How to Open an Online Store
According to statistics, online sales will reach $ 4.8 trillion by 2021—large numbers, great opportunities, especially now that the world is increasingly moving online. We have prepared a detailed guide to tell you how to open an online store and make it successful, even if you have no experience at all.
Action plan:
- Decide what you want to sell;
- Choose a platform for hosting your online store;
- Customize the product catalog, the form of payment, and delivery;
- Come up with a name and connect a domain;
- Get involved in branding and positioning;
A consistent plan is key to ensuring that you don’t go crazy choosing a niche, building a website, managing a warehouse, and running ads. Careful preparatory work will avoid mistakes, save time and save money.
1. Decide what to sell
Ask a question that interests you. Choose a couple of segments, conduct market analysis, and define your target audience. Who are these people? What gender, age, and where do they live? Find out their interests views and ask what worries them. How does the product solve their problem?
Take a look around and do better
Look at reviews of existing products in the selected segment and highlight the challenges shoppers face. This will help you learn what to avoid while producing your product and what to add. Take backpacks, for example. There are already a thousand brands on the market. The thousand and first should include all the wishes of customers to the maximum to become more successful than competitors.
Sell products that are easy to ship
Choose products that are easy to send. It is advisable that they are not fragile, too heavy, and could be folded during transportation. Otherwise, it would be best if you were prepared to pay extra for more accurate shipping and, accordingly, increase the product’s final price.
Determine liquidity
The business must be profitable. Estimate ROI (return on investment):
- Calculate your unit cost.
- Analyze competitors’ prices to set your own.
- Determine the time it takes you to break even.
Make sure your product meets the needs of your customers. Suggest something that is of particular benefit. For example, a coloring book for children will cover the child’s need for creative self-expression and the parent’s desire to keep his son or daughter busy with something useful.
Here are a couple of sources to help you find popular or niche products:
- Check out The Strategist’s Top Selling List by New York Magazine.
- Analyze the volume of demand through Google Trends and Yandex. Wordstat.
- Look for inspiration on this list of the most popular projects on Kickstarter.
02. Choosing a platform for an online store
The site will become the face of your brand. To make your first impression unforgettable, take your platform seriously. It should combine customization flexibility and have professional tools to support and grow your business. Different services offer different approaches – cloud retouch allows you to create an online store from a template or scratch.
- Prices and tariffs. Cloudretouch Builder offers several plans. The choice depends on your needs and volumes.
- Design. Cloud retouch has over 700 templates to suit any online store. You can customize them for yourself, edit the colors, font, and arrangement of elements.
- Functionality. The product gallery is designed so that it is convenient for the user to navigate through it and add products to the cart. After filling out the order form, he will receive a purchase notification by mail.
- View from mobile devices. There are 5.19 billion unique mobile users worldwide. The site must look equally good on desktop and mobile devices. All online stores created on cloud retouch are responsive by default – there is no need to create a separate mobile version of the site.
3. Customize product catalog, payment form, and delivery
The product catalog is the central part of the online store and the product control panel. Here you can add new positions, divide them into different sections, manage the quantity and characteristics. The changes will be immediately reflected on all pages of the site.
4. Come up with a name and connect a domain
The brand name is another crucial component of the success of an online store. Think about the character, pick up a few and check if such stores already exist. Alternatively, you can check out the title generator for inspiration.
Take advantage of SEO power to set direction when searching for a title. See what words users use when searching for similar products. You can find a detailed guide on how to use SEO here.
Please include the product category or the product’s name in the brand name. For example, if you sell hats, the title might consist of “accessories” or “hats.”
Make sure your brand name grabs attention and is easy to remember:
- Look at the competition – your name should be different and stand out.
- Check the name in the register of trademarks and names.
- Ask friends and family for opinions.
Once you decide on the brand name, connect the domain. It should be the same as the name so that customers can easily find your online store.
You can connect an existing domain or select a domain name and register it through the platform on cloud retouch.
05. Branding and positioning
A website will add much more value with an okay thought corporate identity. Choose colors and fonts to accompany your brand. For example, white and green are delicate colors if you sell organic dairy products.
Creating a memorable logo is equally important. This is a sign you will use on your website, packaging, business cards, and other corporate media. A beautiful logo grabs the customer’s attention and boosts sales. Think of the Chanel or Apple logo, for example. You don’t even need a name because the stamp allows you to identify the brand quickly.
Voila – your online store is ready!
How to Develop a Post Plan for Social Networks?
The organization is one of the most important factors when developing a social media strategy. An efficient community manager should consider and develop a detailed calendar to serve as a guide.
In many cases, companies do not manage to achieve the objectives set by the simple fact of not planning the campaign in detail, and therefore, in the medium term, they lose importance in the network. For that reason, every brand must have a plan so that these inconveniences do not occur.
Now, suppose a community manager wants to perform an effective job that meets the goals set by the company. In that case, he must follow the following steps and recommendations to develop a post plan for social networks.
Define the target.
First of all, before developing a planning calendar for social networks, you must know who is part of the target audience for the company. The reason is that knowing them, the content that is developed will be fully developed based on their interests.
In addition, it is not only important to know about their interests but also about their behavior on social networks. Knowing how many hours you connect to or the hours of greatest traffic are very important when preparing a calendar of publications.
Specifies the theme and content type.
Secondly, once you have the information you need about the users of the brand you manage, you will be able to be clearer about what kind of content to develop and what kind of words you should use, not only thanks to the knowledge about the user, but also thanks to the Google AdWords platform.
