To implement a digital marketing strategy, you must first know the types of digital marketing that exist in the market. Today, content marketing is the most used. However, the other types are also important, but many times, due to a lack of information, they are not developed as they should be.
Next, we will mention each of the types of digital marketing and comment on their specific objectives. In this way, those interested in digital marketing will differentiate between the types and know which one is the most suitable to implement within their strategy.
1. Content Promotion
As we mentioned initially, content marketing is one of the most popular types today. Digital marketing agencies know its importance. If the content of a portal is not interesting enough or is redundant for your target, then you will not be able to position yourself on the Internet, much less obtain the ROI (return on investment) you expected and the reach you projected.
The goal of content marketing is to produce things that inspire the user. That this can be identified with the content and that, in the face of that, they perform some type of action that benefits the brand. In addition, developing content of interest and quality generates trust in readers. That way, one brand’s construction becomes stronger than the others.
2. Integrated marketing communications
Secondly, there is inbound marketing. The main objective of this type of digital marketing is to get the potential customers of a brand to get to know it organically, follow it, and thus build loyalty. For that reason, digital marketing companies use inbound marketing to capture customers at the right time in the purchase funnel. They also do their best not to be intrusive and not cause any kind of rejection with excessive advertising.
Inbound marketing could be used in the following ways:
- Blogs
- Youtube videos
- SEO Strategies
- Podcasts
- Infographics
With a Diploma in Inbound Marketing and Content, you will learn to improve your brand image through interesting, useful, and personalized content. This will help you renew your reputation and visibility before your target, improving your positioning in search engines.
3.Relationship Marketing
It is of the utmost importance that companies know what consumers really want and are looking for every day. For that reason, they should concentrate on listening to them and developing quality content rather than just creating and producing a product. Understanding the customer is the phrase that summarizes Relationship Marketing.
In relationship marketing, customers are the focus. If a company does not know their needs and desires, it will be impossible to retain them. Therefore, this type of digital marketing is used by visionary companies that focus on attracting customers and keeping them in the long term.
Its goal is to get loyal customers to act as spokespersons and convince more people to join your brand. To achieve this, the digital marketing agency needs to use CRM tools, or customer relationship marketing, to develop an adequate management system for each of the brand’s users.
Read More: Business Ideas for Making Money on the Internet in 2022
4. Conversive marketing
In the fourth case, this type of digital marketing was developed to make the brand meet the requirements imposed by its customers. Thus, once fulfilled, they will be willing to stay with her. In this case, like the previous one, the product or service offered by a brand goes into the background, leaving customers to be the ones who matter most.
By communicating with them and complying with the proposed parameters, the brand will be privileged in the consumer’s mind. As a result, the brand must ask itself a series of questions to build an online reputation that corresponds to what it offers and meets the consumer’s expectations. The main questions that every brand should ask itself to figure out where its reputation is are the following:
1. Who are you?
2. Who do you claim to be?
3. What are people saying about you?
5. Marketing with Permission
Permission marketing is a very common term among digital marketing companies. However, this should be considered since today, positioning yourself on the web is not as easy as many think. This is because not all consumers are willing to accept web advertising. This is because it is often intrusive or simply because the user enters the virtual platform to look for something specific.
Therefore, among the types of digital marketing, permission marketing is an anticipated strategy that could be very helpful for brands. Using this tool, the brand asks users for permission to build loyalty. So if a brand develops this strategy, it is not only being respectful of the consumer’s wishes but also earning their trust. Well, as simple as it may seem, this action assures the user that the brand is a serious company.
6. SEO
SEO, or “search engine optimization,” is a process by which it is intended to improve a website to increase its position in the searches of users. In this way, by optimizing the website and improving its visibility in search engines, the business will attract potential customers. Some SEO factors to consider to improve the marketing strategy are:
- Improve the quality of the content, considering that it is of interest.
- Establish strategic, competitive, and relevant keywords.
- Crawlability and website download speed.
- Valuable and authoritative link-building strategies.
- Constant audits of the status and operation of the website
7. SEM
SEM, or in Spanish, “marketing in search engines,” is a process that consists of tools, techniques, and strategies to optimize the visibility of websites in search engines. While SEM can encompass organic web positioning (SEO) and paid web positioning (PPC), it is mostly referred to as the latter. This is also known as PPC marketing or pay-per-click marketing.
Therefore, SEM marketing actions are those in which the advertiser seeks to get traffic by investing in advertising in search engines. Which is based on measurable indicators such as impressions, clicks, and CTR. By placing high-performance ads, the company aims to achieve a short position on the main page of the search engines. A commonly used SEM marketing strategy is advertising using Google Ads.
8. Marketing automation
In marketing, many actions are carried out every day, which sometimes makes it difficult to concentrate on strategies. Marketing automation allows you to establish tools and automate actions to facilitate these tasks. However, the intention is that these automated actions do not lose their human quality.
To do this, automation software governed by user experience is used since it simulates real interaction in the most natural way possible. Among these actions are the automation of email, chats through bots, the description of the behaviors of potential customers, and others that save time without losing the quality of attention to the user.
9. Email marketing
This is one of the most popular digital marketing campaigns as it is effective, measurable, economical, and non-intrusive. It generates lists of users and customers to whom emails can be sent periodically with informative or promotional content. Even this kind of marketing has been improved to be more personalized and tailored to the needs and preferences of each person who sees it.
To generate these lists of subscribers, you can include registrations on the website or social networks where the user grants you the authorization to receive information from the brand. In addition, in these forms, you can include some general questions about user preferences to send you the content of interest. In this way, you will increase the chances of generating conversions and adding new customers.
10. Social Media Promotion
Social networks are the best platforms to make brands known. This is something that marketing experts know how to recognize and therefore turn creative strategies into these channels. In particular, taking advantage of the variety of tools that each of these platforms offers and the specificity of users who use them. Which allows us to generate a greater and better link with customers and keep the brand on everyone’s lips.
Also, considering that new social networks usually arise with new formats and tools, it is necessary to stay on top of these marketing opportunities. That way, you can define which platforms are the right ones for marketing strategies and which audience the brand is targeting. Currently, the most used networks are Facebook, Instagram, TikTok, Snapchat, LinkedIn, Twitter, and Pinterest.
11. Marketing Through Influencers
Influencer marketing is a profitable and effective strategy that uses people with great visibility on social networks. It consists of taking advantage of the power of opinion that some characters have to spread the brand among new users. An influencer is someone with a high level of reliability among their users, and that is why companies turn to them to spread their products or services. In this way, influencer marketing allows:
- Give credibility to the consumption of the brand’s products or services.
- Increase traffic to the website.
- Improve, humanize, and increase the prestige of the brand image.
- Capture the attention of the millennial generation.
12. Video advertising
Finally, we use video marketing to market or promote brands and companies on digital channels. Video marketing is an interactive resource with low investment that allows you to disseminate brief and impactful information in a short time. For this reason, it has become one of the favorites of companies that bet on a type of open communication with the potential for virilization.
However, this type of content requires strategic planning to take care of the amount of information. Above all, they are elements of great memory because users usually share them on their social networks. Therefore, it is necessary to consider the development process, considering the information, the audience to which it is addressed, and the publication formats that each social network demands.
Conclusion on the types of digital marketing
First of all, for a company to succeed in the digital world, it needs to know what it wants to achieve and how it will do it. For that, you need to know what the best path you should use is. In this case, what types of digital marketing are the best to achieve the objectives set.
The types of marketing are similar but not the same. The question lies in knowing how to differentiate them and identify which best suits a company. For that reason, we have written the article to provide a little more knowledge in digital marketing.
