Several points must be raised beforehand for the publications made on Instagram to work and meet the objectives. Therefore, we will define the type of content and audience on Instagram. In addition, we tell them about the most popular categories within the platform. We also consider it important to define what publications are and how they can be effective.
Instagram is a social network that has remained constantly updated and has added several functions. Consequently, in digital marketing, it is important to stay at the forefront of the new tools it offers. Implementing these will make your brand look more professional. In addition, it will help you position yourself in the field and create engagement with your community.
What is the content on Instagram?
Content is all the posts that a brand or company makes on the Instagram platform. These must have been planned to meet a goal. All types of content made on Instagram must have an end and follow a communication line. We emphasize the importance of planning it because it can be counterproductive for the brand if it is not.
You can show your brand to your community and enhance your image through them. They also allow you to relate and show your most human side to generate effective interaction. It would help if you kept in mind that users are increasingly fed up with receiving advertising. Therefore, you must publicize your products and services without being boring.
What are the types of content?
There are several, not just one type of content that can be done on Instagram. These must give quality information and be attractive to attract users. In addition, we emphasize that it depends on the brand’s objectives on what type of publication they will implement.
Posting photos and videos: Posting to the photo and video feed was one of the first features created when you started the app. Content accounts can post from all platforms. In addition, Instagram can add a maximum of 10 photos or videos to a single post.
Instagram Stories: Instagram stories are direct posts of 15-second photos or videos. These are not part of the feed and last 24 hours. In addition, it gives the possibility to group the stories and place them as highlighted under the user’s description.
Reels: Reels stand out because they allow more elaborate videos of up to 15 seconds. They appear in the “Explore” section, and their implementation makes it easier to reach new audiences.
Live: Live video streams are real-time video streams accessed from cell phones and computers. Your followers can interact through likes and comments that will be seen in real-time.
Instagram TV: Instagram TV is a type of publication where you can upload videos up to an hour-long. You can watch these videos on the conventional platform or the Instagram TV application.
Store: It is used by brands with a commercial or creator account to market their products. It is characterized by allowing labeling of product catalogs to facilitate a purchase. You can integrate a store from Facebook’s catalog manager or link it to an e-commerce platform like Shopify or Big Commerce.
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Tools for Instagram content
The tools on Instagram allow you to create a more dynamic type of content. We highlight the importance of using them because they make publications more attractive and help users reach out. Also, offering authentic, quality content makes it easier to create a link and increase engagement. It is worth mentioning that users should not be charged with information because it can saturate them and generate rejection of the brand. The main tools are:
- Edit images
- Location
- Description
- Hashtag
- Tag photos
- Branded content
Brand content on Instagram
Instagram is used by millions of people worldwide because it is a platform that facilitates personal expression and finding quality information. Therefore, companies implement it within their digital marketing strategy to reach users. More than 80% of people follow a company, making brands thrive within the app.
Brands establish links by partnering with preferred content creators to run campaigns. These campaigns are known as “branded content” or “influencer marketing.” Thanks to these collaborations, the community of an Instagram influencer can obtain diverse information about the services and products that brands offer.
Instagram’s new tool is a tag that makes it easier for content creators to make it visible that a post has been given by agreement. That is, followers will know when a brand and an influencer or public figure have an agreement before publication. These tools offer transparency to the community and have campaign performance statistics.
Instagram content categories
Although there are countless categories of products or services offered on Instagram, some items are considered the most profitable. Therefore, we will tell you the ones with the best acceptance by users and those that manage to generate better engagement.
Fashion Blog
Instagram is used as a platform to generate content. Therefore, fashion blogs are very popular, and brands often want to work with them. We consider it important to mention that it is one of the most outstanding items today. Therefore, influencers dedicated to creating content related to it have a loyal community.
Celebrities
Celebrities are well-known people and are followed by their fame. Many brands want to work with them because they are characters that get a lot of attention. Although they are not specialized in any subject, they are considered references since their opinion is heard. However, we believe that you should pay close attention to the content they create to verify if it is related to your company’s values.
Fitness
A healthy lifestyle is a current trend that should not be ignored. Blogs related to physical well-being are increasingly valued by the growing community that wants to stay in shape. Therefore, there are content creators who provide classes digitally. The current movement is betting on exercising at home instead of going to a place.
Photography
Photographers who offer their services must have an updated and attractive profile to encourage people to work with them. They manage to reach the brands they want to make their art better known in this way. It is worth mentioning that it is one of the categories with more professional and creative content.
Pets
Pet accounts are followed because of the affection they manage to generate. Also, a store for animal products is on Instagram makes it easier for many people to buy. This category has positioned itself and is achieving the success that others possess. Therefore, every time it becomes more common to see a photograph of a famous pet working with a brand,
Modeling
Models are one of the most popular types of content on Instagram. Many often use the platform to reach the brands they want to work with. Likewise, it has content that stands out for being extremely professional and of high quality.
Music
Here you will find famous artists and instrument shops. Also, the content creators who are dedicated to making covers and tutorials stand out.
Restaurants
Although this category is highly competitive and difficult to become a love mark, many restaurants and fast-food chains have managed to retain their customers. Each brand must find a way to reach its followers to have a community.
Clothing
Virtual clothing stores are currently one of the most popular items that have revolutionized the way people buy this type of product.
Trip
Within this category are all content creators who recommend places to visit worldwide. Many of them use audiovisual platforms because they are vloggers. Also, others specialize in Instagram.
What is the public on Instagram?
The target audience of a company or brand is also known as a “target” and is the group of people that the brand aspires to reach. They can also be a specific group for just one campaign or product. We emphasize that they have desires or aspirations similar to the company. It is also a group for which the company can create a need that it can cover.
How to choose a target audience
Defining a target audience is important because marketing actions will be directed at them. Creating the target profile is done based on the definition of the following points: In addition, after having established the points above, you will be able to create the profile of your target audience.
- Gender and age
- Demographic location
- Academic background
- Purchasing power
- Social class
- Consumption habits
Conclusion
Instagram is one of the favorite platforms for brands because it makes it easier to meet their goals. It is worth mentioning that it is essential to have established the audience and the type of content that will be published on Instagram for this to happen. In addition, if you do not do the segmentation of your target, your content will be lost and not reach the customer or potential customer. We recommend supplementing what you have read with a Community Manager course.
