How to Create a One-Page Website in an Hour
Unlike a multi-page site that provides comprehensive information about a company, a single-page site usually focuses on a specific purpose. For example, increasing sales or converting potential buyers into leads.
In this article, we’ll show you how to create a one-page website for free in just an hour using the Cloud retouch Landing Page Builder and Design Templates.
Why do you need a one-page website?
As mentioned above, the one-page site has a specific goal – to induce the user to take action. For example, make a purchase, subscribe to a newsletter, go to your online store, and much more. Therefore, there is often a button with a CTA (call to action).
Signs of a quality one-page site
One site – one action. Each landing page should lead to one specific action – otherwise, the visitor can get confused, which will lead to a decrease in conversions. If you want to sell a specific product, conduct a survey, and showcase a new collection, create a separate site for each of these actions.
Simplicity and consistency. The one-page website design should be minimalistic and easy to navigate. Headings, subheadings, buttons, and design elements should complement each other and not compete for the reader’s attention.
A clear guide to action. The site visitor should know what action is required of him and what benefit he will get by performing this action. Therefore, a key element of a landing page is noticeable buttons with striking CTAs (for example, “Buy now” or “Subscribe”).
Professional look. A site with an outdated design, poor UX, or poor layout is unlikely to inspire trust in potential customers. So make sure your one-page page is up to date with web design trends. Cloud retouch users can create a website from scratch using free templates – they can be easily customized to suit business needs without deep knowledge of web design.
How to create a one-page website in an hour
- Select a template.
- Come up with a striking headline.
- Add content.
- Think about the visual part.
- Choose a domain name.
- Check links and CTAs
- Optimize your SEO.
- Publish your site.
1.Select a template.
Browse through the collection of free Cloud retouch templates and choose the one that best suits your vision. For example, a dark site with contrasting colors and animations or a classic version with many high-tech blocks.
2.Come up with a striking headline.
This is the first thing a potential customer sees when they visit a one-page page – so the headline should grab their attention. The headline text should be straightforward and enticing to make the visitor continue reading.
3.Add content
Copyright should be honest, friendly, and helpful – this is more likely to turn a casual reader into a potential customer.
4.Consider the visual part.
Most users don’t scroll through the site, so ensure the most important information is concentrated on the cover. Add catchy images or illustrations to your one-page page to create the right mood and complement the website design.
5.Select a domain name
A sound and simple domain name guarantee that the site will be easier to find. We have already written in detail on how to choose a domain name.
6.Add buttons with CTA.
Make sure you give the user as many opportunities as possible to take the desired action. Place the call-to-action button in all strategic locations: cover, end of the page, and top menu.
7.Optimize your SEO
Insert keywords add metadata and SEO title to move your site to the top of search engine searches. Learn more about how to do this in our guide.
8.Publish the site.
Congratulations! All that is left for you is to drive traffic to your site for better conversions.
an example of the landing of Sixan example of the landing of Six
How to increase website traffic
- Tell your subscribers about the one-page site in your email newsletter
- Share it on social media
- Write a blog post
- Boost organic traffic with SEO optimization
Landing Page: What Is It, and Why Is It Needed?
One of the most effective internet marketing tools is the landing page or landing page. This one-page site prompts the user to take a certain action, such as buying a product or booking a certain service.
A landing page is a key brand promotion tool. It helps increase conversions, reach target audiences and take customers to the next level of the sales funnel. You don’t have to involve a web designer to create a landing page: you just need to use a convenient website builder.
In this article, we’ll take a closer look at a landing page: what it is, how it works, and how you can use it to the maximum benefit.
What is a landing page?
Landing Page is a stand-alone web page for user engagement. It is an effective form of marketing and a tool for advertising campaigns. The landing page encourages users to take a specific action – sign up for a free trial, book a service, or make a purchase. To do this, use special buttons with a call to action: for example, “Get Started,” “Subscribe,” or “Buy.” Typically, customers find out about a landing page from mailing lists or online ads, find it on social media, or in search results on Google or Yandex.
A landing page is a tool for generating leads and reaching the right customers. Using a landing page, you can get an idea of the effectiveness of your marketing strategy.
Regular site vs. landing page: what’s the difference
The main difference between a regular and a landing page is that a landing page is created to promote and sell a product or service.
An ordinary site is multifunctional. It can include an About Us page, a gallery, an online store, and more. At the same time, only the most important information is placed on the landing page, which guides users towards your goal.
The landing page structure looks different – there are no additional links that can lead users away from the call to action. As a result, the person arriving on the landing page can close the page or get involved.
