The organization is one of the most important factors when developing a social media strategy. An efficient community manager should consider and develop a detailed calendar to serve as a guide.
In many cases, companies do not manage to achieve the objectives set by the simple fact of not planning the campaign in detail, and therefore, in the medium term, they lose importance in the network. For that reason, every brand must have a plan so that these inconveniences do not occur.
Now, suppose a community manager wants to perform an effective job that meets the goals set by the company. In that case, he must follow the following steps and recommendations to develop a post plan for social networks.
Define the target.
First of all, before developing a planning calendar for social networks, you must know who is part of the target audience for the company. The reason is that knowing them, the content that is developed will be fully developed based on their interests.
In addition, it is not only important to know about their interests but also about their behavior on social networks. Knowing how many hours you connect to or the hours of greatest traffic are very important when preparing a calendar of publications.
Specifies the theme and content type.
Secondly, once you have the information you need about the users of the brand you manage, you will be able to be clearer about what kind of content to develop and what kind of words you should use, not only thanks to the knowledge about the user, but also thanks to the Google AdWords platform.
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Calendar of Publication or Post Planning
Now, when the community manager has all the above, it is time to develop the post planning, also known as the editorial calendar for publications on social networks. It would be advisable to use the Microsoft Office tool to develop it.
With this tool, the planning won’t be that complicated, as long as it includes the following:
- A detailed calendar that
- Highlight the content topic that will be developed on social networks (including a copy).
- Indicate what the purpose of that publication is.
- Mention the times at which such content will be published.
- Details of the days and weeks in which it will be published
- The name of the social networks on which the content will be developed.
- Report on a different specification.
On the other hand, it is important to summarize all the above information in graphs. In this way, the reading and understanding of the planning become easier for the brand representatives, and thus, there are possibilities to make faster and more efficient decisions.
Ideally, you should develop graphics that summarize what you’re looking for. That’s why the second template should include charts with the following information:
- Each social network has a different frequency of content.
- The most commonly used content format (including photos, videos, texts, and links)
- A graph displays which social networks the brand uses the most.
- A summary of all the publications that will be implemented each week
- The objectives that the brand seeks with each publication
Conclusion
Developing a calendar is very important to achieve the objectives proposed by a brand. It is important to develop in detail everything explained above because that way, you will have a clearer picture of what decisions to make to achieve the goals.
