5 Useful Gmail Features You Didn’t Know About: Boost Your Productivity

Gmail is one of the most popular email services in the world. It is loved not only for its pleasant interface, convenient settings, and security but also for various additional features.

Google tools help out a lot when you need to parse work correspondence, add important meetings to your calendar, or make a to-do list for the day. If you don’t know that all this can be done without leaving the mail tab, then read on – today, we are talking about five little-known but very useful features hidden in your Gmail account.

For correspondence

Let’s start with the essential, that is, with the mail. First of all, you need to do three things.

Enable unsend messages. If at least once you send a letter to the wrong person (with whom you don’t happen), then you understand why we write about this feature in the first place. The next time you mix up an address, quickly press “Cancel” and breathe deeply.

Install the Boomerang app. Did you hear? A very useful thing, especially if you are a creative and not very organized person. What is it for? To remind you of unread messages, send emails at scheduled times, and send reminders to those who haven’t replied to you. Keeping everything in your head is impossible, and there is no need, so get yourself such an assistant, and life will become a little easier.

Enable “Response Templates” in “Labs.” Does it happen that you have to answer the same question or write the same letters to different people? Simplify your task – make templates for typical messages and use them if necessary. If you are writing to colleagues or customers, it is better to adjust the text manually, but it takes much less time when there is a ready-made template.

For business

If you’re a business or freelancer, consider moving your email to yours. What will it give? Let’s imagine that your company is called Early Bird. Instead of one earlybird@gmail.com address, you can create several at once: info@earlybird.com, support@earlybird.com, billing@earlybird.com, etc. It looks more professional; clients think that you have a solid firm with separate divisions, and you maintain order in business and work communications. And all these thanks to the mail on your domain.

For communication

If you can’t make a phone call, use Google Hangouts and have a video call. You can call colleagues who work remotely or answer customer questions in real-time. If you want, arrange a video conference with several participants at once if you need to discuss something together. Just before you start, don’t forget to install the free plugin.

For self-organization

You may have many productivity apps, but if you’re not well organized, they won’t help you. Don’t despair; let’s see what Google has to offer! And he offers a great solution for those drowning in a pile of new letters every day. Customize your inbox so that groups and importance categorize messages. Then create labels and tag emails with them. Labels, by the way, can be made in color – many people like it and find it convenient. Now, when the incoming flow is under control, you can make a list of tasks, set target dates, and start execution.

For everything else: Google Drive instead of MS Office

Remember, before we downloaded and bought special programs for working with texts, tables, and presentations? Today, that’s all in the past because anyone with Gmail can open Google Drive and start any document. Conveniently, you are not “tied” to a specific computer and can work on a task from different devices. Another plus of Google Drive is that it’s great for collaboration. To start a shared file, you need to click the “Share” button and enter the email address. He will have access to the document and be able to make changes and leave comments. This is much better than sending texts and tables by mail, risking getting confused in versions.

10 Best Easy Photo Editing Steps: Quick Guide for Beginners

Taking a photo is only half the job. The other half is digital photo processing in the editor. So if your pictures don’t look like those on the sites of your favorite photographers, don’t be discouraged: you may need a little retouching of the photo.

Photo editing is different. Some change the pictures completely and create a fantasy world. But photographers mostly correct imperfections to make the photo look more attractive.

Here is an example. The original photo was taken in Venice. The picture is dark, and the colors are muted. And the same photo after processing is completely different: more dramatic and colorful. 

In this article, you will learn how to edit photos like a pro in 10 steps. You may only need a couple of them to give your images a more professional look.

Photo processing in 10 steps:

• Find your style
• Choose a photo editor
• Use filters and presets
• Take advantage of automatic settings
• prune
• Align lines
• Bring colors to life
• Adjust the white balance
• Remove stains and excess objects
• Add a few finishing touches

1. Find your style

There is no “correct” way to process photos. Professional photographers radically differ from each other in the style of processing. Some experiment with brightness and color saturation; others prefer black and white photography. Some people like bright, bright pictures, others – dark and gloomy.

To determine the style, check out social media and photographers’ portfolios. Pay attention to what “hooks” you. Try to understand what exactly you like in the pictures. The composition or the look of the photo? If the latter, then it’s definitely in the process.

If photo editing is new to you, you may not yet know how to achieve the desired result. But the first step is to understand what you like.

While processing, think about what you would like. For example:

• I wish the photo were brighter.
• I wish the photo weren’t tilted.
• I wish the colors were more saturated.

Once you know what you want, you can achieve it with a good photo editor.

2. Choose a photo editing program.

There are many free photo editing programs available on the internet. Some of them are quite simple and suitable for cropping and resizing photos. Others are more advanced and allow you to change the picture completely.

Most professional photographers use Adobe Lightroom, Adobe Photoshop, or Capture One Pro. Adobe products are available on a subscription basis, including Lightroom and Photoshop.

Lightroom also helps you organize your files. The screenshot below shows the workspace in this program.

It is not necessary to use an advanced photo editor for professional results. 

3. Use filters and presets

Filters or presets are a combination of settings that give a photo a certain look.

Open a photo in Lightroom and click on the various built-in filters. See how the photo will automatically change. This way, you can see which filter fits best.

Many good presets are sold online. Some photographers offer free presets or sell them in sets. See how the image of the sunflower changes depending on the selected preset.

Filters help your photo look more professional and don’t require you to be technical.

4. Take advantage of automatic settings.

With the development of photo editors, their algorithms for automatic post-processing of images also develop. They allow the program to analyze the photo and suggest suitable changes. A magic wand icon usually indicates the automatic option. 

Many professional photographers skip the auto retouch tool, but some admit to using this feature in Lightroom. Lightroom does not degrade the quality of the original image, which means that if you do not like the result of processing, then all changes can be removed.

5. Trim

Cropping a photo involves removing unwanted edges from an image to make the photo look bigger and allow the photo’s main subject to take up more of the frame. This is one of the top tips for beginner photographers, as non-professionals often leave too much space around their main subject.

It is very easy to crop photos in editing programs. To crop the photo open a photo in Lightroom, click on the corners and drag on the photo’s bottom, top, and sides. By removing the lantern on the left and someone’s hand on the right from the photo, cropping the sky and asphalt, we made the main object the center of the image.

Cropping a photo is especially important for posting on social media. Since most users usually view photos from smartphone screens, the picture’s main subject must fill the screen.

6. Align lines

Aligning a photo along the lines is very simple, but beginners often forget about it. This is important because the lines affect the balance of the shot.

If there are many lines in the photo, select the main one and align it. Most often, you need to align the horizon. Open the crop tool and click on the corner to align in Lightroom. Move the image clockwise or counterclockwise until the horizon line is flat. If the program can determine the horizon, it will automatically align it.

There are other tools for straightening lines and correcting distortion in more advanced programs. For architectural photography, it is convenient to use the Lightroom Transform tool.

7. Liven up the colors

Whether you prefer bright photos or a more subdued color palette, adjusting the color will help your photo look more professional.

There are many tools for this. Photo editing software can adjust contrast, saturation, and brightness. Contrast affects colors because it determines the difference between light and shadow in an image. If you shoot in RAW format, then the photos will look flat. To add volume, first, add contrast.

Lightroom has an HSL tool. It allows you to adjust colors selectively.

8. Adjust the white balance

White balance is responsible for how “warm” or “cold” the photo will look. The abundance of yellow makes the photo warmer and sunnier, while the blue tints give the image a more austere, cold look.