Because landing pages are so focused, they are extremely effective in increasing conversions and reducing the cost of attracting leads and sales.
To get a better idea of the difference between home and landing pages, take a look at examples of their templates:
How to create a landing page
Use a free ready-made landing page template to create your one-page website. All templates are developed by professional designers and marketers, suitable for increasing conversions and marketing sales. They can be easily edited: customize them to match brand colors, add logos, and much more. You can even create two different pages and see which one works best.
Any landing page should demonstrate how the business or service is useful to a potential client. The visitor will leave his contacts or purchase from the landing page only when he understands the benefits for himself.
We’ve already covered how to create a landing page for free.
what is a landing page: examples of landing pages what is a landing page: examples of landing pages
Landing page types
Let’s take a look at the two main types of landing pages :
Lead capture page. A mini-site that generates leads by collecting data about page visitors. Usually, there is a contact form on such a site: clients leave information in it, which can be used for further communication. These pages will help you get an idea of who your potential customers are and how to reach them.
In return for the information you leave, offer your users something useful. This could be a discount coupon, ebook, webinar, our exclusive newsletter.
Landing Page Examples: Lead Capture PageLanding Page Examples: Lead Capture Page
Transition page. A landing page that leads users to a sales or subscription page. Typically, these pages have a call-to-action button that immediately redirects visitors to checkout. This type of landing page is often used on eCommerce and SaaS websites that specialize in fast sales.
When choosing the right type of landing page, think about your goals. Want to collect contact information? Are you offering a unique discount? Forming an RSVP for an event? A specific goal will create the most accurate landing page and attract the required target audience.
When to use a landing page
Here’s what a landing page is usually used for:
Direct users to the product: By creating a landing page with a call-to-action button – “Buy,” you can direct users directly to purchase the product or the online store.
Offer free trial: If you offer a service, use the landing page to sign up for a free trial.
Get Leads From Blogs: Turn blog readers into leads by encouraging them to leave contact information for exclusive content. For example, a free ebook, brochure, or webinar.
Get Newsletter Subscribers: Use the landing page to subscribe to your email newsletter. Add a call to action button, such as Subscribe or Sign Up, to nudge users to subscribe.
Event Registration: Reach more customers with your event registration landing page. For example, for a webinar or an online course.
Create a User Club: Use the landing page to get users to sign up for a paid membership club that guarantees them VIP privileges. For example, exclusive content or special invitations for club members only.
facts about landing page facts about landing page
Landing structure
Now you have an idea of what a landing page is and why it is necessary for a business. Let’s go through the basic design elements of a landing page to know what to look for:
1. Strong visuals
A professionally designed template, high-quality image, animation, or video will help attract users’ attention. Visuals should evoke emotion in your page visitors.
Place your most important visual content at the top of the page, also known as the cover. This is the first thing that a client who visits the landing page sees. Place the most important content on the cover to grab the user’s attention and increase the likelihood of a purchase.
landing structure landing structure
2. Catchy headlines
The headline determines whether people keep reading. The information should “catch” the user and correspond to his interests.
The secret of a good headline is a promise to solve a problem or improve the lives of those who read it.
3. Strong calls to action
A call to action (“Call to Action” or CTA) is a short phrase that encourages users to take the action for which the landing page was created. This is one of the key elements of a landing page.
According to statistics, 90% of users who read the headline will also notice the call-to-action button. “Subscribe,” “Start trial period,” “Register” – these are variants of such buttons.
examples of call to action buttons for a landing page examples of call to action buttons for a landing page
4. List of benefits
Every word counts. You have one page to convince users to click on the call to action button. It is important to explain why they need it. Don’t waste limited space on a detailed description of the offer. Better to clearly describe what the user will receive by purchasing your product or subscribing to a service.
5. Customer reviews
Even the most colorful description of the benefits of a product does not match the effectiveness of a good review. Reviews are quotes from real buyers who have tried a product or service and are satisfied.
Customer testimonials on the page will increase the number of people clicking on the call to action button. The brand will be more trusted. If possible, add a photo and video reviews of buyers.
Use the dedicated Speculoos tool to determine which reviews are the most effective for converting leads.
6. Conclusion
Not all users leaf through your landing page to the end. But for those who do it, leave a final word. Summarize the main features and benefits. Convince the user that your product or service will make their life better (if it is). The conclusion can be a decisive push for those still in doubt.
Useful Tips
No navigation menu. The user’s eyes should be focused on the product’s benefits and not wander around the page.
Limit the number of internal links. Direct users directly to the call-to-action button and not to another page.