Read More: Graphics Design | How to Become a Pro on Graphics Design
Calendar of Publication or Post Planning
Now, when the community manager has all the above, it is time to develop the post planning, also known as the editorial calendar for publications on social networks. It would be advisable to use the Microsoft Office tool to develop it.
With this tool, the planning won’t be that complicated, as long as it includes the following:
- A detailed calendar that
- Highlight the content topic that will be developed on social networks (including a copy).
- Indicate what the purpose of that publication is.
- Mention the times at which such content will be published.
- Details of the days and weeks in which it will be published
- The name of the social networks on which the content will be developed.
- Report on a different specification.
On the other hand, it is important to summarize all the above information in graphs. In this way, the reading and understanding of the planning become easier for the brand representatives, and thus, there are possibilities to make faster and more efficient decisions.
Ideally, you should develop graphics that summarize what you’re looking for. That’s why the second template should include charts with the following information:
- Each social network has a different frequency of content.
- The most commonly used content format (including photos, videos, texts, and links)
- A graph displays which social networks the brand uses the most.
- A summary of all the publications that will be implemented each week
- The objectives that the brand seeks with each publication
Conclusion
Developing a calendar is very important to achieve the objectives proposed by a brand. It is important to develop in detail everything explained above because that way, you will have a clearer picture of what decisions to make to achieve the goals.
How Do I Find the Right Target for My Company?
Of all the variables that must be considered when making a marketing or advertising strategy, the most important one is that of the target. A company cannot start a business without first knowing the target market. It is of the utmost importance to investigate it because, otherwise, the path taken by the entrepreneur will lead him to failure.
Quantifying it, knowing how it acts, how it is, what it does, etc., is very important to achieve success for a social media campaign and any strategy inside or outside the network. Knowing the right target helps you figure out what kind of decisions to make.
But how to find it? Is it difficult? Is there a chance to have more than one? Finding it only depends on the research that is done. It is not difficult if a company looks at suitable and reliable sources. And yes, there is the possibility of having more than one. But to delve a little deeper into this topic, in the following article, we will explain in detail how it is possible to determine the best target for a brand:
Carry out a thorough study on the target target
First of all, and as we mentioned before, it is of the utmost importance to know the target of a brand. Knowing the common factors that your audience has will help determine what kind of actions to take to achieve the objectives set by a company.
For that reason, a brand must inquire about the likes or dislikes of its target. Where, how, and why do you perform certain actions? In this way, the implemented proposal will be as attractive and interesting as possible and will find and transmit what the consumer is looking for.
Determine the demographic and psychographic variables.
To offer a product or service, a brand must know the characteristics of the target market. Therefore, age, sex, socio-economic level, sentimental situation, income, and geographical location are important. By identifying these aspects, it will be possible to determine whether the public can acquire them or not.
As for the psychographic variable, knowing the target’s personality, their values, and their habits, among other aspects, would contribute even more to the competitive advantage of a company. The strategy would be more efficient with this data, and the objectives set would be met.
Identify the capabilities of the company.
Likewise, identifying the strengths, the most outstanding skills, or the differential advantage that a company has over its competition should also be part of implementing an appropriate marketing strategy. A brand must know if it has enough strengths and resources to please the consumer, and if it does not, think about reinventing itself.
Meet the competition
On the other hand, if a brand does not know the competition, it will not know how to differentiate itself from the other products. Knowing what you’re doing, how your target audience behaves, and what factors aren’t being satisfied by them is an advantage for any other brand. With this information, the brand will be able to take action on the matter and offer products that meet the potential market’s expectations.
Mode of specialization
Once the above variables have been determined, the company must choose which niche it can serve and therefore offer its product or service. It is not recommended that the brand’s target be very heterogeneous because, if so, personalization would be avoided, and it would be more difficult for the marketing strategy to work commonly.
One famous phrase summarizes this: “He who covers a lot, squeezes a little.” For that reason, the target market doesn’t have to be very large, but it doesn’t have to be small either. In addition, a company must evaluate how profitable its audience is since, if it were not so, it would have to redo its strategy and focus it on another target.
Brand perception
An important point to keep in mind is that if a brand is not known, it makes no sense to establish a strategy. Brands should investigate how users perceive them. From knowing the reputation of a brand and if its image is positive or not, it is very important to identify another type of strategy is proposed.
The brand must determine whether or not it can serve its intended audience. If you have the resources and time to reach it at the time the user wants it and if what the brand offers is to the taste of its target,
Conclusion
Knowing a brand’s target market is the most important variable within the digital marketing strategy. If one does not know him, it would be in vain to continue in business. The brand depends on the right target. Without it, he does not live. He does not persist. Every company should take into account all the above tips to succeed.
What Is the Difference Between a Community Manager and a Social Media Manager?
Many will think that a “community manager” and a “social media manager” are not different or that it is just another name for the person who sits in front of the computer and begins to manage social networks.
Furthermore, there are now more derivations and intersections between the two positions, causing more confusion than ever before. It even seems that these specialists have simpler tasks than they are. However, the reality is very different, so that we will see the specificity of each position, their differences, and their points in common.
What is the distinction between a social media manager and a community manager?
A community manager is the professional in charge of having constant contact with the users of a given social network. It represents the brand within a platform in which it interacts directly with customers.
As a social media manager, you can also do the same. But its main role is to elaborate on the marketing strategy that will be implemented on social networks, manage the publication of content, and perform the analysis of results.
What is a Community Manager (CM)?
He is the executor of the strategy for social networks. He is the one who represents the brand and watches over its image. A community manager is responsible for communicating and understanding the brand’s followers to know their positive and negative opinions. In addition, he is the person who constantly seeks the active participation of users to create engagement with the brand.
