Content Marketing How to Define This Strategy?

When planning a digital marketing strategy, you’ve probably heard of the term “content marketing.” The use of good content management is key to properly positioning your brand and increase traffic to your website and social networks. This is because the content is the most effective way for companies to communicate with their users.

That’s why it’s so critical to have valuable content, as this will directly affect your business’s sales. If we have more informed users and capture their interest, we will increase our business figures. We will explain everything you need to know to apply this content marketing strategy and have excellent results.

Let’s know what content marketing is

Content marketing is a strategy that aims to create relevant and valuable content for users. This is generated to reach and achieve the attention of your target audience. In addition, it seeks to attract potential customers for the company by implementing content on trends and others with relevance.

Content marketing focuses on the creation and distribution of original content. Not all content has to be part of content marketing, as this requires using attractive and creative language to capture people’s attention. Therefore, we can say that the main attribute of content marketing is generating elements of the impact that attract and retain customers.

This content can be generated through articles or blogs, social media posts, video images, and infographics. It should also be borne in mind that updates on social networks and platforms open up a world of possibilities for content marketing strategies. So, various impact content can be implemented on each of these platforms according to each format.

Is content marketing an effective strategy?

Today, we live in a world that offers us much information that is not always useful. Therefore, many users feel bombarded by advertising, which they did not ask for or request. This is where we need a content marketing strategy to create novel content that attracts people’s attention.

Many people consider that it is enough to create a blog on which they publish content, thinking that they will attract their target audience. However, this is a wrong thought since, to have good results, you need to use different channels and platforms. But before publishing any content, we need to think about whether our content is valuable and original.

For years, this strategy has been used by many companies worldwide to take effective online actions. And it has proven to be one of the most profitable and efficient ways to achieve the goal of the increasing website and social media traffic. Therefore, if we want to stand out on digital platforms and achieve good results, we must execute a good content marketing strategy.

The first steps to applying a content strategy for digital marketing

While you can not fall into generalities, there are several considerations that you should always consider to create an effective digital marketing strategy. For example, to achieve your digital marketing goals, we must have content that adds value to our brand. Otherwise, it will be very difficult to reach our customers, and we would be wasting marketing efforts.

That is why the first step is to get to know our audience in depth. This way, we will know what type of content is interesting to you. In this way, we will be focused on creating content-oriented to respond to your needs and questions. So, before we start applying our content marketing strategy, we need to answer the following questions:

1. Who will create your content?
2. Who is your target audience?
3. What are you going to talk to them about?
4. What are your brand goals?
5. How often will you publish your content?
6. What will be the channels for publishing?
7. Why do you think your users will be interested in this content?

After you have answered these questions, you have to establish the indicators that will help you measure the results. These indicators can be the number of people who share your information, the number of comments you receive on your publications, the number of reactions, among others. The measurement of these indicators will always be based on the objective proposed in your content marketing strategy.

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Always think about the consumer and their needs.

The content marketing strategy focuses on the consumer, who usually looks for content that entertains and amuses them. If we want to be paid attention to, it is necessary to focus on responding to the needs of consumers. Let’s take an example: when you enter a social network, do you look for content from companies, or are you looking for entertainment content?

Certainly, not all users are looking for the same thing simultaneously. Therefore, you must have content that chooses you to provide that information when the user is looking for information about the sector in which your company is located. So, to execute a good strategy, you need to have valuable information from your target audience so that you know what they want and can offer it to them.

To get to know them, you can use the different tools provided by the same digital platforms. For example, Facebook and Instagram allow us to analyze the behavior of our users and their interactions. So we can see which posts have shown greater interest or which are the publications that have had the highest number of reactions.

In addition, it also tells you demographic data about your regular users, which can be segmented by age, gender, location, sentimental status, among others. This data helps to know the users. However, to this, you must add deeper data that relates to the practices. For example, you can put together a buyer persona that generates a user model that you can address in a personalized way.

Define the goal of your content marketing strategy.

It is extremely necessary that you can clearly define your objectives in any strategy so that they serve as a guide during the process. Having an explicit goal leads to the success of a content marketing strategy and avoids wasting your investment in time and money.

If you are a new brand, your goal can generate brand recognition and increase traffic on your digital platforms. Whereas, if you’re already a brand with a presence, you may be looking to increase conversions. Although they can use content marketing, the strategies will differ in both cases.

That is why it is necessary to know what you aim for with your content and what you want to get. Only in this way will you be able to direct your efforts to the indicated actions, taking full advantage of your investment in content marketing.

Sales funnel to generate better content.

The sales funnel an important tool for an overall marketing strategy. Especially when we are talking about creating relevant content that motivates customers’ actions, this funnel shows us the stages that our users go through to consummate their purchase.

With this tool, we can categorize the effective users and those in the early stages. In this way, we will offer appropriate content depending on each type of user at each funnel stage. Thus, we will be more effective in encouraging the sale of our products or services.

