How to Create Wedding Invitations Online
Electronic wedding invitations are gaining more popularity and gradually replacing traditional cards. First, you can create a wedding invitation website for free and save on printing and shipping costs. Secondly, the wedding site can be used as a photo album, information resource for guests and a platform for managing the event as a whole. This article will show you how to create wedding invitations online, even if you have no experience in web design. To do this, you will need the ready-made wedding invitation templates that we have created especially for your special day.
How to create a wedding invitation online:
1. Choose wedding invitation templates
2. Use a wedding invitation maker
3. Share important information with guests
4. Send email wedding invitations and get confirmation
5. Protect your site from outsiders
6. Add important sections
7. Capture the best moments
1. Choose wedding invitation templates.
You don’t need to hire a designer or programmer to create wedding invitations online. cloudretouch users have access to a collection of free design templates to help make your wedding website memorable with just a few clicks. Choose a template that best suits the aesthetic of your event. For example, a classic website with a minimal design and large-format photos, a bright landing page with illustrations, or indie-style electronic wedding invitations. For inspiration, check out the best online wedding invitations created by cloudretouch users.
2. Use a wedding invitation maker.
Have you decided on a template? Now make your email wedding invitations stand out with the easy-to-use visual cloudretouch editor. Using the wedding invitation maker, you can change any detail on the site:
- Change the text, colours, fonts.
- Upload new images.
- Add the sections and pages you need.
You can even create your wedding logo using the logo maker. Here’s what you can add to your site:
The story of how you met
Interesting facts about your couple
Photos from an engagement or road trip
3. Share important details with guests
Here’s what to include in your wedding website:
Your names and wedding date. This information should appear on the site first. Post it when you’re ready to download your wedding invitations online and fill the site with new details as your wedding day approaches.
Information about the event site and logistics. Enter the address of the wedding venue. If it is outside the city, describe how to get to it and where you can stay overnight.
Dress code. Help guests prepare appropriately by specifying a dress code such as casual, formal, or themed. If there are multiple events scheduled for your wedding day, please include a dress code for each.
Detailed schedule. Indicate the exact time of the wedding and any other events before and after. If you have agreed on a transfer, indicate its schedule and departure and arrival places.
List of gifts. You can add a gift list to make things easier for guests and save yourself from an unnecessary toaster or gaudy wall painting. If you prefer money, add the PayPal button and save yourself from dozens of cash envelopes.
Wedding hashtag. Let your guests know in advance that they can use a specific hashtag at your wedding. Thus, all photos from the wedding can be easily viewed.
Contact Information: Add contact information so guests can ask you any questions.
guestlist for email wedding invitation guest list for email wedding invitation
4. Send email wedding invitations and get confirmation
With cloudretouch, you can create a wedding invitation and keep track of which guests will come. The cloudretouch Events app lets you take full control of your guest management. It automatically collects confirmation email wedding invitations (RSVP) and organizes all the information.
Alternatively, you can use it to create and send email invitations. Guests will have the option to respond to the invitation either by email or directly on your website. You can also schedule side events such as bachelorette and bachelor parties, wedding rehearsals, or photo sessions. cloudretouch Events allows you to store all events on one platform and manage it from your laptop or phone. This is especially useful for those planning a wedding without the assistance of a wedding manager.
rsvp for email wedding invitation rsvp for email wedding invitation
5. Protect your site from outsiders
You are unlikely to be delighted with uninvited guests at the wedding – therefore, your wedding site should be protected from prying eyes.
To make your site accessible only to guests, protect it with a password. Be sure to include your chosen password on your wedding invitation and other guest materials. Another way is to prevent search engines from finding your site. This means that the link will not appear on Google or other search engines.
6. Add important sections
A wedding website is more than just a wedding invitation. Here’s what you can add to your page to make it even more useful and memorable.
Tell your love story. Write a story about how you first met and upload a photo gallery of the best moments from your life together.
Take care of the guests. If you expect that the invitees will come from another city, share useful and interesting information about your wedding place. For example, add recommendations for local hotels, restaurants, and local attractions.
Add an FAQ section: Will the event be indoor or outdoor?
- Is there parking on site?
- Is it possible for children?
- it is possible to bring +1?
Save time for yourself and your guests by answering the most common questions about the celebration.
7. Capture the best moments
There is no need to delete the site immediately after the wedding. Turn it into a place where the memories of your special day are kept.
Add a digital photo album: After the wedding photographer sends you the photos, add the photo album to the site. So guests can return to the site at any time and relive the happy moments.
Synchronize the site with social networks. Set up the automatic display of photos and videos from social networks on the pages of the wedding site. This way, you will save the official photos and all the funny pictures and videos that the guests themselves took during the celebration.
Add a live broadcast of the ceremony. If you are hosting the ceremony remotely, broadcast it live directly on the website. Thus, those who could not come will see the wedding in real-time, and the video will be saved on the site for viewing at any time.
How to Use Snapchat: a Complete Guide
Have you heard anything about Snapchat? It is one of the fastest-growing social networks. She has already bypassed Twitter in its daily audience and will soon begin to compete with Facebook for the first place in the hearts of the younger generation.
Let’s be honest: for most adults, using Snapchat is like traveling abroad without knowing the language: disappearing photos and videos, and incomprehensible interface … nothing is surprising in the fact that this messenger has earned the title of the most incomprehensible. Everything that you see is not a bug but a feature. You need to understand what’s what.
Snapchat is an exclusively entertaining social network, unlike any existing ones. This exchange of very dynamic content is ironic, funny, imperfect. Young people have tasted and appreciated it. Now it’s your turn! Don’t worry: if you can create a website, you will be able to cope with Snapchat in no time. Who knows, maybe it will become your favorite venue?
What is this anyway?
Snapchat is about here and now. Most people use it to exchange photo and video stories that fade into oblivion within 24 hours. Everything here is swift and short-lived, just like in life. No comments, no likes, almost live face-to-face communication.
At the beginning of 2016, programmers thoroughly improved the service. Now users can add signatures, stickers, and lenses to their photos, read the news (many media outlets start their channels here), and watch live broadcasts of various events.
Where to begin?
When you launch the application for the first time, you will see that the smartphone’s camera is on – you can record a video or take a photo. This is how the main screen of Snapchat looks. If you swipe to the right, you will be taken to a chat, and if to the left, then to the section with stories – both your friends and famous publications: Сosmopolitan, National Geographic, etc.
Swipe again to return to the home screen and tap the ghost icon at the top of the screen. You are on the settings page. Here you can add friends and see who added you. The easiest way to find a friend is to go to your contact list.
You can add friends by Snapcode. Snapcode is the “local” name for your avatar. You need to take a screenshot or a photo of it, click “Add Friends,” and select the “By Snapcode” option.
The third way to find a friend is to enter your username. Type, for example, cloudretouch.com and add – we have fun!
Get the Snapcode: go to the settings section, click on the yellow ghost icon and take a selfie. Well, now you can go to the first snap. Let’s start?
