How to Turn a Hobby into a Small Business

Do you have a hobby? Fine! For some people, it’s just a way to spend their free time, but for you, it’s a real passion that inspires and fills life with meaning. It can be about anything – photography, roasting coffee, or making bouquets. This activity must give you joy and peace once you realize that you are seriously addicted and have already reached certain heights. And then a reasonable question arises – is it possible to turn this hobby into something more?

The good news is that today it is more accurate than ever. You can fulfill your cherished dream and turn your hobby into a small business. This is easier than it seems because nowadays, everyone can launch a website, make it popular, reach out to their audience, etc.

But let’s not deny: the transition from hobby to business, even a small one, will require some effort from you. The main thing is to do everything correctly, consistently and not lose passion. To prevent this from happening, we decided to share everything that we know ourselves with you.

Conduct marketing research

A massive plus of your favorite activity is that you do it for the soul and not compete with anyone. When it turns into a business, you realize that your plans now depend on where the industry is heading and what similar companies, small and large, are doing. Detailed research will help you navigate the situation and understand what niche you can occupy.

It’s not just about watching competitors. In addition, you study the target audience, see how it interacts with competing companies, what it is interested in, and how it will perceive your product. The primary value of marketing research lies in the fact that it is possible to develop a well-thought-out communication strategy on its basis.

Write an ambitious yet realistic business plan.

The main goal of any business is to make a profit. It sounds straightforward, but it’s essential to understand that nothing happens by itself. You will have to work on a business plan, define short-term and long-term goals, calculate costs, time spent, resources, and growth rate of your business.

A good business plan should answer the following questions:

How is your workflow organized? How long does it take to produce a product or provide a service?

• What’s your monthly budget? Where will you get the money? Will you take out a loan? If so, under what conditions? What are your monthly expenses? Count everything: rent, utility bills, material costs, transportation costs, hosting fees, domain purchases, etc.
• Where can I buy your product? Can you increase the number of points of sale?
• What will the price be composed of? Are you planning sales, discounts, package deals, and other incentives?
• And the last thing: in what time do you expect to get on your feet and start earning? What are your forecasts for the next month, quarter, and year?

Advertising and branding: think about how you will be different from others

You probably discovered that you have quite a few competitors during your research. Think about what your difference will be. The keyword is brand. A brand company offers more than providing a service or selling a product. Successful brands attract people with their signature chips, approach, and mood.

Prepare for branding to be a long-term challenge that arises every time a company undergoes a conceptual change. Not sure where to start? From our article on how to build a strong brand. As we said, you’re probably focusing on online promotion, so we recommend reading the complete guide to online branding as well.

Tell about yourself on the Internet.

People will meet and communicate with you mainly on the Internet, so you need to show your best side online. It’s about doing marketing and branding at all suitable sites.

Here is the minimum required to start recognizing you:

Professional site. Excellent, understandable, informative. You can create such a site on the cloud retouch platform. When you’re done, don’t forget to work on the optimization to reach it through search terms as many people as possible.

• Mobile version. Please do not forget that nowhere is without her. Many people will visit your site from a smartphone or tablet, and you don’t want to disappoint them. We remind you that you can optimize your site for mobile devices in just a couple of minutes in the W editor.
• Social networks. They are perfect for finding new clients and interacting with your audience. And they don’t cost a dime. First, decide where the best place to create accounts is, and then start thinking about a promotion strategy.
• Mailing lists are a great way to stay in touch with your audience. If you regularly send exciting and useful letters to clients, they will not forget you. We advise you to start your newsletter using the cloud retouch ShoutOut app and make sure everything is really as we say.

Don’t forget the local market.

Take part in various local events more often. Remember that this is not only educational but also beneficial for your business.

Meeting new people, you, first of all, expand your social circle, make valuable contacts, and begin to see the prospects for profitable cooperation. Second, new business friends can offer surprisingly good advice while getting started as an entrepreneur. And third: today the world is experiencing a severe interest in everything local. People want to be responsible consumers and support local producers. Get their attention, and you will have many interested clients.

Prepare for difficulties and do not be afraid of them.

No matter how small, starting a business is a rather tricky undertaking. You don’t have to wait for everything to go like clockwork because it won’t. Everyone faces difficulties, even very famous and successful companies. The main thing is to understand that they can be overcome. Be prepared to replay everything at the very last moment. Accept that your plans can and will change. Don’t give in to doubts and disappointments. Comparing yourself today to yesterday and celebrating your progress is an easy exercise to help you gain strength and get through tough times.

How to Write a Commercial Proposal

The ultimate goal of any business is to make a profit. To achieve this, you need to attract prospective customers interested in your products or services. If you don’t know where to start a business, start with a sales proposal to convince the client to choose you. This article will show you how to create a strong business proposal in 9 steps and stand out from the competition.

What is a commercial offer?

This document lists the benefits of a product or service and describes how a business will solve a particular customer problem. The purpose of a commercial proposal is to convince a client to make a purchase or to sign a contract with a company. For example, a flower boutique might send a sales pitch to a company looking for gifts for female employees on March 8th. The volume of the document can be anything. The main thing is that the commercial offer contains the necessary information: the “pain” of the client, the proposed solution, and the price of the issue. 

Types of commercial offers:

• Personal. They are sent in response to an official request from the company. Usually, the client himself tells about his needs in advance, so it is easier to offer an effective solution in a personal, commercial proposal without deep analysis.
• “Hot.” They are also sent to a specific company, but informally: for example, after a personal conversation or a spontaneous business meeting. Unlike a personalized commercial proposal, here, you have to carefully study the needs and problems of the client and think about how your product or service can solve them.
• “Cold.” Sent to customers who have not asked for a commercial offer but could potentially be interested in your product. For “cold” commercial offers not to be perceived as spam, you need a clear strategy – for example, targeted email distribution to a loyal subscriber base.

How to write a commercial proposal

1. Start with a title page
2. Add a table of contents
3. Write a resume for leadership
4. Define the client’s “pain.”
5. Suggest a solution 
6. Introduce the team
7. Indicate prices
8. Add user agreement
9. Leave room for signatures

1. Start with a title page.

The title page is the first thing the client sees; therefore, you need to make it so that he wants to see the rest of the document. Put your name, company name, logo, contact information, website address on the front page, as well as the name of the client and the date of the proposal submission. Also, come up with a striking headline to make your sales pitch stand out from the rest. Make sure your title page looks professional: check grammar and spelling, indentation and formatting, and adjust the font size. By the way, typography also influences the first impression – so make sure the font you choose matches the company’s values. For example, soft, rounded sans-serif fonts are usually associated with technology and innovation – so they are suitable for an IT startup or private clinic.

2. Add a table of contents.

Time is expensive – therefore, at one glance at a commercial proposal, the client should understand what it is about. Create a clear table of contents that makes it easy to find any document section – from the executive summary to the user agreement. If you submit a business proposal online, complete the links clickable for even easier navigation through the document.

3. Write a resume for management.

An executive summary is a short version of a business proposal that incorporates vital points from the main document. Using a clear and straightforward tone, explain exactly why your company can meet the customer’s needs. Here, tell us about the company’s mission and vision and briefly list the awards and achievements.

4. Identify the client’s “pain.”

One of the crucial tasks of a commercial proposal is to convince the client that you are well aware of his problems and needs. Describe the client’s challenges and identify the problem that needs to be addressed in detail. The better you get into the client’s position, the easier it will be to convince him that you can change his life for the better.