This funnel has four important stages: attract, convert, close, and delight. Let’s see the different stages and create better content in each of them.

1. The first stage is to create direct and concise information relevant to a person who does not know your brand to be informed.
2. In the second stage, we have users who have already visited our website, whom we have to continue knowing and delighting. For this, we need to obtain information from users to understand what they are looking for.
3. The third stage is to incentivize customers to take action. This gets customers to purchase our product or service. Then we can offer them engaging content with call-to-action buttons.
4. Finally, we have the user who is already our client. So, now our goal will be to retain you to continue to be a customer of our brand. We can continue to generate updated content, trends, and maybe some offers or news about the brand.

What are the digital channels you can use?

Now that we know the stages that users go through let’s see the channels to generate content.

Social networks bring users closer together.

These are some of the most used platforms by companies to contact their customers. In addition, they allow us to have closer, faster, and more entertaining communication. The social networks that your company has will depend on the objectives and the target with the greatest presence. Now, let’s see how we can have better results on social media.

Make interactive posts!

In social networks, interactive and didactic content that is easy to process prevails, so most users prefer to watch videos, photos, and infographics. This is a good technique to get greater reactions to the posts we publish. Currently, Instagram offers us greater interactions due to its interactivity in formats such as stories and posts in the feed. According to a study conducted by Buzzsumo, images posted on Instagram have 23% more interactions.

In addition, social media platforms have implemented interesting interactive elements to create content. For example, in Instagram stories, you can add question buttons, surveys, links to the website, among others. However, to gain easier access to these tools, you must have a professional account and many followers. Likewise, you can use Instagram and Facebook’s store versions for advertising your products.

Try to update your social networks.

You don’t have to fill your social networking sites with posts every minute, but it is recommended to establish a stable organization. Create a calendar of contents to distribute and schedule them according to availability. You should also be aware of trends to generate content with viral impact.

On the other hand, many experts say that a good time to publish is between 10 and midnight. You may be wondering why it is more effective to post at this time. They claim that these hours are less for companies that publish content. Therefore, the competition is less, so you will achieve greater visibility. However, this depends on the sector and the particular brand, so we recommend reviewing the metrics of your audience. In this way, you will know which schedules are the ones in which they are most connected.

Always listen to your followers.

This is an effective way to make your followers feel like part of a community. That is why you must ask them questions, talk to them, and solve their doubts on time and with a friendly tone. Start conversations with your followers through posts, so they feel like you’re listening to what they have to say to you.

In addition, you can ask them what topic they would like to talk about, so next time you will surprise them with related content. For example, many brands use stories with surveys of topics that users would like to address. This can be a useful tool for directing content to something relevant to users.

A blog is a powerful tool to attract users.

Without a doubt, this is a platform that can help us increase the value of our brand. In addition, it can help us attract potential customers and retain the customers we already have. However, our blog must be visited to achieve all these previous points. So you need to follow the steps below.

It has an attractive and impactful title.

If you want a person to be attracted to your blog, you need to work on the titles of your posts. Most users will see your headline first and then decide whether to read it or not. So, maybe even if you have great content, if the title does not reflect it or is not attractive enough, you will not attract people.

Keep in mind that users share a lot of content on social networks. So, if you do not have a good headline, you are making it difficult to virtualize your content. Having a good headline does more than half the job, so try to make headlines of different species and explain the benefit of reading them. In addition, these should always include the keyword you are looking to position for your brand.

Use a direct introduction.

You can create an introductory phrase that explains why the person should read the post. In this way, you give the user the perfect reason to spend their valuable and short time reading our notes. Then develop the main idea of the topic in an initial paragraph and introduce the user to the theme. For example, you can make use of questions to capture attention.

The user of social networks seeks immediacy and clarity in the information he reviews. That’s why you don’t want to spend your time looking at articles that don’t bring you anything. So you must ensure that the introduction includes the necessary justification to read it and that it is true. When users enter the content, they find the promise you offered in the introduction.

Use themes that attract people’s attention.

It would help if you focused on making the information you provide to your followers relevant and up-to-date. Otherwise, they will read one or another note, but it will not ensure long-term traffic. Therefore, you need to focus on creating content that answers your users’ questions and problems.

For this, try to put yourself in the place of your customers and ask yourself what they would like to know. In addition, you have to separate the users who are just getting to know us from the users who already know about us since both will have different needs and doubts. And if you want to be successful in this, you must also be aware of the trends and virtualization since these types of content will generate more traffic and visits.

Use emotion in your content.

Users are more attracted to notes and articles that make them feel different emotions. In addition, using emotions makes the brand more real, and people feel connected.

An essay with emotions will help you empathize with your followers, so you should make the emotion you convey positive. Although it can also help you mix positive and negative emotions to generate reactions in people, For example, it raises some social interest problems.