A community manager should keep up to date on the new tools available on online social media. You should also be aware of best practices, and other organizations and companies are active on social media. In this way, the company it represents can continue to be a pioneer in adopting emerging technologies.
In addition, the community manager must know public relations. You should participate in professional networks by interacting with your peers to liaison between the development and sales departments. Similarly, it would help contact thought leaders and communication professionals through online forums or attend events to boost brand awareness.
The Functions of a Community Manager
A Community Manager must be responsible for analyzing the context in which the market is and the results that the strategy is obtaining so that in this way, he can communicate it to the Social Media Manager.
In situations of negative interaction, the community manager must identify, correct errors, and contact users so that the situation does not become harmful to the brand’s image. Below, we give you a small list of their main responsibilities:
- Contribute to the development of the digital marketing strategy.
- Foster a sense of community around the brand and build relationships.
- Monitor online conversations and events to ensure that the company participates effectively and is being represented.
- Measure the impact of the actions you have been developing.
- Manage, maintain, and ensure the success of the company’s blog.
- Participate in the creation of the online community plan.
- Create engaging and quality content.
What reports does the community manager deliver?
The reports or reports that the community manager delivers are addressed to the Social Media Manager. With these reports, you can measure and analyze communication effectiveness between the brand and its audience. Among the most requested reports are the following:
- Report on social media results
- Create quantitative measures according to business objectives.
- Qualitative report of consumer responses and how they behave and what users think.
- See what the competition is doing.
- The number of interactions that have occurred on each social channel is the cost of advertising.
- Make suggestions and comments on the brand’s communication on social networks and during meetings with the managers and executives of the company.
The objectives of a community manager
The objectives will vary according to the requirements of each company, but some are practically indispensable:
- Improve the “engagement” between the community and the brand.
- Create and maintain user relationships.
- Take care of the online reputation of the brand.
- Create relationships with influencers or celebrities.
- Increase the number of followers.
- Increase conversions.
The skills and qualities of a community manager
Among the main qualities that every successful community manager must have are the following:
- Organize everything you do on social media.
- To make a good impression, you need to be empathetic and quick with responses to followers.
- Have patience and know-how to communicate properly.
- Be extremely strategic in your actions.
- I have a lot of creativity and know-how to improvise when necessary.
How to Become a Community Manager
Once you are clear about everything that goes into being a community manager, you can start looking for ways to become one. Although it is a relatively new profession, there are plenty of options to learn how to develop in this job. Many of the professionals dedicated to this work come from careers in marketing and social communication, such as advertising, journalism, audiovisual communication, or graphic design.
In any case, you must bear in mind that, like any career, it requires dedication and an interest in continuing to learn. For this, you can resort to community manager courses, books, websites, and events that help you become the best. You will notice that there is a lot of content and options to learn how to develop in this work. However, what is important is that you get the most out of all the information you acquire. Everything you learn can be complemented to help you forge a great professional profile.
Workspaces of a Community Manager
An expert community manager must be highly trained and prepared to face the various challenges that arise when building and safeguarding the brand’s identity on social networks. With this in mind, you may be able to carry out your work in various areas, such as the following:
- Design of strategies for communication in the various digital environments.
- Management of the brand’s virtual communities
- Evaluation and management of processes and projects of the brand.
- Crisis management, in the face of possible expressions of public dissatisfaction with the brand. There is also a notable difference between results and objectives.
- Communication management on social networks and brand websites. Get to know the Facebook and Instagram advertising platforms in depth.
- Copywriting is the strategic production of text for brand content.
- Web analytics: data analysis to evaluate traffic to the brand’s websites and fan pages.
Social Media Marketing (SMM) is
On the other hand, the Social Media Manager is responsible for elaborating the strategic part of the content plan on social networks. This specialist seeks to ensure that what will be communicated on the networks is given according to what the brand offers. It demonstrates a brand’s values and how committed it is to its target. We can say that the Social Media Manager mainly fulfills being involved in the “macro” decisions of social media, designing, implementing, and supervising the marketing strategy on social networks.
In addition, the Social Media Manager sets the tone with which the content will be transmitted on the platform and develops a specific plan for situations that threaten the brand’s integrity. In this sense, the Social Media Manager receives reports of the crises that the Community Manager has identified. So, based on this, it decides how to respond to the crisis and implement contingency plans.
The Functions of a Social Media Manager
Additionally, the SMM is responsible for managing, distributing, and controlling the budget as it deems best to achieve the marketing objectives proposed by the company. For the latter, he is in constant contact with the marketing area. Their job is to check if the social media strategy they are implementing is the right one, and if not, change it immediately so as not to lose visibility or participation in the advertising part. Here are its main functions:
- Conduct market research to identify people from different social networks, depending on what suits the company.
- Develop a social media marketing plan.
- Carry out a segmentation of the target audience and the social networks where you will work.
- Design the strategic plan, taking into account the most appropriate Social Media Mix, the company’s objectives, and its budget.
- Identify and establish the actions that the Community Manager will perform.
- Analyze the results obtained and the reports prepared by the community manager.
- Carry out advertising campaigns and tactics on social networks.
What are the reports the Social Media Manager delivers?
The reports that a social media manager produces are related to other company areas, such as marketing and sales. With these reports, you can control, analyze, and measure the effectiveness of the strategic actions of the brand. Among the most requested reports are the following:
- Develop a social media marketing plan.
- Control the execution of the content calendar.
