Advertising on Facebook requires making accurate decisions. Whether your ad will reach your target audience depends on the advertising post’s image, description, and price.
Before beginning an advertising campaign, consider the following questions: who is your target audience? What is your monthly budget? Will my ads be optimized for mobile devices?
With Cloudretouch, site owners can find new customers and increase sales with Facebook Ads. This special application allows you to create advertising campaigns on Facebook using artificial intelligence.
We will tell you how to set up advertising on Facebook in the article. You’ll learn how to create a Facebook Ads Manager account, set a budget, and track the effectiveness of your ads.
Types of Facebook advertising
Advertising on Facebook can be different. It is important to choose the right type of advertising for the campaign’s success. These types of advertising will help to increase reach, increase brand awareness and attract sales. Think about which type is right for you and your business.
Dynamic Collection
Redirects users to products based on their interests and previous purchases. When clicking on an advertisement post, the user is taken to the product page. Such advertising on Facebook is suitable for sales and familiarizing the audience with your products.
Image
Attracts the attention of users thanks to one picture or picture. Such advertising on Facebook is suitable for promoting an event, discounts, or special offers.
Video
Video is the best way to get attention on Facebook. Use the video creation tool to build the commercial from scratch. To increase user engagement, create video surveys.
Slideshow
If you don’t have a budget for your videos, create a slideshow of your photos. It will take a few minutes, and the effect is almost the same as the video.
Merry-go-round
With the help of a carousel, you can show up to 10 products in one advertisement post. It can also be used to demonstrate different features of the same product.
Facebook Advertising: A Step-by-Step Guide
- Install the Facebook Ads Manager application.
- Set clear goals.
- Analyze your competitors.
- Define your audience.
- Plan your budget.
- Make an advertisement
- Improve your content
- integration with Instagram.
- Increase conversions.
- Ads should be optimized.
1. Download and install Facebook Ads Manager.
A third of the world’s population actively uses Facebook, so 7 million companies advertise their products on social networks. To get started, install the Facebook Ads Manager. To do this, go to your Facebook page and click “Learn More” on the left side of the page. Click on the Ads Manager section in the open menu and go to your account settings. In this section, you can choose the type of advertisement and the photos or videos you want to promote and monitor and manage the effectiveness of your ads. If your blog, business, or online store is based on Cloudretouch, then you can create an advertising campaign for Facebook directly from your page. Install Cloudretouch’s Facebook ad manager. Install Cloudretouch’s Facebook ad manager
2. Establish Specific Objectives
Facebook offers 11 marketing goals based on your expectations of an advertising campaign. For example, brand awareness increased traffic to the site, user engagement, lead generation, and conversion. It is important to define the long-term and short-term objectives of your SMM campaign. By selecting one of the proposed options, Facebook will select the appropriate advertising format. To make it easier to define goals, ask yourself a few questions: What is the global goal of business? What would you like to achieve specifically with this campaign? Do you want to drive traffic to your business? Do you want to promote a product or service in a local market? Do you inform customers about discounts or promotions? How does this campaign fit into the overall marketing strategy?
Read More: How to Use the Persona Method in Product Analysis
3. Analyze your competitors’
Before starting an advertising campaign:
- Conduct a competitor analysis.
- Look at what worked and what failed.
- Pay attention to the posts that hooked you.
- Try to notice every detail.
- Make a list of advertising posts with a high level of engagement and use this data for your advertising campaign.
4. Identify your target audience.
By understanding your target audience, you’ll be able to make strategically correct decisions and direct ads directly to those most likely to buy your product. Facebook charges a fee for each impression and click. So, it is important to show it to the right people for a successful advertising campaign. Imagine the perfect customer. Is it a man or a woman? How old are they? Where do they live? What do they do? What are their interests? This will narrow the audience and make the campaign more successful. To understand your target audience, look at the clients you already have. Try to determine what they have in common. If you create Facebook ads on Cloudretouch, you only need to determine gender, age, interests, and location. Artificial intelligence can determine the rest by analyzing the actions of users. By identifying the audience for Facebook ads, you can reach out to them directly.
5. Plan a budget.
Determine how much money you’re putting into advertising. Then set the timing of the campaign. If you create ads through Facebook Ad Manager, you can bet the desired amount per day. Depending on the budget, Facebook will show ads to different people. Start with a small amount, so it will be easier to manage your ads. As soon as clicks turn into sales, increase your budget. If you use Facebook Ads from Cloudretouch, you can choose a monthly budget starting at $79/month. After that, artificial intelligence will automatically study, test, and optimize your advertising to reach the target audience.
6. Make an advertisement
For each ad format, Facebook offers image recommendations. Whichever format you choose, make sure your ads meet the requirements of Facebook, Messenger, Instagram, and the rest of the apps. To create perfect photos of your product, use the following guidelines:
Put on a good show.
High-quality lighting is necessary for the product to be visible. Try to avoid sharp shadows. Shoot on a cloudy day or use reflectors and light diffusers.
Choose the right background.
A too variegated background can distract attention from the product, so make sure you use calm, monochromatic shades.
Combining with the brand.
Use photos that fit the identity of the brand. Add a logo to the photo so that it does not draw attention to itself.