5. Suggest a solution

After identifying the client’s problem, suggest a strategy for solving it. Break your plan down into stages, and set clear time frames for each one. The text should be as concise and easy to understand as possible – so avoid complex constructions and an abundance of professional vocabulary.

Example: A language school owner submits a business proposal to a large company that wants to provide corporate English classes for employees. In it, he identifies the problems of customers:

• High cost of classes
• Different levels of language training of employees
• Difficulties in choosing a place of employment, since workers live in other parts of the city
• A high percentage of clients who register for classes and do not attend them result in the company wasting money.

Based on the listed problems, the language school offers a comprehensive solution:

1. Conduct free testing of employees and divide them into small groups with individually designed programs
2. Make hybrid offline-online classes – employees can come to school or join the lesson via conference call.
3. Set up a dynamic payment system – if a client has attended no more than three classes per month, the company pays only for those one-to-one classes, not for the entire month.
4. Add a loyalty program – the more people register for the courses, the greater the overall discount for classes for the company.

Thus, the commercial proposal focuses on each client’s ” pain ” and offers an effective solution to the problem.

6. Introduce the team

Now is the time to better get to know the client about your company. Tell us about the team in detail – include their names and positions, add photos and short descriptions. Be sure to focus on skills, awards, courses taken, and another merit, so the client understands that they are dealing with professionals. For example, in the case of English courses, it is essential to emphasize that your team includes native speakers with a long history of teaching. Here you can also talk about the values ​​of the company and the history of its creation, as well as post customer reviews.

7. Mark the prices

Make the pricing policy as transparent as possible so that the client understands how and for what he says. Create different rates and place them in the table for easy comparison.

8. Add user agreement

For a commercial offer to be valid, consider all the formal points: the term of the contract, dates and methods of payment, project deadlines, and return policy. Also, add any required permissions and licenses. A user agreement is a serious document that must be written by a professional. So be sure to use the services of a lawyer before sending the final version to the client.

9. Leave space for signatures.

Do not forget to include the place for signature and the date of the agreement in the document. Accompany these fields with contact information and a call to contact you if you have any questions. In the electronic version, use an electronic signature and make the field with contacts clickable.

Helpful tips for creating a business proposal

• Use visual content. Graphs, diagrams, infographics, photographs, and illustrations will help to make your offer more visible.
• Apply research. Audience analysis, market research, and other statistics will add credibility to your claims.
• Create an electronic version. This is especially important if you are doing business online. The electronic version of the commercial proposal has several advantages: for example, you can attach audio and video files to keep the reader’s attention. In addition, an electronic document can be password protected not to be seen by strangers.
• Check the document for typos. An unedited commercial proposal with abundant errors can harm even the most professional company. Therefore, proofread the paper carefully before submitting it, or hire a proofreader.
• Maintain your brand identity. Make sure the design and tone of your offer reflect your company’s values.
• Add calls to action. For example, “Join,” “Contact Us,” and others.

What Is a Hashtag and How to Use It on Social Media

# used to stand for the pound or pound sign. But then Twitter appeared and turned it into a hashtag – a concept without which it is now impossible to imagine social networks. Hashtags surround us everywhere. We see them in Twitter trends and captions to viral videos on TikTok, on advertising banners and flyers near the metro. For large corporations, hashtag selection is an important part of brand identity, and Instagram blogger’s hashtags have long become a different strategy for promotion on social networks. This article will tell you what a hashtag is and how you can use it to attract your target audience and increase brand awareness. This is especially important if you are going to open your own business or create a website.

Hashtag: what is it, and why is it needed?

A hashtag is any keyword or phrase preceded by a # symbol. As a result, your post becomes available to people with the same interests, even if they are not subscribed to your updates. Users often use hashtags for Instagram, TikTok, Twitter, and other social networks – however, some platforms like news sites also support them. For example, imagine that you are an Apple fan and plan to buy an iPhone 13. Add a hashtag to your query “# iPhone13,” and you will find all the publications related to this model – news, reviews, promotions, analyses of advantages and disadvantages. Search results, in this case, will consist of posts of all users who wrote “# iPhone13 “.

The specific content depends on the social network: for example, on Twitter, you can read news and short reviews, on Instagram – reviews under user photos, and on Youtube and TikTok – videos with unpacking and analysis of the smartphone.

How to use hashtags for promotion?

A hashtag is a powerful tool that should not be underestimated. With its help, not only individual companies become famous, but also huge world movements such as #MeToo and #BlackLivesMatter. By learning how to use them correctly, you can increase traffic and conversions organically, without the cost of paid advertising.

Let’s say your company has a public on social networks. Using hashtags will make posts available to anyone interested in what you write about – even if they are not your subscribers. Correctly selected hashtags can attract thousands of new visitors, some of whom can become your potential customers.

How to choose the right hashtag

Place a # in front of the appropriate word or phrase to create a hashtag. It doesn’t matter if the hashtags are at the beginning, middle, or end of the post – the main thing is that they are relevant and simple. Remember how annoying a wall of twenty hashtags on Instagram or long unreadable messages like #superdiscountinourInstagramClothes are annoying. To avoid this, follow two simple rules:

• Don’t use more than 2-3 hashtags on Twitter and five on Instagram.
• Always use simple, unique, and relevant words.

Types of hashtags and examples of their use in social networks

Having figured out what a hashtag is, let’s take a closer look at its varieties.

Content Hashtags E If you’re new to hashtags, start with the company’s name, product, or service. Thus, your brand will become known to potential customers who have not previously encountered it. 

For instance:

Coffee Ninjas – coffee shop in Krasnodar

“# Krasnodar is beautiful even on Monday morning. Trust us – we know for sure. After all, we got up before everyone else to brew you delicious # coffee and prepare a hearty # breakfast. Come!

In the tweet above, the Krasnodar coffee house uses hashtags related to services ( # coffee and # breakfast ) and a hashtag with a geographic location ( # Krasnodar ). This makes the tweet more likely to be seen by shoppers living in Krasnodar looking for a coffee shop with breakfast and good coffee. You can attach a link or QR code to the menu for greater efficiency to increase conversion.

Trend hashtags

Another great way to spread the word about a company is to use hashtags, which have already become popular among millions of users and made it into the list of trending hashtags. But before using such a hashtag, ask yourself if your post will be able to “merge” into the existing discussion on the topic. If a post is not relevant in any way, it will most likely be ignored and lost in the stream of posts. However, if the post is informative, funny, or has “viral potential,” users will share, and the reach will grow.

For instance:

Dog shelter “Friend.”

We also decided to celebrate the # Halloween and turned our puppies into characters # IgryPrestolov. Photo in the carousel. By the way – Jon Snow, Arya Stark, and Daenerys are still looking for a home!

The shelter uses popular Instagram hashtags to draw public attention to the puppies in this example. They justified using popular hashtags with a costume photoshoot with dogs, so the shelter has a good chance of attracting a new audience.

Brand hashtags

By selecting hashtags, you will quickly notice a problem when using popular or common words – namely, that your post gets lost among hundreds of other posts with the same hashtag.

Therefore, it is worthwhile to start creating your own branded hashtags. They can promote the brand through promotional campaigns, events, contests, and other marketing activities. For example, on its 100th anniversary, Oreo used the #oreomoment hashtag so shoppers could share memories of their favorite product.

The hashtag has become so popular that it has collected responses from hundreds of users. Soon, the hashtag, which was originally used as a brand hashtag, was included in the list of trending hashtags, as a huge number of people (and companies) used #oreomoment in their posts.