Webinars help us get better results.

The first thing you need to know is, what is a webinar? These are online sessions where academic and professional content is shared with an audience. These sessions are a kind of course led by one or more presenters who are experts in the subject matter.

Webinar sessions are interactive, and the exchange of knowledge between attendees is encouraged. Also, webinars allow you to create different sessions depending on your audience. to inform the client that they can acquire a product or service from the company.

Offering free webinars will make your audience interested in hearing what you have to say as it is a kind of test. By listening or reading you, they recognize that you have authority on the subject, they will feel more confident in acquiring a paid product. That is why a webinar is an excellent way to make yourself known, especially if you offer educational content.

Video marketing is the process of creating content in the form of videos.

Content marketing is not only focused on writing since we can also generate video content. Today, YouTube is one of the tools par excellence for the generation of video content. To this is added the video formats of platforms such as Facebook, Instagram, and TikTok, among others.

Many companies create channels on YouTube and upload videos with some frequency to generate a presence on this social network. However, few do this work strategically and generate an attractive ROI. What happens is that many companies do not plan the videos they are going to upload and do not employ a good content strategy. Here we will give you some ideas to achieve your goals.

Examine your YouTube channel.

It would help if you did a good analysis of your YouTube channel. See if your old videos have the right tags and check the titles. Also, analyze if the thumbnail of your video is attractive enough to attract people.

You should always monitor the interactions of your videos since this will help you see which videos have generated the most traffic. On the other hand, you will see what changes and corrections you need to make. You’ll also know that other types of videos may be of interest to your audience.

Plan the types of videos you’ll be posting.

This aspect is really important since we should not publish any content. Publishing just for the sake of publishing will not help us at all. On the contrary, it can make you waste effort. It is best to plan the topics you are going to deal with in your videos and direct them to a particular audience.

You can use many categories in your videos, such as industry news, tutorials, top tips, advice, recommended books, tools, resources, etc. This will help you get inspired, as you can create many contents using these categories. For example, we can use the category of tips and tops with social networks: Tips to have more effective ads on Facebook or the top 5 social networks.

Use data and tags to position your videos.

As we mentioned before, the title does 80% of the work. If you have a short and direct title in your video, the user will be more likely to be encouraged to watch it. You can also use a short title that explains the benefits the person watching you will have.

Keep in mind that your title should make real reference to what the user will find when viewing it. On the other hand, it is necessary to take care of the thumbnails of the videos, so when the user has that impact image in front of him, he can decide to watch the entire video.

Conclusion

A content marketing strategy is essential to help social media brands stand out with impressive, interesting, and quality content. To achieve this, it can be useful to take diplomas in digital marketing and inbound marketing, in which you will integrally see these strategies.

Secret Tips to Reduce the Cost of Social Media Advertising

Digital marketing is beginning to encompass all businesses. Nowadays, the value of social media advertising is becoming more and more apparent. Many businesses are discovering the benefits of the Inbound Marketing methodology. However, due to increased competition, advertising online has become more expensive. It is now more important to optimize your campaigns and try new things. Following that, we’ll give you eight tips for lowering your network advertising costs.

Define your target audience

To be successful, your ads must speak directly to the consumer. To achieve this efficiently, you must perfect your understanding of your target audience. Focus on what problems your potential customers are having and how your product or service can fix them. Don’t sell products. Sell profits. 

Manage your brand as if it were a person

In modern marketing, communication is bilateral. Formerly, a brand spoke and forced the consumer to listen to it. At present, the consumer must want to listen to you; otherwise, you will not convey your marketing message. For this reason, large digital marketing agencies no longer treat companies as “brands” on social networks but rather personify and humanize them with a brand profile. 

Inspire curiosity

Reducing the cost per click of your campaign is summarized by formulating your ads so that the user wants to click on them. One way to achieve this behavior is not to give all the information about your product. It would help if you played with the curiosity of a potential customer so that he wants to read more about your product. It is a good idea not to include prices and use as a title a question that will be answered in your landing about a problem that the consumer has. 

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Use images

Social media posts have much greater engagement if images are included. Ads are no exception. Using images will give you a much higher click-through rate. It’s up to you to optimize your advertising campaign with different variations of ads to determine which image works best for your campaign. 

Use relevant calls to action

A simple way to improve your return on investment in your social media campaigns is to use calls to action. And if these calls are relevant to your offer, the effect will be even greater. On the other hand, be sure to use these buttons in your ad and on your landing page. There are good practices in calls to action, such as making them a color that stands out using only one in your landing, among others. 

Uses conversion pixels 

The only way to know which advertising campaigns are working and which are not on social networks is by tracking pixels on your websites. These HTML tags will let you know if the user who came to your website ends up completing the actions that will bring your business closer to its goals. In this way, you can know which campaigns generate the most sales and create more and stop campaigns that make you lose money. 