In most photo editors, white balance is adjusted using the Temperature tool. To make the photo warmer, move the temperature slider to the right. To make it colder – to the left. Lightroom has an auto white balance button and several presets that adjust for lighting conditions such as fluorescent light.

9. Remove stains and excess objects.

For any photography, attention to detail is essential. To make the shot look perfect, you may need to remove some details or clutter from the background.

In photo editors, removing everything superfluous is easy. Just use the removal tool. In Lightroom, you can click on the area you want to remove, and the program selects another area of ​​the photo to replace. Usually, Lightroom does a good job with this, but you can choose a “patch” yourself if you want.

Many photographers use Adobe Photoshop to clean up their photos because it is more functional. For example, you can remove people from the area or change the whole building.

10. Add some finishing touches.

There are many more useful features in photo editing programs, for example:

• In Lightroom, you can change the background or add layers. This will help give the image a more professional look.
• In Lightroom, go to “Details” or “Effects ” before finishing processing.” There you can add vignette or graininess and adjust the sharpness of the image.
• Vignettes slightly darken or brighten the edges of the image and draw the viewer’s attention to the center of the photo.
• Grain is a photographic term that refers to the visual distortion of an image when photographing at high ISOs in low light. While many prefer clean photos, some add grain for a film-like effect.
• If you’re uploading photos online, add some sharpening. This will make the picture clearer when viewed from a computer or phone screen.

Output

There is no one right way to edit photos. Professionals use many different tools to make their shots unique and memorable. In any case, photo processing gives the pictures a more professional look.

Don’t be afraid to make mistakes while editing: most programs allow you to undo changes or even start over. But to be sure, you can create a copy of the original file.

What Is a Layer and How to Create It in Photoshop: Complete Beginner’s Guide

For a beginner, it can be challenging to grasp the essence of this concept, but upon closer examination, everything turns out to be primitively simple.

If your knowledge of layers is a bowl of vinaigrette, this material is especially for you!

If you feel pretty “mastery” in this area, read it anyway; perhaps you will find something useful.

What is a layer?

The concept of “layer” in Photoshop has precisely the same physical meaning as in life – it is a layer or layer that is an integral part of something whole.

Let’s remember the cases where we meet this concept in real life?

– We cover the walls with a layer of paint.

– Earth’s atmosphere consists of several layers.

– A sandwich with a thick layer of chocolate.

To visually see the “layer” in Photoshop, you must first learn how to create it.

Create a new document (File – New, File – New ):

1st way to create a layer:

Through the main menu, Layer – New – Layer (Layers – New – Layer).

Yes, you can enter a name, but leave the other parameters as in the picture.

2nd way to create a layer:

On the right side of the workspace of the Photoshop program, the window for working with layers should be displayed; if it is not there, call it with the F7 key.

In this window on the right, you will find a small arrow that will take you to the menu where you can select the command New Layer (New layer).

Then wait for the window you already know to appear.

3rd way to create a layer:

In the layer window, there is a bottom panel to create a new layer; you need to click on a button of this kind (Create a new layer).

The window, in this case, will not appear, but if you want to give the layer a name, double-click on the word Layer 1 (Layer 1).

4th way to create a layer:

Use the key combination Shift+Ctrl+N.

So, a square with a checkerboard appeared in the layer window – this is the new layer.

How to Photograph Lightning with a Camera 

What a thrill to catch a bolt in the sky as a storm rages in the distance! But the doubt must be resolved to obtain a good result: how to photograph a lightning bolt with the camera? You have to consider using a professional tool capable of handling the parameters needed to capture lightning in the sky. Can I capture a lightning bolt with my cellphone? Something can be achieved, but nothing can replace the efficiency and quality of a good-quality SLR. It is not only the instrument that makes the difference. Here are the parameters to be observed to understand how to photograph a lightning bolt with the camera.

Why is it so difficult to capture lightning in photos?

The answer is all too simple: it only takes a moment to lose it. The flashes that cross the sky during a thunderstorm are fascinating. Everyone would love to learn the techniques necessary to freeze that stretch of light on digital memory or film. The interesting aspect is this: despite the apparent difficulty, to photograph a lightning bolt just before a thunder, you do not have to develop the skills of Flash. Just adjust the camera following a series of basic and always useful indications.

Where and when to photograph lightning: only when it rains?

When deciding to photograph lightning, the first point to consider: is what distance to keep? First of all, we must take care of the safety regulations. They were panning with captured lightning. The basic rule: keep your distance but not too much. The lightning bolts must not appear too distant and, above all, disturbed by the mist and rain. Better to position yourself in a place where the lightning can be seen clearly, without the disturbance of lights. The safety rules match those of the success of the photo: do not face the storm. There is no need to take a good photo of the thunderbolts and lightning bolts.

How to photograph lightning day and night, tutorial

To have a clear point of reference in this sector and learn how to photograph lightning, you need to grasp this point: you will not capture it on the fly. It will be almost impossible. The photo of a lightning bolt during the day or at sunset can be taken with a minimum of attention to the ISO to be adjusted if the photo is too light or dark (even during the day, there may be low light conditions).

How to set up the machine correctly.

Capturing a glow that rips the sky and precedes the thunder relies heavily on the exposure time and shutter speed. To take lightning pictures, you need a long exposure ranging from 10 to 30 seconds. To have a good result, you must also have a tripod to keep the camera still and the cable to use the technique that involves a Bulb setting. That is to say. The shutter opens when you press the button and closes when you leave it: the cable helps make the operation easier, but you don’t have to go beyond 30 seconds; otherwise, there is a risk of getting photos with excess exposure. 

Remote Release Cable When to use this technique? When lightning strikes are very rare, if instead there is a high frequency of lightning bolts, you can work with reduced exposure times set around 10 seconds. It will be your duty to evaluate and change based on the results: a good storm passes quickly, and you miss the opportunity to capture the perfect shot. Other camera settings? The aperture must be set with the F command on the reflex, with a ratio close to f / 5 for shots that capture lightning bolts in the distance. A value of f / 8 may be suitable for close-up photos. If the sun has completely set, as suggested in our guide to taking pictures at night, it is worth considering a variable aperture between f / 2 and f / 16.

Trigger and sensor to photograph lightning

To simplify the work of those who want to capture the lightning light of lightning during a nice storm, some tools make the happiness of any nature photo enthusiast. One of the most important is called a trigger. Namely, motion sensors and lighting. What exactly is it for? Capture the moment, a shot—trigger and sensor to photograph lightning or a sudden light source. We have already said that it is very difficult to stop a lightning bolt on the fly. Still, with the sensors set in light mode, it is possible to capture lightning, fireworks, or other details thanks to the possibility of adjusting the sensitivity. There are also models controlled by smartphones that allow you to capture objects that break, the drop of water (water drop collision), and the classic lightning in the sky.

How to photograph lightning with a camera

It takes experience and knowledge of the tool you use for your photography work. It is certainly a subject that never goes out of fashion. Stopping a lightning bolt is synonymous with technique and quality of execution. But the same goes for fireworks photos. But also athletes on the move or racing cars. Much depends on the shutter opening speed. 

How to Become a Beauty Blogger

Your dream: find out how to become a beauty blogger and be successful on Instagram. This is the goal of many people, especially women and girls but without forgetting that the sector is also open to men. Because the concept is clear: being an influencer means reaching a world of potential customers who touch any sphere and sector. Beauty blogging is a sector in full expansion because it goes hand in hand with an increasingly social and mobile web spread. But above all, it is linked to a clear concept, that of the Zero Moment of Truth. In the past, there was only this definition:

“When a customer is first confronted with the product, taking place either offline or online. It occurs within the first 3-7 seconds of a consumer encountering the product and it is during this time that marketers have the capability of turning a browser “.