An effective brand hashtag is one associated only with your company. Make it unique and memorable. Use a short phrase or slogan in branding (for example, Nike uses the famous #justdoit ).

Creating hashtags associated with a specific marketing campaign give users a compelling incentive to use them. For example, you might offer a discount or the opportunity to win a prize for using a branded hashtag. This is how the company can benefit from viral marketing.

What Is Web Analytics

Building a website is always a good idea to promote a business or build a personal brand. However, how to understand that the created web resource works effectively and is generally worth its effort? For this, there is web analytics – it allows you to check site traffic, determines traffic sources, and calculate conversion and profit. In the article, we will tell you what web analytics is, how to use it, and check site traffic.

What is web analytics?

Web analytics collects data about a web resource, for example, website traffic statistics or the number of purchases made. Site analytics provides many useful insights:

1. Where users come to the site from.
2. Which sections they click most often.
3. What scares and attracts them.

Based on this information, you can make decisions to improve the appearance and functionality of the site. Various web analytics tools include cloud retouch Analytics and Google Analytics.

Why web analytics is important

Creating a website and filling it with interesting content is not enough to attract users and increase your online presence. Frequently, visitors do not interact with the pages the way we plan to and face difficulties we did not foresee. All this negatively affects website traffic. Web analytics helps to recognize the weak points of the site:

1. Pages that are not clicked.
2. Texts on which they get stuck.
3. Elements that are too subtle or too conspicuous.

You can improve the user experience when interacting with the site, increasing site traffic, conversion, and sales by correcting these shortcomings.

Important metrics

Site analytics, in each case, is built from different metrics that depend on the brand or business goals. But since most sites aim to increase traffic and sales, the following metrics are considered the most important:

1. Traffic

Traffic allows you to check site traffic – that is, how many users have visited your page within a certain time. This is the simplest metric that is nevertheless important in determining the effectiveness of a website. After all, the more people see the site, the higher the likelihood of conversion or sale. That being said, keep in mind that traffic counts every visit, not unique visits. Even if you refresh the page, the site statistics will count this as a new visit.

2. Sources of traffic

It is important to determine the amount of traffic and where it is coming from. For instance:

1. Google search or banner ad. This will show how many people are coming to you organically and attracted by your advertising messages. You may improve your SEO or invest more in ad campaigns, depending on the numbers.
2. Visitor location. For example, web analytics can show that buyers from the Krasnodar Territory purchase the largest number of products in your online store. You will launch a promotion aimed specifically at that region with this information.
3. Third-party resources. Visitors may find out about you on aggregator sites or social networks. In this case, it is worth concentrating more strongly on these sites to increase site traffic further.

3. Conversion Conversion 

Rate is how many visitors end up converting to customers and buying something.

For example, your online store can be visited by five thousand people every day – but less than a dozen of them make a purchase. This means that SEO and ad campaigns are working properly and bringing in traffic – however, you need to work on the assortment or pricing policy. Or, for example, an online T-shirt store has 50 positions, but site statistics show that only three of them are most often purchased. This is a good reason to analyze popular positions, determine the secret of their success, and remake the rest of the models to increase sales.

4. Profit 

Profit is the amount of money earned over a while. This indicator is especially useful in conjunction with a conversion since it allows you to determine how profitable certain products are. Let’s continue the example from the previous paragraph. The conversion can show that out of 50 T-shirts, only three are selling well. However, the profit margin shows that one of the worst-selling T-shirts is generating more revenue – as it costs $ 25 instead of $ 8. This means that the shirt should be kept, even if its conversion rates are low. 

Web analytics tools

Cloud retouch users can easily check website traffic, conversions, and other statistics using built-in web analytics. With her, you will learn:

• What pages do visitors spend the most time on?
• Do users return after the first visit
• Has your income changed from the previous period
• Which channels bring the most users

Facebook Ads: A Step-by-Step Guide 

Advertising on Facebook requires making accurate decisions. Whether your ad will reach your target audience depends on the advertising post’s image, description, and price. 

Before beginning an advertising campaign, consider the following questions: who is your target audience? What is your monthly budget? Will my ads be optimized for mobile devices? 

With Cloudretouch, site owners can find new customers and increase sales with Facebook Ads. This special application allows you to create advertising campaigns on Facebook using artificial intelligence.

We will tell you how to set up advertising on Facebook in the article. You’ll learn how to create a Facebook Ads Manager account, set a budget, and track the effectiveness of your ads. 

Types of Facebook advertising

Advertising on Facebook can be different. It is important to choose the right type of advertising for the campaign’s success. These types of advertising will help to increase reach, increase brand awareness and attract sales. Think about which type is right for you and your business. 

Dynamic Collection 

Redirects users to products based on their interests and previous purchases. When clicking on an advertisement post, the user is taken to the product page. Such advertising on Facebook is suitable for sales and familiarizing the audience with your products. 

Image 

Attracts the attention of users thanks to one picture or picture. Such advertising on Facebook is suitable for promoting an event, discounts, or special offers. 

Video 

Video is the best way to get attention on Facebook. Use the video creation tool to build the commercial from scratch. To increase user engagement, create video surveys. 

Slideshow 

If you don’t have a budget for your videos, create a slideshow of your photos. It will take a few minutes, and the effect is almost the same as the video. 

Merry-go-round 

With the help of a carousel, you can show up to 10 products in one advertisement post. It can also be used to demonstrate different features of the same product. 

Facebook Advertising: A Step-by-Step Guide 

1. Install the Facebook Ads Manager application.
2. Set clear goals. 
3. Analyze your competitors. 
4. Define your audience. 
5. Plan your budget. 
6. Make an advertisement 
7. Improve your content 
8. integration with Instagram. 
9. Increase conversions. 
10. Ads should be optimized.

1. Download and install Facebook Ads Manager.

A third of the world’s population actively uses Facebook, so 7 million companies advertise their products on social networks. To get started, install the Facebook Ads Manager. To do this, go to your Facebook page and click “Learn More” on the left side of the page. Click on the Ads Manager section in the open menu and go to your account settings. In this section, you can choose the type of advertisement and the photos or videos you want to promote and monitor and manage the effectiveness of your ads. If your blog, business, or online store is based on Cloudretouch, then you can create an advertising campaign for Facebook directly from your page. Install Cloudretouch’s Facebook ad manager. Install Cloudretouch’s Facebook ad manager 

2. Establish Specific Objectives

Facebook offers 11 marketing goals based on your expectations of an advertising campaign. For example, brand awareness increased traffic to the site, user engagement, lead generation, and conversion. It is important to define the long-term and short-term objectives of your SMM campaign. By selecting one of the proposed options, Facebook will select the appropriate advertising format. To make it easier to define goals, ask yourself a few questions: What is the global goal of business? What would you like to achieve specifically with this campaign? Do you want to drive traffic to your business? Do you want to promote a product or service in a local market? Do you inform customers about discounts or promotions? How does this campaign fit into the overall marketing strategy? 

Read More: How to Use the Persona Method in Product Analysis

3. Analyze your competitors’ 

Before starting an advertising campaign:

1. Conduct a competitor analysis.
2. Look at what worked and what failed.
3. Pay attention to the posts that hooked you.
4. Try to notice every detail.
5. Make a list of advertising posts with a high level of engagement and use this data for your advertising campaign. 