Respond quickly to negative comments

No company is perfect. All are going to have negative feedback at some point. It’s part of being a business. However, what can be controlled is your company’s response to the customer. Use this opportunity to vindicate your mistake, answer quickly, and solve the problem. This way, potential customers will see your efforts and be inspired by how well you handle complaints, which will make them more likely to buy from you. 

Be patient and don’t expect immediate results

Running a successful social media campaign is a time-consuming task. The results will not be clear until a long time has passed since they began. If you look for immediate results, you will get frustrated and conclude that marketing does not work. Do not rush and stay firm and constant in your plan. Over time, you will see how your community grows and generate sales with your online efforts. 

Conclusion

In the social media environment, brands are becoming more competitive. Faced with the growing number of advertisers, costs have risen, and there is more competition, which means that you must be different to get the consumer’s attention. Therefore, you must follow these good practices if you want to have more successful campaigns, a better return on investment, and cheaper advertising on social networks.

Secret Tips Tactics to Boost Your Business’s Online Sales

Lately, many entrepreneurs are betting on starting an Internet business and boosting online sales in parallel with their company’s growth. Due to its effectiveness and relatively low cost, online trading is one of the most commonly used strategies in startups.

Another advantage is that the Internet allows you to reach more people, both locally and internationally. So, to help you maximize your online sales, we have put together this list of tactics that you can implement to boost your business’s online sales.

Tactics to drive online sales

This article intends to give you guidelines that you can take advantage of to boost your business’s online sales and make it grow. Anyway, it is convenient to do a thorough market analysis and competition analysis to determine what specific actions you can implement. It is necessary that all business marketing strategies are personalized according to clear objectives and according to the available investment.

Make use of Content Marketing.

Marketing has evolved forever. Therefore, the main message today must be from consumer to brand. For this reason, we talk about the content marketing plan whenever a marketing plan is mentioned. It’s also why larger brands blog and interact with their community on social media.

It is proven that one of the best ways to generate internet sales is through content marketing. So it is important to take into account at this point who exactly your consumer is and to know what to write about. Ask yourself what problems they are having and the topics of their interest. Likewise, you must consider which digital media is present and address them accordingly, respecting the available formats.

Implement a suggestive sale to drive online sales.

If the product you are showing the consumer goes hand in hand with another who is buying at that moment, you increase the opportunity for that customer to make a larger purchase. And if you’re not sure which of your products complement the ones a customer may be buying, research is as easy as opening search engines to notice related results.

When a user searches for a product, other products should always be recommended at the bottom of the page. This is known as “cross-selling.” However, you must take care that they are related so as not to break the purchase funnel or distract your users from their main intention.

Do your research before launching new products.

If you’ve ever wondered if people want your product, open the Google Ads keyword planner. Through this tool, you will know the number of searches that all the keywords have in the Google search engine. In the same way, you will know with which keywords they came to your website and performed an action.

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Also, when launching a product, you must put yourself in the consumer’s shoes and think about how those people would look at your product. If you have a high number of searches in your geographical location, you will know that your product is what people want to buy. In this way, you can modify your online sales strategy according to strategic keywords with a good level of competitiveness.

Be smart when deciding to price.

On the Internet, all the information is at the consumer’s fingertips. This means that if a potential customer is considering buying your product, searching for your competitor is just 15 seconds away. Therefore, if your product is at a higher price than your competition, it will be difficult for you to finalize the sale.

For this reason, it is important to properly investigate the competition to properly decide what characteristics your product or service should have and what price to market it at. You can compare with several websites that offer the same thing as you and thus determine a strategic price that stays within your performance goals.

Reinvest what you earn.

No one has gotten rich by eternally saving their earnings in a bank account. If you have good profits, do not lose sight of the fact that it may be better to reinvest them in your company to make it grow. Of course, you should assess the risks and investment opportunities to achieve better results.

And if you reinvest your profits in digital marketing, you will be able to find new clients that, in the long run, will bring you much greater profits. This is because online marketing actions can provide a return on minimum investment amounts. But to do this, you must turn to market experts to help you take advantage of digital tools.

Be professional to drive online sales.

Certainly, the Internet is an environment where you can communicate your presence as you like. However, you should be careful about the tone of communication you use, as this will dictate how your potential customers perceive you. The possibilities of advertising on the Internet are so wide that it is always necessary to consider acting strategically to avoid negative brand recognition.

It is recommended that you use formal language. But, depending on your field and how you want to be perceived, perhaps another tone of communication is more suitable for your strategy. Also, when hiring a brand representative as an influencer, make sure they can align with the message you want to communicate and reflect your company’s values.

Build trust with your website visitors.

Many elements will help you look like a professional website and inspire confidence. This is especially important if your target audience is a group of people who are not very used to doing business and shopping online.