The first moment of truth between buyer and product is the one that sees these two subjects facing each other. Only in this moment can you understand whether or not the desire to purchase is triggered. With smartphones, the social web of large networks, and influencers, the balance is reversed, and everyone can find out if that is the right product because some recommend and propose it. This is why it is important to understand how to become a beauty blogger: there is an infinite market. But also competition.

Find a brand name

Impossible not to start from this point if you want to become a successful beauty blogger: you have to choose a name and identity. You can bet on a simple name and surname or invest in a fancy name. This can be the starting point for developing your path in the world of influencer marketing dedicated to fashion. Once you have made up your mind, remember to buy a domain for the website or blog and register the social names that interest you. In this way, you are safe from any competitors, and for security, you can also register the domain with multiple extensions.

Create your blog

How to become a beauty blogger? Simple, you need to create a blog. That is to say, a website designed to be updated constantly and daily. You can decide whether to launch an article a day or not. That’s not the main point at this stage. The editorial calendar will give you an idea. What you need to know is that you need a professional website. Don’t settle for a free service like WordPress.com but follow these steps to start a professional blog:

• Buy a hosting and then a domain.
• Install the WordPress CMS on hosting.
• Choose a professional theme.
• Create your first articles and web pages.
• Establish an editorial calendar.

The point in question: you don’t have that much experience. You still have not understood how to become a webmaster, and you are afraid of doing damage, of not being able to create your blog to start the work of a beauty influencer. Not a problem. Every provider now has a pre-installed WordPress hosting service that simplifies every operation. And it leaves you safe.

Which theme to choose for a beauty blogger?

Once you have added the CMS (content management system) to the server, you need to activate the WordPress application and choose a theme. By default, you have many available—a typical theme for your fashion or beauty blog. But to open a beauty blogger, you may need a specific template. Where do you get it? I suggest shopping on Themeforest, where you can find pretty much everything.

How much does it cost to start a professional blog?

If you can do everything independently, you can bet on simple figures to deal with, on 10 euros for the domain and 60 euros for hosting (per year), and then the theme can cost little. About 40 or 50 euros. Then if you want to rely on a professional web designer, you can start with a service worthy of the name, starting from 1,000 euros for a simple blog.

Choose the social network to use

Your idea is to become an influencer on Instagram in the beauty blogging sector (not surprisingly, on this social network, you can set the word blogger under your name if you create a company profile). However, it is not the only solution to consider. Today, being a beauty blogger also means taking the exam on different channels such as, for example, TikTok. This choice mainly concerns the target because the platform in question is dedicated to Generation Z and Alpha, that is to say, the very young. Then there are other dynamics. For example, if you want to publish video tutorials, you can also consider using YouTube without forgetting the need to have at least a Facebook page and a Twitter profile. Without forgetting that Pinterest is important in beauty blogging and fashion influencer marketing.

Create your style

How to become a beauty blogger? Certainly not by copying the work of others. What you have to follow is a continuous path of conquest and creativity. You have to develop your content on your blog and social networks every day. The rule is simple: you need to find a style. I’m talking about a theme that allows you to do storytelling, to tell what you think is important. Identify a common thread, do not publish each post as a separate story but involve those who listen to you / read a common path. And remember never to hide the characteristics of your online business – personality matters on the web.

How to become a beauty blogger

You are focusing on style and professionalism. But also on relationships. She doesn’t become a beauty influencer from scratch simply by posting a few photos on Instagram. The most famous names like Chiara Ferragni have worked on their blog and Instagram for years to achieve success. Do you want to become a professional beauty blogger? Learn to use Photoshop to improve the shots you post on Instagram and work on graphics to make your blog respect the needs of a website capable of capturing attention.

Instagram Promotion: a Guide for Companies

To ensure the success of your business on the Internet is not enough just to create a website. You also need to ensure that you attract a steady stream of visitors to your page. Who is your target audience?

One of the best ways to find such people is to go to their habitat – social media. Cloud Retouch users report that social media has doubled traffic to their sites. And the most successful business platform right now is Instagram.

According to the data, more than a billion people use Instagram every month. It is one of the most popular social networks for inspiration and finding new brands. With tools for business accounts, Instagram helps brands increase awareness, promote products and services, and increase sales.

In this guide to Instagram promotion, you’ll learn:

• How to promote Instagram by setting up and optimizing a business account

• How to create the right content

• Best time to post

• About collaboration with influencers and much more

Instagram promotion: 5 essential steps

1. Create a business account on Instagram

2. Develop a strategy

3. Strategically use all Instagram formats

4. Build a robust content plan

5. Tips for Instagram promotion

1.Create a business account on Instagram

The first thing to do is create your Instagram account. Download the mobile application or register through the website. Once the profile is created, transfer it to a business account. This will give you access to advanced features such as ad posting, analytics, and store customization.

How to create a business account:

1. Register.

2. Settings> Account> Switch to a professional account.

3. You will see a request to link your account to the company’s Facebook page. We recommend that you do this before promoting Instagram: this way, it will be easier for you to share publications on two platforms simultaneously.

4. Update the settings:

• Make your profile public. That way, people who don’t follow you can see your posts and interact with your brand.

• Allow receiving messages and comments from all users.

• Turn on notifications.

how to create a business account on Instagram how to create a business account on Instagram

2.Develop a strategy

For Instagram promotion to bring tangible results, you need to develop a good strategy.

1. Set clear marketing goals

2. Define your target audience

3. Analyze the accounts of competitors

4. Create a profile and description

5. Choose the style and aesthetics of the page

Set clear marketing goals

You need to understand why you started Instagram. This will make it easier to measure the success of the campaign. List the primary and secondary goals. Think about how much effort and money you are willing to invest to achieve them.

Here are examples of Instagram marketing goals:

• Demonstration of a product or service

• Increase brand awareness

• Notification of company news and updates

• Increase in sales

• Community building

• Increased loyalty and trust among users

Define your target audience

Your audience cannot be the entire Instagram. It is essential to determine which group of users you want to attract. To do this, think about the ideal customer using different categories:

• Demographics: gender, age, location

• Personality: interests, needs, motivation

• Behavior on Instagram: what hashtags he uses, what he publishes, who he subscribes to, etc.

Find users following your competitors. They are already interested in similar products – so they will most likely be interested in your offer as well.

Analyze competitor accounts

When building your Instagram promotion, remember: “Keep your friends close, and your enemies even closer.” Follow your favorite brands, visit the pages of competitors and companies you look up to, and pay attention to the following details:

• Hashtags: What hashtags do they use? Do other brands in the industry duplicate these hashtags?

• Description: in what style are the texts of the posts written? How do brands communicate with their audience?

• Content and Images: Analyze which type of content gets the most “likes” and comments from your target audience?

You don’t need to copy your competitors’ marketing strategy. However, you can more easily determine where to start by paying attention to the details.

After careful analysis, you will have enough Instagram profiles for inspiration. It’s time to create your own.

Create a profile and description

The company’s Instagram account should look professional. From the profile description to the color palette of the “stories,” every detail should reflect your brand.

Write an impressive profile description.

The first impression is the most important. So make sure your profile header text is memorable and stylish. You have 150 signs to convey the essence of the brand and the value of the product or service.