4. Identify your target audience.

By understanding your target audience, you’ll be able to make strategically correct decisions and direct ads directly to those most likely to buy your product. Facebook charges a fee for each impression and click. So, it is important to show it to the right people for a successful advertising campaign. Imagine the perfect customer. Is it a man or a woman? How old are they? Where do they live? What do they do? What are their interests? This will narrow the audience and make the campaign more successful. To understand your target audience, look at the clients you already have. Try to determine what they have in common. If you create Facebook ads on Cloudretouch, you only need to determine gender, age, interests, and location. Artificial intelligence can determine the rest by analyzing the actions of users. By identifying the audience for Facebook ads, you can reach out to them directly. 

5. Plan a budget.

Determine how much money you’re putting into advertising. Then set the timing of the campaign. If you create ads through Facebook Ad Manager, you can bet the desired amount per day. Depending on the budget, Facebook will show ads to different people. Start with a small amount, so it will be easier to manage your ads. As soon as clicks turn into sales, increase your budget. If you use Facebook Ads from Cloudretouch, you can choose a monthly budget starting at $79/month. After that, artificial intelligence will automatically study, test, and optimize your advertising to reach the target audience. 

6. Make an advertisement

For each ad format, Facebook offers image recommendations. Whichever format you choose, make sure your ads meet the requirements of Facebook, Messenger, Instagram, and the rest of the apps. To create perfect photos of your product, use the following guidelines: 

Put on a good show.

High-quality lighting is necessary for the product to be visible. Try to avoid sharp shadows. Shoot on a cloudy day or use reflectors and light diffusers. 

Choose the right background. 

A too variegated background can distract attention from the product, so make sure you use calm, monochromatic shades. 

Combining with the brand. 

Use photos that fit the identity of the brand. Add a logo to the photo so that it does not draw attention to itself. 

Avoid common blunders.

Take professional photos. Make sure they are not grainy, blurred, or trimmed. 

Don’t be afraid to use bold, bright colors. The picture should attract attention and cause a desire to buy the product. 

Use less text. 

Facebook only allows text to cover 20% of the photo. Reduce. All additional information can be placed in the description. 

Here’s how to set up an advertising campaign with Cloudretouch.

Sign in to your Cloudretouch account. 

Go to your site’s dashboard, select Marketing Tools, and select Facebook Ads. 

The site control panel will connect the site to Facebook. 

Select the material for advertising and describe the target audience. Cloudretouch automatically optimizes your ads to reach your target audience. 

Choose a budget for your campaign. Please note that it will last at least 2 months. 

Use ad preview to ensure all images look good on all platforms before publishing. Measuring and tracking campaign performance. Cloudretouch algorithms will tell you how to achieve the maximum result. 

7. Improve your content. 

Properly selected text can be a decisive element of successful advertising. Match descriptions to advertising posts so that your business looks professional and generates interest. Before you create a description for the advertising post, consider a few points: 

Prescribe clear calls to action. 

Convince users to make a purchase now, not later. Users need to be clear about what is required of them. 

Explain the sentence clearly. 

The text is needed to provide more information. Look at your promotional post from the perspective of someone who has never heard of your company. Is it clear what you’re selling? Are there obvious qualities that distinguish this business from others? Is the value of the product clear? 

Avoid typos. 

A misspelled word, or even a missing comma, can damage the entire company’s reputation. Before publishing, show the text to the editor. 

Get attention. 

Think about the emotions and feelings of your customers. Hook this emotion with simple and understandable language that calls to action. Convince them to look at what you’re selling.

Speak to customers in their language. 

Try to use language familiar to your customers. Emojis can make a brand friendlier, but they work within the brand. Strong text can lead to quick results. For example, in the text of Bonnie, there is a clear call to action. It pushes users to click on the product and go online. Their advertising campaign brought almost a 400% ROAS. 

Tip: 

Cloudretouch’s AI needs time to study your audience and optimize your ads. Wait a couple of weeks before making any changes. an example Facebook advertisement example of a Facebook advertisement 

8. Include Instagram

The chance that Instagram users will interact with branded content is 58 times higher than among Facebook users. Therefore, if you have beautiful photos of the product, use the promotion on Instagram. First, make sure that your Facebook and Instagram accounts are connected. To do this, click on the settings icon on Instagram. Select “Accounts” and click on “Linked Accounts”, then select “Facebook” and log in. If you use Facebook Ads from Cloudretouch, your ads will automatically be duplicated on Instagram. 

9. Increase conversions. 

The success of an advertising campaign is measured in sales. To turn potential buyers into real ones, try the following tricks: 

Simplify the process: 

Make the buying process as easy as possible. The fewer clicks a user needs to make a purchase, the better. 

Create clear calls to action: 

Users who come to your product page need to know exactly what to do next. Add a call-to-action button. For example, “Buy” or “Add to Cart.” 

Use a familiar design: 

Users will feel more confident if the purchase page is combined with advertising and brand recognition. So they get to know the company and, without a doubt, trust a familiar sight. 

Create a quality product description: 

Tell users about the details of the product. For example, size and materials. Add keywords. Demonstrate how the product will be useful to the buyer. 

Tell us about the company’s policy: 

Users are more confident in making purchases when they know the store’s rules. Tell us about the rules of delivery and return immediately to avoid misunderstandings in the future. 

Add payment options: 

Simplify the payment process. Offer secure and flexible payment options for the product. 

Restore abandoned “carts”: 

Create an email newsletter for customers who filled out the cart but never purchased. Look at the sales funnel of Sim Racing Studio. Once on their product page, you’ll see a clear call to action—”Add to Cart.” There are several product images on the page. You can zoom in on the pictures to see the details. The description clearly states what you will get by buying this product. There is a description of the use and even a link to a video review. The “baskets” page is also focused on the buyer. There are several payment options and an exact delivery price. The smooth checkout process helped Sim Racing Studio generate a 16,000% ROI from a Facebook advertising campaign. Facebook abandoned cart campaign abandoned cart campaign.

10. Ads should be optimized.

The longer your Facebook ad campaign lasts, the more you’ll learn about your target audience. Use this information to improve the effectiveness of your ads. Once you’ve created your campaign, embed the Facebook pixel on your website. You can use this data to redirect website visitors and push them to buy or target existing customers to build trust in the company. Create a lookalike audience to attract people with an online footprint similar to your customers. Use Ads Manager to understand what will bring more sales. You can conduct independent testing: try different images, texts, and audiences in it. If you have created an advertising campaign through Cloudretouch, all the optimization has already been done for you. You’ll see detailed analytics of ad views, conversions, and sales statistics from the dashboard. If, after a while, you do not see the conversion that you hoped for, change the advertising text or try to define the target audience in more detail. There are a lot of clicks on advertising posts but no sales. 

1. Ask yourself the following questions: 
2. Is the shipping price too high? 
3. Is the return policy clear? 
4. Do the expectations of the product coincide with reality? 
5. How easy is it for a client to contact you? 
6. Does the site look professional? 
7. Do I need to simplify the checkout process? 

Most importantly, don’t give up. To build a successful advertising campaign, you need patience and time. 

How to Create a Copywriter Portfolio

The market for copywriting services is extremely saturated. To make sure of this, it is enough to go to any online exchange and see hundreds of copywriters offering their services for 2 kopecks per sign. In the face of such competition, how can you find good customers and get decent pay for your work? One effective way to do this is to create an online copywriter portfolio that showcases your experience and skills in a favorable light. You do not need to be a web designer to create a portfolio website. It is enough to use the website builder and choose the right template, and you will get a site that will help you stand out among hundreds of other copywriters. We will tell you how to create a copywriter’s portfolio in six steps. 