Some of the simplest ways to inspire trust include testimonials from real-satisfied customers, product or service ratings, and reviews, among others. It also helps you build trust by communicating a clear procedure if a customer wants to return the product and answering queries quickly and clearly.

Communicate the benefits of your product.

Whether you sell products or services, the most important thing to know is that people do not buy products but buy solutions to their problems. For example, if your business makes and markets toys, you’re not selling toys. You’re selling fun and happiness.

When creating advertising campaigns and talking about your product or service, keep this in mind. As a result, you should discuss what you are selling and how your products or services will benefit your potential client.

Conclusion on how to drive online sales

The Internet is a novelty for many companies; that is why a difference must be established between selling online through virtual platforms and selling in a traditional or face-to-face way in a physical store.

Due to the particularities of the Internet, you have to adopt good online practices if you want to succeed in your business. Also, remember that the digital environment allows you to connect with people worldwide and can be very beneficial for your business as long as you correctly plan your Internet sales strategy.

SEO Tools: Best by Category 

Web SEO Optimization for search engines is a very tedious job. However, it is becoming more and more common practice. Due to the complexity and time required to have a good SEO strategy, it is necessary to have an arsenal of tools as an ally. Below, we will give you a list of the best SEO tools for each category. 

Keyword Research 

SEMrush

SEMrush allows you to find the keywords for both SEO and pay-per-click campaigns. You can also easily and quickly obtain phrases or other related keywords, and you can search both multinationally and multilingually. 

The Google Keyword Planner 

This SEO tool is from Google and is completely free. It allows you to search for new keywords using a phrase. It is probably the most commonly used tool to search for keywords and one of the most useful. It gives you information such as competitiveness and monthly searches. In addition, it allows you to visualize trends. 

Backlink Analysis

This software allows SEO professionals to find the number of detected backlinks. With this tool, you can compare up to 5 domains simultaneously for a quick and easy comparison of the growth of backlinks on various websites.

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Webmaster Tools by Google

Google Webmaster Tools is completely free and provided by Google itself. It allows you to review the indexing status, optimize the visibility of your web pages, review the sitemap, and much more. Most importantly, it gives you a list of internal and external pages directed to your website. This list will allow you to optimize your backlinks and do better search engine optimization. 

Competitive Analysis 

Spyfu 

Spyfu is a useful SEO tool for competitive analysis since entering your domain will give you a list of each keyword you have purchased in Google AdWords, each organic rank, and each ad variation in the last 9 years. Also, you can see what your competition is doing to propose a good SEO strategy. 

Pro Rank Tracker

ProRankTracker is a web-based tool with the most accurate monitoring algorithms currently available. The tool stores data in the cloud, so you can access it anytime, anywhere. Also, automatically check the position of your search terms every day, and more times if you wish. 

Conclusion 

More SEO tools enter the market every day, and the best ones have been preserved over time, allowing you to implement better SEO web positioning strategies and help your website rise in Google search results.

The Best Applications for a Community Manager

Being a technology community manager, you should always be aware of new tools that can facilitate your work. In our era, smartphones are changing the way we interact, have a dominant presence globally, and are becoming increasingly important for our personal and work lives. As for our working lives, using it as a tool through applications can help your work as a community manager a lot. 

Hootsuite 

Hootsuite is a social media management tool. It allows you to easily manage them all in one place using a control panel. It has useful functionalities, such as scheduling posts on all social networks. In addition, it gives you analytics of the metrics of all communication channels in one place. 

Manager of Facebook Pages

This application is based on Facebook for business, as it gives you the ability to manage your company’s account on Facebook. It has a good variety of features that you do not have in the typical application in terms of Facebook for Business but in the desktop version of this famous social network. 

Dropbox 

This application is used to save files in the cloud and then access them from your smartphone. Any changes you make will be saved automatically, and you won’t have to worry about any files being lost. 

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Reminders 

This application comes from the beginning of the iPhone. In the case of being on Android, there are many alternatives to this application, such as To Do Reminder. It allows you to be aware of the obligations you have to fulfil and not forget any. Using this tool effectively will help you improve your productivity at work. 

Instagram 

Instagram is a social network that allows you to easily take photos and edit them with filters. You will be able to quickly share these new images on your social networks that will look professional and fun. 

WordPress 

If you manage your client’s presence on a website, then chances are you already use the WordPress content manager on your computer. There is also an application that will allow you to be aware of everything on the website, including the blog. You’ll be able to read and respond to interactions while you’re out of your office. 

Feedly 

Every good community manager must always be aware of all the news and novelties in their client’s field. Feedly helps you do just that, as it allows you to see in one place all the new content that has been created based on a theme. This includes blogs, social media, videos on YouTube and much more.

Topsy 

Topsy is a great analytics tool on Twitter that allows you to monitor all tweets from the start. You can use it to see how a trend was born, how user behaviour changes and what is discussed in a certain brand. 