Content and navigation should be intuitive. The fewer links, the more conversion.
Make the text easy to read. Long, solid text can tire or frighten the user. Make your text simple and informative. Each word should serve one purpose – to convince the customer to click on the call to action button.
Be consistent. Potential customers will go to the landing page through ads. This can be email newsletters, social networks, or paid promotions on Google. Make sure the content in the ad and on the landing page is the same. Otherwise, users can get confused. For a page to look organic, text, font, and colors must match.
Highlight the call to action
The call to action button should be visible. Use simple, clear words and contrasting designs. Place the button on different page parts to give users more options to click on it.
Define your target audience
A good landing page targets potential customers. Make sure the content on the page resonates with the needs of your audience. You can create several different landing pages for each group of potential customers.
Actions should be simple and straightforward. All forms on the page should be simple and require people to fill out only the most necessary information. When collecting contact information, shorten the form to a name, email, and a couple of important short questions. The sale form should be short and clear if the goal is to buy. With minimal text so as not to confuse the client.
Focus on the customer. Landing page content should be centered around the user. Don’t describe how great your company is; instead, talk about the benefits of being your client.
Put important information on the cover. Don’t wait for users to scroll through the entire page. Place at least one call to action button on the cover. So they will immediately see her. Place the image and title there as well.
Create a mobile version. Make sure your landing page looks good and loads on any device. The page must be adapted for smartphones and tablets since most of your traffic will come from them.
How to drive traffic to your landing page
Here are the four main channels for driving traffic:
1. Social networks
The first place to promote your landing page is on social media. Create a post with a link to your page for Facebook, VK, Twitter, or Pinterest. This will attract people who already love your brand.
2. Email marketing
Email marketing remains the most effective way to drive traffic to your landing page. Add email campaigns to social media promotion.
Come up with a subject line, images, and text. If done correctly, your email campaign will generate a lot of traffic.
Not sure where to start? Check out our email marketing guide.
email newsletter for landing page email newsletter for landing page
3. SEO optimization
Optimize your landing page to appear on the first lines of Google searches. The higher the link in the search results, the more people click on it.
Use keywords. Use Ahrefs’ or Semrush’s tools to determine which words and phrases will work best. Make sure they appear in titles and descriptions.
By building a website with cloudretouch, you can customize the SEO of your page – including meta tags, URLs, canonical tags, and more.
For example, headings are not only easy to read, but they are also part of the HTML language that Google reads. When crawling a website’s content, Google uses headers to analyze information. So he “decides” on what place in the search to put the link to your page.
Headings have their hierarchy from H1 to H6. This is a way to prioritize page content. H1 is the title of the page. Google crawls it first to determine the theme of the entire site. Therefore, it is important to use keywords in the H1 heading.
Your landing page will retain all your purchased SEO settings. For example, if you created a page for a seasonal marketing campaign, do not delete it at the end of the season. You should be able to use the same URL again after a year. It will only be necessary to update the content of the page.
SEO optimization for landing page SEO optimization for landing page
4. Paid advertising
Social media, email marketing, and SEO are free ways to drive traffic to your page. However, if you want even more impact, consider paid promotion. Based on the demographics and interests of the desired audience, you can be sure that your page will be seen by people who find it interesting and useful.
Search Engine Promotion: Have you ever noticed an advertisement at the top of Google search results? You are looking for a keyword or phrase. If they match the request of a person in Google, he will see the advertisement of your page first in the search.
Social media advertising: Social media like Facebook and Instagram show paid posts to your target audience based on their interests. That way, you can reach people who have interests that align with your product or service.
Advertising placement: Another option for advertising is placing banners on sites with the same target audience as yours.
Depending on the campaign’s goal, you can combine several promotion options or concentrate on one. The continuous analysis will help determine the most effective method and get the most out of it.
Landing page benefits
A landing page is a powerful tool for business prosperity. Let’s look at some of the top marketing strategy benefits landing pages.
Increased conversion. Landing pages focus on one specific goal and nudge users into action. Landing page visitors move further along the sales funnel and turn from anonymous users to leads and active customers.
Valuable audience insights. Add a registration form to the page to find out your audience’s demographics. Pay attention to where more users are coming to the landing page. This will help you learn about the habits and interests of your customers optimize your targeting and marketing strategy.
Increase brand awareness. A beautiful, professional landing page is the face of the company. It increases conversions and helps to introduce the brand to more people. The more often users see a landing page with your logo, the more recognized your company is.