Your first snap
In Snapchat, you can shoot with both the rear and front cameras. Switching – circular arrows in the upper right corner. To take a photo, tap on the large circle at the bottom of the screen, and to record a video, press and hold for up to 10 seconds. If you don’t like the result, delete it by clicking on the cross in the upper left corner and try again. It may take a few tries, but that’s okay, don’t be discouraged!
Drawings, text, emoji
And now we start to have fun. Snap, tap the screen and type text in a black translucent strip. If you press the letter “T” once, it will increase, and if you press two – it will move to the center of the screen. Click on the inscription itself, and a colored strip will appear at the top right. Touch it, and the color of the letters will change. The text can be moved around the screen, rotated, enlarged, or reduced. Click on the pencil icon and draw on something like a heart if you have a steady hand.
The next element is stickers, that is, stickers. If you click on the sticker icon next to the letter “T,” you will see the already familiar emoji. Add as many stickers as you like, enlarge them, and move around the screen.
Tip for using stickers in videos: If you want a sticker to appear in a specific location, you can “snap” it to an object in the video. To do this, press and hold on to the sticker. The video will pause, and your sticker will “attach” to the desired object. In principle, one could end this and share the first snapshot masterpiece with friends, but we did not talk about the coolest thing – filters and lenses.
Filters
Filters in Snapchat are easy to apply: swipe left on a picture or video. By the way, they change depending on your location. To activate the filters, you need to allow access to geolocation, go to the settings section (this is the gear icon), find “Useful services,” click on “Configure,” and enable “Filters.”
Filters tip: You can apply two filters to one snap by selecting the first one and then holding your finger on the screen and swiping again.
Lenses
Snapchat can recognize faces and put funny masks on them. This is the most popular feature of the app. Turn on the front camera, click on the center of your face, and a panel with different lenses will appear underneath. Click on them and see what happens to your face. Be warned: this is very funny and addictive!
How to share a snap
Are you finished? Now you need to share your creation with your friends or the general public by clicking on the blue arrow at the bottom of the screen. A snap can be published as a story, and then it will live on your profile for 24 hours. During this time, you can watch it as many times as you like. Alternatively, you can specify the time limit by clicking on the circle with seconds at the bottom left of the screen so that only those with whom you decided to share it can see it.
Tip for working with snaps: very often, users publish several snaps so that everything looks like a story together, where there is a beginning, middle, and end.
What then?
Not so long ago, the “Memories” section appeared on Snapchat. You can save your snap to review, edit and share later. If the snap is published, you can find out the number of views and the availability of screenshots. To do this, swipe left to get into the “Stories” and click on the round icon “My stories.” Then tap on the snap you’re interested in and tap on the video. A line with the number of views and screenshots will pop up at the bottom of the screen. These numbers will help you determine if people are interested in watching what you post.
Well, congratulations! Now you know what Snapchat is. As you can see, nothing complicated. Subscribe to interesting users, upload snaps, share funny and cool moments of your life.
Snapchatter dictionary:
- Snap: a photo or video that you share with your friends in real-time. Disappears after viewing.
- Stories: a compilation of your friends’ snapshots that can be viewed throughout the day.
- Snap Count: The number of snaps sent and received. It is displayed on your avatar.
- Screenshot: Screenshot. When someone takes a screenshot of a snap – personal or from history – its author is notified.
- Discover Daily updated content from various popular publications.
- Replay: You can re-watch the last snap, but only once. The author of the snap is notified of a review.
How to Cultivate a Digital Bond with Followers
Having a community on social networks is one of the most important factors for the success of all companies. For that reason, we have created a list of what a community manager must do to have a digital link with their followers. Remember that you can apply it on different platforms, such as Facebook, Google+, Twitter, and Instagram.
If your brand is on social media, it’s a good idea to have a good relationship with your followers. This is not only because of brand recall but because it is proven that it will bring you, potential customers. Many businesses know, perfectly, all the benefits of having a good relationship with the users who follow them. However, it turns out to be much more difficult than it seems. Therefore, if you are a community manager, this list of tips will help you have a good relationship with your followers.
Tag your followers in the comments.
Every good community manager knows that they must respond to their followers as quickly as possible. A simple way to seed a digital link with the people interacting with your brand is to target them using their first name. This way, it will give a personal tone to your communication, and you can do it both in comments and in messages. At this point, we consider it important to consider the type of communication your community is used to. That is, we recommend you be careful about falling into trusts that have not been granted.
Keep your followers abreast of what’s going on.
A good way for your followers to relate to your brand is to treat them as your friends and if the company profile works as a personal profile. It is recommended to vary the types of publications, including changes in the company, especially positive ones. So, over time, this will create a feeling of trust in your organization on your followers. We believe it is important to show the more human side of the brand to generate empathy and engagement.
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Engage your followers to create a digital link.
A simple way to improve the digital link with users is to involve them. Doing this is easy. You can achieve it by asking questions and encouraging content creation by them. Something that has worked for many companies has been the integration of contests within their content planning (post-planning), which has increased brand recall significantly. We recommend you establish a very attractive prize that is related to the needs or tastes of your community and field.
Don’t ignore negative comments.
Every brand can have a negative comment. It’s part of being on social media. However, you have to know how to get out of the problem and turn it into something positive in your favor, not to create a bad image. This is why you should never leave a complaint unanswered. If the problem is solved in a good way, then it will be well seen by your followers and potential customers. It is not advisable to have the wall of the company profile closed. It would help if you kept in mind that a well-managed problem can show that your brand is responsible and committed to your community.
Use milestones to communicate how you’ve grown.
Facebook has a milestone feature that allows you to communicate important moments in your brand’s history to your followers. This is especially useful if you are managing the account of a company with many years in the market since it will educate your followers about your story and inspire confidence over time in your sector.
In the case of a new company, it will also help reinforce the brand’s recall. Keep in mind that you should be the first to show the positive things about your company so that your followers can make them known. Also, telling your story will help you show yourself as unique and committed to excelling in your field.
Conclusion on how to create a digital link
All large companies know the importance of having a good digital link with their followers on social networks. For this reason, it is your responsibility, as a good community manager or professional in digital marketing, to ensure that the relationship is positive. So, if you use your brand account as if it were a personal one, your followers will notice your initiative to have a constant dialogue with them.
If you’ve considered working as a digital networking specialist, sign up for a community manager course. You will learn to manage, program, and execute content with a viral trend and sales objective.
How to Use WhatsApp Business as a Marketing Tool
As we all know, WhatsApp is Facebook’s instant messaging app that has expanded worldwide. It has managed to position itself as the favorite messaging application for users. Therefore, companies have begun implementing it as a direct communication channel within their digital marketing strategy. As a result, WhatsApp Business was born for small and medium-sized companies.
What is WhatsApp Business?
WhatsApp Business is an application available on Android and iPhone for businesses. Therefore, it facilitates interaction with potential customers through its tools to automate, classify, and respond quickly to messages. It is important to mention that it is designed to work like conventional WhatsApp since it has the same tools. Additionally, it includes the following functions:
- Business profile to list information about the company.
- Tags to easily organize and find chats and messages.
- Automatic message options and short replies to reply to users.
- Homologation with Facebook and Instagram.