- List of social channels on which the strategy will focus.
- Reports of the definition and segmentation of users to whom the communication and brand actions will be directed.
- You must define and control KPIs, conversion goals, and ROI. In coordination with the sales and marketing area of the company,
- Develop contingency plans to manage crises.
The objectives of a social media manager
A social media manager performs a strategic task that requires certain indispensable objectives:
- Design a social media strategy that is consistent with the brand’s identity, its audience, and its objectives.
- Design a plan to deal with reputation crises in social media.
- Define the SEO strategy.
- Guide research to determine market and sector insights, then apply them to the different strategies.
- Study and analyze the results of reports generated by the Community Manager. With them, you can detect threats opportunities and measure the effectiveness of different actions. Based on this, you can make decisions on each of these aspects: implement improvements, modifications, change of strategy, among others.
- Work intensively with the client and with the company’s different departments to analyze results and propose strategic improvements.
- Develop strategic alliances within the social media sector for future actions that help reinforce the brand’s growth and virtual communities.
The skills and qualities of a social media manager
Among the main qualities that every successful social media manager must have are the following:
- You should know the sector in which the company or business it manages is located.
- Be effective and efficient in managing and controlling the budgets allocated to the different actions of each strategy.
- Be strategic to build and increase your followers. It is also necessary to create channels that reinforce engagement.
- Have the vision to define contests, promotions, product launches, paid to advertise, and events disseminated on different platforms. Always in coordination with the marketing area.
- Be consistent in defining the content strategy and communication style.
- Select which tools and apps will be used to carry out the tasks.
- Ability to write content on social networks.
- Knowledge of SEO to increase web traffic to the company’s site.
- Skills to choose, create, and edit images.
How to Become a Social Media Manager
Since you have a better idea of everything that can involve becoming a social media manager, you can start looking to expand your knowledge in this area. Although it is a relatively new profession, typical of the environment and the digital age, there are also many options to learn the skills necessary for this job.
As we highlighted when talking about the Community Manager, many of the professionals dedicated to this work come from careers in marketing and social communication, such as advertising, journalism, audiovisual communication, or graphic design. And in the same way, to be a good social media manager, you need to be involved in your development and expand your knowledge through courses, websites, and events, mainly through self-learning.
Workspaces of a Social Media Manager
An expert in social media management must be highly trained, be a great strategist, and be prepared to face the various crises when establishing social media strategies for the brands or companies he manages. With this in mind, you may be able to carry out your work in various areas, such as the following:
- Design of digital marketing strategies.
- Evaluation and management of processes and strategic branding projects.
- Crisis management in the face of a notable gap between results and strategies
- To take advantage of your social media tools and measure results.
- Copywriting is the strategic production of text for brand content.
- Web analytics: data analysis to evaluate traffic to the brand’s websites and fan pages.
- I work directly and in conjunction with the following areas of the company: Board, Public Relations, Marketing, Production, and Sales.
Community Manager or Social Media Marketing?
To be a community manager within a company, it should be large. A small one would need more than one social media manager because they seek to have an effective presence in the digital medium quickly, and for this, they need to develop a good social media strategy and thus find the target most related to the brand and have a better return on investment.
Job Board: Social media manager wanted
Currently, the labor market for both community managers and social media managers is very competitive. But fortunately, these areas of work are in high demand due to the high potential that social networks have for brand communication with their customers. Therefore, we list some websites where you can find your ideal job and exploit your full professional potential.
Job Board
On this website, you can find the community manager or social media manager you are looking for. Whether in the main cities of Peru or abroad, You have to put into the search engine the position you are looking for, the position, and the area of specialization and click to search. In addition, you can find tips to improve your CV and links to specialization courses.
It is one of the most developed websites when looking for a new job or improving your professional profile. Linkedin acts as a contact network between professionals from all areas worldwide. Therefore, you can find a wide range of jobs that interest you. In addition, you can contact the profiles of the companies and learn a little more about them.
Currently, this well-known social network has been very useful when looking for and finding a job. It is as simple as putting the words in the search engine, and immediately you will see pages and publications related to the position you are looking for. In addition, large groups operate, especially as job boards for community managers, social media managers, and other professionals in the digital environment. In them, you will find constant publications about new jobs available.
Job portals
In this aspect, job search sites such as Bumeran, Computrabajo, Laborum, and Indeed, among others, are well known. On these websites specializing in job search, you can find a position in any city in different countries, depending on your skills and availability. You have to enter the websites, create your virtual CV, put the words into the search engine, and start looking for the job you want.
Remember that you can dedicate yourself to working in companies, agencies, or being a freelancer depending on your skills, dedication, and objectives. In each case, you will need to develop experience in the field and keep abreast of all the updates in your career.
Conclusion
In conclusion, the community manager is responsible for constant contact with the followers of a certain brand, and it is he who represents it in the eyes of others. If there is a problem or situation with the product or service, he responds to it.
In the case of Social Media, it is responsible for developing the marketing and content plan in conjunction with other company areas to implement it and achieve the proposed objectives. In simpler words, the SMM performs the strategy, and the CM executes it.
Secret Tips to Start Your Web Project
Creating a web project takes time and dedication. It is not only about having an idea and putting it into action; you have to develop a strategy, organize, investigate the possible target audience of the page, and more so that in this way, you can achieve the desired web positioning.
A web page has to be attractive enough to gain visibility over others. But how to do a project? What other variables should be taken into account when creating a web page? Then we will solve those doubts and give you a series of practical tips that anyone can take into account to achieve a successful web project.
Set goals.
