Landing Page Creation: Detailed Instructions Guide

In the digital era, a landing page is more than just a webpage—it’s a critical tool for driving conversions, capturing leads, and achieving business goals. A well-crafted landing page can mean the difference between a visitor leaving your site and turning into a loyal customer. In this detailed instructions guide for landing page creation, we’ll break down the essential steps to create high-converting landing pages, covering everything from goal setting to optimization.

Set a Clear, Single Goal

The foundation of a successful landing page is a single, focused goal. Without a clear objective, your landing page risks confusing visitors, diluting your message, and lowering conversion rates.

• Identify Your Primary Goal: Are you aiming to collect email addresses, sell a product, promote a webinar, or encourage downloads? Clearly define what action you want your visitor to take.
  
• Keep It Singular: Avoid multiple competing calls-to-action (CTAs). A landing page with several goals can overwhelm visitors, reducing the likelihood of conversions.
  
• Align Messaging: Ensure that all content, visuals, and design elements support this goal. Every headline, paragraph, and image should guide the user toward completing the desired action.
  

Pro Tip: Visualize your landing page from the visitor’s perspective. Ask yourself: “What should the visitor do here?” and remove any elements that don’t support that action.

Craft Compelling Content

Once your goal is set, it’s time to create content that persuades visitors to act. Compelling content combines clarity, brevity, and emotional appeal.

• Headline: Your headline is the first thing visitors see. Make it attention-grabbing and clearly convey the benefit. For instance, instead of “Sign Up Now,” try “Boost Your Sales with Our Free Marketing Toolkit.”
  
• Subheadline: Support your headline with a subheadline that elaborates on the value proposition. This reinforces the primary message without overwhelming readers.
  
• Body Text: Keep the body concise, benefits-focused, and scannable. Use bullet points to highlight key advantages. Remember, visitors skim online content, so clarity is key.
  
• Call-to-Action (CTA): Your CTA is the most critical element. Use action-oriented language such as “Get Your Free Guide” or “Start Your Free Trial Today.” Make it visually distinct so it stands out on the page.
  
• Visual Content: Images, videos, or infographics can significantly boost engagement. Use visuals that illustrate benefits, explain processes, or show real-life results.
  

Pro Tip: Speak directly to your audience’s pain points and desires. The more your content resonates, the higher your conversion rate will be.

Build Trust and Credibility

Visitors are more likely to convert when they trust your brand. Trust signals and credibility elements reassure users that your offer is legitimate and valuable.

• Testimonials and Reviews: Real customer feedback provides social proof. Include quotes, ratings, and video testimonials if possible.
  
• Certifications and Awards: Highlight industry recognition, certifications, or partnerships. These build authority and confidence.
  
• Security Indicators: If you’re collecting sensitive information, display security badges, SSL certificates, or guarantees.
  
• Transparent Policies: Include clear privacy policies and terms of use. Transparency fosters trust, especially when asking for personal data.
  

Pro Tip: Avoid overcrowding your page with trust elements. Focus on the ones that resonate most with your target audience and directly relate to your offer.

Design for Conversion

Design is not just about aesthetics—it’s about guiding visitors to take action. A well-designed landing page improves usability and encourages conversions.

• Clean Layout: Use a simple, uncluttered layout with a clear visual hierarchy. Visitors should instantly recognize the main message and CTA.
  
• Whitespace: Strategic use of whitespace reduces distractions and emphasizes important elements.
  
• Color Psychology: Colors influence emotions and actions. For example, a bright contrasting color for your CTA button can make it more noticeable.
  
• Responsive Design: Ensure your landing page looks and functions perfectly on all devices—mobile, tablet, and desktop.
  
• Fast Loading Speed: Slow pages lead to high bounce rates. Optimize images, leverage caching, and minimize scripts to enhance speed.
  

Pro Tip: Use directional cues such as arrows or eye-line visuals to subtly guide users toward the CTA.

Test and Optimize

Even a perfectly designed landing page can improve with continuous testing and optimization. Testing identifies what works best and helps you maximize conversions.

• A/B Testing: Compare two versions of your landing page with slight variations (headlines, CTA buttons, images) to see which performs better.
  
• Heatmaps: Use heatmaps to track where visitors click, scroll, or hover. This provides insights into user behavior and areas of improvement.
  
• Conversion Rate Analysis: Monitor the percentage of visitors who complete your desired action. Low conversion rates indicate a need for adjustment.
  
• Iterative Improvement: Optimization is ongoing. Small, incremental changes—like tweaking button text, rearranging content, or updating visuals—can significantly improve performance.
  

Pro Tip: Test one element at a time for clear insights into what drives conversions. Don’t guess—use data to inform decisions.

Choose the Right Platform

Finally, selecting the right landing page platform ensures ease of creation, flexibility, and integration with other tools.

• Landing Page Builders: Platforms like Unbounce, Leadpages, and Instapage provide drag-and-drop interfaces, templates, and built-in analytics.
  
• Content Management Systems (CMS): Tools like WordPress offer plugins such as Elementor or Thrive Architect for landing page creation.
  
• Integration Capabilities: Ensure the platform integrates with your email marketing, CRM, and analytics tools for seamless lead management.
  
• Scalability: Choose a platform that grows with your business. Consider features like multi-page funnels, A/B testing, and advanced analytics.
  

Pro Tip: Prioritize platforms that allow quick updates and flexibility. The easier it is to adjust content, the faster you can respond to user feedback and trends.

Conclusion

Creating a high-converting landing page requires a strategic approach that combines goal setting, persuasive content, trust-building, smart design, ongoing optimization, and the right tools. By following these detailed instructions, you can create landing pages that capture leads, boost sales, and strengthen your brand’s online presence.

Remember: a successful landing page is never “finished.” Test, iterate, and refine based on user behavior and data. With a focused goal, compelling content, credible trust signals, conversion-oriented design, and a solid platform, your landing page can become one of your most powerful digital assets.

Twitter Marketing Strategies and the Most Common Mistakes

Twitter is one of the social networks that you can use in your digital marketing strategies. While it does not have as much sales force, it can be considered that having a Twitter account brings a certain reputation to the brand. Besides that, it’s important that any digital marketing strategy, if at all possible, be used on a lot of different platforms.

However, many companies that launch onto this social network find it difficult to maintain it as a successful communication channel. Therefore, to help companies and community managers, we have prepared a list of the most common mistakes they should avoid in their digital marketing strategy on Twitter.