- Creation and administration of catalogs
The Features of WhatsApp Business
We have already mentioned that WhatsApp Business is designed for small businesses. For that reason, it has features that help brands have a commercial presence on WhatsApp and make it easier to communicate with potential customers. In short, WhatsApp for Business has additional features than the standard app. Therefore, we will list the main features and differences between WhatsApp and WhatsApp Business.
1. The Appearance of WhatsApp Business
The first notable difference is that WhatsApp Business features a logo with B’s letter. In addition, you can add a cover photo, work area, description, location, and work schedule. Other data that can be included are links and product catalogs. Your commercial profile is one of the first things a user sees, so you need to finish it to be seen as a pro.
2. Notification of Trading Accounts
Business account notifications are one of the most outstanding features of WhatsApp Business. It’s about the message users receive when they contact a company. Therefore, when they make the first interaction, they will see a notification in the chat that says, “This chat is with a business account.” Tap to learn more. “
3. Product Catalog on Whatsapp
We emphasize that WhatsApp Business has the section to add catalogs of your products. This gives you the advantage of having an online showcase of your business. You can also add images, descriptions, prices, and codes. We highlight that you will provide general information about your products and services to customers by using WhatsApp catalogs.
4. Automated messaging
WhatsApp Business has options to automate messages that will help save time and create effective communication with your community. In addition, these types of messages will make your potential customers feel valued. Therefore, we will mention the 3 types of automatic messages that you can use:
Absence messages: An automatic response to customers who contact you when you have set the “unavailable” period.
Welcome Message: A welcome message to customers when they start the conversation.
Quick answers: It makes it easy to create templates while chatting with customers. These are characterized by being common phrases that you can send.
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5.WhatsApp Tags
WhatsApp Business tags are used to structure and differentiate your customers. They also help you organize and understand the current stage of communication with each client. On the other hand, they speed up finding chats and messages. These groupings can be set in different colors and names.
6. Statistics for WhatsApp Business
WhatsApp Business metrics is a useful tool to measure the effectiveness of your account as a communication channel with your customers. Therefore, it gives you an overview of the chats and the number of messages sent, delivered, read, and received. We emphasize that statistics are a feature that will help you get an idea of how good WhatsApp Business is for your company.
7. Hyperlinks
WhatsApp Business’s short link allows you to share a URL that leads directly to your chat. It is used so that customers can start a conversation with you without the need to save you as a contact. Therefore, you must share this link on your digital channels, incorporate it into your email signature, and ensure that your community knows that you use WhatsApp. (Missing the addition of message customization.) There are even WhatsApp link generators with which you can configure this link with a default message.
What can be done with WhatsApp Business?
We have already mentioned WhatsApp Business and how it differs from conventional WhatsApp. In addition, it has been the most used communication platform for companies in recent years because it has several advantages when used optimally. Therefore, we will mention the main actions you can take when using WhatsApp for business.
8. Improve team communication
Whenever you try to implement a tool for internal communication in a company, there is a lot of resistance. That’s because team members don’t want to adapt to a new tool they don’t know about. However, the good thing about using WhatsApp Business is that it is very likely that almost everyone is already using it.
Therefore, it is a comfortable platform for workers because it accommodates their habits. In addition, they will have work messages together with their messages. Another point in favor of WhatsApp Business is that it gives users the ease of using it from the browser.
9. Improve your customer communication.
Customer support is a point at which many businesses suffer, but they can fix these problems using WhatsApp Business. Users are characterized by feeling more comfortable sending messages than calls, which results in a problem for companies since it takes longer to respond to messages.
Therefore, implementing the tools that WhatsApp Business offers to companies will help you reduce the time and effort it takes to have clear communication with your customers. Also, if you adjust your company profile with all the necessary data, you will have fewer questions to answer. We think it is important to mention that having WhatsApp is important since it establishes more direct communication with your potential customers.
10. Use it as a digital marketing channel.
WhatsApp is an extremely powerful tool for one-to-one communication. This application can send various files, such as images, audio, and videos of its products. There are fewer limitations on the type of format your message can have compared to emails. In addition, the probability that the message will reach the desired user is higher. So, it’s important not to send spam and talk to your loyal customers instead.
Connectivity between WhatsApp Business and Facebook
Connecting the WhatsApp Business account with the Facebook profile can generate ads with links that direct the user to the chat of this messaging application. That is, you can include the “send message” button in promoted Facebook and Instagram posts.
- To connect both accounts, you must first create a profile on WhatsApp Business.
- Then go to your business’s Facebook profile and head to “settings.”
- Click on the WhatsApp option found in the left column.
- Enter the phone number you use in your WhatsApp Business account, including the country code.
- Click “Continue” and enter the confirmation code that will be sent to your phone, then click “Confirm.”
Applications to manage messages in WhatsApp Business.
Mermaid
It is a platform that allows you to answer WhatsApp messages from one place, improving customer service and sales. In addition, you can integrate Facebook Messenger, WhatsApp, and other sales channels and handle responses using a bot. It also has an integrated CRM (Customer Relationship Management) system to generate user databases.
Web Sirena
Callbell is another alternative for messaging management in WhatsApp that allows integrations with Facebook Messenger, Instagram, and Telegram. It also provides interaction statistics analysis options and 24-hour support. In addition, you can create widgets that are shortcut micro-apps.
Web Callbell
The client is a chatbot platform that allows you to chat 24/7 with customers who visit a website. You can even manage to have an advisor take over the conversation when you identify a sales and conversion opportunity. In addition, it includes a CRM system to manage customer information, share it with the work team, and visualize metrics.
Client Website
Trengo allows you to unify several communication channels into a single inbox and automate customer responses. Among the messaging services you can manage together are WhatsApp, Facebook Messenger, Instagram Direct, Telegram, and others. On the other hand, you can assign conversations with users to a particular team to resolve queries.
Trengo Website
Respond.io is one of the complete platforms to manage instant-messaging tools. You can use a free version that allows you to add five team members and send unlimited messages, up to 100 contacts, on all channels. You can send alerts and business updates according to the format of each messaging channel. In addition, it allows you to assign the appropriate groups that will serve the customer.
Web Respond.io
Conclusion
WhatsApp is a powerful communication tool for businesses as it is very popular worldwide. As a result, having a WhatsApp Business account will provide you with significant advantages in connecting with your potential customers. In addition, it is easy to use and has a lot of tools to make it a good way to get information.
How to Optimize Your Personal Linkedin Account
LinkedIn is an excellent channel for developing your image and can provide you with the opportunity to establish a strong presence in the world’s largest professional social network. Also, LinkedIn has approximately 722 million professionals with whom you can promote yourself, especially if you know some tricks to find you easily and quickly. Here’s how to optimize your LinkedIn profile.
Tips for optimizing your LinkedIn profile
On LinkedIn, there are many users actively searching for jobs. Therefore, it is necessary to create a professional profile that stands out from the rest and allows you to find the job opportunity you crave. In addition, many recognized companies have a business profile on this social network for the online search of new members of their work team.
For this reason, if you are a professional looking to get a job in the career that you worked so hard to achieve, you need to consider these tips. In this way, you can optimize and improve your professional profile on LinkedIn and give greater value to your online applications. Remember that a picture says more than a thousand words, and since LinkedIn is a work cover letter, you should pay attention to certain profile details.