Conclusion 

The work of a community manager is always changing. Every day they are involved in more responsibilities. That is why it is important to be aware of new programs that can help you in the daily work that help you be more effective and efficient.

Advanced Formulas and Functions in Microsoft Excel

Microsoft Excel is a program that is part of the Microsoft Office package, which remains one of the most important and used tools at work. Therefore, we have prepared a list of 10 advanced Excel formulas so that you can perform broader statistical and numerical operations. We also define the user levels and the difference between them and the functions.

What is Excel?

Excel is a program developed by Microsoft Office for Windows, macOS, Android, and iOS. It is used for data analysis and documentation. In addition, it is a spreadsheet tool that includes “cells” with data or small pieces of information. Excel stands out because it allows you to organize the information clearly and precisely. As a consequence, it is easier to find and extract information. It is important to mention that it has calculation, graphical tools, pivot tables, and a programming language.

What do you do in advanced, basic, and intermediate Excel?

Excel is a computer program with many tools that help speed up the process of mathematical calculations. Therefore, it is important to mention that there are different levels of users since some functions can be complex. Consequently, if you want to take advantage of the Excel tool in its entirety, it is important to take courses taught by specialists. Next, we will mention the user level and how they perform.

Beginner: 

He usually uses Excel as a calculator for sums and products. This person also knows how to enter data to store information in the electronic sheet.

Basic: 

Learn how to implement basic Excel math functions, including divisions, percentages, statistics, and autosum. In addition, they know how to filter data and make simple graphs. On the other hand, they use formats to change the colors of the cells and the size of the typography.

It employs financial functions, statistics, and some logical functions. In addition, he knows how to implement advanced graphics and edit them to modify the design and information. At this level, conditional formats and data forms are used.

Advanced: 

Learn about the most advanced Excel functions and how to build nested functions. It also uses subtotals, complex tables, and dynamic charts. Simple macro recordings are also made, and graphics are mastered. This level differs from the intermediate level because you import data from Access and.txt formats.

Expert: 

Get to know Excel resources in-depth and whether you can program with the VBA language. It also works with advanced financial tools such as From, SHOOT, and Nper. It also knows about text functions and consolidates data from many external utilities. He can automate his work and has some basic programming skills.

Excel Programmer: 

A computer specialist proficient in Excel and understands how to integrate it with other programs.

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Excel items

As we have already mentioned, Excel is a complete computer program that can perform various functions to facilitate and speed up the process. Therefore, we must mention the Excel elements found in every worksheet. In addition, many of them are basic to performing any formula and other action.

• Worksheet: Also called a spreadsheet, this is the work grid.
• A workbook is a collection of worksheets.
• A cell is a point at which a column and a row intersect. In each one, you can write a formula.
• Menu bar: This displays all available menus for use in Excel.
• They are the formulas that can be developed inside a cell.
• Excel functions: predefined operations.
• Statistical graphs are visual representations of statistical data.
• Pivot charts are the data sets automatically updated when other data is modified.

Differences between Formula and Advanced Excel Function

Excel has established formulas for functions to speed up work. Both can work independently to combine formulas with functions to achieve their goal. They differ because of the structure of the operation. Excel formulas contain mathematical symbols such as – and +, and functions contain words and parenthesis.

• =A3–B3 Fórmula
• (A3:B3) =RESTA

Excel advanced formulas

Excel Advanced formulas are mathematical operations that can be performed in the program to combine elements. Furthermore, we recommend that people who want to expand their knowledge and become Excel experts take specialized courses. We will list 10 advanced Excel formulas that can be done from home.

1. SI: It is critical to understand the values.

This is one of the best features of Microsoft Excel because it allows you to make logical comparisons between one value and another. For that reason, you could have two results: true and false. It also allows you to evaluate text and values and detect errors.

2. CONCATENATE: Allows data to be combined.

Concatenating formulas allow you to combine two strings, especially when working with databases. An example of this is when the formularies have different fields for names and appellations. In these cases, one creates a third camp with a “nombre completo” and one colocates the formula concatenar para combinarlos automáticamente.

3. CONTACT.SI: Advanced Excel Formula for Counting Cells

CONTACT.SI is one of the most commonly used statistical functions because it allows you to count the number of cells that meet a predefined criterion. In a frame with 100 names, one can establish a count. If you want to know how many times Barcelona or any other city is repeated, click here.

4. SUMAR.SI: Complete the data summarization process.

SUMAR formula is one of the most important functions for working correctly in Excel. It operates similarly to the SI tool, except that instead of displaying a value, it sums the data of all those who meet a predefined logical rule.

5. Left-Right: specialized for data recovery

This function is very useful for creating codes in a database. You can use it to cut a portion of the code. Right or inquired of a Zelda. Furthermore, combining it with Concatenar makes it possible to create codes for users quickly.