Digital marketing strategies on Twitter

Twitter is a microblogging social network where users interact directly with other users and brands. Similarly, it is a social network with a sizable user base that publishes frequently and in large quantities due to the ease of producing content in its interface.

Certainly, this is a good way to bring brands closer to their customers and establish a relationship between them. Of course, considering that Twitter is a social network in which opinions and information shared between users are prioritized. In addition, it only allows you to make publications of up to 280 characters.

For these reasons, it may not be the first option for making a digital marketing strategy, but many brands have opted to disseminate content through this platform. In that sense, some have managed to set trends through the hashtags, mentions, and retweets of users.

Twitter has also implemented its platform for advertising, called Twitter Ads. In it, you can define your objectives, audiences, and budget, as well as ad formats to develop your digital marketing campaign.

Therefore, the general recommendation is that before you jump onto a platform, ask yourself how relevant it is for your brand and how often your target uses it since it would be a waste of time and effort to publish when you could direct those resources to a platform with a greater reach, based on your objectives and audience.

Common Mistakes in Twitter Marketing Strategies

If you have already chosen to start a digital marketing campaign on Twitter, we will give you a hand by letting you know some more common mistakes in marketing strategies on Twitter. You must take them into account and avoid them to achieve success on this platform.

Everything you sell should be tweeted.

Social media users are exposed to a lot of advertising. For that reason, you must differentiate yourself and not make them feel that your content is just advertising that seeks to sell. Companies are indeed on Twitter to advertise, but writing tweets that only talk about the product’s sale is frowned upon. Social media marketing has a lot to do with user behavior and the dialogue you create with them, so keep the conversation going from one to another and not just one-sided.

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Make extremely long tweets.

In addition to the fact that the limit for a Twitter post is 280 characters, many studies have concluded that using all of the available space results in a very long and tedious reading experience. Tweets with the shortest lengths have the greatest interaction, especially those with fewer than 100 characters. As a result, we recommend that you keep your updates concise and appealing and that you use images, videos, and GIFs to make your publication more dynamic.

Mentions should not be contested.

As a result, if you do not review your messages daily, this communication may be lost. Many clients prefer to tweet or mention you in a blog post. Tweet instead of sending you an email. For this reason, you should treat the comments as if they were posted and not leave any unanswered. If you do not do so, you will give the impression that you have bad service and do not listen to your clients. Particularly when it comes to negative posts or when there is a complaint or dissatisfaction with the company.

Too many retweets without regard for order or concert

Retweeting is a useful feature for your business on Twitter, especially for thanking a customer or leaving a positive comment on a company you admire. However, it is common for some community managers to lack any filter over what they retweet, resulting in “spam” to their followers. Annoying that, what’s more, it does not have a relationship with an effective digital marketing strategy. The ideal is to produce its original content and not just share posts from others.

Using hashtags too many

Another common error in Twitter marketing strategies is using many hashtags. This is especially true for people who have only recently begun to use social media or believe that the more hashtags they use, the more visibility they will achieve. However, the addition of many hashtags makes your updates difficult to read and appears to be spam. As a result, the general rule is to prioritize the quality of hashtags in a tweet over including all of them without context. Remember that hashtags are keywords or trending topics; thus, putting # fiesta in a health-related publication makes no sense. The key to using hashtags correctly is consistency.

Automatically publish on Facebook

It is very important to have fresh and adaptable content for each communication medium within a content strategy for social media. To this end, it is a grave error to share your tweets on Facebook without any modification whatsoever. Users see this practice as a waste of time and do not want to create new content for Facebook. It would help if you considered that each social media site has different conditions or formats for publication. Unlike Twitter, where you can only write up to 280 characters, Facebook allows you to be more creative. As a result, it is a bad practice that confuses your followers on the two social networks. The ideal scenario is to create unique content or, at the very least, content with variations tailored to each social network.

Include the full URL

So far, many people, experienced or new, continue to use full links in their tweets. This can be problematic since Twitter is a very peculiar social network because it limits the number of characters to only 280. For this reason, it is very important to be careful with the length of your post. Due to the importance of making shorter posts, they created URL shorteners, useful tools for generating social links. And in addition to giving you a shorter link for your publications, it also allows you to access metrics on the interaction of users with the links.

Conclusion on errors in marketing strategies on Twitter

Twitter is a social network completely different from the others and, therefore, should be considered so within the plans and strategies of digital marketing. In this sense, it is very important to adapt the actions to the particularities and opportunities of this platform to turn it into a successful channel, both in the sense of communication and sales.

8 Secret Tips to Improve Your Facebook Campaign

Facebook is probably the most important tool for any Digital Marketing plan. It has all kinds of audiences and, no matter what your product is, your ideal customer is probably on this social network. Due to the number of companies running campaigns on this social network, it isn’t easy to stand out from the others. For these reasons, here are 8 tips that will help you with your advertising campaigns on Facebook.

1. Analyze the information of your audience

One of the most important points to have a successful campaign on Facebook is to know how to segment correctly. If you already have people who follow your business, Facebook allows you to analyze certain aspects of the users who follow you. Using this information, you can appropriately target the audience you want your advertising to reach.

2. Segment by location

If your business is located in a specific place, you’ll need to segment by location within your campaign to save money on irrelevant clicks. If you don’t do this, your ads will probably be shown to people who can’t buy your product or aren’t very interested in moving to your business location. Therefore, you will be spending your budget without any return on your investment.

3. Use bidding strategies

One way to optimize your Facebook campaign is by using different types of bidding. If your goal is sales, by paying a cost per acquisition (CPA), Facebook will optimize your ads to lean toward people who are more likely to purchase your product or service. In addition, this bidding strategy will allow you to have a limit to what you are willing to pay for a purchase of your product.

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4. Create unique ad groups for each audience

The level of segmentation that Facebook gives you allows you to understand how your audience is going to behave. That’s why your ads should be based on what’s likely to work with your audience. For example, if you’re targeting students at a specific university, you might be able to do better by talking to them directly in your ad text.

5. Create memorable content

Nowadays, the user on the Internet is bombarded by all kinds of advertising. That is why your ad should stand out from the rest. People are used to filtering and ignoring advertisements. However, if you use creativity and innovation to make unique content that speaks to the consumer and stands out from the competition, the possibility of them interacting with it will increase. This will cause you to have better results in your Facebook advertising campaign.