The profile description includes:

• Name: can be the same or different from your login. The name appears in the search, so add keywords that describe the service. This will make it easier for users to find you. For example, Kaekoo added the keyword “pillows” to her Instagram name to help users find her product.

• Category: Consider which industry your brand belongs to. This makes it easier for users to understand what services you provide.

• Description: Describe in a nutshell what your company does. Take Kaekoo as an example. She clearly described that her company produces handmade textiles and shelves for the home. You can add emojis or hashtags.

• CTA: Add a call to action (CTA) button. It can be the simplest one, for example, “Buy.”

• Contact Information: Tell users how to get in touch with you. Add a phone number or email address. Potential customers will immediately contact you without going to the site.

• Link to the site: The profile description on Instagram is the only place where you can insert an active link. Be sure to take advantage of this. If, besides the site, you also have an online store or blog, use the services Elink.io, Shorby, or Linktree. They allow you to combine multiple links on one page.

how to create a description in your Instagram profile how to make a description in your Instagram profile

Select your profile picture

Use your logo as your profile picture. Use the logo maker to create a stylish logo for business and social media. Make sure the image size is at least 320×320 pixels, and keep in mind that Instagram will make it round. To get precisely the size, use the image resizing tool. Be consistent and use the same logo on social media and your company website.

how to choose a profile picture on Instagram how to select a profile picture on Instagram

Now that the logo and description have grabbed the user’s attention, you need to keep it with a beautifully designed Instagram page.

Choose the style and aesthetics of the page.

Building an Instagram page is similar to building a website. Your brand message can be conveyed with various colors, fonts, images, and templates. Use the Ascend tool to choose a template for your social media posts.

how to choose the aesthetics of an Instagram page by example how to choose the aesthetics of an Instagram page by example

Here are some ideas for transforming your Instagram page:

Composition

Each row of an Instagram page consists of three images. This tile format is helpful for planning and designing posts. For example, you can create a checkerboard from your profile pictures by swapping between light and dark photographs.

example of a composition in an Instagram profile example of a document in an Instagram profile

Alternatively, you can take an example from the Ray-Ban style and use a different color scheme for each row.

Instagram profile composition using ay ban as an example Instagram profile composition using Ray-Ban as an example

Instagram offers several tools for scheduling posts. For example, Feed Previewer, Planoly, and Plan. You can see how your page will look before uploading photos to your profile.

The color palette in images, texts, and stories

Choose 3-5 shades of colors in images and texts. Sticking to one shade group, create a visually appealing and professional page. For example, the profile of Lexylicious Ice Cream is dominated by pink.

the color palette on the Instagram color palette on Instagram

Use filters to make it easier to maintain consistency in the color palette.

Filters for images

With tools such as retouch Photo Studio, Lightroom, or built-in Instagram filters, you can transform your photos beyond recognition.

See how organic tea company The Tea Story uses filters to keep the orange and red colors consistent in their publications.

filters for Instagram image filters for Instagram images

The font on images and stories

Fonts are part of the brand language. Chanel has created a signature typeface that has remained unchanged for decades. Even on Instagram. Want to achieve the same branding success? Use the same fonts in stories, images, and videos.

example of using fonts in images and Instagram stories example of using fonts in embodiments and Instagram stories

Templates

Use ready-made Instagram templates to create eye-catching visual content. These templates look professional and are easy to edit and customize to suit your profile. The template will save you time and help maintain a coherent look for your page.

Could retouch has Instagram templates for sales, app downloads, new product announcements, reminders, quotes, and more. To find templates for your page, visit coudretouch.com, go to Marketing & SEO, then click on Social Media Posts.

example of using templates on the Instagram example of using templates on Instagram

3.Strategically use all Instagram formats

The possibilities of Instagram are constantly expanding. Initially, only static images could be loaded in the application. There are different features and formats on the platform now. For example, Stories, IGTV, Instagram Live, Shopping, and the newest one is Reels.

We will understand each format and tell you how to promote Instagram using them.

1. Standard image

2. Carousel

3. Video

4. Stories

5. Selected stories

6. IGTV

7. Reels

8. Live и Live Rooms

9. Shop

Standard Image

Standard picture posts are static profile pictures. Instagram is a visual social network, so you should use beautiful images in good resolution.

Carousel

This type of post can contain up to ten images and videos combined into one position with the ability to scroll to the side.

The picture below shows how designer Zimmermann used the carousel format to display the dresses in the front and back. In addition, on the last slide, he established the dress in motion thanks to a short runway video.

The carousel format is helpful for more than just showcasing products. The algorithm shows posts with great reach. Reach also depends on the time the user spends staying on the seat. Naturally, viewing multiple images takes longer. In this way, the efficiency and reach of the post can be increased.

example of using a carousel on Instagram Example of using a carousel on Instagram

Video

Businesses can use Instagram videos to tell a brand story, showcase new products, and communicate company news. According to a report from Instagram, in-app video watch time increased by 80%.

To create impressive videos, use the could retouch Video Editor for editing, voiceover, and titles.

example of using video on Instagram

Stories

The idea that something interesting can disappear forever is very intriguing. Instagram has played on this feeling, forcing 500 million people to interact with the stories every day. After 24 hours, the “story” circles in the top bar of the screen disappear.

The Story is 15 seconds long, which may seem insignificant to post, but it is a powerful tool for Instagram promotion. 50% of the respondents confirmed that they went to the site to buy a product or service after seeing it in the “story.”

The stories show the right side of the brand. This is not a perfect picture in the feed, but the company’s daily routine, its culture, and what remains behind the scenes. Using the Ascend Social Post or the Story and Ash apps, you can set up custom layouts and templates for your Stories.

In addition to product images, use videos, text, stickers, and widgets to keep the user’s attention on your Story longer.

Types of widgets:

Vote

Allows users to choose one of two options. Use voting in Stories to give users the option to choose between their favorite products or two images. This is an excellent way to engage customers in a game format.

Countdown and product launch

With the countdown function, you can set the date and time of any critical event in your company. This can be the day of the prize draw, the launch of a new line, or the beginning of discounts. Users have the option to set a reminder when the countdown ends. This will return them to your account and take part in the promotion.

See how Summers Snugglers have used the countdown for their upcoming product launch.

example of a countdown function on Instagram Example of a countdown function on Instagram

Questions

Everyone likes it when their opinion is asked. The question function is specially designed for this. You can also answer users’ questions or use the procedure for market research.

Quiz

A quiz is a multiple-choice test. Choosing one reveals the correct option. Come up with some intriguing questions about your company, product, or service.

GIF

GIFs (“gifs”) are animated images. Stories have a search field to find a suitable GIF animation by keywords.

Use the new post GIF in Stories to increase reach on profile posts.

Location

Use the location feature to show users the Store’s address. This will make it easier for them to find you. Or mark the location of the event where you are. According to Omnicore, posts with a site get 79% more reach.

In the hashtag

Use hashtags to highlight words that describe your post. This will help interested users find your Story.

Active links

Active links in Stories are available for users with 10,000 subscribers or more. By clicking on the button with the link, the user is taken from the “story” to any page of your choice. For example, to a website or an Instagram store.

See how illustrator and designer Lili Arnold Studios used this feature to get users to buy her book.

example of using active links in Instagram stories example of using active links in Instagram stories

Mentions

Mentions allow you to tag other users who can then share the post in their Stories. You can mention your customers, employees, or other brands.

