promote your message on their social networks. However, the buttons to share on social networks should stand out, but try not to be invasive for the user. This will help customers feel invited but not obligated to share the message.

10. Encourage your users to share the message.

In addition to the previous point, it is necessary to take advantage of the network of contacts of your users. Many do not think about the possibility of sharing an email with an offer or valuable information, even if it is promotional, because they feel it is private. That’s why you should encourage them to share the content with their family, followers, and friends, even offering personalized offers. That is, you can generate special promotions for those users who share the email with a certain number of friends or on their social networks.

Conclusion

We hope that these tips for achieving efficient email marketing strategies can help you achieve the objectives of your business. Remember that, like any marketing activity, this strategy requires adequate investment and planning. But we can tell you that it is one of the best ways to market your business in the world of digital marketing.