Use a professional photo on your LinkedIn profile.
Having a good photo is probably the most important thing to succeeding on LinkedIn, as it can attract up to 14 times more visits to your profile. Depending on your field and position, you can consider having a creative and produced image or a serious one with a formal suit. Also, it is advisable to have the same profile picture on all your social networks, as it helps you work on your brand on LinkedIn. Avoid using a company logo or photos of your friends and selfies.
Use keywords in your title.
Your profile title is the first thing a user sees when they arrive at your page. It will always be your current job position or the last one unless you change it. This title will appear not only on your profile but in many other places within the social network. For that reason, it should be the most descriptive of your professional identity to encourage them to click on your profile and help you position yourself in search engines. Also, you can include things like your industry, your specialty, or your geographic area to make it easier to find.
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Create an informative text “About.”
LinkedIn offers you the “About” section to include a summary of your work profile. We recommend that this be brief and concise, including your core job potential and skills. Remember that it is a short paragraph as an introduction that should be attractive to anyone interested in contacting you. You can also add keywords related to your profession, knowledge, and skills to make your profile stand out in searches.
Create a unique URL for your LinkedIn profile.
When you first create your LinkedIn account, you’re assigned a very long URL that contains many numbers and letters. However, having a clean and personalized URL with your name will greatly help people and companies find you by putting your name into search engines. This will increase your Google relevance and, as a result, the number of views on your profile. Similarly, having a short URL allows you to share it with your colleague’s friends easily and place it on your CV and applications on other job search platforms.
Get recommendations from your colleagues.
On LinkedIn, it’s a good idea to ask your coworkers, bosses, and people you manage to write you recommendations. The recommendations get a lot of attention from the people reading your profile. These are displayed below your described job position. Eye! The recommendations are completely different from the skills and validation sections since to complete them. You only need to click and complete a test for each one. You can request recommendations by clicking on the “request a referral” button on the upper right-hand side of this section.
Completing aptitude tests and receiving validations
The aptitudes and validations that you complete according to the tests can result from invalidations from your contacts. This is an excellent mechanism for demonstrating that you have a skill in a specific area to those viewing your profile. Furthermore, this aids in search engine optimization because you may appear first if someone searches for your skill, depending on the number of validations you have.
Join a group
It is very easy to find relevant groups in your industry through LinkedIn. Joining them will provide you with many opportunities, especially if you are active in these groups. According to LinkedIn, being a part of a group will increase your visibility and notice other professionals. It is important to note that you must share interesting content such as articles or notes that are tiles for other group members. Another advantage is that you can send messages to other group members. a message to other people in the group without being connected. As a result, they will share academic or professional information to broaden their professional horizons.
Make use of a portrait image.
A cover image is a horizontal photo displayed at the top of your LinkedIn profile. This image allows you to give a little more personality to your page and communicate how you want to be perceived. But yes, you should always keep in mind that LinkedIn is a network of professionals, so it is not a good idea to have informal photos in the background. To make the cover photo look its best, use an image with a size of 1536 x 768 pixels.
Include your website or blog in the mix.
If you have your website or blog, you can promote it from your LinkedIn page and help grow your professional network. For this reason, you must include these web addresses in your profile in the “featured” section and add URLs. You can also place your LinkedIn profile on your website or blog through badges. To do this, there are many badge designs that you can use, which allow you to configure this medal as you wish. If you want to activate a badge, you must go to the top right of the platform to “Edit URL and public profile” and follow the steps indicated by LinkedIn.
Conclusion on how to optimize your LinkedIn profile
LinkedIn has become an essential part of the professional lives of millions of people. Therefore, if you are a digital marketing professional, it is important always to take care of your digital presence to stand out and be more likely to be hired. Follow these tips to optimize your professional profile on LinkedIn, and we guarantee you will improve your applications on this social network.
Secret Tips for Managing Your Brand or Company on Linkedin
We teach you how to manage your brand on LinkedIn for companies and thus obtain favorable marketing results. Many digital marketing professionals do the right thing and create an account on this social network. However, they don’t quite understand what they should be doing. Here are some handy tips for better managing a brand on LinkedIn.
The importance of LinkedIn for companies
LinkedIn is a professional social network with a large number of users. The goal of having a LinkedIn profile is to establish a business, work, and academic connections with other professionals. In line with this, LinkedIn offers business search tools and job postings. For that reason, LinkedIn is considered a strategic social network for this niche audience.
So if you are a company that does not yet have a profile on this social network, you should know that actions on LinkedIn are not limited to sharing publications and finding collaborators. When you create a company page on LinkedIn, you can also access the realization of segmented paid advertisements that position you and help you stand out above the profiles of other companies in your field.
In addition, the company profile on Instagram will be a professional channel that serves to communicate with users around work issues. As well as putting your company in contact with other national and international companies to establish strategic alliances. You can also add the addresses of your website and other social networks to your company profile on LinkedIn to increase traffic on them.
How to Make a LinkedIn Business Page
First, to create a business profile on LinkedIn, you must have a personal profile to manage this account.
- Then you need to click on the “Products” menu, which is located in the upper right corner of the homepage.
- Swipe to the bottom and select “Company Pages.”
- Once there, select a type of page between the small company, medium-large company, product page, or educational institution.
- Complete the corresponding information.
- Click the “Create Page” button. Then, add the rest of the information you need to complete your profile, such as your profile picture, cover, and contact media.
Tips for managing your business profile on LinkedIn
To begin with, if you do not have a business profile on LinkedIn, in the previous section, we indicated the steps to create it. If you already have a page for your company on LinkedIn, ask yourself the following questions: When was the last time you evaluated it? Does your LinkedIn for Business profile correctly demonstrate what your business stands for? Do you attract potential customers?
If all or any of these questions have negative answers, you need to review your LinkedIn marketing strategy and schedule new actions. Likewise, we will guide you with a series of recommendations that can help you efficiently manage your company profile on LinkedIn and make it stand out from the rest.
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Add keywords to your LinkedIn profile for businesses.
It probably didn’t cross your mind to include keywords in your company or product description. However, it would help if you kept in mind that you can search for pages on LinkedIn using keywords. So, you have to make an effort to add them to your profile, which will naturally bring in new customers.
Also, the text you can add in the “About” section is long enough that you can add a revealing and engaging description of your business. So try to use strategic keywords to relate to your company. That way, you’ll increase your company’s presence in users’ searches on LinkedIn.
Place a profile and cover photo on your LinkedIn for Business account.
The LinkedIn company profile operates as a public organizational image of your brand. That is why you must take care of each element you place in it. One of them is the LinkedIn page profile picture, which has a dimension of 180 x 180 px. We recommend using your company’s logo or brand so that the users who enter your profile can identify it quickly.
On the other hand, LinkedIn offers you the possibility of placing a cover photo, which is the one that goes at the top of the page. The size for a LinkedIn company cover is 1536 x 768 px horizontally. In this case, you can add a professional photo of your company, such as the facilities, or place a detailed photo of an event.
Make a product page.
