Facebook Ads are one of the most useful tools for any expert in digital marketing and social media business. The central objective of this platform is to allow businesses on Facebook to reach more customers and, therefore, increase their sales. So, due to the importance of this tool, we will help you discover what the Facebook Ads Manager is and what its advantages are. We consider it important that every professional specializing in digital areas knows how to handle it more effectively.
What is Facebook Ads Manager?
Facebook Ads Manager is a platform that provides you with tools to promote your page through ads. To do this, the Facebook Ads Manager allows you to create and manage ads with images and videos in various locations on the social network. However, it is not a tool since you must invest in generating this type of advertising with ads.
On the other hand, Facebook Ads Manager allows you to create and promote ads and has other tools. After launching the advertising, you can see the campaigns, ad sets, and made ads. You can also make changes and check the results of your promotional actions.
It should be noted that by making use of the Facebook Ads Manager, you can place campaigns, ad sets, and ads on platforms other than Facebook. This platform also serves to advertise on Instagram, Messenger, and Audience Network. Of course, making use of various placements for ads on each platform.
Benefits of Facebook Ads Manager
Using Facebook Ads Manager is ideal when you have a business and reach more customers. Therefore, it can be an ideal tool in branding or conversion campaigns. Anyway, it is important to keep in mind the advantages of using this ad platform. Remember that these advantages will help you create more specialized content based on your business goals.
Plan objectives
First, the Facebook Ads Manager allows you to plan ads based on specific goals at each stage of your business. So much so that it defines 3 general groups in which various marketing objectives are encompassed: recognition, consideration, and conversion. Based on the chosen objective, the type of business you are looking to promote, and the target, you can assign efficient ad campaigns.
Read More: Instagram Promotion: a Guide for Companies
Various targeting options.
Another important point is that the Facebook Ads Manager offers several options to segment audiences. Segmentation levels can be based on demographics, interests, and user behaviors. So, based on these criteria, you can customize the marketing campaigns, and the ads can be more specific according to the objectives.
- Demographic data: country, age, gender, language, sentimental situation, professional level, etc.
- Interests: tastes and preferences.
- Behavior: The behavior of Facebook users is based on their activities on the platform.
- Devices and Connectivity: the application’s use on computers or mobile phones and specifications for connecting via Wifi or mobile data.
Compare campaigns with the A/B Test.
Managing ads with Facebook Ads Manager lets you run two campaigns simultaneously and compare them for better results. To do this, you can perform an A/B test, in which you see different aspects of each ad and see how they affect the performance of the campaign. For example, you can check content, audience, and placement to compare and set which ad and strategy perform best.
Facebook ad preview
When you generate an ad campaign in Facebook Ads Manager, you have the option to preview how it will look in your chosen location. This way, you’ll know how users will view it and if any changes need to be made before launching the ad.
Control the bid of each ad so as not to exceed the budget.
Facebook Ads Manager bid control ad.
Ad bidding, or auctions, is a way to determine which ads to show are the most profitable. In the Facebook Ads Manager, you can choose between an automatic ad bidding strategy or a manual bid. First, it helps you determine an optimal value for the cost of the ad and its optimization based on the result. In the second, you can indicate the maximum value that you are willing to pay for the result of your ad.
Real-time information Manager of Facebook Ads
In Facebook Ads Manager, you can get various reporting tools to know if your ads are on track to reach the assigned objectives. So, by looking at these metrics on a timeline, you can evaluate and identify which areas need optimization. That way, you can change the ad in terms of image, budget, or audience to improve the performance of the campaigns launched. The available information also includes data on the number of people who viewed the ad, the number of people who clicked, and the budget spent on the ad.
Tracking Pixels to measure conversions
You can measure conversions earned through tracking pixels after you run an ad campaign in Facebook Ads Manager. Tracking pixels are an analytics tool for measuring the effectiveness of advertising. These are programmed to activate and measure certain actions performed by users. So, by making use of this metric, you can track the actions of users when interacting with an ad on Facebook. For example, you’ll be able to find out which device they first saw the ad and which one the conversion took place on.
Conclusion
The Facebook Ads Manager is a much-needed tool for every digital marketing professional, community manager, and social media enthusiast. So they must be clear about their tools, functions, and what advantages they can offer to their brand strategy. We emphasize that every digital specialist must know how to handle the various platforms to create specialized content.