6. Consider using videos

Because Facebook wants to compete with YouTube in terms of video content, it has implemented certain functions that favor audiovisual content on this social network, such as self-produced videos. This new element attracts more attention from the user and provides you with greater benefits over traditional images since the receiver is more attracted to our message.

7. Match your ad with your landing page

If you want to improve your conversion rate and therefore increase your return on investment, it’s a good idea to have your ad say the same thing your landing page says. Users often resent someone taking them off the Facebook page and redirecting them to your page, and they tend to leave immediately. However, if you use the same words in your ad as your landing page, the change will not be as abrupt, and the chances that this user will browse your website will increase, thus achieving conversion.

8. Try different variations

Part of being successful in a Facebook campaign is optimization. A simple way to optimize your campaign is by creating variations of an ad. You can change images, image text, description text, different locations within Facebook (mobile versus computer), and different user segmentations. Facebook will automatically optimize your campaigns and display the best results settings.

Conclusion

Facebook is a very competitive social network, and if you want the best results that benefit your business, you have to use all the tools and options correctly. It gives you, in addition, not to be afraid to try different things. Likewise, we are aware that running a successful campaign on Facebook is one of the most arduous and constant jobs that Community Managers or Social Media Managers have, where they will always need to be analyzing data, making changes, and completely different things.

Get The Best Resume Templates Ideas – Cloud Retouch

The road to your dream job starts with a beautiful and impactful resume. It should showcase your skills and summarize your professional experience – all in the most concise format possible. While many still design their resume in word and pdf formats, more and more professionals are choosing to create a website with their resumes. Such a personal page has many advantages:

• The online resume is more interactive and functional.
• You can add not only a photo but also a video to it.
• It can be combined with a portfolio to show the employer why he should hire you.

You don’t need to be a programmer to create a resume online. It is enough to use ready-made resume templates created by professional designers. This article has collected the most beautiful resume templates that will help you impress your future employer. Many are named after a specific profession – however, remember that each template is universal. Regardless of your industry, you can customize resume templates for yourself using the easy-to-use visual editor cloudretouch.

Best resume templates:

• Project manager resume template
• Journalist resume template
• Lawyer Resume Template
• Business consultant resume template
• UX / UI designer resume template
• Business resume template
• Copywriter resume template
• Student resume template
• Resume template for creative professions
• Content manager resume template

1. Project manager resume template

A laconic resume template in pastel colors. Your projects are placed in a separate tab and separated by convenient dies. Such a template is suitable for professions where having a bright portfolio is more important than previous jobs – for example, for designers or architects. Pay attention to the plate with social media icons under the name and title. Social media activity is an important part of your brand to help you stand out from other job seekers.

2. Journalist resume template

The resume templates in the first and second examples are very similar – but this one focuses specifically on work experience and skills. Note the special effect: sections on pages do not appear all at once but pop up one after the other as you scroll. This makes the site more dynamic and gives the online resume a professional look.

3. Lawyer-consultant resume template

If you’re looking for a more formal and formal resume template, try this one. Here on one page six sections are organically located at once: “work experience”, “education”, “clients”, “skills”, “specialization” and “contacts”. The menu at the top of the page allows you to instantly jump to the desired section, greatly facilitating navigation for a potential employer. Start a corporate mail – a custom address after the @ sign looks more solid to complement the professional look.

4. Business Consultant Resume Template

Another classic example of a one-page resume. All relevant information is placed in a slider at the top of the screen, so a potential employer doesn’t have to scroll down to learn about your work experience. Pay attention to the button “download resume in PDF” in the upper right corner of the screen. This feature will be useful if the employer wants your resume in a more conservative format.

5. UX / the UI designer: template the resume

An example of how a resume design can set the mood of an entire page. At first glance, a UX / UI designer resume template looks rather conservative: a dark blue color scheme, a muted background. However, the acid green accent on the buttons and caps reminds us that this is a creative person’s online resume.

Please note that the logo is used here as a design element. You can also create a logo online for your resume without learning Photoshop. Just answer a few questions and choose the appropriate logo from the suggested ones.

6. Business resume template

A laconic resume template includes only the most important information: education, work experience, and professional skills. There is also a button here that allows you to download your resume in PDF format. To make it easier for potential employers to find an online resume, you can develop a unique domain name for it. cloudretouch users can get a free domain name that suits business and personal branding.

7. Copywriter resume template

One of the brightest and most creative resume templates in this collection. The page’s design is made in the form of an asymmetric grid and resembles an Instagram feed. Graphic blocks combine with text blocks to create a more interesting visual solution for the visitor. Please note that the sections are numbered so you can control the visitor’s movement around the site and thus create a more coherent presentation of your experience and skills.

If your job is content creation, consider starting a blog. Expert articles can help increase your credibility in the industry and attract the right people to your online resume.

8. Student resume template

Finding a job in your specialty while studying is not an easy task. However, this resume sample is here to help you. Official sections (“Education,” “Experience”) are combined here with more personal ones (“About myself,” “Hobbies”). This will help you create a deeper emotional connection with your reader while maintaining the required level of professionalism. Another interesting section in this resume template is the awards section. Since students usually do not have an extensive portfolio, sometimes the presence of awards and publications can guarantee them a coveted place in the company.

9. Resume Template for Creative Professions

Another laconic resume template with bold accents. The cover is a photograph of a specialist with a short text about himself – everything else is hidden in the corresponding sections.

The “Contacts” page here is a feedback form – a potential employer can send you a message directly through the site, which will save time for him and you.

10. Content manager resume template

The content writer page rounds out the resume templates in this collection. It is arranged especially: the right side of the page is static, while the left side scrolls and provides all the important information. Thus, your photo is always in sight – and reminds you that this is an online resume of a bright personality and not a faceless specialist.

To make your site more memorable, create a corporate logo for it. You can check out examples of ready-made logos on cloudretouch for inspiration.

Ready to create your resume online? Choose to use any of the above resume templates, and good luck with your interview!

A Step by Step Guide to Make a Good Digital Audit

More and more companies are using social media as part of their global strategy. However, most companies only focus on having more followers, content, and shares. But have you ever wondered if what you are investing in is producing some profit? The answer to this question can be found by doing a Digital Audit.

If your company has a social media strategy, it’s important to do a digital audit. This will be useful to know where you are and where you need to go. In addition, it allows you to manage your digital resources better and know how much you are earning from them.