First of all, to start a project, a person has to know what he wants to achieve. What are your goals? These are likely to change over time, but the important thing is to consider them at the outset because, without them, you cannot develop a clear strategy, let alone begin a web project.
Define the strategy.
The next step is to differentiate the strategy. How will the objectives be met? To create a web page, the organization must exist, which can be given by the strategy. Thanks to it, the website manager will know the first thing to do and how long it will take to do it.
Identify the target.
The third point, and one of the most important, is to know the target to which the website will be directed. Identifying him will help provide a better service and ensure that he feels that the brand is thinking about him and willing to give him the best.
Prepare the budget for your web project.
There are times when a user will not have much budget to create a website. If it is a small project, there is no problem. However, if you had a considerable budget, it could be invested as follows:
- A collaborator can help you build or hire an SEO strategy to get more visitors to your site in less time.
- Hire a graphic designer who has experience creating pages.
- Hire a programmer who can make a website that makes money for a long time.
Develop schedules
It is always important to develop a schedule and a calendar so that stress does not spread. In this case, even if it is the only project that a user has in mind, it is not recommended that he invest all his time in developing the website. Step by step, ideas are implemented.
Development of the website
Once all of the above is known, it is time to design the website. To develop one that achieves the objectives set by a brand, the following must be considered:
Using templates
It is important to identify the tone with which a brand will communicate with its users. The choice of the template will determine the tone and success that the website will have.
Style
- The elements that are included have to represent the brand. If there is no responsive web design, the only thing that will generate a web page will be confusion.
- The website’s graphic design has to allow the brand to be recognized and be a reflection of itself. There has to be a balance, not only on the side of colors but also of the letters, content, etc.
- The background should be sober, not very striking because otherwise, it could cause some distraction.
Legibility
- The goal of a website is to convey the right message that represents a brand. Therefore, if the page does not have readability, the only thing that will be achieved is the loss of users.
- Messages should be read and understood without any problems. For that reason, spaces, the use of no more than 3 fonts, and good spelling are extremely important.
Calls to action or “Call to action.”
- There shouldn’t be many buttons that generate “calls to action” because users could get dizzy with so many.
- To achieve profitability for your business, place only necessary and generate an interesting conversion.
Generate communication channels.
For a user, it is very important to communicate with a brand. Therefore, every website should have some form of communication to facilitate interaction with the user. This will take you into account, and your trust in the brand will grow even more.
Conclusion
To develop a responsive design on a website, it is important to consider all the above tips. The first thing that any user or company should do is identify the objectives or goals they want to achieve. Once that is known, it is time to figure out what strategy to use and figure out who the page’s target will be.
The 9 Most Used Features of Google Analytics
Google Analytics has become an indispensable tool when analyzing the results of our web pages. This is important because it will let us know if the digital marketing strategy we have proposed is going in the right direction. Thanks to this tool, companies can know the performance of their brands and what decisions to make to achieve the objectives set.
One of the advantages of Google Analytics is knowing which websites are most visited by our target audience. Specifically, it allows us to know what the most searched terms are on Google and depending on these, the opportunity to position yourself more efficiently appears. For this reason, we provide you with a list of the 20 most searched terms in Google Analytics, which would facilitate the development of content for your website.
1.Channels
As the name implies, channels are the sources of traffic from which companies receive public access to their websites. There are four different types:
- Organic Search: These are the natural visits websites receive through search engines.
- Direct traffic refers to visits that companies receive to their websites when users place the URL in their browser.
- Social: it is the traffic obtained directly from social networks.
- Referral: In this case, the traffic comes from other websites.
2.Percentage of interactions
The engagement rate is how often users have interacted with it in a given period.
3.Conversions
Conversions are the number of times a goal has been met on a company’s website. If the expected number of conversions could not be achieved, the brand would have to rethink its goals and redevelop another digital marketing strategy.
4.Dimensions
Dimensions would become the specifications of an object. An example of this is the measurements that a web page can have or the size of the images or publications allowed to be posted on a social network.
5.Conversion funnels
A conversion funnel is made up of steps that users follow to reach a certain goal on a company’s website. In this case, the ultimate goal is to achieve a conversion that initiates an action in favor of the company.
- You may also be interested in the following articles:
- Tips to successfully pass your Google AdWords exam.
- 10 Google Chrome Extensions That Every Designer Should Be Aware Of
- Six tips to improve your ads in Google AdWords
- SEO Tools: Best by Category
- 11 Google AdWords Search Tips
6.Flow of Behavior
As the name implies, behavioral flow studies the path that users follow on the network; it evaluates which pages they have entered and how they got to where they are currently located. In addition, it shows the type of content that interests the user, which creates an advantage that any company should take advantage of.
7.Acquisition Reports
Acquisition reports are very important for any company because, thanks to them, a brand can know how a user gets to their website. Report: This report from Google Analytics talks about how and why it got to a company’s landing page.
8.Impressions
Impressions are the number of times an ad is shown on social media or another web page. While these are counted, it doesn’t mean that a user has appreciated them in their entirety. He has been able to see it, but if he does not get hooked, perhaps the content has not been of interest to him.
9.The bounce rate
A bounce rate is an indicator that shows the number of times a user enters a web page and does not take any action that benefits the page. One of the reasons something couldn’t have been achieved is because the content may not be relevant enough to them.
Conclusion
To further deepen your knowledge of this web analytics tool, you can enroll in a Google Analytics Course. You’ll learn how to collect data and analyze it to optimize your website or content blog in that course. Additionally, you can complement it with an SEO Search Engine Optimization Course that will teach you how to optimize websites, apply web positioning strategies, and execute an organic SEO plan to be among the first in Google.