Landing pages can be measured. Analyze conversions, page views, and traffic. This will help you understand which marketing campaign works best. See what works best. For example, paid promotion of posts or email newsletters. Optimize the strategy accordingly with the received data
Examples of landing pages
To better understand what a landing page is, take a look at examples of landing pages :
1.Editor X by cloudretouch
Editor X is made specifically for designers and design agencies. Thanks to the advanced design options on the platform, you can create sites without using code. This landing page is simple and stylish. Made in dark blue colors with white font.
Upon entering the site, you will see a welcome headline: “The Future of Website Design” in big white letters. Rays of lighter blue light pass through the center of the image, highlighting the word “future” and contrasting favorably against the dark blue background. The CTA “Start Build” is right below the text.
Scrolling down, you will see no links to other resources on the page. There are just short descriptions of the different tools, a call to action button next to each one, and mesmerizing images. The landing page is designed for a professional audience – hence the small amount of text and stylish design.
2.SurveyMonkey
SurveyMonkey is a survey and research service. Their landing page is designed to offer visitors two options: Premium and Free Subscription. Below the call-to-action button is a short text describing the product: “Polling and poll tools to help you collect opinions and get results quickly.”
On a white background, the text is easy to read. Scrolling through the page, you will only see important information about SurveyMonkey’s services, prices for their three most popular plans, and a contact form for submitting a demo. You need to fill in your name, email address, title, and company name on the form.
3. Tipalti
A B2B company that uses a landing page to generate leads. Visitors will immediately see a contact information collection form next to a large yellow call-to-action button, “Get a Free Demo.”
The entire page is designed to incorporate colors and with the company logo. Below you will see highlighted facts about why you should choose their service and customer reviews with photos. Call-to-action buttons appear multiple times. This gives the user several options to book a demo.
4. Miro
Miro is an online collaboration service. Teams use it to create vision boards for planning projects and tasks. Upon entering the page, you will immediately see a video describing the service’s capabilities.
A black Get Started Call-to-Action button is on the left, drawing attention to itself. Miro’s biggest customers and the main benefits of using the product are Towards the bottoms.
5. Upwork
Upwork is a freelance platform. Their target audience is remote workers and companies ordering their services. This particular landing page is designed for companies looking for freelancers to work with. The Get Started call-to-action button is featured twice on the cover. It’s easier to convert leads this way.
The page is made in brand colors – green and white. On the landing page, you will see a list of top clients and the benefits of hiring through the service. At the very bottom – user reviews.
At the top of the page is a photo of one of the best freelancers – Upwork users. This allows for a deeper emotional connection with the company.
Popular Types of Sites and Templates for Them
Many users think about what kind of sites there are and how to choose the right one. It often depends on the goals set, such as opening an online store, creating an online portfolio, or drawing public attention to an important issue. However, the first step is the same for everyone: choose a website builder with user-friendly functionality and a large library of customizable templates.
In the article, we talk about popular sites to make it easier to choose the most suitable one for your purposes.
Popular types of websites
- Business website
- Blog
- Internet shop
- Portfolio site
- Event website
- Online forum
- Business card website
- A website with a custom section
- Nonprofit organization website
- Information site
1. Website for business
Business websites are among the most popular website types. A business site is any web resource whose ultimate goal is to profit. Typically, such pages include a demonstration and description of goods or services and have the necessary functionality to conduct transactions directly on the site.
Another popular feature of business websites is the online booking option, allowing visitors to book products and services right on the page. To create a website for your business, use one of the ready-made custom templates; for example, “Architectural Bureau,” “Legal Company,” or “Web Design Studio.”
2. Blog
The blog is used to publish articles, photo reports, guides, and reviews – any author’s content focused on a specific topic. Popular examples are travel blogs or food blogs.
Blogging can increase your authority in the industry, increase traffic, and even increase sales. To create, use one of the free templates in this category.
3. Online store
An online store is similar to a business website but with an even greater emphasis on sales. It usually includes a product gallery, a checkout page, a shopping cart, and a personal account. You can sell goods and services of your production, or you can try drop shipping: reselling goods to third parties from the supplier’s warehouse.
Do you want to open an online store? Try one of the ready-made templates, for example, “Top T-shirts,” “Gadgets,” or “Fashion Boutique.”
4. Portfolio site
Building a portfolio website is a great opportunity to showcase your experience and skills in the best possible light. Such a site often includes high-quality image galleries to help attract potential employers and clients. The portfolio site is useful for representatives of a wide variety of professions: photographers, architects, models, and so on. The Cloudretouch library includes dozens of online portfolio templates, such as food photographers, graphic designers, or makeup artists.