Avoid common blunders.
Take professional photos. Make sure they are not grainy, blurred, or trimmed.
Don’t be afraid to use bold, bright colors. The picture should attract attention and cause a desire to buy the product.
Use less text.
Facebook only allows text to cover 20% of the photo. Reduce. All additional information can be placed in the description.
Here’s how to set up an advertising campaign with Cloudretouch.
Sign in to your Cloudretouch account.
Go to your site’s dashboard, select Marketing Tools, and select Facebook Ads.
The site control panel will connect the site to Facebook.
Select the material for advertising and describe the target audience. Cloudretouch automatically optimizes your ads to reach your target audience.
Choose a budget for your campaign. Please note that it will last at least 2 months.
Use ad preview to ensure all images look good on all platforms before publishing. Measuring and tracking campaign performance. Cloudretouch algorithms will tell you how to achieve the maximum result.
7. Improve your content.
Properly selected text can be a decisive element of successful advertising. Match descriptions to advertising posts so that your business looks professional and generates interest. Before you create a description for the advertising post, consider a few points:
Prescribe clear calls to action.
Convince users to make a purchase now, not later. Users need to be clear about what is required of them.
Explain the sentence clearly.
The text is needed to provide more information. Look at your promotional post from the perspective of someone who has never heard of your company. Is it clear what you’re selling? Are there obvious qualities that distinguish this business from others? Is the value of the product clear?
Avoid typos.
A misspelled word, or even a missing comma, can damage the entire company’s reputation. Before publishing, show the text to the editor.
Get attention.
Think about the emotions and feelings of your customers. Hook this emotion with simple and understandable language that calls to action. Convince them to look at what you’re selling.
Speak to customers in their language.
Try to use language familiar to your customers. Emojis can make a brand friendlier, but they work within the brand. Strong text can lead to quick results. For example, in the text of Bonnie, there is a clear call to action. It pushes users to click on the product and go online. Their advertising campaign brought almost a 400% ROAS.
Tip:
Cloudretouch’s AI needs time to study your audience and optimize your ads. Wait a couple of weeks before making any changes. an example Facebook advertisement example of a Facebook advertisement
8. Include Instagram
The chance that Instagram users will interact with branded content is 58 times higher than among Facebook users. Therefore, if you have beautiful photos of the product, use the promotion on Instagram. First, make sure that your Facebook and Instagram accounts are connected. To do this, click on the settings icon on Instagram. Select “Accounts” and click on “Linked Accounts”, then select “Facebook” and log in. If you use Facebook Ads from Cloudretouch, your ads will automatically be duplicated on Instagram.
9. Increase conversions.
The success of an advertising campaign is measured in sales. To turn potential buyers into real ones, try the following tricks:
Simplify the process:
Make the buying process as easy as possible. The fewer clicks a user needs to make a purchase, the better.
Create clear calls to action:
Users who come to your product page need to know exactly what to do next. Add a call-to-action button. For example, “Buy” or “Add to Cart.”
Use a familiar design:
Users will feel more confident if the purchase page is combined with advertising and brand recognition. So they get to know the company and, without a doubt, trust a familiar sight.
Create a quality product description:
Tell users about the details of the product. For example, size and materials. Add keywords. Demonstrate how the product will be useful to the buyer.
Tell us about the company’s policy:
Users are more confident in making purchases when they know the store’s rules. Tell us about the rules of delivery and return immediately to avoid misunderstandings in the future.
Add payment options:
Simplify the payment process. Offer secure and flexible payment options for the product.
Restore abandoned “carts”:
Create an email newsletter for customers who filled out the cart but never purchased. Look at the sales funnel of Sim Racing Studio. Once on their product page, you’ll see a clear call to action—”Add to Cart.” There are several product images on the page. You can zoom in on the pictures to see the details. The description clearly states what you will get by buying this product. There is a description of the use and even a link to a video review. The “baskets” page is also focused on the buyer. There are several payment options and an exact delivery price. The smooth checkout process helped Sim Racing Studio generate a 16,000% ROI from a Facebook advertising campaign. Facebook abandoned cart campaign abandoned cart campaign.
10. Ads should be optimized.
The longer your Facebook ad campaign lasts, the more you’ll learn about your target audience. Use this information to improve the effectiveness of your ads. Once you’ve created your campaign, embed the Facebook pixel on your website. You can use this data to redirect website visitors and push them to buy or target existing customers to build trust in the company. Create a lookalike audience to attract people with an online footprint similar to your customers. Use Ads Manager to understand what will bring more sales. You can conduct independent testing: try different images, texts, and audiences in it. If you have created an advertising campaign through Cloudretouch, all the optimization has already been done for you. You’ll see detailed analytics of ad views, conversions, and sales statistics from the dashboard. If, after a while, you do not see the conversion that you hoped for, change the advertising text or try to define the target audience in more detail. There are a lot of clicks on advertising posts but no sales.
- Ask yourself the following questions:
- Is the shipping price too high?
- Is the return policy clear?
- Do the expectations of the product coincide with reality?
- How easy is it for a client to contact you?
- Does the site look professional?
- Do I need to simplify the checkout process?
Most importantly, don’t give up. To build a successful advertising campaign, you need patience and time.
