LinkedIn is an excellent channel for developing your image and can provide you with the opportunity to establish a strong presence in the world’s largest professional social network. Also, LinkedIn has approximately 722 million professionals with whom you can promote yourself, especially if you know some tricks to find you easily and quickly. Here’s how to optimize your LinkedIn profile.
Tips for optimizing your LinkedIn profile
On LinkedIn, there are many users actively searching for jobs. Therefore, it is necessary to create a professional profile that stands out from the rest and allows you to find the job opportunity you crave. In addition, many recognized companies have a business profile on this social network for the online search of new members of their work team.
For this reason, if you are a professional looking to get a job in the career that you worked so hard to achieve, you need to consider these tips. In this way, you can optimize and improve your professional profile on LinkedIn and give greater value to your online applications. Remember that a picture says more than a thousand words, and since LinkedIn is a work cover letter, you should pay attention to certain profile details.
Use a professional photo on your LinkedIn profile.
Having a good photo is probably the most important thing to succeeding on LinkedIn, as it can attract up to 14 times more visits to your profile. Depending on your field and position, you can consider having a creative and produced image or a serious one with a formal suit. Also, it is advisable to have the same profile picture on all your social networks, as it helps you work on your brand on LinkedIn. Avoid using a company logo or photos of your friends and selfies.
Use keywords in your title.
Your profile title is the first thing a user sees when they arrive at your page. It will always be your current job position or the last one unless you change it. This title will appear not only on your profile but in many other places within the social network. For that reason, it should be the most descriptive of your professional identity to encourage them to click on your profile and help you position yourself in search engines. Also, you can include things like your industry, your specialty, or your geographic area to make it easier to find.
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Create an informative text “About.”
LinkedIn offers you the “About” section to include a summary of your work profile. We recommend that this be brief and concise, including your core job potential and skills. Remember that it is a short paragraph as an introduction that should be attractive to anyone interested in contacting you. You can also add keywords related to your profession, knowledge, and skills to make your profile stand out in searches.
Create a unique URL for your LinkedIn profile.
When you first create your LinkedIn account, you’re assigned a very long URL that contains many numbers and letters. However, having a clean and personalized URL with your name will greatly help people and companies find you by putting your name into search engines. This will increase your Google relevance and, as a result, the number of views on your profile. Similarly, having a short URL allows you to share it with your colleague’s friends easily and place it on your CV and applications on other job search platforms.
Get recommendations from your colleagues.
On LinkedIn, it’s a good idea to ask your coworkers, bosses, and people you manage to write you recommendations. The recommendations get a lot of attention from the people reading your profile. These are displayed below your described job position. Eye! The recommendations are completely different from the skills and validation sections since to complete them. You only need to click and complete a test for each one. You can request recommendations by clicking on the “request a referral” button on the upper right-hand side of this section.
Completing aptitude tests and receiving validations
The aptitudes and validations that you complete according to the tests can result from invalidations from your contacts. This is an excellent mechanism for demonstrating that you have a skill in a specific area to those viewing your profile. Furthermore, this aids in search engine optimization because you may appear first if someone searches for your skill, depending on the number of validations you have.
Join a group
It is very easy to find relevant groups in your industry through LinkedIn. Joining them will provide you with many opportunities, especially if you are active in these groups. According to LinkedIn, being a part of a group will increase your visibility and notice other professionals. It is important to note that you must share interesting content such as articles or notes that are tiles for other group members. Another advantage is that you can send messages to other group members. a message to other people in the group without being connected. As a result, they will share academic or professional information to broaden their professional horizons.
Make use of a portrait image.
A cover image is a horizontal photo displayed at the top of your LinkedIn profile. This image allows you to give a little more personality to your page and communicate how you want to be perceived. But yes, you should always keep in mind that LinkedIn is a network of professionals, so it is not a good idea to have informal photos in the background. To make the cover photo look its best, use an image with a size of 1536 x 768 pixels.
Include your website or blog in the mix.
If you have your website or blog, you can promote it from your LinkedIn page and help grow your professional network. For this reason, you must include these web addresses in your profile in the “featured” section and add URLs. You can also place your LinkedIn profile on your website or blog through badges. To do this, there are many badge designs that you can use, which allow you to configure this medal as you wish. If you want to activate a badge, you must go to the top right of the platform to “Edit URL and public profile” and follow the steps indicated by LinkedIn.
Conclusion on how to optimize your LinkedIn profile
LinkedIn has become an essential part of the professional lives of millions of people. Therefore, if you are a digital marketing professional, it is important always to take care of your digital presence to stand out and be more likely to be hired. Follow these tips to optimize your professional profile on LinkedIn, and we guarantee you will improve your applications on this social network.