5. Website of the event
These types of sites are created for specific events. This allows you to convey important information about the upcoming event to a wide range of people, manage the guest list, think over the logistics and, upon completion, publish a photo and video report. A striking example of an event website is online wedding invitations, where you can publish the schedule of the celebration and arrange table seating. In addition, some events can be held directly on the site: for example, a concert or an online conference. Using design templates, you can create a website for a seminar, business conference, music festival, and other events.
6. Online forum
Online forums are experiencing a second wave of popularity – more and more users are using these sites to form a loyal community around a company, product, or brand. In addition, forum members often help each other with various questions, which reduces the burden on the official support service. The forum can also be an independent site where lovers of a certain occupation gather. For example, you can use Cloudretouch templates to create a fishing forum, a tech forum, or a gaming forum.
7. Business card website
A business card website is a great way to increase your online presence and build a strong personal brand. In a sense, this is also an online portfolio focused on the person himself and not on his projects: therefore, it is ideal for actors, writers, business coaches, etc.
A business card site can be an interactive online resume sent to a potential employer. Anyone can create a business card site using the customizable templates from this category.
8. Site with a custom section
The user section on the site allows you to share unique paid content with those who have purchased access to it. This content can be exclusive blog articles, video tutorials, or checklists.
You can set up different types of subscriptions: for example, weekly, monthly, or yearly access, full access to current and future content, or limited access to specific content. An example of such a site is The Wall Street Journal, which provides access to most materials by subscription only.
9. Website of a nonprofit organization
A school website, a charity website, an animal shelter website are all kinds of websites for nonprofit organizations. Most often, they include a description of the company, information about its type of activity, a photo gallery, and in some cases, a section for online donations. The Cloudretouch library includes various templates for nonprofit websites, such as Youth Center, Animal Shelter, Charity Canteen, and more.
Nonprofit website template example nonprofit website template example
10. Information site
The main purpose of such a site is to serve as a source of information on a specific topic or a wide range of topics. Online versions of magazines, Wikipedia, Urban Dictionary are just a few examples of information sites. For those who want to try their hand at journalism or create an encyclopedia on any topic, Cloudretouch has developed a special template.
What Is a Facebook Ad Account?
We believe it is essential to establish a Facebook advertising account because this social network is the largest and most important. Although it was created for another purpose, Facebook has had unparalleled growth and positioned itself. Currently, it is the social network with the largest number of active users. These people usually share the content of interest and seek to relate to others.
Because of this, every brand must integrate Facebook into its digital marketing strategy. To reach and create a solid link with your target audience, Next, we’ll set out the definition of an ad account and the benefits of having one. Remember that it is necessary to implement this social network within your digital marketing actions since it is the most used.
What is an ad account?
Ad accounts are created at the time of making an ad on Facebook. To have one, you must have an established payment method. The advertising account is a platform created by Facebook to manage your payments organized.
An ad account will help you carry out your marketing strategies efficiently. You can also manage more than one fan page in one place. All this is linked to the creation of ads from Facebook Ads Manager. In addition, an ad account allows you to manage the following assets:
- Announcements
- Target audiences
- Catalogs
- Events
- Reports
- Billing
Important things to set before creating ads in an ad account
Before creating an advertising account, you must establish several key points because the strategies you implement will not work without them. Also, without these points, the actions would not be based on any information and would not have an end. Because of this, we will mention what you need to define before using your advertising account. We emphasize defining the points above to position your brand on the social network.
Advertisement
A Facebook paid advertising campaign aims to inform people about your service, product, or brand. You can choose the video or image format, plus different locations in the Facebook sections. You can also run your ad in real-time or schedule it to run later. In Facebook Ads Manager, you can create ad campaigns, ad sets, or personal ads.
Objetivo
You want to achieve the goal by implementing an advertising account or a specific marketing strategy. We recommend that this be established with the needs of the companies. They are ideas that have landed on the reality of the fan page. For example, you can start by creating a presence or generating sales.
Location
Setting the ad placement is relevant because you want to reach people who can access the business or service. When you run ads on a Facebook ad account, you can choose two options. The first is automatic placements, which distribute the budget in ad placements according to the places with the highest probability of performance. The second is manual placements, where you can choose where you want to show your ads. It can be in the news section, marketplace, stories, instream videos, among others.
Public
Ads created based on the target audience get better results. We recommend establishing a buyer persona of interest in the business and reaching it. Although the number of likes gives weight to the fan page, it is preferable to have a person with the possibility of acquiring the product than a hundred people who do not. We emphasize that within this segmentation of the demographic profile of the target, gender, place, age, and language are included.