How to Create a Headline That Ranks on Google
To position your website, it must have traffic, and for this, you need to have good articles with SEO titles. So, we wonder how to create a headline that ranks on Google. Therefore, this article will teach you everything you should consider to achieve it. Consequently, you can have relevant articles that will generate visits and increase traffic. Also, if a good strategy is followed, it would lead to an increase in sales.
Steps to create an SEO title that is positioned in Google
We give you a series of considerations that you must follow when generating the content, and you are looking for it to position itself in Google through an efficient SEO title.
Step 1: Define the Goal:
The first thing to consider when looking for an SEO title is to identify the objective of the website because that’s where the entire content strategy comes from. This point is difficult since it always falls into the category of prioritizing the product’s sale, and that is not always the right strategy. Therefore, we recommend that you focus on the benefits of these products and services. Try to inform and become a specialist in the category you want to lead.
Step 2: Make a list of search keywords.
The second important thing is to propose a list of keywords or topics to be discussed and then validate the search with tools such as the Search Key Planner, which can give us the number of monthly searches to understand the importance of the article. In the same way, it is important to keep in mind that words must be composed, that is, being formed by more than two words.
Step 3: Fill the SEO title with keywords
Putting together the headline appears to be a simple task, but the trick is to place the keyword without changing it.
In the same way, it adds a lot when this word is at the beginning of the headline and the first paragraph. In conclusion, you must take this point into account so that when selecting the words, they have a logical and coherent order so that it is not difficult when building the headline.
Step 4: Considerations for SEO Positioning
The SEO titles and descriptions of web pages that appear in Google search results must be properly optimized.
Always take into account the right size and understanding so that they are attractive enough for users to click on the website link.
To do this, you have to consider that Google always shows the most relevant results to users. Therefore, if the SEO title of your website is not properly optimized and, on the contrary, is shown with cut words, you will have fewer possibilities.
SEO title with a call to action:
Introducing an SEO title with a call to action is a good strategy to develop engaging content. This type of phrase is characterized by inviting readers to act, inviting them to read our content. However, this phrase should keep a subtlety and not sound so harsh that it seems like an order. The idea is to invite, cause interest, provoke and motivate the reader to enter the article.
In the SEO title, understanding should always prevail.
A correct SEO title should always be well written and easy to understand. Try to use commonly used words that go directly to the article’s topic. The user expects concise content that does not require many turns, so they are guided by many titles in the search engine results. If these manage to condense the search interest and are also easy to understand, there is a better chance that the reader will click and enter to read the content. On the other hand, if they are ambiguous, they will opt for another title from the extensive results offered by search engines.
Number of Characters for the SEO title
We have seen several changes that Google has been making in its algorithm, and one of them is, precisely, the maximum number of pixels allowed and the cuts of the words in the fragments of the search results. It should be said that it is recommended that the maximum SEO title be 70 characters. Likewise, Google considers the size of the pixels of the titles and applies word shortening.
Also, keep in mind that not all letters take up the same space. Some are wider than others, depending on whether they are uppercase, lowercase, or bold. For example, with the keywords “Digital Marketing” and “Community Manager,” we can see at a glance that they vary in length if we add capital letters or bold.
That is why, before adding the title of your website, you must perform some tests to define it more accurately. This way, you will avoid having your words shortened by Google and end up affecting your SEO Web positioning.
What suits me? Measured in pixels or characters?
The most appropriate thing is to take into account both forms of measurement and analyze the situation well, which will depend a lot on how you use the fragments of the search results in general. Whether you add images, ratings, descriptions, among others, since these probably, decrease the space for the title of your website, to do this, we will give you some guidelines about the exact length that the fragments that appear in the search results on Google (Google SERPs) must have.
Number of Pixels allowed by Google:
Lately, Google has been using 18 pixels with the Arial font type for the titles of web pages. Whereas a few years ago, it was only 16 pixels. But, curiously, it still accepts a maximum of 16 pixels internally. This change is because the text will no longer be truncated at the limits of the words (before or after a word). This way, Google will know that the titles were cut within word limits instead of cutting in the middle of a word.
In that sense, several SEO professionals have taken the time to do a little more research and run some tests to see how we can use it to our advantage. Here’s an example where you’ll see how Google cuts some words in half.
In this other example, and with Google’s latest update, the word is cut right at the limit, giving better visibility to search results and a better user experience.
Undoubtedly, Google’s logic is becoming increasingly complex.
Truncation of pixel points
The SEO titles of the HTML page are processed by Google and are returned in the HTML code with truncated words in the word limits.
Now, the truncation of the words in Google’s SERP will depend a lot on the type of computer, mobile device, or tablet. Therefore, we have 3 categories: desktop, tablets, and mobile. In the case of mobile devices and tablets, it will also depend on whether you use iOS or Android.
Desktop:
Title: 482px
Description: 928px
Mobile Devices:
Title: 550px
Description: 757px
Tablets:
Title: 550px
Description: 1035px
It should be noted that the pixel limits are different for Windows, Linux, and Macs.
For Macs,
Title: 487px
Description: 928px
Mobile:
Title: 552px
Description: 763px
Tablets:
Title: 552px
Description: 1040px
Conclusions about the SEO title
Keep in mind that when optimizing the SEO title and descriptions, there will always be some pixel differences, which means that the pixel limits might not be in the same place that Google often calculates. Also, it is appreciated that Google sometimes plays with its rules lightly and at different times, so some fragments have a pixel with a different cut-off point.