No matter the size of your company, all your goals and actions should be reflected in your social media strategy. To execute a good social media plan, you must make a previous analysis and study both your business and the competition.

This will help you focus on the profitable actions for the digital marketing strategy. First of all, we have to understand what a digital audit is. What are the steps to performing a digital audit? If you want to know the answer to these questions, keep reading this note.

What is a digital audit, and why is it so important?

As we mentioned in the previous paragraph, a digital audit is an analysis we must consider when creating a social media marketing strategy. This is done to know the current situation of the company’s digital marketing project since it performs a complete analysis.

In other words, this type of audit consists of evaluating all the digital marketing actions carried out by the company. In such a way that we can correct and redefine our strategies if necessary, Now that we know what it means, let’s see the importance of conducting an audit on social networks.

The digital audit is important because it will give us a complete picture of its situation. In addition, it also allows us to see that it is performing our direct and indirect competition. On the other hand, it makes it easier to measure the fulfillment of brand objectives and see if KPIs are being reached. Likewise, we can evaluate the best social networks for the company.

Also, it gives us a wide variety of business opportunities since we see how the sector in which we are working is. On the other hand, it allows us to see which content works best and which publications have the highest engagement. In other words, with the application of a digital audit, we can determine the strengths and weaknesses of the company’s digital campaign.

Considerations for a Digital Auditor

Before following the steps to achieving a digital auditorium, some aspects and considerations are irrevocable. You can audit the content, traffic, content creation processes, and anything else you want. However, because the information is abundant, it is necessary to know what to expect from an auditorium.

First, it is necessary to formulate the objective of conducting a digital audit. The goal serves as the foundation for all analysis and determines what will be resolved with the auditor., if you have a page in which you are trying to increase sales, it would be irrelevant to calculate the engagement and not audit the level of conversions. As a result, the objective defines and marks the path of what is sought to be analyzed and corrected.

General considerations for a digital auditor

After defining the goal of the digital auditor, there are a few performance indicators that will be more important to examine.

Audit 360

Include a thorough examination of the company’s website and social media channels, paying close attention to the relevant indicators.Para lo cual, deberá revisarse el objetivo de las acciones de marketing digital.Only then will it be clear which metrics require more attention and optimization.

Landing Page Auditor

This audit will analyze the efficiency of the landing pages. This includes the time of descarga of pages, the usability, and the actions generated that can be measured.

Advertising Auditor

This audit allows you to evaluate the announcements you make on social media and websites. It is based on metrics and statistics. análisis of results that permit seeing the effectiveness of public relations campaigns. As a result, the budget can be distributed more effectively, billing can be controlled more effectively, and optimized results.

Auditor of the content creation process

This is significant because the content is a critical component of any successful digital marketing strategy. As a result, by conducting this audit, you will be able to assess the quality of your content and determine whether it needs to be optimized or changed. He likely discovers that he can replant his content marketing strategy to achieve better results.

Auditor of the work of the marketing team

Work analysis is conducted in collaboration with the entire team to advance the company’s marketing activities. This way, you’ll be able to see if they stayed on track with their goals and strategies.

Auditor of Investments

This analysis evaluates how the money was spent on digital marketing campaigns. In another way, explain how the budgeted amount was spent to achieve the goal. As a result, you will be able to determine whether or not you achieved your goals. This audit includes information about the cost per item.mil, cost per click, cost per message, cost per lead, among others.

Steps to Creating a Good Digital Auditor

The following are a series of steps that you can take to perform a digital audit of your marketing activities. Remember that you can adapt these steps to your needs and to the particular actions that you are currently wearing to a conclusion.

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1: Examine the company’s website or blog

This is fundamental because it serves to determine our company’s position. First, you will have to answer the following questions: Where are we now and where are we going? These presents will assist you in defining the goals you must achieve to have an efficient social media plan.

If we don’t have clear goals for anything, our actions on social media will be useless. As a result, we must know what we want to accomplish. As a result, our actions will aim to exceed them and identify the most effective strategies.

Let’s see what the elements that we must take into account are:

• Is your page being well administrated and optimized?
• What is the functionality of your websites?
• pages generate the most traffic?
• What technique do you use to achieve this goal?
• How are you working on the related links?
• Are the social networks visible to the company?
• How are the categories distributed across the website?
• How many clicks are required to purchase a product from the company?

2: Analyze the company’s social networks

As we implement a digital strategy, it is critical that we also analyze our social media strategy. Similarly, we must examine the competition’s strategy to understand the industry better. We can see which aspects need to be examined.

• What social networks do we have a presence in, and where do we compete?
• What are the contents that generate the greatest engagement?
• How often do you post?
• What is the tone we use on each social network?

It would help if you analyzed each social network separately to have more data about your performance on each of them. Also, the number of social networks that a company can have depends on the presence of the target audience and the investment budget. Among the social networks most used by some brands are Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn.

The metrics that we can analyze on social networks are the following:

• Number of followers in the company’s accounts
• Evolution of our followers.
• The scope of publications
• How much traffic do our social networks generate?
• The type of content we publish.
• User interactions with posts

Analyze your posts with the Facebook Insight tool

Let’s look at some examples of the data we can find on Facebook. We can use Facebook’s tools to see which posts have worked best. In addition, we can see what kind of publication it was and what the period was. As well as knowing in which cities, gender and age groups there is more traffic. All you have to do is use the Facebook Insight tool.

Analyze your competition with Firmin

If you want to analyze Facebook’s competition, you can use the Firmick tool. With this platform, you can know which competition publications have been the most successful and engaged and other indicators which will help you learn more about how the sector behaves.

3: Examine social media campaigns

As we have looked at social media performance, it is also important to look at social media campaign performance. The goal of each publication determines the metrics that we use. Which are some of the data points that we can measure?

• Engagement in publications and types of reactions.
• Video visualizations
• Click on the links below.
• Cost per click
• Cost of Lead
• The percentage of visitors who came from social media networks.
• Percentage of conversions resulting from social media campaigns.

4: It is important to analyze the online reputation

Whether we like it or not, the actions we carry out on digital platforms impact our company’s online reputation. So we can cause a positive or negative reputation. For this reason, it is so important that you evaluate the actions that are being implemented.

It is also important to identify and measure what is said about our brand to determine which corrections need to be made. One of the tools you can use to measure your online reputation isGoogle Alert. This platform will give you a series of aspects to consider and evaluate.