A product page is a page subordinate to your personal LinkedIn profile. On this page, you can promote a specific product or service your company provides. Why does it? Because you can use product-specific logos or cover images on this page, In addition, it offers web analytics, so you can easily see interested users, and you will have more space to promote the product, not necessarily your entire business.
As we described before, you have to enter your profile to create this type of page. Then go to “Company Pages,” and you will see the option to create a product page. When you select it, you must fill in the information it asks for, and it will be ready so that you can optimize and use it. Just remember that LinkedIn allows you to have up to 10 of these pages. For that reason, it is important to consider which products are worth promoting on their own.
Add a “Follow us on LinkedIn” button.
A simple way to increase your number of followers on LinkedIn is by using a “Follow us on LinkedIn” button on your website. You can add it in the social media section, but you need to ensure that the link is placed correctly.
Your most loyal customers and potential customers will notice this badge and not hesitate to follow you. In this way, you can grow your business profile on LinkedIn organically and without paying a penny in advertising.
Create quality content.
Chances are, you’ve already been posting content on your LinkedIn business profile. But it may be that you have not generated a content plan according to the brand image. If that’s the case, we recommend you try to improve your degree of commitment by publishing these types of statements:
1.Pose inquiries
To be successful on any social network, you will need a community with many followers. And a good way to do that is through word of mouth, so if you want people to talk about your brand, they’re going to need to feel connected to it. You have to ask them questions that invite them to assess their needs and expectations to do this. Also, this way, you will have the opportunity to learn how you can change your product or service or the way you offer it.
2.Distribute statistics
If your company is dedicated to doing research, sharing the results will be appreciated by your followers. This type of information will give your customers the idea that the company is constantly evaluating them for a better product or service. In addition, by offering the results, you will be transparent, which will give greater credibility to your company.
3.Website links to your blog
LinkedIn is a good platform to share information with your followers if you have a blog. Likewise, it will help you position yourself as an opinion leader in your field, even bringing new traffic to your website. This will give you the opportunity for the user to go through the conversion funnel.
4.Distribute testimonials
A great way to humanize the brand and make it close to its users and potential customers is by offering testimonials from other users. To do this, you can use videos or repost the publications of users who have mentioned you in their profiles. In the same way, you can make a hashtag to group these testimonials and make them a possible trend.
Finally, on LinkedIn for Business
Given its presence in the online business environment, it can be one of the potential means of contact with potential customers. For these reasons, you must follow all the best practices on LinkedIn for Business. That way, people can find you easily to retain more customers.
10 Best Keyword Research Tools
Anyone with even a little knowledge of the basics of search engine optimization knows that the right keywords play a critical role in promoting a website. Adding keywords to its content is an important practice as it helps the site appear in search results via Google when someone searches there for information with your keyword phrase. Of course, choosing the right words is important here. Not everything that first comes to your mind can be a good, working option. To find the most successful keyword phrases that will bring your website to the top positions of search results, you must first conduct a study.
When it comes to keyword analysis, you have several options to choose from. Since your goal is to achieve high search rankings on Google, it is logical to assume that you should use the tools of the search engine itself for this, and from a purely technical point of view, this is quite justified. However, other tools should not be overlooked either, as they will help you get a bigger picture.
Below are 10 of the best keyword research tools you should try:
- Google Keyword Planner
- Soovle
- SEMrush
- Wordstream
- Ubersuggest
- Ahrefs
- Google Trends
- Moz Keyword Planner
- Google Search Console
- Keywords Everywhere (extension)
Google Keyword Planner
This is probably the most obvious choice, so let’s break it down first. Keyword Planner is a free online tool from Google that offers a fairly easy-to-understand approach to researching search queries. All you have to do is enter a keyword or phrase. You will instantly see the average monthly search volume for your keyword, see if there is high competition for it, and get the minimum and maximum estimated bids for impressions at the top of the page – this will give you an idea of how Approximately how much you will have to pay for advertising if you choose to use Google Ads.
Technically speaking, accessing Google Keyword Planner isn’t too difficult – you need to create a Google Ads account and enter your credit or debit card information. But this is precisely the big disadvantage of the service for some because you don’t have to pay anything for using the Scheduler itself.
Takeaway: A great free tool from Google for those looking for simple keyword analysis without the bells and whistles.
Soovle
Soovle is an interactive online tool that displays lists of suggested searches based on the keyword you enter by collecting them from all over the Internet. Overall, it looks like a big search engine with autocomplete – it extracts the user queries that are typed the most in the search boxes of Google, Wikipedia, Amazon, Yahoo !, Bing, and Answers.com.
This tool is not very reliable, but that does not make it useless. Soovle gives a good idea of what people are looking for (concerning the keyword you enter), and it allows you to think and adjust your searches.
In addition to the main functionality (keyword search), Soovle also allows you to drag suggested results to the top of the screen to save them for future use. When the “future” arrives, you can even export your saved sentences to a .csv file, which you can then use on other platforms.
Takeaway: Soovle is a free tool best suited to those looking to research autocomplete searches to get information on one keyword from multiple sources at once.
SEMrush
SEMrush is one of the most beloved services among users due to its wide functionality. So large that it may seem overkill for some. However, if you are looking for a one-stop SEO platform, this option may be the most convenient for you.
It doesn’t matter what keywords you want to research – standard, low-frequency, or competitive (the ones your competitors use the most) – SEMrush will help you anyway. Thanks to Keyword Magic, one of the five tools SEMrush offers, you can process over 2 million results and group them by topic. And this is just a small part of the functionality that awaits you on this platform. In addition, there is also traffic analytics, advertising research and much, much more.
If you are looking for pure keyword analysis, this is where you can find it without a doubt. But given that the platform is paid for those who are just starting their journey in SEO optimization, it makes sense to use a simpler and free service.
Takeaway: SEMrush is the best choice for anyone looking for a complete set of SEO tools for website promotion and is willing to pay for it.
WordStream
If you want to find a simple and effective platform for analyzing key phrases, WordStream is the perfect fit. It is a free tool that offers a simple search box and additional filters by industry and country. With this service, you will get a whole list of potential key phrases that you can already work with.
In the free version of WordStream, you can find suggestions for keywords, determine their search volume on Google and the number of queries for a specific period. But if you need additional information, such as competition data, click-through rates, and opportunity assessments, it is more advisable to purchase the premium version – WordStream Advisor.
However, the list of tools that WordStream offers for keyword research doesn’t end there. You can also find additional inspiration from the negative keyword search tool and keyword finder for new niches.
Conclusion: The basic free keyword search function from WordStream is quite workable, but if you want to take advantage of the platform’s full functionality, you will have to pay.
Ubersuggest
Ubersuggest is a cool keyword research tool that delivers tons of useful information in an easy-to-understand format. According to Forbes, Ubersuggest developed by Neil Patel, one of the best internet marketers in the world.
It’s easier to use: enter the keyword you want to analyze, select a language/country, and you’re done! You will immediately receive the entire set of data that you can expect from such a service:
- Suggested phrases.
- Volume.
- Cost per click-through link (CPC).
- Paid complexity (Paid Difficulty or PD) and SEO complexity (SEO Difficulty or SD).
One more click, and you will see additional valuable analytics. You can easily get information on related keywords and questions.
