A food blogger is a calling that combines a love of writing and cooking. Interesting articles with recipes will help you gather an interested audience around you, earn credibility in the industry, and even find a new source of income. In this article, we will tell you how to become a food blogger:
- Create a food blog without the help of a designer.
- Set up content production.
- Attract new readers.
How to start a food blog:
1. Come up with a name
2. Choose a platform
3. Create a website
4. Come up with content
5. Optimize SEO
6. Get promoted
7. Monetize your food blog
1. Come up with a name
This step may sound trivial, but choosing a blog name is an important strategic decision. A sonorous and memorable name will become part of your brand and help you stand out from your competitors. Experienced food bloggers choose names that somehow reflect the theme of their sites. Examples are the vegan blog Green Kitchen Stories and the food blog Budget Bytes, which specializes in inexpensive recipes.
2. Choose a platform
To run a blog efficiently and smoothly, you will need a website-building platform and good hosting. The good news is that you don’t need any design skills to work on most platforms.
3. Create a website
Before you become a food blogger, you need to decide on the concept of your future blog. Do you need a landing page or a full website? Minimalistic design or abundance of graphic elements? Perhaps you want to add an online store to your food blog or set up a feedback form? To make it easier for you to create a website, Cloudretouch has created a library of professional design templates. All of them are free and already customized for the needs of a food blogger. For example, this template has an email subscription form, and this one has a social media panel for those who want to combine traffic on both platforms.
Please note that all templates can be changed to your needs in the visual editor: for example, change the color scheme, change the font, or completely redesign the page structure. Another important element is the creation of a logo. Like the blog name, the logo will increase the site’s visibility and favorably affect your brand. With a free Logo Maker, you can create a logo with the help of a designer – answer a few questions and choose your favorite logo from dozens of suggested ones.
4. Come up with content.
A beautiful design will help grab the reader’s attention – but only high-quality and useful content will make them come back to your food blog repeatedly. Here is what will help you fill the site with interesting and memorable texts:
- Create a content plan. Decide on key goals: attracting traffic or monetizing your blog. Determine the target audience and describe what topics will be most interesting to your potential readers. This information will help fill the blog with relevant recipes and articles to bring a steady stream of users and conversions.
- Create a posting schedule. It will help to release articles on time and evenly distribute the workload. In addition, readers are more willing to read a food blog updated regularly.
- Be original. Bright headlines and intriguing descriptions grab readers’ attention and increase engagement.
- Add high-quality images. Good images are important for any profession, especially for a food blogger. No one will read the recipe for even the most incredible dish if it is accompanied by blurry and dark photos from the phone. The image should be “appetizing,” – so, if possible, use good optics and studio lighting for photos of your dishes.
5. Optimize SEO
SEO is the process of optimizing a website to appear in the top lines of search queries in Google and Yandex. The more people who see your site in the Top 10 search engines, the more potential readers you will attract to your blog.
Start by looking for relevant search terms that people can use to find your blog. They are also called keywords. For example, if you run a food blog with low-calorie recipes, good keywords might be “easy meal recipes,” “diet ideas,” or “weight loss recipes.” Use programs like Ahrefs and Semrush that show you if your chosen keywords are popular with users.
Once you’ve compiled a list of keywords, try to organically mention them in your blog posts – especially in headings and subheadings. This will help search engines notice articles and show them to users for the right queries.
6. Get promoted
In many ways, the success of a food blogger depends on the number of subscribers. Some of them will find you themselves – however, for real growth, you need to promote your blog in various ways. For example:
- Social media. Announce new articles on Facebook, Instagram, and TikTok, run contests, and publish exclusive content like step-by-step video recipes.
- Email newsletters. Email marketing is a great way to keep loyal readers and attract new ones. Send weekly emails with thematic collections of recipes and articles. Remember – you can only send emails to readers who have given their consent. Therefore, we recommend adding a subscription form to the blog.
- Networking. Collaborating with other food bloggers and inviting guest writers to your blog is another good way to increase your site’s visibility.
7.Monetize your food blog
Exclusive content, advertising banners, online sales, affiliate programs – many ways to start making money on your favorite business. We have detailed the ways to monetize a blog in the article How to make money from your blog?