• Who knows who we are on social media?
• How do we name social media?
• On which platforms do you mention our brand?
• Which of the following comments are related to our brand?
• What kinds of emotions do you convey in your sentences?  

5: Examine the company’s web presence

It is important that, as an employer, we have a good web position. This will assist us in being in the most visible places on the search engines. As a result, whenever a user searches for information related to ours, we may appear on the first few pages. This increases the probability of having users click on the link to the website. To check if we have a good SEO position, we need to analyze the following points.

Visibility Online

This means that users know that we exist and can find us in search engines. Various tools can assist us in determining our online visibility. In addition, some tools allow you to conduct a competitive analysis. However, the quickest and easiest way to find your phrase is to type it into a search engine and see where you land in the results. In general, only the first page has the most value because very few users continue to explore the subsequent pages.

Errors SEO

On the other hand, analytic tools allow us to see more details about the most important web elements. They also allow for greater optimization, as we can identify company pages with errors or delays during the loading process. As a result, we need to know which pages we need to prioritize and address any issues causing us to lose ground.

Keyword Study

To analyze the keywords we will use, we can use Google Ads or SEMrush.In both, we can compare the keywords of our election and the terms associated with the most important search. We need to know our campaign’s Palabras claves and where they are located. Furthermore, it is necessary to examine the keywords used by the competitor but not by us.

Analysis of Backlinks

This is the last step before concluding the SEO analysis. We need to analyze the backlinks of each project. This aids us in knowing that other pages use us as a reference since, for Google, this is a sign that you are good at what you do. You can use Google Search Console to get information about which pages have more enlaces to our project. Also, you can see how many dominos we have analyzed and what the quality of these is.

6. It would help if you examined Google Ads campaigns.

It is important to analyze Google Ads campaigns, both ours and the competition. For this, we will use Google Ads and Google Analytics. On these platforms, you must see in detail the following points:

• What are the pages with the highest conversions?
• What is the dwell time of users?
• keywords trigger our ads?
• keywords that get the most conversions?
• How many clicks does our landing page have?
• What are the days and times when the highest number of conversions occur?
• What has been the cost per click?

Conclusion

In short, the digital world is very competitive since many companies have social networks. That is why it is important to know what the results are that our digital marketing strategies are giving us. Thus, we will know that the actions and investments are paying off. If you want to expand your knowledge on these topics, you can enroll in the SEO Search Engine Optimization course.

The 9 Most Common Mistakes in Digital Marketing

Everything indicates that digital marketing is here to stay as more and more companies venture into this new way of promoting their products and services. However, due to its complexity, many marketers go so far as to make several mistakes. For this reason, we have created a list of the 9 most common mistakes you should avoid in digital marketing.

1. Write for search engines and forget the user experience.

A very common mistake in companies is to think that they need to fill the website’s content only with relevant keywords to help in SEO web positioning. Perhaps this would have been a valid digital marketing strategy a few years ago, but search engine algorithms have been evolving and will continue to do so, so this is no longer considered good practice. A rule of thumb is that Google and other search engines will always show the user the best results. You always have to make sure you create the best possible content and always think about the user experience.

2. Publish the same thing on all social networks.

Managing a brand’s presence on social networks indeed takes a lot of time. It can seem very attractive to post the same content on all social networks, using tools like Hootsuite and Buffer. This does not contribute anything to your company since it will make your content less effective on the social network. It will also detract from your brand and most likely stop following it on all the communication channels you are using. Also, you have to think that the users on each social network are different, and the tone that should be used will vary from one to another.

3. Never review your AdWords campaigns

Many people create AdWords advertising campaigns and then never look at them again. This doesn’t seem right because all Google AdWords campaigns must be constantly reviewed and optimized. It is an extremely effective channel, but you must give it the time and effort necessary to obtain positive results in your business. You should also know that Google will always be releasing new ad formats, which can benefit your campaigns, as long as you implement them at the right time.

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4. Not having a clear call to action

All online sales have a purchase process that users must follow step-by-step. This is called a conversion funnel. The user must navigate comfortably through each stage to end up buying the product or service from you. However, if the user does not know what the next logical step is, he will not buy and will abandon the online purchase process. For this reason, your calls to action and the steps they must follow must be “clear, simple, and direct.” Put yourself in the user’s shoes and understand what the business wants you to do.

5. Using hashtags excessively and irrelevantly

Nobody doubts that using hashtags on popular social media platforms such as Twitter and Instagram can benefit your business. However, there are some good practices to keep in mind to make a good impression on your business’s users. Use a maximum of three hashtags in your posts and only the most relevant ones that will give your target audience more visibility.

6. Do not review before posting

Typographical errors can be a serious mistake, as users will lose trust in your brand and lose credibility. Attempt to avoid making these mistakes by reading your content several times before publishing it. Error once it has been shared with your followers, try to edit the text as quickly as possible. If you cannot edit the text, you will be forced to borrow the publication. For blogs, many functions and plugins will assist you in revising your writing, such as WordPress.

7. Learn in A/B tests

One of the best ways to optimize your advertising campaigns and get a lower CPA is A/B testing. These experiments will allow you to find variations of your content that will positively affect your billing. However, many digital marketers choose a winner without having enough information. Always try not to declare a winner without having at least a 95% statistical probability.

8. Do not take into account social networks.

People who are on social networks are there to have fun. Therefore, remember to always entertain and delight with your content strategy. Do not leave aside time to answer your followers and provide them with personalized attention because if you always answer in the same way, your followers will notice. In the case of Twitter, responding to your followers becomes more important because this social network is based on real-time responses.

9. Do does not use multi-channel remarketing

The most effective way to use remarketing is by using different communication channels. If a user came to your landing page on Facebook and didn’t convert, it would be a better idea to remarket them through another medium, such as Google Display Network, instead of Facebook. This will give the user the feeling that the brand inspires confidence and has a huge marketing budget.

Conclusion

Digital marketing is becoming increasingly important for all companies, regardless of their field. For this reason, it is necessary to have a team of digital marketing professionals who know how to exploit this medium for your company correctly.

How to Make Attractive Posts on Facebook

We will create a list of publications with which you will solve the doubt about how to make attractive publications on Facebook. Social networks should be part of your digital marketing strategies because they are considered important to publicize your brand’s existence on the Internet. Therefore, if you manage a business or company, one of the first steps you should take is to create your fan page on Facebook. 