To get an even more detailed analysis, click on one of the keywords suggested by the system. An overview of the term will open with the addition of statistics on the results page on Google, visits, links, predicted domain rating and social media sharing.
Conclusion: Ubersuggest looks very rich for a free tool. It’s probably worth working with this before spending money on other services that offer similar options.
Ahrefs
Another popular keyword research tool with functionality that can take your breath away. In addition, it is probably the easiest for visual perception. Large graphs clearly show the search power of keywords, which makes this tool outwardly less intimidating than some of the other services on our list. One of Ahrefs’ key analytics parameters is Keyword Difficulty (KD). From it, you can make guesses about how best to take advantage of it (for example, add backlinks ).
Ahrefs provides flexibility to your research, and more specifically, it clarifies where your keyword is ranking. You can search from many different services such as Google, YouTube, Bing, Yandex, Baidu, and Amazon.
Takeaway: Ahrefs offers a versatile suite of SEO tools. It costs money, but it gives a lot in return. It can be a little tricky for some users.
Google Trends
Google Trends can be used to get acquainted with the most popular queries in a search engine, or you can use it to analyze key phrases.
All you need to do is enter a word or phrase into the line, and you will see a timeline that will reflect the dynamics of its popularity on the Internet. Here, you can apply filters by location, time (by default, the scale is displayed for the last 12 months), category, and search type. The latter allows you to choose from either a standard web search or a YouTube search, News, Images, or Google Shopping search.
Below the timeline, you will see several graphs where the search query popularity is broken down by region, which can be valuable for regional SEO. Also shown below are related topics and queries that can help you optimize your keyword phrases.
Takeaway: Google Trends is a completely free service that provides inspiration and tons of keyword optimization tips.
Moz Keyword Explorer
Moz is a must-have resource for all SEO-related tasks, so it’s no surprise that they offer one of the most fantastic keyword research tools out there.
All the standard set of functionality is available here (for example, the search volume of a keyword), plus the generation and saving of lists of key phrases. But that’s not all! You will be able to conduct detailed research of low-frequency keywords in the format of questions, optimize keywords for an international audience and get advanced analytics for highly competitive words. And this is just a small part of all the functionality that Moz Keyword Explorer is ready to offer you.
While many may not like this, to use the service, you need to register and create an account.
Takeaway: Moz’s SEO team has created a fantastic free tool that is fun and easy to use.
Google Search Console
Google Search Console provides a wealth of information about site performance. It can be extremely useful for keyword research, albeit perhaps in a somewhat unusual way.
Search Console only shows words for which you are getting your current search rankings. Therefore, if you want to find and research new key phrases, it is better to turn to another tool. However, knowing what words people use to find you on Google provides valuable insight to help you optimize and develop your content. Or you can figure out which key phrases might work better if you change a couple of settings on the corresponding pages of the site..
Takeaway: Google Search Console is a free tool that will provide tons of valuable insights into how your current keywords perform and optimize them.
Keywords Everywhere (extension)
If you are already tired of spending a lot of time working with separate tools for keyword research, Keywords Everywhere, an extension for Chrome and Firefox browsers, can help ease your burden.
This shareware plugin allows you to get useful information about keywords without going to specialized sites. A simple Google search will automatically return related keywords for the search query you entered and display a People Also Looking section to the right of the search results. If you need more information about a search query (which is most likely), you have to pay, and then you will also learn the search volume, cost per click-through links (CPC), and competition data.
Conclusion: Keywords Everywhere is a paid browser extension that takes care of most of the routine work related to keyword analysis.
10 Effective Ways to Promote Your Website for Free
You have just finished building your website, and it’s time to share it with the world. A logical question: how to make it so that it will be seen? The promotion of your site should not be an expensive operation. But there are many effective ways to promote your website for free.
You’ve probably already seen articles with similar headings that promise to reveal the secret of free promotion. And, most likely, the last step in such publications required paying for some service. This will not happen here. Today, we will tell you about ten working ways to promote your website that do not require money.
10 effective ways to promote your website for free
- SEO optimization
- Email marketing
- Blogging
- Articles from experts in the field
- Social networks
- Online catalogs
- Participation in forums
- Influence marketing
- Personal signature
- Quality
1. SEO optimization
SEO or search engine optimization is one of the most effective ways to promote your website on Google and other search engines. Unlike SEM (Search Engine Marketing), SEO is completely free: in most cases, the results depend on the quality of the published content, the ease of navigation of the site, and the number of links you get from outside. In addition, an important part of good SEO is to use certain keywords or phrases on the site, add alternate text to images and optimize SEO- titles and descriptions.
SEO takes time and effort, but many free SEO tools will save you time and effort to make your life a little easier. These free tools will guide you through the entire SEO optimization process. These tools also create a detailed checklist with all the elements that need to be optimized for the best search result.
2. Email marketing
Email marketing, which is always at the top of the way to promote, repeatedly proves its effectiveness and, therefore, does not give up. Studies have found that for every dollar spent, the average return is $ 38. Sure, anyone can send out a newsletter and get multiple views, but writing well-written and, most importantly, effective writing is almost an art. Make sure your content is short, and to the point, the button is visible, and the content is interesting. The goal is to stand out from hundreds of other corporate emails.
3. Blogging
Blogging is great. And not only because you are reading our blog now, but because its presence improves the site’s ranking in search engines and increases its conversion. A blog is a great place to share your expertise, tell more about your products, updates, and the industry.
4. Expert articles
In addition to your blog posts, you can invite an expert to complement your feed with their posts. This is a popular tactic that benefits both sides. For a blogger, this is an opportunity to expand their audience, start collaborating with a brand and improve their skills. For you – links to his mother’s resources – a website, social networks – and a fresh look from a person whose opinion you trust.
5. Social networks
Companies that use social media as a promotion tool do everything right. Use the most suitable platform – Facebook, Twitter, Instagram – or several at once. Regular interaction with your audience increases customer loyalty, and as a result, their desire to buy your products or services. Don’t forget about cross-promotion – share your Instagram posts on Twitter or your latest blog post on your Facebook business page. Don’t forget to add the icons of the social networks you have an account with so that visitors can easily find them.
6. Online catalogs
While most people google what they are looking for, adding your site to online directories is a good idea. This is another platform, and free, to promote your website. Use such free services as Google or Yandex, and don’t forget about specialized directories in your area.
7. Participation in forums
A little self-promotion never hurts. Forums are another way to tell people about your site. In addition to direct self-promotion, you can learn a lot about your audience, current customer requests and competitors. Alternatively, you can create your forum using the cloud retouch Forum to have your discussion area.
8. Influence Marketing
Influencer marketing involves connecting with other people in your business category, bloggers and influencers. Define the goals you want to achieve with blogger posting. Write a request letter to tell about yourself and interest him. Such placements can be paid or bartered, sometimes free, if your product, service or project is very popular or has social significance. The blogger himself wants as many people as possible to know about it.
9. Personal signature
Surely you already have a signature, which is automatically placed at the end of every letter that you send. Add your business logo, social media links, and website links to it. So, everyone: who opens your letter will see your brand name again. If you released an update and wrote about it on a blog, create a banner with the post’s subject, which will stand out, and some of the users will click on it.
