What is AMP, and how will it improve the user experience on mobile devices? Below, we tell you all about the new Google project and its benefits.
How did mobile searches work before AMP?
Quick access to information has always worried Google. That is why its main mission is to give greater ease and speed to users in their search for information. Unfortunately, nowadays, mobile websites have not lived up to users’ expectations, since to get the information you need, you must spend some time browsing.
Data collected by Google showed that millions of people leave websites after 3 seconds if the content doesn’t load quickly. This wasn’t good for people looking to get what they needed on the internet and for those content publishers looking for people to enjoy their content.
What is AMP, and who makes it up?
In October 2015, Google joined forces with the largest companies in the world related to technology, content, and social networks, among which are: WordPress, Pinterest, LinkedIn, and Twitter, among others. Together, they created the AMP Project (Accelerated Mobile Pages), an open-source initiative to optimize the loading of web pages on mobile devices.
Thus, the AMP Project has come a long way and has gone through several tests with various Ad-tech specialists and content publishers, all of whom collaborated on the mission to improve mobile web navigation and achieve a better user experience.
Google announces the AMP project, which aims to revolutionize mobile search.
Google makes official the launch of its AMP project and confirms that it will be easier to find web pages in mobile search results starting today, considerably improving the speed and ease of reading.
When users search for a topic in the Google search engine from any mobile device, web pages that use Accelerated Mobile Pages will appear properly in the “Top Stories” section, located at the top of the search results. In this way, any item you select from that place will load extraordinarily fast and easily just by scrolling through the article. If you want, you can also jump around as you read. It will even be easy to turn around in the search results since you can comfortably move from one complete web page to the next.
AMP is ideal for surfing the web on mobile devices, given that web pages built with AMP are, on average, 4 times faster compared to pages that do not use AMP. In many cases, they will even charge you instantly.
Currently, AMP is only used for editorial content, like Facebook Instant Articles.
According to the latest statements by the manager of the Accelerated Mobile Pages project at Google, Rudy Galfi, in TechCrunch, the links of the individual pages with AMP will also appear prominently in the search results.
Conclusion
Thanks to AMP, we can read our favorite news and topics on the mobile web in a more comfortable, fast, and fun way.
Undoubtedly, Google has started the year by surprising us with its innovative changes to revolutionize the digital world. Now it’s just time to wait for what Google’s latest release will be.