• Left returns the first character of a text Chain, depending on the number specified.
• Right reintroduces the last character or characters based on the specified number.

6.CONTAR.SI.Excel advanced formula for accounting based on rules

The operation is similar to that of a calculator. Yes, with the significant difference, it facilitates various rules. This feature increases its utility by segmenting the number of users in a given group. The base of data is that you meet two rules.

7. SUMAR.Allows information to be cross-referenced.

SUMAR formulaSi.conjunto allows you to cross information with two rules, and those who follow them will have their data combined. Good use of this function would determine total billing in a database while accounting for various segmentation criteria or the number of products sold by a specific brand.

CONSIDER A tool that allows you to compare data sets.

MATCH is an advanced Excel formula that allows you to search for and make references. To put it another way, find out a specific element within a range of cells to revert its position. If the B3: B5 contains the numbers 1, 2, and 3, the formula = COINCIDE (2, B3: B5, 0) returns to the second Zelda.

Search: Permit to search for values.

BUSCARV is a formula that allows you to quickly find a value within a database, whether in a table or a range of files. Then, tell it which column you want, and it will show you the value it found in your matrix.

8. PROMO.SI: Formula for calculating the arithmetic mean

The promo.SI formula is one of the most commonly used tools in Excel for statistical data. This is in charge of returning the arithmetic mean or average of the user-specified cells. To put it another way, predetermined criteria are established to determine the average of several cells that meet them.

Conclusion

As a good digital marketing professional, you must know everything to develop a tool as useful as Microsoft Excel. If you get to drive at an advanced level, you will have greater productivity at work, and it will not go unnoticed by your bosses. You can also complement your knowledge by taking Office for Business courses, which will help you in your daily work.

Secret Tips for Choosing the Right Domain for Your Website

For many startups, an important factor in the success of a project depends a lot on the domain name they use for their website. There are a variety of good practices when choosing a name, and it is essential to apply them correctly to avoid later inconveniences. Here are some recommendations for choosing the right domain for your website.

Consider keywords.

When you start searching for your domain name, it will be helpful to have identified a list of keywords that describe the domain you are looking for. Once you have the list, you can start adding words before and after them to create good domain name ideas. For example, if you are in the business of offering photography courses, perhaps it would be interesting to have the word “photography” in your domain.

It must be original.

If you have a domain name that can be confused with other popular websites, it will bring you negative results. We advise you never to use a name that only includes a small modification, such as the inclusion of letters or characters. An example of a company that had this problem was the Flickr social network, which, due to the complexity of its name, many people tried to reach the website with the address www.flicker.com.

Make use of.com domains.

If you’re a well-known brand and you’re not expecting people to try to reach your website directly, you shouldn’t worry about this point. Otherwise, your extension should be the “.COM” domain if you want a big and important website. If you want to use another domain extension, it is important to have “.COM” and that this address redirects to your established domain. This point is critical because many users only know the extension “.COM”.

Make it easy to write.

As a rule to follow, if you consider that the URL requires thinking so that it is written correctly, due to the length, the spelling, or that the text is not easy to relate to the name, then it will be more difficult for you to have a successful branding or brand recall strategy. Sometimes we even talk about the ease of writing and avoid ” difficult ” letters to write, such as z, x, and q.

Make it memorable.

You should always consider that your domain is easy to remember. It will be easier to expand by word of mouth in this way. In addition, it will help you when it comes to being shared through social networks. Being memorable will also make the job of branding easier for your brand. Thus, all types of “offline” marketing will benefit since users will be more likely to visit you after seeing your advertisement.

Keep the name as short as possible.

Short names are easy to write and remember. Another important aspect that will help in SEO web positioning is a short domain name that allows you to view longer URLs after your domain. In addition, being short will have better reception on social networks and “offline” marketing.

Meets expectations

You have to consider that your name should express what you do. Think like a person hearing about your website for the first time would. Can he understand what your business is about before entering your website? That’s partly why domains like “www.gmail.com” did so well. Websites with a non-intuitive domain name, on the other hand, will have to spend money on branding so that people can associate the domain name with the company’s category.

Don’t infringe copyright.

While it is true that this mistake does not happen very often, if you do it, you are killing all the work you did in that domain. The copyright owner may also prosecute you for using their name without consent. Before investing time and money in your domain, you must be clear about copyright.

Differentiate yourself from others.

If you use a unique name for your domain, it will be easier to remember. You should always remember that a brand is much more than a combination of words. Perhaps Coca-Cola would not have fared so well if it had been called Black Soda. It’s easier to give fidelity to a name than a combination of words.

Conclusion

One of the most important points to consider when creating your business is the domain name. However, there would be no reason for you to make any mistakes if you followed all the best practices to choose the right domain for your website.

How Can We Measure the Success of Our Web Content?

