Wondering how to become popular on YouTube? Let’s be honest: it’s not as easy as ten years ago. You need to launch your YouTube channel and create unique content that is unlike the videos of competitors. They attract hundreds of thousands of subscribers, and with them – lucrative contracts with companies and brands. So if you are sure that a YouTube blogger is your calling, it is not too late to open and develop your channel. This article will show you how to become a YouTube blogger: defining a niche and launching SEO and audience engagement plans.
How to become a YouTuber:
- Determine What Success Is For You
- Choose a niche for video blogging
- Develop a launch plan
- Create an original YouTube channel
- Optimize your SEO
- Stick to a content creation plan
- Get down to business
- Enrich your knowledge in the field
- Engage your audience
- Advertise your channel through the site
- Explore Youtube analytics
1. Determine what success is for you
Before becoming a YouTuber, decide how to measure your channel’s performance. The obvious answer might be “money,” – but it’s a poor indicator of success. If your job brings money but doesn’t bring you joy, you are unlikely to feel successful.
Increased views or subscribers and monetization can be good indicators of success. Concentrate on any of these goals, and take everything else as a nice bonus.
2. Choose a niche for vlogging
Youtube is full of diverse content. Choose which videos you want to shoot: educational, entertaining, or inspirational.
Think about how to make your content unique. For example, if you decide to devote a channel to one topic, become an expert in it. Let viewers get to know you better. So subscribers will follow you not only for information on the topic but also because they like you as a person. Think about who your audience is and speak the same language as them.
You don’t have to narrow your blog down to one topic. Broaden your horizons and upload videos of your interest.
3. Develop a launch plan
Before becoming a video blogger, you need to prepare to launch a channel. Create a checklist and make sure your training is up to the level you are applying for. For example, buy a good camera, light, microphone, and sound recording software. A smartphone camera is also a good option if you’re not on a budget.
Create a realistic timetable for new videos and stick to it at all times.
4. Create an original YouTube channel
The visual design of the channel is very important. The avatar and profile header must be of a certain size. Check out our social media sizing guide. It might make sense to use a logo maker for the pictogram.
Try to create a unique visual style that will become recognizable to your subscribers over time.
5. Optimize SEO
You have spent time and effort creating content. You need to set up your SEO properly for as many subscribers as possible to see it.
By using the right keywords, you can get users to see your videos on the recommendation list.
See what words are used to find videos similar to yours. Try changing the words a little and see how the search result changes. Research relevant keywords and their popularity – and see what phrases competitors are using.
Here are some tips for finding keywords for YouTube:
- Use keyword search tools. For example, Ahrefs or Google Keyword Planner.
- Explore the hot topics in your industry on Quora and Google Trends platforms.
- Use the main keyword 3-4 times in the video description. Also, include it in the title of your video for mobile search optimization.
- Check analytics. See what keywords your channel is searching for to make more videos on this topic.
6. Stick to your content creation plan
To be successful on YouTube, you need to be consistent. The “virality” of a video is largely a matter of luck, but regular work on content will bring success in any case.
Create a schedule for new videos to be released and stick to it. That way, subscribers will know when to expect the next video, and you’ll have to stick to your schedule responsibly.
Warn your subscribers if you want to shoot a video on an abstract topic. It will be strange to see a travel video from your vacation in Bali or a review of a love story on the culinary channel.
7. Get down to business.
Long introductions annoy absolutely everyone. No one has time to listen to a five-minute explanation of what you’re going to show in 30 seconds. Get to the point as quickly as possible – especially if you’re creating a how-to video,
Tell what the video will be about in a nutshell and start the demo. If you still need to develop thought and tell a story, leave that for the last couple of minutes. The audience will be grateful to you.
8. Enrich your knowledge in the field
Regardless of the channel’s topic, you need to develop and update your knowledge constantly. Stay tuned for news and updates, see what your colleagues and competitors in the industry are doing. This will keep your content fresh and relevant.
9. Engage your audience
Subscriber engagement is a big part of becoming a Popular YouTuber. For this, it is not enough to “like” and respond to comments. Live stream on YouTube. That way, you can interact with your audience directly and show them a live, unedited version of yourself.
Live streams are also great for answering frequently asked questions.
In addition to YouTube, use other social networks to interact with subscribers. This will help you broaden your audience and show that you are open to communication.
A couple of tips for growing your audience:
- Motivate to subscribe to your pages on different social networks.
- Advertise the new video release on all platforms. Be sure to add the link.
- Create a blog to keep you interested.
- Set up your email newsletter to announce new vlogs and news.
- Start a podcast to share ideas in a different format and advertise your YouTube channel through it.
10.Advertise the channel through the site
The advantage of creating a website for your channel is complete independence and control over your content. The site allows you to do everything the same as YouTube, but without restrictions.
Using cloud retouch Video Maker, you can easily sync your YouTube feed to your site. You can even sell and rent your videos and create monthly subscription plans. All the necessary settings are in the templates for creating a video site.
11. Explore YouTube analytics
There is no limit to perfection. Using channel analytics, you can monitor the performance of your videos and identify weaknesses. Learn audience demographics with YouTube Analytics to better engage with them. It will also help you understand why some videos are more successful than others.