Shopping

Use this feature to tag products in Stories and direct users to your Instagram store. This stimulates the development of the Instagram account and helps to highlight the products shown in the photo. For example, H&M used this feature to tag a blazer.

demonstration of goods on Instagram demonstration of goods on Instagram

Selected stories

It’s a pity to forget some “stories.” Thanks to the Featured Stories feature, they can be saved to your profile forever. These stories are located under the profile description and are available for viewing by everyone who visits the page. Regular users use this function to keep memories of important events, such as a vacation or a wedding. And big brands save company descriptions, products, and special offers as favorites.

For example, the wheelchair cover brand Izzy Wheels uses select stories to help shoppers find different collections: Hello Kitty, Barbie, and bridal covers.

All featured story covers can be changed according to categories.

To create a cover, upload a picture from your camera roll or use an already published story. You can also use the cover maker app or buy images from Etsy.

featured stories – examples featured stories – example

IGTV

IGTV uses a 1 to 60 minutes vertical video format. These videos can be used for product overviews, interviews, or product demonstrations. If you have video content from other channels, it can be easily reformatted for Instagram TV. If you want to stand out, download IGTV. These videos are much more visible than the featured posts photos.

To get more people to watch your IGTV, advertise it in Stories.

Watch the IGTV of Vivi et Margot, the owner of traditional French tableware. She produces shopping videos, table decorating tips, and inspirational home design videos.

example IGT example IGTV

Reels

Reels is similar to the popular social network TikTok. Users upload 30-second videos with interactive filters and popular sounds. The peculiarity is that you can start shooting, stop shooting and start shooting further, applying different effects. If the account is public, then these videos will appear in the recommendation feed of other users.

Gift store Nurturing Nature Cards writes that Reels helps increase audience reach and encourages all brands to use the tool.

example of using reels on the Instagram example of using reels on Instagram

Live Broadcast and Live Rooms

Use the live streaming function as a virtual event to which all Instagram users are invited.

If you want to invite other participants to the stream, use Live Rooms. Live Rooms allows you to stream simultaneously with up to three different users. It’s like a webinar with several speakers. The listeners have the opportunity to ask questions and write comments in real-time.

Several ways brands can use the feature:

• Creation of the illusion of live shopping. Users are shown the products and a link to purchase each product offered.

• Interview with a buyer or opinion leader.

• A series of questions and answers where a company representative answers frequently asked questions.

• Behind-the-scenes show of the company event is taking place right now.

• Video tutorial or master class.

Score

With the rise in popularity of online shopping, Instagram has brought the eCommerce experience to social media. According to research, 130 million accounts click on store posts every month to learn more about a product.

An Instagram store allows users to find out about discounts from brands they subscribe to and see other recommended stores.

In the Store, place all your products in catalog format. If you have a payment system connected, users will buy things directly through the social network. This is an excellent tool for making money on Instagram.

The Instagram Store feature can be used in Stories and Profile. After clicking on a product tag, the user will see an image, price, description, and a link to purchase the product. For example, the Granola brand Les Granolas de Jenny has an Instagram store, which you can go to by clicking on the “view products” tag.

example Instagram magazine example Instagram magazine

4.Build a robust content plan

Beautiful product photos are not enough for Instagram development. To succeed, you need to infuse images with material that teaches, informs, inspires, or entertains. We recommend building a content plan based on the following categories:

1. User Content

2. Working moments

3. Quotes

4. Employees

5. Promotion of products

6. Teaching posts

7. Seasonal posts

8. Events

9. Reviews

10. News, press releases, and publications

11. Entertainment content

User Content

These are images, videos, or text that have been created and posted by users online. Such content not only saves time to make but is also a very reliable and valuable asset.

According to data from Social Media Today, the conversion rate for user-generated content is 4.5% higher. Encourage users to tag your page in photos and share these posts in your Stories or profile.

Working moments

Let users see what’s behind maintaining a brand or business. By showing how products are manufactured and packaged, you can showcase a more personal side of the brand and build more trusting relationships with customers.

Quotes

Quotes relieve the profile tape, inspire and energize. We recommend that you publish quotes related to your industry and audience. For example, we shared a quote from Adele Goldberg, a computer scientist. This quote echoes our website-building audience.

example of using quotes on the Instagram example of using quotes on Instagram

Employees

Employees are the face of the company. Show the world what your business is made of by introducing your audience to you and your employees through publications. Photos of employees help humanize the brand, showing that real people are behind the business. According to a study by Backlinko, posts with visible faces receive 38% more “likes” than the rest.

Promotion of goods

83% of users claim that Instagram helped them find new products and services. One of the critical points of a content plan should be marketing your products.

Alternate promotion with other posts so that your profile doesn’t look aggressive-selling. Post new items, bestsellers, and promotions.

For inspiration, check out how Marc Jacobs mentions a limited edition perfume in one of his posts.

example of promoting goods on the Instagram example of promoting interests on Instagram

Educational posts

Tell subscribers about your goal or the problem you are solving. This will help them understand if they need your product or service. Thanks to informational content, users will learn new valuable information and trust the brand more.

See how natural candle company Fontana Candle Co. created a post about each ingredient in her product. The description focuses on the difference between candles made from pure and toxic components.

example of educational Instagram post example of an educational Instagram post

Seasonal posts

Post for seasonal and national holidays. This is a reason to declare yourself once again and stay relevant. For example, the waffle company Bubblewrap used International Nutella Day to showcase its product.

an example of a seasonal post on Instagram an example of a seasonal position on Instagram

Events

Show your followers the events you host or attend. Allow them to watch the events so that they want to take part in them.

Reviews

As good as your logo and slogan are, positive customer feedback sounds better. Add customer testimonials to your posts to increase brand credibility and improve your image.

News, press releases, and publications

Explain that your brand has been mentioned in the media. 

Take Brown Girl Jane as an example. Their product was mentioned in Elle, and the band did an excellent posting of the article snippet.

example of a news post on Instagram Example of a news post on Instagram

Entertainment content

Think about what jokes and “memes” are popular in pop culture. Join the trends by making a related post on the topic. It will also “humanize” the brand and help create a deeper connection with users.

After putting together your content plan, focus on growing your account.

5.Tips for Instagram promotion

We’ve put together 10 of the essential tips on how to get your Instagram started from scratch.

1. Understand the Instagram algorithm

2. Write exciting descriptions

3. Use hashtags

4. Interact with existing and potential customers

5. Conduct contests and sweepstakes

6. Collaborate with influencers

7. Make Promotional Posts with Instagram Advertising

8. Know the best time to post

9. Measure and optimize performance

10. Promote your account on the site

Understand the Instagram algorithm

Many mechanisms for using artificial intelligence for the Instagram algorithm remain unknown. However, some users discerned several principles by which Instagram defines “favorite” posts and accounts.

The Instagram feed is not built-in chronological order but under a particular user’s interests.

For the algorithm to play in your favor, you need to convince Instagram that your posts are interesting to users in the first seconds after publication.

There are several ways to do this:

• Increase the time people spend looking at the post

• Encourage conservation

• Get people to share your post

• Attract more comments and likes. You can leave two comments under your post in the first couple of seconds after publication. This will help initiate communication.

• Add alt text to images. This will help the algorithm determine who will be interested in your post.

Write exciting descriptions

There are 2,200 characters to describe a post. However, after 125, the post is already difficult to read. Concentrate on the first two lines.

Include calls to action (CTAs) in your text. According to Instagram statistics, the effectiveness of campaigns that use calls to action is 89% higher than the rest.