The main objective of every company is that the investment they make has an efficient return on investment. For this, it is important to analyze the results obtained during a content marketing strategy. With this, it would be possible to determine the current position that the company has in the market against the competition.

Many people say that advertising on the web is much more efficient and profitable than traditional media. First, the scope that can be obtained is much more segmented according to variables. Secondly, making paid publications on the website is cheaper than making them on TV.

Now, to determine the real success that a website has, the results must be measured, but how to do it? Many companies do not know the number of people who transit through their portal, much less what web content is the most relevant. So, to know how to get this information, you have to follow the following basic steps:

Definition of objectives and KPIs

In the first place, all businesses want to use as little money as possible, so they need to make sure their goals are clear. This way, they can make sure that the strategy on the website is as efficient as possible.

Second, it is important to determine what you want to measure, whether it is the time the user spent inside a website, the number of people who entered, etc.

You’ll have to figure out which performance indicators are needed to get these results once that’s done.

Commonly used indicators

As for the indicators, some are more relevant than others. That is why below we will expose a summary of those that could easily help us identify the panorama of our website:

First of all, we have the web traffic that tells us how many people have been directed to our portal and, therefore, what reach was achieved with the published web content.

Secondly, there is the time spent by the user on the website and the increase in subscribers within it. With both, you can determine the relevance level of our content for users.

Third, there is direct or cross-selling, with which you can see if the purchase came from the website.

Finally, there is the SEO ranking, with which it is determined if the content exposed on the website is of quality not only for the followers of the brand but also for the Google search engine.

Analysis tools

Nowadays, in the competitive market in which we live, it is necessary to get results immediately. With these, a series of actions can be taken that optimize the company’s resources and have a better reach. There are different platforms from which we can get results in a few moments. Examples of these are Google Analytics (the most used), Facebook Insights, Buffer, and Twitter Analytics.

Only with the abovementioned tools can you get the largest source of information necessary to elaborate a good content marketing plan.

Conclusion

If you spend a lot of time and money on analysis and measuring results, you can get the information that businesses need to see if the content strategy they’ve been using is working well.

Secret Tips for a Freelancer in Digital Marketing

What is a freelancer? Next, we will solve this and several more questions related to freelancers, in addition to giving you some useful tips that will help you better manage your jobs, whether you are a professional in digital marketing or a community manager.

To begin, a freelancer, also known as a freelancer, works on their own time on projects related to their profession or occupation. In that sense, the most common question for a worker when he wants to launch himself as a freelancer is: how do I get my first client? We will give you some tips that will help you get it quickly.

Define what services you want to provide.

Before offering your services, clearly define what you would like to offer. Always keep in mind what benefits you are providing your client. Think about whether you would like to create strategic plans or if you would like to execute them. If you like to write, you can have that point in your favor if a client wants to implement a blog.

Consider offering free services for a short time.

Experience is one of the most important things to find in a customer. Having satisfied customers may be just what you need to close a new account. If you do free work, make sure you work at 100% and offer the best possible customer service. A good period to give pro-bono work to a company is three months. If you do a good job, even that person may hire you.

Treat everyone personally.

When you are in opportunities where you can meet professionals, act in a friendly way, and try to demonstrate your mastery of the subject of digital marketing. You never know which contact might contact you later to manage an account.

Be honest and communicate what interests you.

If you are passionate about something, it may be a good idea to communicate it with a potential client, even more so if it is related to your field or business. You never know if your personality and personal history might attract someone interested in your services.

Make sure you have good cards.

Your cards should clearly state what you do. Give them to the people you know, and in this way, they will take you into account if they require any of your services. Also, it is a good idea to hand out cards at professional events and conferences.

Attend networking events.

Networking events are a good place to find and meet new people in your field or who may be interested in your services. Although they are not yet very developed in Latin America, they still provide a good opportunity to meet new people. Be sure to hand out your professional card.

Use LinkedIn

LinkedIn is the largest network of professionals globally, and the chances are that the client you are looking for uses this tool. Some elements will help you find your first clients, such as the job search engine and conversation groups. Stay active on this social network, and it will be easier for them to find you.

Maintain a good image online.

As a digital marketing professional, you must maintain a good online image impeccably. Keep your LinkedIn, oDesk, and Elance up to date. These tools will help you find work, so make sure they show what you’d like a prospective client to see.

Search within your professional network.

If you already have relationships with some companies, it may be a good idea to contact them to offer your services. As they already know you, they will probably give you greater relevance in front of someone new.

Search within your network.

Your family and friends will always want to help you and see you succeed. For this reason, they are more likely to be willing to offer you a job or, in any case, talk about you with someone who is looking for the services you provide.

Conclusion

The biggest concern of anyone who wants to become a freelancer is getting that first client. However, if you stay consistent, there will be many occasions to close that important first account.