How to Create a Copywriter Portfolio Online: 

1. Choose a Portfolio Website Template.
2. Create a logo.
3. Create an introductory paragraph. 
4. Think about design. 
5. Add testimonials.
6. Share your portfolio with the world. 

1. Select Portfolio Website Templates: 

We designed the sites ourselves so that you could focus on writing good texts. The Cloud retouch library has hundreds of designer website templates ready to use. Several of them are specifically for copywriters, content managers, and writers. You can change the selected template using a convenient visual editor. For example, choose new colors and fonts or add images, videos, or special effects. 

2. Design a logo: 

Creating a logo is another way to increase awareness, stand out from the competition, and give the site a more professional look. With the Cloud retouch Logo Maker, you can create a logo for your brand in just a few minutes without having to resort to the services of a specialist. Just answer a few questions, and choose the option you like from dozens of proposed logos. 

3. Create an introductory paragraph: 

The introductory text is useful for any profession, but it is almost part of a portfolio and a native demonstration of skills for a copywriter. Tell us about your approach to work, inspiration, style, and education. Mention what topics you write about to attract relevant customers. Try to fit all the information into one paragraph, so you will not scare the reader away with a canvas of text even before he moves on to your projects. 

4. Think about the design: 

For creative professions, stylish and functional website design is especially important. The choice of color scheme and typography can either favorably emphasize the presented works or, vice versa, complicate the perception of the portfolio for the reader. Traditionally, the main emphasis is given to the text in the copywriter’s portfolio. Therefore, we recommend choosing a template with a uniform background that will not be overloaded with visual elements and special effects. However, there is no need to go into complete minimalism: for example, your photo at the top of the site will help make the portfolio more alive and establish an emotional connection with the reader. 

5. Include testimonials: 

If you already have successful experience working with companies and private clients, ask them to write a review for your portfolio. Reviews of real customers (especially famous ones) increase the credibility of the portfolio and can be a decisive factor for someone choosing your services. Read how to add reviews to Cloud retouch. 

6. Share your portfolio with the world: 

When you’re done creating a copywriter’s portfolio, make sure that as many people as possible see it. 

First, optimize the site with the help of Cloud retouch SEO tools so you will raise the portfolio to the top lines of relevant search queries in Google and Yandex. 

Secondly, please send an email newsletter to your contacts and invite them to familiarize themselves with your projects on the site. Remember, according to the law, you can send a newsletter only to those recipients who have given their prior consent to this. 

Finally, add a social media links dashboard to your site to combine traffic from your site, Instagram, and other platforms. 

How to Create a One-Page Website in an Hour

Unlike a multi-page site that provides comprehensive information about a company, a single-page site usually focuses on a specific purpose. For example, increasing sales or converting potential buyers into leads.

In this article, we’ll show you how to create a one-page website for free in just an hour using the Cloud retouch Landing Page Builder and Design Templates.

Why do you need a one-page website?

As mentioned above, the one-page site has a specific goal – to induce the user to take action. For example, make a purchase, subscribe to a newsletter, go to your online store, and much more. Therefore, there is often a button with a CTA (call to action).

Signs of a quality one-page site

One site – one action. Each landing page should lead to one specific action – otherwise, the visitor can get confused, which will lead to a decrease in conversions. If you want to sell a specific product, conduct a survey, and showcase a new collection, create a separate site for each of these actions.

Simplicity and consistency. The one-page website design should be minimalistic and easy to navigate. Headings, subheadings, buttons, and design elements should complement each other and not compete for the reader’s attention.

A clear guide to action. The site visitor should know what action is required of him and what benefit he will get by performing this action. Therefore, a key element of a landing page is noticeable buttons with striking CTAs (for example, “Buy now” or “Subscribe”).

Professional look. A site with an outdated design, poor UX, or poor layout is unlikely to inspire trust in potential customers. So make sure your one-page page is up to date with web design trends. Cloud retouch users can create a website from scratch using free templates – they can be easily customized to suit business needs without deep knowledge of web design.

How to create a one-page website in an hour

1. Select a template. 
2. Come up with a striking headline.
3. Add content. 
4. Think about the visual part.
5. Choose a domain name.
6. Check links and CTAs
7. Optimize your SEO. 
8. Publish your site. 

1.Select a template. 

Browse through the collection of free Cloud retouch templates and choose the one that best suits your vision. For example, a dark site with contrasting colors and animations or a classic version with many high-tech blocks.

2.Come up with a striking headline.

This is the first thing a potential customer sees when they visit a one-page page – so the headline should grab their attention. The headline text should be straightforward and enticing to make the visitor continue reading.

3.Add content

Copyright should be honest, friendly, and helpful – this is more likely to turn a casual reader into a potential customer.

4.Consider the visual part.

Most users don’t scroll through the site, so ensure the most important information is concentrated on the cover. Add catchy images or illustrations to your one-page page to create the right mood and complement the website design.  

5.Select a domain name

A sound and simple domain name guarantee that the site will be easier to find. We have already written in detail on how to choose a domain name.

6.Add buttons with CTA.

Make sure you give the user as many opportunities as possible to take the desired action. Place the call-to-action button in all strategic locations: cover, end of the page, and top menu.

7.Optimize your SEO 

Insert keywords add metadata and SEO title to move your site to the top of search engine searches. Learn more about how to do this in our guide.

8.Publish the site. 

Congratulations! All that is left for you is to drive traffic to your site for better conversions.

an example of the landing of Sixan example of the landing of Six

How to increase website traffic

• Tell your subscribers about the one-page site in your email newsletter
• Share it on social media
• Write a blog post
• Boost organic traffic with SEO optimization

Landing Page: What Is It, and Why Is It Needed?

One of the most effective internet marketing tools is the landing page or landing page. This one-page site prompts the user to take a certain action, such as buying a product or booking a certain service.

A landing page is a key brand promotion tool. It helps increase conversions, reach target audiences and take customers to the next level of the sales funnel. You don’t have to involve a web designer to create a landing page: you just need to use a convenient website builder.

In this article, we’ll take a closer look at a landing page: what it is, how it works, and how you can use it to the maximum benefit.

What is a landing page?

Landing Page is a stand-alone web page for user engagement. It is an effective form of marketing and a tool for advertising campaigns. The landing page encourages users to take a specific action – sign up for a free trial, book a service, or make a purchase. To do this, use special buttons with a call to action: for example, “Get Started,” “Subscribe,” or “Buy.” Typically, customers find out about a landing page from mailing lists or online ads, find it on social media, or in search results on Google or Yandex.

A landing page is a tool for generating leads and reaching the right customers. Using a landing page, you can get an idea of ​​the effectiveness of your marketing strategy.

Regular site vs. landing page: what’s the difference

The main difference between a regular and a landing page is that a landing page is created to promote and sell a product or service. 

An ordinary site is multifunctional. It can include an About Us page, a gallery, an online store, and more. At the same time, only the most important information is placed on the landing page, which guides users towards your goal.

The landing page structure looks different – there are no additional links that can lead users away from the call to action. As a result, the person arriving on the landing page can close the page or get involved.

Because landing pages are so focused, they are extremely effective in increasing conversions and reducing the cost of attracting leads and sales. 

To get a better idea of ​​the difference between home and landing pages, take a look at examples of their templates:

How to create a landing page

Use a free ready-made landing page template to create your one-page website. All templates are developed by professional designers and marketers, suitable for increasing conversions and marketing sales. They can be easily edited: customize them to match brand colors, add logos, and much more. You can even create two different pages and see which one works best.