Budget and timetable
At this point, you need to decide how much money will be used on a daily or total basis for certain ads. In addition, with the calendar option, you can define the duration time of the campaign with a start and end date. Ad scheduling can allocate more budget to the days with the greatest opportunity when you use a total budget, making the daily budget variable.
How to create an ad account?
The tools given by an ad account are more complete than those you get in a personal account. Therefore, we highlight the importance of having a Facebook Business page to improve the performance of the fan page. Implementing this tool will help the community manager have much more organized content. Also, you won’t waste much time because everything is done in the same place from a single platform. Here are the simple steps you need to follow to get started with an ad account:
- Log in to Facebook Business.
- Log in with your email address and password.
It is of vital importance to mention that to enter. You must be an administrator of at least one fan page. On the contrary, the platform will not let you manage any content. Likewise, we think that you should keep periodic reports on your metrics. That way, you’ll know if paid or organic content is working or if it’s better to change strategy.
Read More: Instagram Promotion: a Guide for Companies
What is Facebook Ads Manager?
Facebook Ads Manager is a platform to create advertising campaigns on Facebook, Instagram, and WhatsApp. All this is under the advertiser’s guidelines with the policies and conditions of Facebook. Similarly, on this platform, you can manage campaigns at an advanced level with great precision in segmentation.
This platform is also known as Facebook Business because it makes it easier to publicize a product and reach a sale. It is worth mentioning that the budget is not a determining factor because even if you have a small budget, you can carry out a campaign with a segmented audience. In addition, Facebook Ads Manager allows you to measure a return on investment (ROI) and see a real result from the campaign.
On the other hand, this platform allows you to manage payment for the various ads you create. That is why it allows you to add multiple credit cards or PayPal accounts. This makes billing more effectively and reliably controlled. It is worth mentioning that in the Facebook Ads Manager, you can manage organic content to use it as an ad.
Advantages of Facebook Ads Manager
Having Facebook Ads Manager will make you notice that this platform offers many more benefits than managing a fan page from a personal profile. Therefore, we believe it is important to list the main advantages of implementing Facebook Ads Manager.
Targeting
Targeting refers to identifying potential customers of a company to align advertising to their needs. It is also used to recognize the desired audience for a given product or service or perform a combination of both. This concept refers to the actions that are carried out to reach users. However, for targeting to work, the audience must be segmented.
Segmentation
Segmentation is the detailed analysis of the brand’s consumer profiles. In addition, it is the classification of the public into groups with similar characteristics or needs. This has to be done to identify whether the company should offer different products or marketing strategies to meet the diverse needs of its different and changing audiences.
Retargeting
Retargeting is a digital marketing strategy that aims to impact and capture users who already know the fan page or have previously interacted. In simple words, we can say that retargeting means putting ads back on for users who have already seen or met the brand. This technique seeks to impact users who have shown an interest in the brand somehow.
Facebook Pixel
The Facebook pixel is a tool that allows tracking users related to your fan page. It is used to track users who enter your feed to send them ads from a brand. In addition, you can select and program other pixel types that are activated when users perform certain actions on your fan page. The pixel acts as an alert that detects when users are interacting with your page.
Automatic Rules
Automatic rules are tools given in Ads Manager used as conditions for automatically checking campaigns. They can also carry out automatic changes, which will notify when executed. When creating an automatic rule, you must choose the criteria to get your ad up and running. In addition to the action you will take and the active ads you will see, emphasize that these rules are useful to help manage running ads.
Reports
Facebook reports are made through the analysis of statistics and are given to know the performance of the ads or strategies implemented. This helps to know if they are working or need to be changed. It is worth mentioning that not reporting regularly complicates the strategy’s effectiveness. Therefore, we recommend that you analyze the metrics weekly not to have losses.
A higher level of administration
There are a series of characteristics that make managing a Facebook Ads Manager very beneficial.
It’s secure: if you want to share the administration of a fan page, you can do so without sharing your personal information.
Roles within the Fan Page: Facebook’s advertising allows you to permit various users to manage or visualize the content. The following roles are available: moderator, editor, analyst, announcer, and administrator.
More than one fan page can be managed: An ad account provides the ease of managing multiple fan pages from the same platform. This will save you time and ensure that your accounts have up-to-date content.
You can manage the means of payment and billing: When you create an ad account, you can choose payment methods and set billing times. This allows facilities to use the payment method and to be able to manage the budget efficiently.