Once your Facebook page is created, you need to add the main banner and profile picture with your company logo. The next step is to make your brand known through publications. To begin with, we recommend that the publications not only be beautiful but also contain information to generate interest and add value to your followers. If you find it a bit complicated, we will help you solve your doubts with these 5 effective Facebook posts that we present below. 

Phrases that inspire and motivate 

If you want to know how to make attractive posts on Facebook, we believe that you can incorporate inspirational phrases that call for reflection into your content. Contributing with motivating ideas to lift people’s spirits will help you generate empathy from your community. Also, are encourage their Facebook followers to share their publications with other friends. 

For example, you can post motivational photos or videos with phrases. With this, you will achieve more interactions on social networks and make your brand better known. Also, never forget that these posts should be attractive as they seek to motivate your followers to comment and share them. We leave you some options for motivational phrases. 

• If you can dream it, you can do it. Walt Disney 
• The top is not reached by surpassing others but by surpassing yourself. 
• Being big is not a matter of size but attitude. 
• Don’t settle for what you need; fight for what you deserve. 

Publication of questions that generate interaction

Questions are another publication that could help you increase your interaction and improve your arrival. If you have an established community, we recommend asking an interesting question, as it will be answered with some information. We emphasize that the question has to be very attractive, which encourages people to have their say in it. We think that you can ask for something related to the tastes or preferences of your followers. 

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For example, if you have a page for moms, some questions that will arouse the interaction of your followers are about the meaning of your baby’s name. On the other hand, a clothing brand may place two products considered for a new launch and ask which one they like best. Other questions that usually arouse people’s interest are those related to particular tastes in society. An example of this is consulting if they prefer pizza with or without pineapple or what sweet they prefer. 

The questions asked about a decision are also widely used. As an example, we have an instrument store. This can raise the question of the best gift for a person who loves music. Also, consider asking questions that evidence the intelligence of your followers; here, you mention problems of mathematical logic. 

Publication of surveys 

Surveys are a type of Facebook post that seeks community interaction. Within them, questions are established to know the likes and dislikes of users. When conducting a survey, you must propose options for answers, and these can be through text, photographs, or GIFs. We emphasize that they make followers feel heard and that their opinion is important to the brand. One of the main benefits of implementing surveys is that it increases the engagement and reach of publications. 

Specialist Publications 

When in doubt about how to make attractive publications on Facebook, we recommend the publications of specialists since they are made to generate quality content. This type of post should be subject to the topics that the fan page dominates. The posts must give information related to the area to which they are dedicated. It is worth mentioning that these are given without any commercial interest since they have an educational focus. It intends to provide valuable content to followers. On the other hand, we highlight the importance of touching on topics of interest that solve doubts or arouse the community’s curiosity.

Likely, this type of publication is already doing it and giving you good results. Therefore, we will mention some extra tips to complement your knowledge. For this type of publication on Facebook, you must announce to your followers that the weekend has arrived funnily. These publications will not lose since no one does not get excited about the weekend. 

You can publish funny content or curious facts related to not-so-academic topics. We also think it’s an opportunity to talk about activities and advise places to visit. We recommend accompanying them with videos, images, and texts that represent the joy of the weekend’s arrival. 

Conclusion 

Making different posts on Facebook will make it look more professional. In addition, this will help generate engagement from followers. On the other hand, your community manager must respond to the followers’ comments to strengthen the link. This will make users recognize the fan page is active.

If you want to learn more about managing successful ad campaigns on Facebook or become an expert social media manager, you can sign up for a Community Manager Course. It could also be useful to participate in a Facebook Fundamentals Course for your business, where you will learn in-depth the types of existing publications to develop creative and quality content.

A Guide on Content-Type and Audience on Instagram

Several points must be raised beforehand for the publications made on Instagram to work and meet the objectives. Therefore, we will define the type of content and audience on Instagram. In addition, we tell them about the most popular categories within the platform. We also consider it important to define what publications are and how they can be effective.

Instagram is a social network that has remained constantly updated and has added several functions. Consequently, in digital marketing, it is important to stay at the forefront of the new tools it offers. Implementing these will make your brand look more professional. In addition, it will help you position yourself in the field and create engagement with your community.

What is the content on Instagram?

Content is all the posts that a brand or company makes on the Instagram platform. These must have been planned to meet a goal. All types of content made on Instagram must have an end and follow a communication line. We emphasize the importance of planning it because it can be counterproductive for the brand if it is not.

You can show your brand to your community and enhance your image through them. They also allow you to relate and show your most human side to generate effective interaction. It would help if you kept in mind that users are increasingly fed up with receiving advertising. Therefore, you must publicize your products and services without being boring.

What are the types of content?

There are several, not just one type of content that can be done on Instagram. These must give quality information and be attractive to attract users. In addition, we emphasize that it depends on the brand’s objectives on what type of publication they will implement.

Posting photos and videos: Posting to the photo and video feed was one of the first features created when you started the app. Content accounts can post from all platforms. In addition, Instagram can add a maximum of 10 photos or videos to a single post.

Instagram Stories: Instagram stories are direct posts of 15-second photos or videos. These are not part of the feed and last 24 hours. In addition, it gives the possibility to group the stories and place them as highlighted under the user’s description.

Reels: Reels stand out because they allow more elaborate videos of up to 15 seconds. They appear in the “Explore” section, and their implementation makes it easier to reach new audiences.

Live: Live video streams are real-time video streams accessed from cell phones and computers. Your followers can interact through likes and comments that will be seen in real-time.

Instagram TV: Instagram TV is a type of publication where you can upload videos up to an hour-long. You can watch these videos on the conventional platform or the Instagram TV application.

Store: It is used by brands with a commercial or creator account to market their products. It is characterized by allowing labeling of product catalogs to facilitate a purchase. You can integrate a store from Facebook’s catalog manager or link it to an e-commerce platform like Shopify or Big Commerce.

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Tools for Instagram content

The tools on Instagram allow you to create a more dynamic type of content. We highlight the importance of using them because they make publications more attractive and help users reach out. Also, offering authentic, quality content makes it easier to create a link and increase engagement. It is worth mentioning that users should not be charged with information because it can saturate them and generate rejection of the brand. The main tools are:

• Edit images
• Location
• Description
• Hashtag
• Tag photos
• Branded content

Brand content on Instagram

Instagram is used by millions of people worldwide because it is a platform that facilitates personal expression and finding quality information. Therefore, companies implement it within their digital marketing strategy to reach users. More than 80% of people follow a company, making brands thrive within the app.