User-Centric Digital Marketing Strategies
The Internet and technologies offer multiple possibilities and digital marketing strategies for businesses and consumers. However, there are aspects to consider, such as technological knowledge, usability, and accessibility. If you don’t consider them, you can make an entire job unusable or have very little return.
Therefore, one of the keys to ensuring that a digital project is successful is that it puts technology at the service of people. So how can we achieve this? The answer is to create digital marketing platforms and strategies tailored to users.
What is a user-centric digital marketing strategy?
A user-centric digital marketing strategy is specially designed to meet the customer’s diverse needs. In the same way, it seeks to help you answer your questions and guide you when performing actions on a website or application.
Of course, every company seeks to achieve its marketing objectives immediately and efficiently. However, amid that pretension, they can fall into the error of forgetting the most important thing: the user. That’s why this type of digital marketing tries to put users first and make their lives better.
Therefore, starting from this place, it is much more feasible to obtain optimal results to fulfill the objectives. The emphasis is on the understanding that it is about selling and establishing a close link with the user. As a result, you can improve brand engagement and build consumer loyalty.
Stages of User-Centric Digital Marketing Strategies
In general terms, four major stages comprise the generation, application, and maintenance of these digital marketing strategies.
Research
Initial investigations should first identify the target audience of a digital project by finding out their demographic characteristics such as age, gender, location, and others. After this, studies focus on figuring out what this group of users needs. As well as knowing what their habits and preferences are and how they relate to a platform.
User studies, through various platforms and specialized tools, to obtain this data are the key. Through these, it is possible to know the difficulties people experience when using a website, making it possible to consider the options to correct these problems. It also allows you to visualize the particularities and preferences of users.
Design of digital marketing strategies
The first step in generating a strategy is to establish medium-and long-term objectives. Then, taking all the information obtained in the previous stage, the actions to be carried out, the times, and those in charge must be defined. For example, it can be defined that the project will have a strategy on Facebook with five daily publications at specific times and that its execution will be in charge of a community manager.
Similarly, this exercise should be done for all digital channels and platforms. For this, you have to consider the contents and design of the website and social networks. Of course, taking into account that each platform has specific formats and tools for the execution of strategies, On the other hand, email campaigns should also be considered since they handle different structures and execution processes.
Evaluation of outcomes
Each digital marketing strategy must have a monitoring system of metrics related to goals. In this way, it will be possible to evaluate the effectiveness of marketing actions. In addition, if we aren’t meeting our goals, we can look at which parts of our actions aren’t working.
Similarly, web analytics makes it possible to detect user habits and behavior variations, which is essential in a digital marketing strategy based on user experience. Therefore, we can obtain the information necessary to enhance our actions or make modifications based on that data.
Continuous optimization
As technologies and projects evolve, users learn, integrate new features, and modify their preferences and schedules. That’s why web analytics tells you how and when to make changes to your strategies so that they work better for your target audience now and in the future.
Also, these changes occur at all levels and affect all areas of a project. For example,
- Web development: new devices or browsers will determine the need to make the site compatible with new systems. This will also mark the need to adapt the site to the new conditions.
- Web design: usability trends reflect new user preferences. An example of this is the infinite scroll, a practice introduced by social networks and is widely accepted today. However, it wasn’t very pleasant for those who browsed websites a few years ago.
- Digital marketing: there are always new social networks or platforms that could become popular, so they must be part of the strategy.
Conclusion
Certainly, if users can always find what they need on a website and use it smoothly, they will stay on it. That way, they will have more chances to perform conversions, such as buying, downloading files, or subscribing to a list. And so, we will ensure the success of a digital marketing project.
That is why user-oriented digital marketing strategies are an efficient way to achieve a brand’s objectives. In addition, users value finding friendly platforms that allow them to have an easy and productive journey. Therefore, platforms must be adapted to the changing needs of the users, guided by usability and accessibility.
10 Tips to Improve Your Email Marketing Strategies
If you are carrying out email marketing campaigns without success, you need to follow some tips to improve this strategy. With approximately 90% of consumers checking their email daily, businesses know that email marketing is one of the best ways to reach their target audience.
Whether it’s reporting company news, promoting a sale, or highlighting a new product or service, having an efficient email marketing strategy is a valuable tool for businesses.
But, for this to work, you must verify that it responds to changes in the environment and customer expectations. Only if it is done this way can it be truly effective and help the company reach its goals through digital marketing.
Tips to improve email marketing strategies
Here are some tips to improve your email marketing strategy.
1. Pique users’ interest
The first tip for an email marketing strategy is to keep in mind several ways to create interest in your users. One of them is to leave an unknown: to make them feel they will miss something if they do not click on the email. Leaving a void of information creates curiosity in users, which is more likely to increase click-through rates. All because consumers want to satisfy this interest. You can cause this effect through an attractive and mysterious message, “subject.”
2. Include a video
Research on this strategy shows that video email marketing increases click-through rates. In addition to the fact that emails of this type have a 280% return compared to the traditional ones, Inserting a video captures the audience’s attention and motivates them to click. Even more so, videos are friendly and powerful content. This makes it easier for you to show relevant information.
3. Divide your contact lists into groups.
Subscribers fall into different categories, which means they have different interests and needs. Therefore, when implementing an email marketing campaign, it is necessary to segment and direct specific messages to each group. It is not advisable to treat all your users the same way because you would be wasting resources and overwhelming them with irrelevant information. Some ways to segment them can be:
- Demographics: gender, age, the area where they live, profession, etc.