Conclusion
Facebook is a social networking site used by most people worldwide and is available in many languages. Because they typically make content and are attentive to what others share, it’s a platform that businesses should take advantage of. Having an ad account will give you many benefits for efficiently managing your fan page.
On the other hand, as social networks evolve very frequently, we believe it is important to keep updated with trends and new features. We also recommend taking the Community Manager and Digital Marketing courses to broaden your knowledge. Finally, we hope that the information provided has resolved your doubts.
Tips for Being More Productive with Microsoft Office
Microsoft Office is still on the list of skills of an ideal worker. For that reason, knowing interesting tricks and functionalities will not only help you increase your job opportunities, but it will also increase your productivity and allow you to have more free time.
Use older versions
Microsoft Office allows you to install different versions on your computer and use them as you see fit. And if you still do not acclimatize to the new version of Office, you can continue using a previous version so that you get used to the new version little by little.
Save time with a copy
If you want to work on copying a document while leaving the original file unchanged, you can do it without problems, this will save you time, and it will not be necessary to edit the original version. To do this, click on the “File” option, then choose “Open,” “Recent Documents,” right-click on the document you want to open, then “Open a copy,” and you’re done. Any changes you make to the document will be saved to the copy.
Online Documents
If you need to take an important document elsewhere, you can save your documents to your Microsoft account and then access the file from another device while away from your computer. Also, you can use the Office application for smartphones. This functionality makes it possible to make changes from wherever you want.
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No more need to copy and paste
Using Ctrl+X and Ctrl+V to move text within a document is not a sin. However, for some versions of Microsoft Office, you can do this same functionality faster, which will help you be more productive. Once you select the text, use the F2 key. This will allow you to choose where you want to put the text just by giving it “Enter.”
Use Wikipedia from Word
The Wikipedia app for Word is a good resource for research in general. Once you have it installed, go to the option “Insert,” “Apps for Office,” then Wikipedia, and that’s it. The app also allows you to insert some text or images. To do this, select the text or hover over the image, then click the insert symbol to put it inside the body of your Word file. The hyperlink to the source is included automatically.
Recommended charts
In previous versions of Microsoft Excel, creating suitable charts was time-consuming, as not only did you have to sort the data and edit the chart, but you had to find the right type of chart to represent your data. Now, in the new versions of Excel, you can do all that work with a single button, using the recommended charts feature. This function uses an algorithm to determine the graph.
Open PDF in Word
Microsoft Word has a function called PDF Reflow. The operation of this tool is complicated. However, the purpose is to open PDF files and change them to a Word format, allowing you to edit the documents as you wish, including the copy function. Now all PDF data is accessible with Word. Conversion isn’t always perfect, but it’s a very useful feature.
Conclusion
Microsoft Office has several features that not many people use. However, these can help you complete tasks more quickly and thus increase your productivity. As a good Digital Marketing professional, you must take advantage of all the necessary functions to make you more competitive in your daily work.
Secret Tools That Will Help You Manage Your Freelance Work
Being an efficient freelancer is a very difficult task since you must complete a myriad of functions, both related to work and unrelated, and project management and accounting. Fortunately, today many applications allow you to save time and facilitate responsibilities. Below, we give you the list of the best tools that will help you work as a freelancer.
Mint
All of Mint’s features are free, allowing you to pay your bills quickly and manage your budget, allowing you always to be attentive to your financial life. So, for example, if you are in the United States, you can check your credit score.
Dropbox
This is a free cloud storage tool that allows you to save all kinds of documents and view them from any device, no matter where you are. To do this, you only need to be connected to the Internet. If you require more storage space, there are several paid plans.
Todoist
This free tool allows you to keep a list of obligations and pending tasks, whether work or personal. You will only have to write the task and include it in the list to do this.
Teamwork
TeamworkPM is used by more than 370,000 companies, including PayPal and Pepsi. This application allows several people to collaborate on documents and projects without sending emails constantly.
Oh, Don’t Forget
This simple app allows you to schedule reminders for later. You will often have to stop what you are doing to attend to a new task. Using the application, you can resume the task later, without the possibility of forcing yourself.
Join. me
If you are away from your customers and want to show them something on your computer, they will visualize your screen through this application. The best thing about this is that you don’t even need to create an account to log in.
EchoSign
Suppose you can’t meet your client personally and you need to sign a document. In that case, this Adobe tool allows you to sign documents digitally without meeting physically or using couriers.
Evernote
This useful application has continuous functions and can be used as a digital filing cabinet. Evernote is a tool for note-taking, digital personal journaling, project management system, recipe warehouse, and much more. All functionalities work in the cloud.