Brands establish links by partnering with preferred content creators to run campaigns. These campaigns are known as “branded content” or “influencer marketing.” Thanks to these collaborations, the community of an Instagram influencer can obtain diverse information about the services and products that brands offer.

Instagram’s new tool is a tag that makes it easier for content creators to make it visible that a post has been given by agreement. That is, followers will know when a brand and an influencer or public figure have an agreement before publication. These tools offer transparency to the community and have campaign performance statistics.

Instagram content categories

Although there are countless categories of products or services offered on Instagram, some items are considered the most profitable. Therefore, we will tell you the ones with the best acceptance by users and those that manage to generate better engagement.

Fashion Blog

Instagram is used as a platform to generate content. Therefore, fashion blogs are very popular, and brands often want to work with them. We consider it important to mention that it is one of the most outstanding items today. Therefore, influencers dedicated to creating content related to it have a loyal community.

Celebrities

Celebrities are well-known people and are followed by their fame. Many brands want to work with them because they are characters that get a lot of attention. Although they are not specialized in any subject, they are considered references since their opinion is heard. However, we believe that you should pay close attention to the content they create to verify if it is related to your company’s values.

Fitness

A healthy lifestyle is a current trend that should not be ignored. Blogs related to physical well-being are increasingly valued by the growing community that wants to stay in shape. Therefore, there are content creators who provide classes digitally. The current movement is betting on exercising at home instead of going to a place.

Photography

Photographers who offer their services must have an updated and attractive profile to encourage people to work with them. They manage to reach the brands they want to make their art better known in this way. It is worth mentioning that it is one of the categories with more professional and creative content.

Pets

Pet accounts are followed because of the affection they manage to generate. Also, a store for animal products is on Instagram makes it easier for many people to buy. This category has positioned itself and is achieving the success that others possess. Therefore, every time it becomes more common to see a photograph of a famous pet working with a brand,

Modeling

Models are one of the most popular types of content on Instagram. Many often use the platform to reach the brands they want to work with. Likewise, it has content that stands out for being extremely professional and of high quality.

Music

Here you will find famous artists and instrument shops. Also, the content creators who are dedicated to making covers and tutorials stand out.

Restaurants

Although this category is highly competitive and difficult to become a love mark, many restaurants and fast-food chains have managed to retain their customers. Each brand must find a way to reach its followers to have a community.

Clothing

Virtual clothing stores are currently one of the most popular items that have revolutionized the way people buy this type of product.

Trip

Within this category are all content creators who recommend places to visit worldwide. Many of them use audiovisual platforms because they are vloggers. Also, others specialize in Instagram.

What is the public on Instagram?

The target audience of a company or brand is also known as a “target” and is the group of people that the brand aspires to reach. They can also be a specific group for just one campaign or product. We emphasize that they have desires or aspirations similar to the company. It is also a group for which the company can create a need that it can cover.

How to choose a target audience

Defining a target audience is important because marketing actions will be directed at them. Creating the target profile is done based on the definition of the following points: In addition, after having established the points above, you will be able to create the profile of your target audience.

• Gender and age
• Demographic location
• Academic background
• Purchasing power
• Social class
• Consumption habits

Conclusion

Instagram is one of the favorite platforms for brands because it makes it easier to meet their goals. It is worth mentioning that it is essential to have established the audience and the type of content that will be published on Instagram for this to happen. In addition, if you do not do the segmentation of your target, your content will be lost and not reach the customer or potential customer. We recommend supplementing what you have read with a Community Manager course.

Facebook Ad Placements: What Are They and What They Do?

Facebook is the social network with the largest number of users. It is also the favorite platform for companies to publicize their products or services. Therefore, the following information will help you know what ad placements are on Facebook. This is an important concept for every digital marketing expert and community manager, as this way, you can determine strategic places to place your ads.

In this way, you will have the possibility of having more effective advertising. It is also important that you measure your contents to see if they turn out as you would like. Due to the massification of content, it is vitally important that those in charge of social networks know what is offered. That’s why we’ll tell you everything you need to know about ad placements.

What are Facebook ad placements?

Facebook placements are the places where ads can be placed. So, based on the goal you choose when you start an advertising campaign on Facebook, the ad will be placed in a place that can help you reach your goal.

Similarly, each location is designed according to how people interact with ads on each platform or device. Therefore, there are several options available where these ads can appear and the ability to select or uncheck them.

The importance of placements in Facebook ads

Because making ads on Facebook requires an investment from brands, it is important to know the strategic locations of this platform. By knowing the ad placements on Facebook, it is possible to take advantage of the potential that each has to expand the visualization and arrival of the ads.

Given the specificity of users’ journeys on this social network, Facebook determined these locations useful according to each objective. That way, you could increase user engagement with ads, as long as you consider the type of business you’re looking to promote. For example, if you choose your reach goal, ads for Facebook can be placed at:

• Feed
• Search results
• Instant Articles
• Instream video
• Video feeds
• Marketplace
• Stories

Make Facebook ads

To find and select locations, you must go to the Facebook Ads Manager platform. There, when you create the ad and choose a goal, you’ll be shown several available placements for each platform.

To make this selection of ad placements, you can log in with your account. Using your Facebook page, you can select the locations both there and in the Instagram ads.

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What are Facebook ad placements?

Since we’ve already mentioned what ad placements are, we consider them important to mention. In the case of Facebook, there are 5 types of placements in which you can place your ads. Remember that these locations are available for use exclusively on Facebook. It is also important that you select the right one based on your brand’s objective.

Feed

First of all, the feed is the main part of Facebook in which the publications and updates of the pages we follow are displayed. This section can reach more users because it is more global.

News Feed on Facebook

All the updates for the pages we follow appear in the Facebook news feed. And that’s where the ads appear as you tour this central part of the platform. Both in the website and mobile versions and the smartphone application.

Facebook Marketplace

These are the ads destined for the main page of the Marketplace. The Facebook marketplace is a section in which you can buy and sell items in various categories. You can also access the Marketplace from the section panel located on the left side of the platform. Remember that it is important that you have content in this section since the users who visit it are determined to make purchases.

Video feeds from Facebook.

Video ads appear in the Facebook News Feed and are watched. Videos or live streams of the pages you follow are available in the “Watch” section of Facebook. You can enter Watch from the section panel on the left side of the platform or through this link.