- Behavioral data: what they use your product or service for, what they buy when they last clicked on an email, when and how they buy.
- Customer subscription date: This serves to welcome new customers or reward those subscribed the longest.
- Accessibility data: If they browse on mobiles or computers when they indicate that they want to receive your email.
4. Deliver a clear message
Ambiguity in email content should be avoided, and a clear reason why customers should click on a link should be shared. Each email should have a well-defined and explicit purpose. With this, you can create greater relevance for the user and encourage clicks and subsequent conversions. We also suggest that you keep your information short because customers may not have time to read a long email when they get it.
5. Keep an eye on open rates.
The open rate is the percentage of people in a given email marketing list who open the message. It’s an indicator of how much your customers are interested in the content you send them. Therefore, it is important to periodically monitor these open rates because if they are very low, it can indicate some element is failing. That way, you’ll be able to track failures and optimize your email marketing campaign to increase the open rate.
6. Distribute unopened emails
Some experts are using this tactic to improve open rates by sending the same mail to customers who didn’t open the initially sent one. For this, you can resort to email marketing management tools that allow you to replicate the messages and send them to those users who did not read them. Of course, you should change the email’s subject and wait a week at least before forwarding it. This has led to an average increase in open rates of 30%.
7. Experiment with different shipping times.
The customers and prospects you want to reach are almost always busy people. Thus, to improve the open rate, it is recommended to send emails when customers are checking their inboxes.
But when is this? First, you need to experiment with shipping hours. Although studies recommend certain generic hours, perhaps those you want to reach do not have these standard schedules. Do a few shipping tests and select the ones that consistently have the highest open rate.
8. Make your emails mobile-friendly.
Studies show that 65% of emails are opened for the first time on different mobile devices since the mobile audience is an audience that quickly loses interest. To do this, you must ensure that your messages load quickly and are easy to read on smartphones and tablets through “responsive” content.
Otherwise, there is a risk that your messages will be deleted or spammed because it is frustrating to try to read them. They could also be archived to be read later but completely forgotten. Therefore, in email marketing, it is necessary to create friendly messages to the user. It is important to make sure they look good on different devices before sending them or using platforms with design templates.
9. Contains social sharing buttons
Another think tank believes that asking users to “go-to” in an email is no longer in vogue. So they suggest an alternative: including buttons to share on social networks in each email will help your email marketing. These buttons also called “links,” allow the recipients of an email to promote your message on their social networks. However, the buttons to share on social networks should stand out, but try not to be invasive for the user. This will help customers feel invited but not obligated to share the message.
10. Encourage your users to share the message.
In addition to the previous point, it is necessary to take advantage of the network of contacts of your users. Many do not think about the possibility of sharing an email with an offer or valuable information, even if it is promotional, because they feel it is private. That’s why you should encourage them to share the content with their family, followers, and friends, even offering personalized offers. That is, you can generate special promotions for those users who share the email with a certain number of friends or on their social networks.
Conclusion
We hope that these tips for achieving efficient email marketing strategies can help you achieve the objectives of your business. Remember that, like any marketing activity, this strategy requires adequate investment and planning. But we can tell you that it is one of the best ways to market your business in the world of digital marketing.
What Is AMP and What Makes It Faster for Mobile Searches
What is AMP, and how will it improve the user experience on mobile devices? Below, we tell you all about the new Google project and its benefits.
How did mobile searches work before AMP?
Quick access to information has always worried Google. That is why its main mission is to give greater ease and speed to users in their search for information. Unfortunately, nowadays, mobile websites have not lived up to users’ expectations, since to get the information you need, you must spend some time browsing.
Data collected by Google showed that millions of people leave websites after 3 seconds if the content doesn’t load quickly. This wasn’t good for people looking to get what they needed on the internet and for those content publishers looking for people to enjoy their content.
What is AMP, and who makes it up?
In October 2015, Google joined forces with the largest companies in the world related to technology, content, and social networks, among which are: WordPress, Pinterest, LinkedIn, and Twitter, among others. Together, they created the AMP Project (Accelerated Mobile Pages), an open-source initiative to optimize the loading of web pages on mobile devices.
Thus, the AMP Project has come a long way and has gone through several tests with various Ad-tech specialists and content publishers, all of whom collaborated on the mission to improve mobile web navigation and achieve a better user experience.
Google announces the AMP project, which aims to revolutionize mobile search.
Google makes official the launch of its AMP project and confirms that it will be easier to find web pages in mobile search results starting today, considerably improving the speed and ease of reading.
When users search for a topic in the Google search engine from any mobile device, web pages that use Accelerated Mobile Pages will appear properly in the “Top Stories” section, located at the top of the search results. In this way, any item you select from that place will load extraordinarily fast and easily just by scrolling through the article. If you want, you can also jump around as you read. It will even be easy to turn around in the search results since you can comfortably move from one complete web page to the next.
AMP is ideal for surfing the web on mobile devices, given that web pages built with AMP are, on average, 4 times faster compared to pages that do not use AMP. In many cases, they will even charge you instantly.
Currently, AMP is only used for editorial content, like Facebook Instant Articles.
According to the latest statements by the manager of the Accelerated Mobile Pages project at Google, Rudy Galfi, in TechCrunch, the links of the individual pages with AMP will also appear prominently in the search results.
Conclusion
Thanks to AMP, we can read our favorite news and topics on the mobile web in a more comfortable, fast, and fun way.
Undoubtedly, Google has started the year by surprising us with its innovative changes to revolutionize the digital world. Now it’s just time to wait for what Google’s latest release will be.