The most popular CTAs encourage users to comment on something specific under the post. Others urge you to look at the link in the profile description.

Watch how designer Abby Leighton announced the launch of an online store and invited subscribers to “look at the link in the description.”

Use CapGenius or Preview for inspiration. Don’t forget to use emojis and hashtags.

example post text in Instagram sample post text in Instagram

Use hashtags

Social media uses hashtags to discover posts, increase the user base, and increase engagement.

Posts with at least one hashtag increase engagement by 12.6%.

It’s essential to choose hashtags relevant to your niche, audience, region, and account goal.

Let’s look at some of the best practices for strategically using hashtags.

Hashtags with different reach

Each post is allowed to use up to 30 hashtags. This is a prominent figure, but you need to be selective in your choice.

Combine high, medium, and low reach hashtags in every post. 

Hashtags with over a million posts (like #fitnessmotivation ) and niche ones with a few thousand ( #fitnessclothes ) are equally important. By using hashtags, your posts will be seen by people interested in specific categories.

The less hashtag reaches, the easier your post will be to find, as it will stay at the top of recent posts for longer.

Change hashtags

If your hashtags are popular with users, try complimenting them to attract a new audience. Create a list of 6-10 groups of 30 hashtags to copy and paste under your posts. Then all that remains to be done is to alternate them.

Create branded hashtags

The difference between a regular and a branded hashtag is that a branded hashtag is built around the brand name. For example, use the company name, #ShareaCoke, or mention a product like Disneyland – #ShareYourEars.

The goal of a branded hashtag is to create buzz around the brand and collect user-generated content. Tell your followers about the branded hashtag and offer to use it for a mention in the profile.

example of using branded hashtags on the Instagram example of using branded hashtags on Instagram

Subscribe to trending hashtags

Instagram shows popular posts by hashtags from your followers every week. This will help you keep an eye on what’s happening in the industry and participate in the community.

Use Hashtag Expert and Hashtagify tools to make it easier to work with hashtags.

Interact with existing and potential customers

Interaction with the audience has its science. The more you “like” and comment on the posts of other users, the more chance they will go to your profile, subscribe, and, possibly, go to the site.

Here are some tips on how to interact with your audience:

• Respond to all comments. Leave comments and “like” posts of other accounts. The more personal the statement, the more likely the recipient will be taken to the brand profile.
• Collaborate with similar accounts.Agree to share each other’s posts in Stories to attract a larger audience.
• Join or organize an outreach group. Several accounts like, comment, and save each other’s posts. This activity makes the algorithm think your content is worth the attention.
• How do you get more subscribers? Many marketers recommend Gary Vaynerchuk’s $ 1.80 method. Find ten different hashtags in your niche, comment on nine posts, leaving your “2 kopecks” under each post. It turns out 0.02 x 9 x 10 = 1.80.

Sometimes a comment and a “like” are not enough. Therefore, it is worth offering subscribers a competition or a prize drawing as one of the marketing tactics.

Conduct contests and sweepstakes

People love gifts. Many will happily subscribe, share, tag friends and advertise another Instagram account in exchange for the chance to win a prize.

Ideally, the value of the prize corresponds to the amount you are willing to pay for new subscribers. Depending on the budget, the reward could be an expensive piece of equipment, a discount, or a brand product.

Make sure the giveaway lasts 2 to 5 days. Use the comment picker or giveaway picker to pick a winner.

For example, Coal and Canary Candle ran a giveaway that generated 4,000 comments. All people tagged under the publication in the course of the competition saw the company’s profile.

Collaborate with influencers

Influencers, or opinion leaders, have many followers whose opinions are listened to. Brands partner not only with Instagram celebrities but also micro-influencers with fewer followers.

To gain user trust, you need to promote your brand through influencers. According to a survey, 55% of shoppers purchased clothes after advertising from an influencer.

How to partner with influencers

1. Find an influencer through Intellifluence or Tribe that matches the right influencer for your niche.

2. Check the profile of the influencer. Look at your audience reach and subscriber count. Use the fake follower checker or scroll through the follower list to make sure they are real people.

3. Contact them and offer cooperation. In a letter or meeting, discuss the price, type of content, and time frame.

Make Promotional Posts with Instagram Advertising

Advertising on Instagram works through the paid promotion of publications and “stories” shown to a select target audience that has not yet subscribed to your profile. 

Considering that 50% of users are more interested in a product after an Instagram ad, this is an effective promotion method.

Here’s how to start a paid ad campaign:

1. Select a subject to promote: You can click on any post or Story in your Instagram business account and click Promote. We recommend checking Instagram statistics and upgrading posts with good organic reach.

2. Select a campaign objective: select your business objectives. Awareness (reach and business awareness), attention (traffic, engagement), or conversion (sales, traffic to the Store).

3. Determine the target audience: Instagram automatically detects people similar to your subscribers. You can customize the targeting yourself by choosing the target audience’s location, interests, age, and gender.

4. Set budget and duration: Instagram ad tools will show approximate reach based on your set daily budget and campaign duration.

5. Optimize your performance: Track your ad performance. Did users go to your site or landing page? What is the coverage? The more reach, the more engagement. If you are happy with the results, you can promote related posts. If you feel like you can achieve more, try changing your description, target audience, or ad post.

Know the best time to post

You need to publish 1-2 posts to your profile and upload more than 10 Stories for maximum results per day.

When to post?

Service Hootsuite analyzed more than 200,000 publications and gave the performance indicators in each industry. It turns out that the best time for the travel industry to post is Friday at 9:00 am and 1:00 pm. Friday is also a good day for food industry publications, especially during the day.

The best days for the real estate industry are Tuesday, Thursday, and Friday.

Measure and optimize performance

With the help of Instagram analytics tools and built-in statistics, you can get information in the following areas:

• Geography and age of subscribers

• Growth and decline in the number of subscribers

• Involvement in every publication

In stories:

• Touches forward

• Touchback

• Next Story and exit

• Answers

Use this data when deciding what content to keep as the main one.

example Instagram analysts example Instagram analysts

Promote your account on the site

Add an Instagram icon to your site to get loyal users to follow you. Using the Instagram Feed tool, add images from the app to your site. This will automatically sync new posts.

How to Become an Event Hostess

You want to find out how to become an event hostess because you like to experience public atmospheres. You want to work in contact with the public to be able to discover the world at any time. Be careful. It’s not that easy. One thing is the passion for the fashion, events, and congresses sector. Another is working as a hostess at fairs and congresses.

However, it is undeniable that it is a sought-after profession even by those still studying and looking for a part-time job. And above all, those who are not afraid to spend many hours following customers’ needs and know languages ​​well, especially English.

But what are the requisites necessary to become a congress hostess in trade fairs and company meetings? Are there any schools to follow? Is it just explaining the safety rules and doing some acceptance work? Here is what you need to learn to undertake a path of professional growth and become a hostess for very important events.

What does a hostess do for congresses and events?

This professional figure helps the organizers of presentations, meetings, conferences, and exhibitions (any event, large or small) with the management of the event.

The goal is the success of the appointment, and the hostess can take care of various tasks ranging from welcoming to registering the participants, without forgetting the assistance to the guests, the technical and logistical contribution, and the organizational support.

What are the tasks and stages of the work?

First of all, there is a briefing activity that precedes each assignment, during which the managers illustrate the various activities and give specific assignments and recommendations.

Then there are the rules to follow. Then stewards and hostesses for events divide the tasks according to the indications, set up structures, prepare the stationery and any forms to fill out, and set up the gift bags or press kits as needed.