10. Quality
When creating content to advertise or promote your site, focus on creating high-quality copy and images that will keep up with today’s demands. Attention to detail is one of the most important skills found in successful business people.
Digital Marketing: Answers to Frequently Asked Questions
Digital marketing uses digital channels to promote a brand, company, product and attract customers. The goal is to communicate as much as possible with clients on the network, where they spend a considerable part of their time.
Digital marketing is a multifaceted field that can be explored from different angles. This is due to the large number of online channels available for work. For example, a post on social media is the same digital marketing as targeted advertising.
Digital Marketing Tools
In general, digital marketing tools include all kinds of means and activities that allow you to convey information to many people and attract the attention of potential customers to a company, brand, service or product.
To get the maximum effect, more often than not, several instruments are used at the same time. This synergy allows you to reach the maximum target audience and get high conversion. The tools that a digital manager will use depend on many factors: the field of activity of the company, advertising goals, KPIs, characteristics of the target audience, the product being promoted, etc. For example, a different segment will be used for targeting buyers of video surveillance systems than for advertising a flower shop. Let’s take a closer look at what tools exist and how best to use them.
Contextual Advertising
These are various advertisements – text, graphic, video or links – on thematic sites. They are shown to users following their requests, interests and behavior on the Internet.
In addition, advertisements that appear in search engine results can be a prime example. Such advertising responds to the user’s request here and now, exactly at the search time.
SEO promotion
The main goal of SEO is to make the site attractive to search bots to be on the first lines of the search results. Optimization consists of improving the site’s structure and content, the page code, adding meta tags and descriptions and increasing the correspondence of pages to search queries.
Search engines strive to serve users with relevant sites containing unique and useful content. For SEO optimization, it is important to know your audience well, its pains and tasks to publish the most interesting material.
Content marketing
It is about spreading brand awareness and building a positive reputation in customers’ eyes. It consists of continuous work with its website, maintaining pages in social networks and communication with the media.
Companies that have thought out their content strategy well, can talk about themselves and work with the opinion of users will receive not just buyers but brand ambassadors – loyal customers who will protect and promote the brand among their acquaintances and friends.
Native advertising
Imagine reading an interesting article on a popular website about marketing, design and technology, and then realize that it was an advertisement. This is native advertising, a softer and more sophisticated way to tell you about a product.
Native ads are branded content in an article format. It is focused not only on advertising but also on value to the audience and is often educational or media. This type of advertising causes less rejection among readers, as it is done more thoughtfully and with care for the reader.
A native is not a direct commercial offer with a “buy” message. According to research, this format is perceived 53 % better than banners. And the better the content is written, the more people will share it with their friends.
SEO Promotion: The Complete Guide
According to the study, every Internet user searches for something on Google and other search engines at least 3-4 times a day. This means that for the success of any business, it is important to create a website and make sure that it shows up on the top lines of search engines for relevant queries. And for this, you need SEO promotion. SEO site optimization is a set of actions that helps to bring a page to the top 10 search results in Google and Yandex. And this brings more traffic, improves conversion and ultimately increases the profit of your business. SEO is a tool without which it is impossible to beat the competition and succeed online. We will tell you why you need a site’s search engine optimization and how to bring a page to the top of Google and Yandex using effective tools.
What is SEO?
SEO optimization (there is also a variant of SEO site optimization) – these are the actions that will make it easier for your audience to find you. SEO optimization includes adding SEO titles and descriptions to site pages, adding alt text (alternative text in place of images), getting backlinks to the site, blogging, and much more.
What’s the difference between SEO and SEM?
Both SEO and SEM (Search Engine Marketing) are all about improving your site’s ranking in search engine results. However, SEM includes paid site promotion tactics, while SEO is a completely free strategy.
Why is SEO important for business?
We turn to Google or Yandex for any information – when we find out the weather, look for the address of the nearest pizzeria, or choose a t-shirt store. This means that SEO traffic can bring many already interested visitors to your site. Search engine optimization of sites increases your competitiveness. For example, you opened an online skate shop in Samara and optimized the site for the necessary keywords. Now, every time a client searches in Google or Yandex for “buy skate Samara,” he will be shown your site. The higher a site is in the search results, the more likely a customer will click on it and not on a competitor’s page.
How do search engines work?
To crawl data on websites, index them, and show the necessary pages, search engines employ a variety of algorithms.
- In the first step, the process of scanning or reading the site code is referred to as “crawling.”
- The pages that have been scanned are then saved in a large database in the second stage. This is referred to as “indexing.”
- The final stage comes when someone enters a query into the search box. The search engine accesses the same database and shows those pages that it considers most relevant in the results.
How much does high-quality SEO optimization cost?
Search engine optimization of sites does not require financial investments. If you are ready to invest your time and study all the available information, you can fully optimize your site yourself.
What is Regional SEO?
Regional SEO is the implementation of a series of actions, thanks to which you appear in the search results in a specific region. An example is when someone is looking for “shoe repair in Kemerovo” and finds your workshop. Region-specific SEO is a great way to find leads from the same area as yours.
One of the best solutions is registering with online directories (like Google My Business ). This will start showing up on Google Maps and thereby increase your chances of getting into the top 3 results (which are shown just below the geographic map).
How do you get people to find you on Google?
If you want to improve SEO for your site, you need to make sure your site is crawlable and indexable. To do this, follow these steps:
Check your site through Google Search Console. Google Search Console (formerly Google Webmaster Tools) is a free online website ranking service. GSC site evaluation is the best SEO promotion you can do. This will signal to the Google search engine that you are the site owner. In addition, Google Search Console provides a wealth of valuable information about a site, such as the number of views from search results, the number of clicks to the site from Google, and the site’s ranking for keywords.
Submit your sitemap. In short, a map is a kind of site plan. It shows how the different pages on the site relate to each other. It is useful to send a sitemap to search engines to make it easier and faster for their robots to crawl the site code. This will dramatically improve your overall SEO performance. Learn more about how to add a sitemap to Google here.
Check it out in practice. To get an estimate of a site’s indexing level, enter ‘site: yourwebsitemame.com’ into the Google search box and see how the system returns. If the result is the pages of your site, then everything is in order, and your site is indexed normally. Don’t panic if you don’t see these results right away: the indexing process takes some time.
Important: if you are a cloud retouch user and have your domain, you do not need to follow the first two steps – you need to use the SEO wizard to ensure easy indexing. Just click on the Get Indexed button and wait.
Remember! Indexing is not synonymous with optimization. A site can be indexed on Google and still not reach the first pages of search results. This is where search engine optimization (SEO) comes to the rescue.
How to improve SEO?
SEO is a process that requires planning and curiosity. It would be best if you recognized that every piece of your site – from content to design – can have a huge impact on your ranking in search results. There are approximately 200 signals in the Google algorithm that assist shape the ranking of a site. Here are the main internal and external factors that affect optimization:
Internal SEO
Content
Is your content excellent quality? Is it well written? Have you found the right keywords? Is it easy to read from mobile devices? These elements have a big impact on how search engine crawlers read your text and rank pages. This is why, in case you genuinely want to increase your ranks, it is vital to work on content. Links in the text also play an extremely important role from the point of view of search engines – make sure to include at least a few in every text you write.