Any landing page should demonstrate how the business or service is useful to a potential client. The visitor will leave his contacts or purchase from the landing page only when he understands the benefits for himself.

We’ve already covered how to create a landing page for free.

what is a landing page: examples of landing pages what is a landing page: examples of landing pages

Landing page types

Let’s take a look at the two main types of landing pages :

Lead capture page. A mini-site that generates leads by collecting data about page visitors. Usually, there is a contact form on such a site: clients leave information in it, which can be used for further communication. These pages will help you get an idea of ​​who your potential customers are and how to reach them.

In return for the information you leave, offer your users something useful. This could be a discount coupon, ebook, webinar, our exclusive newsletter.

Landing Page Examples: Lead Capture PageLanding Page Examples: Lead Capture Page

Transition page. A landing page that leads users to a sales or subscription page. Typically, these pages have a call-to-action button that immediately redirects visitors to checkout. This type of landing page is often used on eCommerce and SaaS websites that specialize in fast sales.

When choosing the right type of landing page, think about your goals. Want to collect contact information? Are you offering a unique discount? Forming an RSVP for an event? A specific goal will create the most accurate landing page and attract the required target audience.

When to use a landing page

Here’s what a landing page is usually used for:

Direct users to the product: By creating a landing page with a call-to-action button – “Buy,” you can direct users directly to purchase the product or the online store.

Offer free trial: If you offer a service, use the landing page to sign up for a free trial.

Get Leads From Blogs: Turn blog readers into leads by encouraging them to leave contact information for exclusive content. For example, a free ebook, brochure, or webinar.

Get Newsletter Subscribers: Use the landing page to subscribe to your email newsletter. Add a call to action button, such as Subscribe or Sign Up, to nudge users to subscribe.

Event Registration: Reach more customers with your event registration landing page. For example, for a webinar or an online course.

Create a User Club: Use the landing page to get users to sign up for a paid membership club that guarantees them VIP privileges. For example, exclusive content or special invitations for club members only.

facts about landing page facts about landing page

Landing structure

Now you have an idea of ​​what a landing page is and why it is necessary for a business. Let’s go through the basic design elements of a landing page to know what to look for:

1. Strong visuals

A professionally designed template, high-quality image, animation, or video will help attract users’ attention. Visuals should evoke emotion in your page visitors.

Place your most important visual content at the top of the page, also known as the cover. This is the first thing that a client who visits the landing page sees. Place the most important content on the cover to grab the user’s attention and increase the likelihood of a purchase.

landing structure landing structure

2. Catchy headlines

The headline determines whether people keep reading. The information should “catch” the user and correspond to his interests.

The secret of a good headline is a promise to solve a problem or improve the lives of those who read it. 

3. Strong calls to action

A call to action (“Call to Action” or CTA) is a short phrase that encourages users to take the action for which the landing page was created. This is one of the key elements of a landing page.

According to statistics, 90% of users who read the headline will also notice the call-to-action button. “Subscribe,” “Start trial period,” “Register” – these are variants of such buttons.

examples of call to action buttons for a landing page examples of call to action buttons for a landing page

4. List of benefits

Every word counts. You have one page to convince users to click on the call to action button. It is important to explain why they need it. Don’t waste limited space on a detailed description of the offer. Better to clearly describe what the user will receive by purchasing your product or subscribing to a service.

5. Customer reviews

Even the most colorful description of the benefits of a product does not match the effectiveness of a good review. Reviews are quotes from real buyers who have tried a product or service and are satisfied.

Customer testimonials on the page will increase the number of people clicking on the call to action button. The brand will be more trusted. If possible, add a photo and video reviews of buyers.

Use the dedicated Speculoos tool to determine which reviews are the most effective for converting leads.

6. Conclusion

Not all users leaf through your landing page to the end. But for those who do it, leave a final word. Summarize the main features and benefits. Convince the user that your product or service will make their life better (if it is). The conclusion can be a decisive push for those still in doubt.

Useful Tips

No navigation menu. The user’s eyes should be focused on the product’s benefits and not wander around the page.

Limit the number of internal links. Direct users directly to the call-to-action button and not to another page.

Content and navigation should be intuitive. The fewer links, the more conversion.

Make the text easy to read. Long, solid text can tire or frighten the user. Make your text simple and informative. Each word should serve one purpose – to convince the customer to click on the call to action button.

Be consistent. Potential customers will go to the landing page through ads. This can be email newsletters, social networks, or paid promotions on Google. Make sure the content in the ad and on the landing page is the same. Otherwise, users can get confused. For a page to look organic, text, font, and colors must match.

Highlight the call to action

The call to action button should be visible. Use simple, clear words and contrasting designs. Place the button on different page parts to give users more options to click on it.

Define your target audience

A good landing page targets potential customers. Make sure the content on the page resonates with the needs of your audience. You can create several different landing pages for each group of potential customers.

Actions should be simple and straightforward. All forms on the page should be simple and require people to fill out only the most necessary information. When collecting contact information, shorten the form to a name, email, and a couple of important short questions. The sale form should be short and clear if the goal is to buy. With minimal text so as not to confuse the client.

Focus on the customer. Landing page content should be centered around the user. Don’t describe how great your company is; instead, talk about the benefits of being your client.

Put important information on the cover. Don’t wait for users to scroll through the entire page. Place at least one call to action button on the cover. So they will immediately see her. Place the image and title there as well.

Create a mobile version. Make sure your landing page looks good and loads on any device. The page must be adapted for smartphones and tablets since most of your traffic will come from them.

How to drive traffic to your landing page 

Here are the four main channels for driving traffic:

1. Social networks

The first place to promote your landing page is on social media. Create a post with a link to your page for Facebook, VK, Twitter, or Pinterest. This will attract people who already love your brand.

2. Email marketing

Email marketing remains the most effective way to drive traffic to your landing page. Add email campaigns to social media promotion.

Come up with a subject line, images, and text. If done correctly, your email campaign will generate a lot of traffic.

Not sure where to start? Check out our email marketing guide.

email newsletter for landing page email newsletter for landing page

3. SEO optimization

Optimize your landing page to appear on the first lines of Google searches. The higher the link in the search results, the more people click on it.

Use keywords. Use Ahrefs’ or Semrush’s tools to determine which words and phrases will work best. Make sure they appear in titles and descriptions.

By building a website with cloudretouch, you can customize the SEO of your page – including meta tags, URLs, canonical tags, and more.

For example, headings are not only easy to read, but they are also part of the HTML language that Google reads. When crawling a website’s content, Google uses headers to analyze information. So he “decides” on what place in the search to put the link to your page.

Headings have their hierarchy from H1 to H6. This is a way to prioritize page content. H1 is the title of the page. Google crawls it first to determine the theme of the entire site. Therefore, it is important to use keywords in the H1 heading.

Your landing page will retain all your purchased SEO settings. For example, if you created a page for a seasonal marketing campaign, do not delete it at the end of the season. You should be able to use the same URL again after a year. It will only be necessary to update the content of the page.

SEO optimization for landing page SEO optimization for landing page

4. Paid advertising

Social media, email marketing, and SEO are free ways to drive traffic to your page. However, if you want even more impact, consider paid promotion. Based on the demographics and interests of the desired audience, you can be sure that your page will be seen by people who find it interesting and useful.  

Search Engine Promotion: Have you ever noticed an advertisement at the top of Google search results? You are looking for a keyword or phrase. If they match the request of a person in Google, he will see the advertisement of your page first in the search.