They welcome the participants, diners, guests, speakers, and spectators, based on the type of event organized. This is a big picture.

Much depends on the type of employment: stewards and hostesses for congresses and corporate events have tasks, while the figures who can be called upon for a wedding or a gala dinner another. At the base, however, there are the same dynamics.

How to become a hostess or steward in practice

Let’s say it right away: no qualification is required to follow this profession. A high school diploma is enough, nice presence and availability. But experience is important, and some training courses can also be useful.

There are not many turns of words: how to become a hostess for events, conferences, and meetings. You have to roll up your sleeves and gain experience starting from the bottom, first with small commitments and then with activities that involve important responsibilities.

You need to contact a hostess and promoter agency that selects staff to dedicate to fairs, congresses, and gala dinners to get started. But how to start? What to do?

Always prepared for hard work

Do you want to work as a hostess in tourist villages? Or maybe in the world of animation or a restaurant? Regardless of the type of job, you need to know that this job involves a lot of time to spend standing or maybe walking.

There are cases where the hostesses have to wait for guests in the sun when it rains or is windy. In the meantime, you must always smile, be polite and show availability. Being a hostess is not always easy, but passion makes the difference.

Learn the rules of etiquette

What is the difference between an unprofessional hostess and a figure able to transform a simple part-time activity into a full-time job and able to go beyond rounding the salary? What will change the way of working in this sector?

The starting point. Which is made by the ability to behave in public with education, following the rules of good manners dictated by the etiquette. Good basic education is important, but some details need to be studied, learned, studied.

Develop diction and English

A hostess must be ready for commitment. This means a lot. Among the various skills, there is the ability to express oneself in the best form.

It is necessary to study the diction, try to eliminate particular accents and deepen one’s knowledge of the English language. All of this may seem excessive, but if you want to develop your hostess’s professionalism, it is indispensable.

Always take care of your presence

Surely a event hostess has to show her best in public. There are physical parameters in terms of height in some cases, just as it happens for different airlines for flight attendants. It is enough to take care of the makeup and hairstyle in others.

The same goes for stewards. It is not a job in which appearance is irrelevant, so courses are often recommended to take care of posture, elegance, and self-makeup. That is the ability to treat makeup always to look your best independently.

Some basic requirements: a professional event hostess must be well dressed, elegant, and able to take care of clothing—especially when working with the classic formal suit and white shirt. Don’t forget the absence of visible earrings, piercings, and tattoos. This is important when introducing your person at public events.

The path to becoming a hostess or steward

There is a need for a lot of commitment and professionalism. It is not enough to want to work in public to become a event hostess. There are preparation courses to follow and specific skills to develop, without forgetting the necessary education to manage even complex situations that can arise in a situation linked to meetings and events.

Both in terms of security and customer care. That is why it is always important to do the right training, develop your professional profile, and start taking on positions of responsibility.

How to Become an Interior Designer: Everything You Need to Know 

If you want to be an interior designer, here is one of the common requests that come to our training school. And that is why we have already given various information on the subject, explaining how becoming an interior designer transforms passion into a job. Because interior design does this: it improves spaces with taste and style, transforms a house into a place that belongs to you, and allows those who live in a dwelling to recognize it as their own. It is translating simple ideas into reality. Then, if you become an established professional, you can also earn an attractive salary. And become a well-known name in the industry. All this happens thanks to experience, dedication, and competence. But how to proceed?

What is interior design?

How to become an interior designer? Before answering this question, it is necessary to frame the profession: what exactly does it deal with? Does this profession deal with interior design? Just this? No, he is a figure who designs the interiors of a house. Interior design can also take care of a villa, a residence, a hotel, an apartment, or a workspace. His idea is not that which only concerns the choice of furniture but defines the concept. That is to say, which aesthetic and conceptual trend will the home follow. Consequently, when they ask for a clear definition of this profession, it is the best solution for those who want a home that lives up to their dreams. Or an office capable of perfectly representing the brand you want to offer to the public.

How to become an interior design

This is the question everyone wants to solve. I want to be an interior designer. How do you become an interior designer and be successful in this field? Because it’s all clear. You want to find a well-paid job, a salary that can turn passion into work. Or maybe you want to open a VAT number and propose yourself as a freelancer. In reality, one often confuses interior designer with interior designer, and it is in this difference, that one finds the key to understanding which path to follow.

In the first case – that of an interior designer – we are talking about a person able to manage the aesthetic aspect of a place by combining furniture, colors, and shapes. On the other hand, the interior designer creates a project and invents a new way to imagine space. That’s why everyone wants to become an interior designer, and here is a short guide to get started.

Get to know the world of design.

A world like that of design cannot be faced from one moment to the next. Without a minimum of preparation, study, and love for everything related to the roots of this universe. How to become an interior designer? You have to get the hang of it in a studio. The necessary commitment is clear, but you can’t start from scratch: you have to tackle important issues such as the history of modern architecture, interiors, contemporary design, and everything that helps the professional design new worlds. This also means deepening the sciences of construction materials. You cannot ignore the importance of deepening the design elements, the role of technological systems, and home automation. Much can be done independently, but you have to leave room for specialized schools with the right experience.

Studying to acquire skills

What and where to study in these cases? Many believe that it is a profession similar to that of the architect. To become an interior designer, you don’t need a degree, even if it is desirable. You need a certificate (even a diploma) issued by a recognized body.

To become an interior designer, it is necessary to obtain a degree, a diploma, or a qualification, as long as they are issued by bodies guaranteed on the USA territory. Whether they are university courses or highly specialized private training, the important thing is that they are certified.

So there is no need for a degree in architecture, but it is still necessary to study a lot and obtain a certificate of recognition to practice the profession. But what concerns competence and personal commitment is never lacking: it is impossible to imagine an interior designer who does not dedicate himself to training, whether defined according to his needs or linked to in-depth courses, masters, seminars, and workshops. All this to focus on individual activities. 

He works in a furniture studio.

You have to start from scratch. You have to get started. Studying is important, and you can make sure that everything is special thanks to the contribution of schools with private courses designed to meet your need to become an interior designer. But that’s not enough. You have to get to grips with the daily work. For this, you have to start working in an architectural firm. If you have a specialization in interior design, that’s fine.

It can be the starting point to present you already with competence. But here, you have to learn the knowledge that allows you to understand how jobs are structured and how customers are dealt with and how problems are solved. In theory, everything appears easy and immediate. In practice, you have to decline everything you know around, for example, a family with few spaces but many needs. And this is where the true professional comes into play.

Freelance or employee interior design?

In these cases, the rule is clear: you have to practice. It is impossible to start as an interior designer with a VAT number as a freelancer. Gain experience, gain some customers, and make a name for yourself, perhaps by enhancing your brand. Then talk to the accountant.

I want to be an interior designer.

Is this your wish? Perfect, you are in the right place. Because this article, in addition to giving a series of indications for those who want to undertake this profession and try the path of virtuous furniture, leaves you with advice: you must choose the best training course to refine your basic skills. 

How to Become a Wedding Dress Wearer 

Finding out how to become a wedding dress wearer is important for those who have decided to make their aesthetics, bearing, and personal style the fundamental tool to have the opportunity to develop a profession. That’s right. You can earn not only with fashion shows (which remain a coveted sector) but also by becoming a reference point for those who want to choose a dream dress. Anyone who wants to work in this world has a great choice. You can decide to become an event hostess and be present at the wedding to coordinate the logistics, or you can focus on another fascinating aspect. That is to say? The one that leads you to be a wedding dress designer. But your idea is different. You have other ambitions: here’s what to do to become a wedding dress wearer.