1.Design
Make sure the page is easy to read, the text is a paragraph and bullet-proof, the images are optimized and don’t overlap. Well-designed sites are more likely to be in the top 10 of Google and Yandex.
1.Technical search engine optimization
This considers the crawlability of site data, page search engine optimization, and other technical aspects. This includes optimizing meta titles and descriptions, structuring site pages with titles, site security, and more.
External SEO
One of the most important external metrics for Google is the number of backlinks that lead to your website. Backlinks links to external sites on your own (or any internal page). They are an important part of your search engine optimization strategy. The more links you can get, the more reliable and authoritative your site will be in terms of Google.
Of course, getting such links is not an easy task. Here it would be best if you established connections with other bloggers, sites and online magazines who write on the same topic as yours, lead joint projects and agree that they will mention you in their publications.
Remember how important it is to always adhere to the guidelines set by Google and not engage in link exchange schemes, which are considered unacceptable SEO practices. Learn more about Google’s policies here. To legally increase the number of external links:
- Publish links to website pages on social networks.
- Become an active member of communities like Reddit and promote your site there.
- Start a blog and publish articles on topics related to your business.
What are keywords?
Keywords – a short phrase consisting of two to five words that potential customers are driven into the search engine when looking for you or similar to your business. It is vitally important for you to select or add the correct words from the site’s content, as they help Google robots better understand your site and evaluate it as a relevant result when performing a specific search.
How do you find the right keywords for your website?
Make a list of all the available keywords to discover the most relevant ones. and word combinations that potential visitors or customers might use when finding you online. When choosing SEO queries, be guided not by how you describe your business but by what people need when they type something into the search bar. For example, even if you call yourself a “garden designer,” potential clients are more likely to look for a “landscape designer.”
How to Optimize Text for SEO? What is quality content?
Once you’ve figured out your keywords, it’s time to place them – in page titles, in URLs, in content, in image descriptions, and always in blog posts.
To assess the quality of the text, search engines use certain criteria. To get high rankings, your content must be:
- Valuable, i.e., informative and useful for readers
- Unique, i.e., this information is not available anywhere else
- Fresh, i.e., should be updated regularly
Typically, blogging is a great way to “feed” your site’s content with keywords to make it useful, unique, and regularly updated.
Do images have an SEO impact?
And how. SEO optimization of images will help Google recognize them more easily and affect the site’s indexing. First of all, add alt text to all images on your site. Google and other search services can not “see” the images and people, so be sure to add the placeholder text. So the search engines will understand what is depicted in the photographs, illustrations and other graphic elements. Remember that the alt text must also be unique and accompany each photo.
It is important to ensure that the images on your site load quickly while maintaining high quality.
How does user experience compare to SEO?
What matters to Google is how users see and perceive your content and their experience from using it. This is one of the most important variables in determining a website’s rating.
The amount of time a user spends on a website, the number of pages he views, and the bounce rate are factors that determine the user experience (closing the page immediately after the transition). This is why it’s critical that the site not only appears good on the outside but also functions well and is simple to use.
How many keywords should you add to each blog post?
When you start blogging, adding keywords to your content will help you reach more niche audiences through search results. The basic rule here, as elsewhere, is to find a balance. Ideally, keywords should appear at least once in the title, in the first paragraph of the text, and then 2-3 times in the rest of the article. Naturally, when your article is devoted to a specific topic, keywords appear in the text by themselves, and no special effort on your part is required here. However, if you feel too many repetitions, don’t be afraid to use synonyms. Search services are beginning to understand such word relationships among themselves better, so now there is no longer a need to be limited to strictly selected keywords.
Is there an ideal article length?
While there is no technical evidence for this, many studies show that content is “large format,” ie. Long text with lots of detail in search results always wins. This, of course, is not a general rule that must be followed. First of all, you should consider the standards of your industry and the specifics of your target audience. In addition, the length of the article is not the only parameter that matters. The key factors that will determine a site’s ranking are the quality of the content, the availability of valuable illustrations and videos, and readers’ satisfaction and engagement.
How often should you publish blog articles?
Blogging helps a website stay in shape! The more content you publish, the more Google robots will come to you to scout. Of course, you shouldn’t go overboard and publish articles every day. Find a good rhythm for yourself that will be comfortable and easily fit into your workflows. The most basic minimum is once a month, but we recommend publishing articles once a week if you are serious about SEO-website promotion.
Does social media have a role in a website’s SEO optimization?
This has been disputed for a long time, but let’s look at it from the other perspective: the more people who engage with your information, the more likely they are to share it online. This will surely boost website traffic, which is the ultimate purpose. While social media presence is not considered a trustworthy indication for robots, it can indirectly impact SERPs.
Does domain name matter for SEO promotion?
A domain name is what a search engine crawler looks for primarily when it gathers information about a site’s topic. This is why, before choosing a domain name, it is helpful to do your research first and figure out which keywords will be most relevant to your business.
What are meta tags, and how do I use them?
The meta title, the SEO title, and the meta description are the two most important meta tags. When combined with the URL, these arguments generate a piece of code that displays in search results. That is why it is critical to pay attention to these text elements, as search robots must crawl them to understand the site’s content and topic.
What are heading tags? Why do I need them?
Header tags are written on lines H1 through H6. In search engine optimization, so-called headings give the site structure and hierarchy pages. Imagine a newspaper: the main headline is the most important and largest, and the article headlines are smaller and slightly less important. So it is here: the H1 tag is used for the largest, major heading, H2 – for the heading below, etc.
Adding title tags makes the content more readable for site visitors and Google robots, which automatically improves the site’s SEO.
What does redirect mean?
A 301 redirect is used to reverse all traffic flow and direct it from one page to another. In simple terms, it tells search engines like Google that the URL (network address) of a page has changed and points to a new page. This helps the new page maintain the same search power as the previous page and avoids duplicate content situations that Google hates.
How long does it take to appear in search results?
Please be patient. It usually takes some time for search engines to start showing site pages in search results, especially if the site is new and hasn’t been promoted before. We cannot name a specific time as it depends on many factors, such as the industry’s competitiveness, the availability of the correct keywords, the quality and freshness of the published content, and the level of website optimization. Remember that a site’s high ranking in search engines is often a matter of more than one day. It would be best to give Google robots time to process the changes you made. In addition, SEO is more like a marathon than a hundred meters in the language of athletic performance. It’s an ongoing process, which means you can (and should) regularly add new, high-quality, and original content to your site to climb even higher in search results.
How can organic traffic be measured?
The best way to do this is to use Google Analytics and Google Search Console. They give a detailed understanding of how well a site is performing online.
1. Go to the Google Search Console web service, then to the ” search traffic” section and click ” Search” – here, you will find the queries and pages that provide you with most of the clicks and conversions from Google.
2. Go to Google Analytics, go to ” Data collection,” and click ” Browse” – you will see the volume of organic traffic to your site. Click on it, and you will see a graph. Here you select a specific period, compare it with the previous one, and evaluate the corresponding changes in natural traffic.