Social media advertising: Social media like Facebook and Instagram show paid posts to your target audience based on their interests. That way, you can reach people who have interests that align with your product or service.

Advertising placement: Another option for advertising is placing banners on sites with the same target audience as yours.   

Depending on the campaign’s goal, you can combine several promotion options or concentrate on one. The continuous analysis will help determine the most effective method and get the most out of it.

Landing page benefits

A landing page is a powerful tool for business prosperity. Let’s look at some of the top marketing strategy benefits landing pages.

Increased conversion. Landing pages focus on one specific goal and nudge users into action. Landing page visitors move further along the sales funnel and turn from anonymous users to leads and active customers.

Valuable audience insights. Add a registration form to the page to find out your audience’s demographics. Pay attention to where more users are coming to the landing page. This will help you learn about the habits and interests of your customers optimize your targeting and marketing strategy.

Increase brand awareness. A beautiful, professional landing page is the face of the company. It increases conversions and helps to introduce the brand to more people. The more often users see a landing page with your logo, the more recognized your company is.

Landing pages can be measured. Analyze conversions, page views, and traffic. This will help you understand which marketing campaign works best. See what works best. For example, paid promotion of posts or email newsletters. Optimize the strategy accordingly with the received data

Examples of landing pages

To better understand what a landing page is, take a look at examples of landing pages :

1.Editor X by cloudretouch

Editor X is made specifically for designers and design agencies. Thanks to the advanced design options on the platform, you can create sites without using code. This landing page is simple and stylish. Made in dark blue colors with white font.

Upon entering the site, you will see a welcome headline: “The Future of Website Design” in big white letters. Rays of lighter blue light pass through the center of the image, highlighting the word “future” and contrasting favorably against the dark blue background. The CTA “Start Build” is right below the text.

Scrolling down, you will see no links to other resources on the page. There are just short descriptions of the different tools, a call to action button next to each one, and mesmerizing images. The landing page is designed for a professional audience – hence the small amount of text and stylish design.

2.SurveyMonkey

SurveyMonkey is a survey and research service. Their landing page is designed to offer visitors two options: Premium and Free Subscription. Below the call-to-action button is a short text describing the product: “Polling and poll tools to help you collect opinions and get results quickly.”

On a white background, the text is easy to read. Scrolling through the page, you will only see important information about SurveyMonkey’s services, prices for their three most popular plans, and a contact form for submitting a demo. You need to fill in your name, email address, title, and company name on the form.

3. Tipalti

A B2B company that uses a landing page to generate leads. Visitors will immediately see a contact information collection form next to a large yellow call-to-action button, “Get a Free Demo.”

The entire page is designed to incorporate colors and with the company logo. Below you will see highlighted facts about why you should choose their service and customer reviews with photos. Call-to-action buttons appear multiple times. This gives the user several options to book a demo.

4. Miro

Miro is an online collaboration service. Teams use it to create vision boards for planning projects and tasks. Upon entering the page, you will immediately see a video describing the service’s capabilities.

A black Get Started Call-to-Action button is on the left, drawing attention to itself. Miro’s biggest customers and the main benefits of using the product are Towards the bottoms.

5. Upwork

Upwork is a freelance platform. Their target audience is remote workers and companies ordering their services. This particular landing page is designed for companies looking for freelancers to work with. The Get Started call-to-action button is featured twice on the cover. It’s easier to convert leads this way.

The page is made in brand colors – green and white. On the landing page, you will see a list of top clients and the benefits of hiring through the service. At the very bottom – user reviews.

At the top of the page is a photo of one of the best freelancers – Upwork users. This allows for a deeper emotional connection with the company.

Popular Types of Sites and Templates for Them

Many users think about what kind of sites there are and how to choose the right one. It often depends on the goals set, such as opening an online store, creating an online portfolio, or drawing public attention to an important issue. However, the first step is the same for everyone: choose a website builder with user-friendly functionality and a large library of customizable templates.

In the article, we talk about popular sites to make it easier to choose the most suitable one for your purposes. 

Popular types of websites

1. Business website
2. Blog
3. Internet shop
4. Portfolio site
5. Event website
6. Online forum
7. Business card website
8. A website with a custom section
9. Nonprofit organization website
10. Information site

1. Website for business

Business websites are among the most popular website types. A business site is any web resource whose ultimate goal is to profit. Typically, such pages include a demonstration and description of goods or services and have the necessary functionality to conduct transactions directly on the site.

Another popular feature of business websites is the online booking option, allowing visitors to book products and services right on the page. To create a website for your business, use one of the ready-made custom templates; for example, “Architectural Bureau,” “Legal Company,” or “Web Design Studio.”

2. Blog

The blog is used to publish articles, photo reports, guides, and reviews – any author’s content focused on a specific topic. Popular examples are travel blogs or food blogs.

Blogging can increase your authority in the industry, increase traffic, and even increase sales. To create, use one of the free templates in this category.

3. Online store

An online store is similar to a business website but with an even greater emphasis on sales. It usually includes a product gallery, a checkout page, a shopping cart, and a personal account. You can sell goods and services of your production, or you can try drop shipping: reselling goods to third parties from the supplier’s warehouse.

Do you want to open an online store? Try one of the ready-made templates, for example, “Top T-shirts,” “Gadgets,” or “Fashion Boutique.”

4. Portfolio site

Building a portfolio website is a great opportunity to showcase your experience and skills in the best possible light. Such a site often includes high-quality image galleries to help attract potential employers and clients. The portfolio site is useful for representatives of a wide variety of professions: photographers, architects, models, and so on. The Cloudretouch library includes dozens of online portfolio templates, such as food photographers, graphic designers, or makeup artists.

5. Website of the event

These types of sites are created for specific events. This allows you to convey important information about the upcoming event to a wide range of people, manage the guest list, think over the logistics and, upon completion, publish a photo and video report. A striking example of an event website is online wedding invitations, where you can publish the schedule of the celebration and arrange table seating. In addition, some events can be held directly on the site: for example, a concert or an online conference. Using design templates, you can create a website for a seminar, business conference, music festival, and other events.

6. Online forum

Online forums are experiencing a second wave of popularity – more and more users are using these sites to form a loyal community around a company, product, or brand. In addition, forum members often help each other with various questions, which reduces the burden on the official support service. The forum can also be an independent site where lovers of a certain occupation gather. For example, you can use Cloudretouch templates to create a fishing forum, a tech forum, or a gaming forum.

7. Business card website

A business card website is a great way to increase your online presence and build a strong personal brand. In a sense, this is also an online portfolio focused on the person himself and not on his projects: therefore, it is ideal for actors, writers, business coaches, etc.  

A business card site can be an interactive online resume sent to a potential employer. Anyone can create a business card site using the customizable templates from this category.

8. Site with a custom section

The user section on the site allows you to share unique paid content with those who have purchased access to it. This content can be exclusive blog articles, video tutorials, or checklists.

You can set up different types of subscriptions: for example, weekly, monthly, or yearly access, full access to current and future content, or limited access to specific content. An example of such a site is The Wall Street Journal, which provides access to most materials by subscription only.

9. Website of a nonprofit organization

A school website, a charity website, an animal shelter website are all kinds of websites for nonprofit organizations. Most often, they include a description of the company, information about its type of activity, a photo gallery, and in some cases, a section for online donations. The Cloudretouch library includes various templates for nonprofit websites, such as Youth Center, Animal Shelter, Charity Canteen, and more.