What does it mean to model for wedding dresses?

First of all, you have to understand the value of this profession: you are not simply parading to show a dress but become the point of reference for those who, at a given moment, have to choose the most important dress of their life. It is not simply a matter of physical prowess and perfect line. On the contrary: today, the need for models for curvy wedding dresses is also increasingly widespread. What does that mean? This means being ever closer to the needs and characteristics of daily measurements. In this way, the choice can be easier for everyone.

Models for bridal dresses: what skills to have?

Do you want to know how to become a wedding dress wearer today? The first step is to discover the skills that allow people who need models and models to find the right figure. First, there is the aesthetic aspect to be evaluated. As with any self-respecting modeling job, good looks are always important, and in some cases, there are also minimum height limits. Curves are perfect for specific collections, but you always need to be able to show your best. And highlight the ability to parade and present oneself to the public.

The model who turns her attention to wedding dresses must be able to present herself with elegant and refined poses, able to enhance the beauty of very elaborate dresses. But also difficult to wear. In some cases, it is essential to have skills in posture beyond the norm because it is not always easy to wear a wedding dress with a full veil or a long train. Another fundamental aspect? Often it is also necessary to have skills as a hand and shoe model since there may be the need for shots or wears dedicated to accessories such as gloves and shoes. So the attention to detail and aesthetic aspects must also concern:

• Hands.
• Feet.
• Arms.
• Legs.

Beware of visible tattoos. Often, considering the type of dress in question, it is just a too visible and intrusive tattoo that can be a discriminating element when choosing a model for wedding dresses. The same is also true for models.

So, how to become a wedding dress wearer.

First, you have to do the right training to learn the principles of posture and the work of a model. Because it is clear that there is a passion for fashion and aesthetics at the base, but to become a wearer (of wedding dresses but not only), it is the theory that makes the difference. You must be able to walk, pose, and interpret the dress. Each condition is particular. You have to bring out the merits of the clothes. You need to attend training and master’s schools to learn how to pose and model. Needs may be different, and a bridal dress model needs to be ready to give her all in photos and live, on a runway or in front of the client.

How to become a wedding dress model and find a job

Training is not enough. You need to gain experience. For this, you have to do online and offline searches to find castings dedicated to models for photoshoots, workshops, and fashion shows dedicated to these dresses. It starts from the bottom, from the apprenticeship that makes you experience. Small jobs help you build a resume, and the interesting thing is that you can start even at a young age, but you must always have parental approval for anyone under 18. Many aspiring models also manage to reconcile this possible job with university studies, earning what is necessary to support themselves.

However, the first investment must be made to create a photographic book: it will be the starting point to be given to those looking for a clear reference. On your potential. How to become a wedding dress wearer? Take presentation shots of your style in black and white, both outside and inside a building or studio. This makes it easier to assess your skills and competencies. The web offers various tools to create real online resumes, such as websites with your photos, YouTube channels with fashion shows, and Instagram accounts with photos. This makes it even easier for those who want to evaluate your presence as a model to decide. 

An always useful trick to find work in every sector, even that of wedding dress models: use Google Alerts to receive email alerts when pages with job advertisements that may interest you are published.

Your opinion on this coveted work

Do you think becoming a model for wedding dresses is so difficult? It depends on the starting points. Certainly, there is no real official training path for models and mannequins. But it is clear that if you want to create a curriculum to become part of the fashion dedicated to wedding dresses, you can and must have skills defined with the utmost precision by graduate schools. 

How to Become a Costume Designer for a Theater

Having more information on becoming a theatrical costume designer is essential. If you love fashion and the magical world of the stage. Of course, you can also decline this passion for cinema and television. Indeed, it is desirable to gain experience in these fields – but we must speak clearly: theater always has its charm. And that’s why there are always many people looking for information on how first to become a costume designer assistant, and ultimately responsible for the clothes to use on stage. Why is this profession so coveted? Is there a lot of demand in the industry? To start a righteous path toward this ancient and fascinating activity, you need to know.

Who is the theatrical costume designer, definition

The theatrical costume designer is the person who deals with the designs and the choice of stage clothes in a show. Consequently, he is a professional figure who defines the colors, the fabrics, and the cut of the clothing worn by both the protagonists and the extras. His goal is to represent the various personalities best, coinciding with the historical period and working together with the direction and the screenplay. Do you want to deepen these topics? Read on for more information.

What are the specific skills?

This figure must be able to blend two fundamental skills: technical skills of the tailoring sector and historical knowledge of the theatrical period to be faced. From here, other specific capabilities branch out. For example, the study of the theater and its dynamics and the study of everything related to the management of a team because usually, the theatrical costume designer must also guide the tailors towards the realization of the costumes.

How much does a costume designer earn

It isn’t easy to give a clear reference to the salary of a costume designer. Still, there is also a point to add: we can bring together different specializations (costume designers for theater, cinema, television, or other events) in a single category. It is an estimate, and it must be remembered that it is a job in which experience allows you to make a difference. How much does a costume designer earn fact? At around 10/20 years of activity, 42,084 USD per year can be reached. As you can see from this graph, there is still some chance of increasing the salary in the following years.

How to become a theatrical costume designer

This is the essential point: you have to learn how to become a theatrical costume designer, but there is always great confusion . Because there is no specific training course. Certainly, however, it can be useful to have a base linked to the art or high school. Then continue to university with courses dedicated to fashion. To deepen the history of this matter and that of different historical periods. Do you want to define these topics?

Which degree should you follow?

The degree course in fashion sciences certainly does the thing for a future costume designer. Whether it is theatrical or cinematographic, it makes no difference. Of course, even specialization in the humanities can help, but those who want to work with directors, make-up artists, and screenwriters must certainly have a clear foundation in the world of fashion.

How to specialize as a costume designer?

It is not enough to be competent concerning the theory and know the various clothing items. The theatrical costume designer must also have good competence in the history of fashion, fabrics, accessories, and hairstyles. For this reason, it is essential, after graduating in fashion sciences, to attend a refresher and specialization workshop like the various tailoring and fashion design courses. It all also depends on how your passion is oriented. A theater costume designer must also work on the choice of hats, gloves, and accessories to the director’s needs and those who perfect choreography, scenography, make-up, and hairdressing.

You need to know the theater.

The theatrical costume designer must have the pulse of the situation immediately and chew the theater immediately. There is a need for concrete experience. One of the best solutions is to follow the world of the stage already during the university years. There are many theater companies for young people and students. And it is better to start from the bottom, perhaps as an actor or actress. To specialize and maybe even start some experience in transversal sectors such as cinema or TV.

The costume designer’s job isn’t just about fashion. Even when we talk about work in a theater (whether small or large), we must consider the necessary budget to find the fabrics of the tailor’s shop. And maybe figure out when it’s time to rent instead of making clothes from scratch. In the latter case, one must also know how to choose the fabric and fabrics to re-enter the costs and recreate the historical representation in the best possible way.

Do you want to work as a theatrical costume designer?

We have listed one of the steps: let’s talk about training, that is, studying the basics necessary to show up for an interview or casting and have a better chance of having the place of your dreams. It starts from the bottom as a costume designer. But every extra day spent behind the scenes, between dressing rooms and tailors, allows you to take a step towards your goal. This is why it is always important to have a clear idea of ​​the theatrical costume designer course program that you must follow in these cases.