Facebook’s right sidebar

The ads appear in the right column of the platform, which is only available to be viewed on the desktop version of Facebook. When you enter Facebook from a PC, you will find that it includes the sections of contacts and pages that you follow on the right side.

Messenger Inbox

Ads appear at the start of your Messenger inbox. We consider this to be an effective ad placement for reaching users. However, we think it’s important to add ads made in the same Facebook app to it.

Group Feed on Facebook

They are the ads that appear in the Facebook group feed, where the updates from the groups to which you belong are shown. You can enter the group feed by going to the left side of the platform in the sections part or entering by the following route.

Stories

Stories are short-lived updates, in video or photo format, located at the top center of the Facebook platform. Only updates from the pages and friends we follow are displayed. For that reason, it is one of the ad placements characterized by being effective.

Facebook Stories

Ads are displayed by scrolling through Facebook stories that appear at the platform’s top.

Messenger Stories

Visible ads in Messenger stories when you log in from the smartphone app.

Instream

Streams are videos available in the Watch or Live Video sections of Facebook. You can enter these sections by going to the left side of the platform or through the link that we will leave: Facebook Watch.

Facebook videos in-stream

The video announcements appear in real-time streams as you browse and watch videos in the Watch section.

Search 

The search is a box to enter words of interest, people, or brands that we want to find on Facebook. It is located at the top left of the platform, and when entering the desired word, it directs us to a new search results box.

Facebook search results

These ads are displayed in Facebook and the Marketplace search engine search results.

In articles

Articles are pieces of content produced through the Facebook platform. Therefore, they can be viewed without having to leave the Facebook interface.

Instant Articles on Facebook

Finally, ads appear in Facebook Instant Articles that are only available in the smartphone app in this location. Likewise, Instant Articles are generated within Facebook as an immediate download note. They can be accessed by clicking, and you will be taken to a pop-up window that lets you see more of the text.

For its part, the objective of these articles is to improve the user experience on the mobile device without leaving the Facebook platform. The community manager can customize the images, text, videos, buttons, and links. In addition, their particularity is that they are efficient ads because they do not use mobile data, as it happens when one goes to the publication of a website from search engines.

Final thoughts on Facebook ad placements

In conclusion, it is necessary to establish a marketing objective to take advantage of these ad placements on Facebook. On the other hand, it would be advisable to identify the specificities of the target to determine what their interaction strengths are. With these points identified and defined, in addition to having established a budget, you will be able to choose the ideal ad placements to promote your fan page.

How to Organize Work from Home: 7 Helpful Tips

Most of us work remotely in pajamas, with the opportunity to sleep, a fee schedule, and no need to push twice a day in crowded transport. Sounds great in theory, but what about in practice? We will tell you how to adapt to this type of work, not lose motivation to go to the kitchen, and stay productive.

Set a clear schedule

And stick with it. List tasks for the week, prioritize them, scatter them by day of the week, and set approximate deadlines. The more detailed the schedule, the better. Set a time for lunch to rest and not burn out. Now you don’t have to stick to the standard nine to five. Feel your biorhythms to get the most out of your work from home and stay productive. If your time is morning, nothing prevents you from getting up early, completing important tasks, and postponing routine tasks until the afternoon. The main thing is to stick to the plan, and then it will be easier to get to work.

Change your pajamas to jeans.

Even if you don’t plan on seeing anyone or going out, make sure you don’t spend all day in your pajamas. After you open the closet, your brain knows that you get dressed and leave the house. It will start working. This is a strong trigger, just like sportswear, which immediately sets you up for a run. Leave the suit and tie for the entire office. Just swap out your comfortable indoor clothes for jeans and a shirt, and you will instantly feel more collected. Don’t forget your usual morning routine – shower, hair, makeup, 20 push-ups, or a plank. If you are used to starting the day with exercises, do not transfer it to later, hoping to do exercises in between coffee and Skype with colleagues. Act as if the office is just suddenly closer – a kitchen distance away.

Combat distractions

The situation is familiar to everyone: “a minute on Instagram,” too long a coffee break, a morning Facebook feed, and putting things off for later. Dealing with procrastination at home can be more difficult than at the office: no one will see that you are watching YouTube videos instead of preparing an annual report. Take advantage of these working tricks: turn off social media notifications and background sounds – music or TV shows, if they interfere with concentration. Ask your family not to distract you until lunchtime and not ask them to wash the floors “if you are already at home.” Try to track when you feel the urge to be distracted: it might be worth breaking your workday into more convenient blocks. Use the “tomato” method – work for 25 minutes and take short breaks of 5 minutes between sessions.

Communicate with colleagues and superiors

If you are not a freelancer but part of a remote team, communicating with colleagues is important for your workday, especially when working on shared projects. Sometimes it may not be easy – some of the questions are easier to discuss out loud, and they may forget to tell you about something (but we hope not).

Fortunately, there are instant messengers with work chats: Slack, Google Hangouts, and other ways to stay connected. Use Skype, BlueJeans, or Zoom for video calls with colleagues, important discussions, or even team building.

Consider nutrition

A kitchen within walking distance is a temptation. Consider not spending all day with tea and cookies and constantly looking in the refrigerator. At home, you decide what food you have on your plate and how many meals you have. Prepare your diet for a week in advance and prepare full lunches and dinners. Snacks can also be prepared before chopping the apples or freezing the smoothie ingredients in individual bags.

To control the number of approaches to the refrigerator, you can try setting the alarm or setting a reminder in your smartphone that it’s time to take a break (for lunch or a snack). Take a break from work during lunch to avoid accidentally eating more than you would like. The break should be a break.

Organize your workspace

A soft sofa only seems to be the most comfortable place to work. It is difficult to concentrate on it find a comfortable position. It is harmful to the back and neck. Set aside clear space to create boundaries between work and home. Sit down at the table remove all unnecessary and distracting from it. Look for inspiration on Pinterest – there are many examples of workplace design, which increase motivation and give an incentive to work efficiently.

Don’t work day and night.

This can be tricky, especially for those who check work emails and chats even after leaving the office. It is even more difficult to overcome workaholism in self-isolation – there is no clear distinction between home and work.

No matter how hard it was, there is only one piece of advice: clear boundaries. Setting the alarm at the end of the day and going out for a walk or doing ten squats – this ritual will help fix the end of the work.