Nonprofit website template example nonprofit website template example

10. Information site

The main purpose of such a site is to serve as a source of information on a specific topic or a wide range of topics. Online versions of magazines, Wikipedia, Urban Dictionary are just a few examples of information sites. For those who want to try their hand at journalism or create an encyclopedia on any topic, Cloudretouch has developed a special template.

What Is a Facebook Ad Account?

We believe it is essential to establish a Facebook advertising account because this social network is the largest and most important. Although it was created for another purpose, Facebook has had unparalleled growth and positioned itself. Currently, it is the social network with the largest number of active users. These people usually share the content of interest and seek to relate to others.

Because of this, every brand must integrate Facebook into its digital marketing strategy. To reach and create a solid link with your target audience, Next, we’ll set out the definition of an ad account and the benefits of having one. Remember that it is necessary to implement this social network within your digital marketing actions since it is the most used.

What is an ad account?

Ad accounts are created at the time of making an ad on Facebook. To have one, you must have an established payment method. The advertising account is a platform created by Facebook to manage your payments organized.

An ad account will help you carry out your marketing strategies efficiently. You can also manage more than one fan page in one place. All this is linked to the creation of ads from Facebook Ads Manager. In addition, an ad account allows you to manage the following assets:

• Announcements
• Target audiences
• Catalogs
• Events
• Reports
• Billing

Important things to set before creating ads in an ad account

Before creating an advertising account, you must establish several key points because the strategies you implement will not work without them. Also, without these points, the actions would not be based on any information and would not have an end. Because of this, we will mention what you need to define before using your advertising account. We emphasize defining the points above to position your brand on the social network.

Advertisement

A Facebook paid advertising campaign aims to inform people about your service, product, or brand. You can choose the video or image format, plus different locations in the Facebook sections. You can also run your ad in real-time or schedule it to run later. In Facebook Ads Manager, you can create ad campaigns, ad sets, or personal ads.

Objetivo

You want to achieve the goal by implementing an advertising account or a specific marketing strategy. We recommend that this be established with the needs of the companies. They are ideas that have landed on the reality of the fan page. For example, you can start by creating a presence or generating sales.

Location

Setting the ad placement is relevant because you want to reach people who can access the business or service. When you run ads on a Facebook ad account, you can choose two options. The first is automatic placements, which distribute the budget in ad placements according to the places with the highest probability of performance. The second is manual placements, where you can choose where you want to show your ads. It can be in the news section, marketplace, stories, instream videos, among others.

Public

Ads created based on the target audience get better results. We recommend establishing a buyer persona of interest in the business and reaching it. Although the number of likes gives weight to the fan page, it is preferable to have a person with the possibility of acquiring the product than a hundred people who do not. We emphasize that within this segmentation of the demographic profile of the target, gender, place, age, and language are included.

Budget and timetable

At this point, you need to decide how much money will be used on a daily or total basis for certain ads. In addition, with the calendar option, you can define the duration time of the campaign with a start and end date. Ad scheduling can allocate more budget to the days with the greatest opportunity when you use a total budget, making the daily budget variable.

How to create an ad account?

The tools given by an ad account are more complete than those you get in a personal account. Therefore, we highlight the importance of having a Facebook Business page to improve the performance of the fan page. Implementing this tool will help the community manager have much more organized content. Also, you won’t waste much time because everything is done in the same place from a single platform. Here are the simple steps you need to follow to get started with an ad account:

• Log in to Facebook Business.
• Log in with your email address and password.

It is of vital importance to mention that to enter. You must be an administrator of at least one fan page. On the contrary, the platform will not let you manage any content. Likewise, we think that you should keep periodic reports on your metrics. That way, you’ll know if paid or organic content is working or if it’s better to change strategy.

Read More: Instagram Promotion: a Guide for Companies

What is Facebook Ads Manager?

Facebook Ads Manager is a platform to create advertising campaigns on Facebook, Instagram, and WhatsApp. All this is under the advertiser’s guidelines with the policies and conditions of Facebook. Similarly, on this platform, you can manage campaigns at an advanced level with great precision in segmentation.

This platform is also known as Facebook Business because it makes it easier to publicize a product and reach a sale. It is worth mentioning that the budget is not a determining factor because even if you have a small budget, you can carry out a campaign with a segmented audience. In addition, Facebook Ads Manager allows you to measure a return on investment (ROI) and see a real result from the campaign.

On the other hand, this platform allows you to manage payment for the various ads you create. That is why it allows you to add multiple credit cards or PayPal accounts. This makes billing more effectively and reliably controlled. It is worth mentioning that in the Facebook Ads Manager, you can manage organic content to use it as an ad.

Advantages of Facebook Ads Manager

Having Facebook Ads Manager will make you notice that this platform offers many more benefits than managing a fan page from a personal profile. Therefore, we believe it is important to list the main advantages of implementing Facebook Ads Manager.

Targeting

Targeting refers to identifying potential customers of a company to align advertising to their needs. It is also used to recognize the desired audience for a given product or service or perform a combination of both. This concept refers to the actions that are carried out to reach users. However, for targeting to work, the audience must be segmented.

Segmentation

Segmentation is the detailed analysis of the brand’s consumer profiles. In addition, it is the classification of the public into groups with similar characteristics or needs. This has to be done to identify whether the company should offer different products or marketing strategies to meet the diverse needs of its different and changing audiences.

Retargeting

Retargeting is a digital marketing strategy that aims to impact and capture users who already know the fan page or have previously interacted. In simple words, we can say that retargeting means putting ads back on for users who have already seen or met the brand. This technique seeks to impact users who have shown an interest in the brand somehow.

Facebook Pixel

The Facebook pixel is a tool that allows tracking users related to your fan page. It is used to track users who enter your feed to send them ads from a brand. In addition, you can select and program other pixel types that are activated when users perform certain actions on your fan page. The pixel acts as an alert that detects when users are interacting with your page.

Automatic Rules

Automatic rules are tools given in Ads Manager used as conditions for automatically checking campaigns. They can also carry out automatic changes, which will notify when executed. When creating an automatic rule, you must choose the criteria to get your ad up and running. In addition to the action you will take and the active ads you will see, emphasize that these rules are useful to help manage running ads.

Reports

Facebook reports are made through the analysis of statistics and are given to know the performance of the ads or strategies implemented. This helps to know if they are working or need to be changed. It is worth mentioning that not reporting regularly complicates the strategy’s effectiveness. Therefore, we recommend that you analyze the metrics weekly not to have losses.

A higher level of administration

There are a series of characteristics that make managing a Facebook Ads Manager very beneficial.

It’s secure:  if you want to share the administration of a fan page, you can do so without sharing your personal information.

Roles within the Fan Page: Facebook’s advertising allows you to permit various users to manage or visualize the content. The following roles are available: moderator, editor, analyst, announcer, and administrator.

More than one fan page can be managed: An ad account provides the ease of managing multiple fan pages from the same platform. This will save you time and ensure that your accounts have up-to-date content.

You can manage the means of payment and billing: When you create an ad account, you can choose payment methods and set billing times. This allows facilities to use the payment method and to be able to manage the budget efficiently.

Conclusion

Facebook is a social networking site used by most people worldwide and is available in many languages. Because they typically make content and are attentive to what others share, it’s a platform that businesses should take advantage of. Having an ad account will give you many benefits for efficiently managing your fan page.

On the other hand, as social networks evolve very frequently, we believe it is important to keep updated with trends and new features. We also recommend taking the Community Manager and Digital Marketing courses to broaden your knowledge. Finally, we hope that the information provided has resolved your doubts.