Followup. cc
This tool is a Gmail extension where you can create reminders of emails sent to your customers or potential customers. In this way, you will never leave anyone unanswered and, therefore, you will not lose the opportunity to sell.
Conclusion
Being a freelancer is a difficult responsibility, but, despite this, there are many tools, some of them free, that will allow you to manage your time and money much better, which will help you focus on the most important thing, whether you are a professional in digital marketing, community management, or content management, among others.
What Are the Main SEO Pillars?
To develop an effective SEO strategy, you have to consider the 3 SEO pillars on which it is based. These are SEO On Page, Link Building, and User Response. Without these pillars, web optimization would not be possible, and the company would not reach its goals.
The importance of developing SEO strategies in digital marketing lies in achieving the efficient positioning of a website or blog on the Internet. This platform allows a brand or company to consolidate organically in the digital environment. And so, you can increase the number of customers and potential users or achieve other specific goals you’ve set for yourself.
The primary SEO pillars
So, to achieve the desired success in digital marketing, it needs to know in-depth what these SEO pillars mean. For that reason, we have developed this article to clarify and explain exactly what they are about and why they are so important in implementing an SEO strategy.
On-page SEO
First of all, “on-page SEO” refers to all the elements within a web page. This optimization’s primary goal is to communicate to Google what type of content the page provides, how it seeks to position itself, and with what keywords.
Among the most important elements of ON-Page SEO are the following:
Title
- It is located inside the <head> with the following tag: <title>.
- It is recommended that it not contain more than 10 words. Brevity and clarity are needed.
- Include references to the brand that works as a reinforcement. But you should avoid forcing this inclusion.
- You should avoid making spelling mistakes.
- As relevant, it is possible to mix keywords with the brand’s name in the “title.”
Meta Description
- The introductory text appears when Google displays a brand’s web page in search results.
- It must not be longer than 156 characters.
- It must be focused on the user to invite him to click the link.
- You should avoid making spelling mistakes.
- Include content that generates interest for the user, leading him to click on it.
- The label is as follows: meta name = “description” > meta content = “”>
URL
- The URL must indicate which product, content, or service is offered.
- It should include only alphanumeric content.
- It should be brief and clear.
- Include your keyword.
H1
- Navigate to the page.
- The primary keyword must be indicated.
- It must be unique across the entire page.
- It is the visible title of the content.
H2 and H3 are subheadings.
- Look over the page’s main themes.
- You can include several of them.
- It must include the keyword or its synonyms.
- It helps to visually sort the page.
Read More: The Best Tips for Showcasing Your Photos
Contents
- If duplicate or poor quality content within the page, it should be deleted immediately, as Google could penalize the website.
- The tag that should be used to avoid the above is as follows: meta name = “robots”; content = “no index, follow”;
- On the contrary, if the company wants to spread the content, the label is the same but without an “index.”
- The contents of quality articles with more than 1000 words are more likely to be positioned in search engines.
Internal links
- The most popular way to place internal links on a web page is by developing the top or side menus.
Link Building
Secondly, there is the Link building. This consists of obtaining quality external links that enhance the reputation and authority of a brand’s website. Below, we will show some factors that every brand should take into account for the execution of this pillar:
Anchors
- Anchor texts are another term for anchor text. They are the visible texts of the link.
- They should be as varied as possible. In this way, a varied number of words will generate a greater reach.
- The goal is to combine the “anchor” with the keywords. This way, the texts can be more natural for organic traffic.
IP, Network, and Origin
- It is recommended that the origins of the links be varied. This will avoid having many links from the same IP and network.
- You should check that these links are quality and not broken.
Thematic
- It is advisable to get links with a similar theme to provide greater naturalness and contextualization to the content.
- That way, Google is prevented from penalizing the website.
Also, you can visit the related article “Implement Link Building in your SEO Strategy.”
User Response
Finally, the user’s response is one of the most important SEO pillars in developing a web page. This pillar is key to achieving success in achieving organic traffic objectives. In this way, a brand will get users to choose their content, stay on their page, and come back another time.
For these goals to materialize, the following SEO factors must be considered:
CTR
- They are the last clicks to content links on a web page.
- If a user stays less than 30 seconds on a brand’s page, their web positioning will be harmed.
Brand prestige
- This is all down to the user’s response and the CTR of the page.
- That is to say, the higher the CTR, the greater the brand’s prestige.
Permanence
- It means the average user is interacting with a brand’s website.
Bounce rate
- It is the opposite of permanence since it represents the number of users who enter a page, but it does not stay long.
Return
- Google will reward you by improving the positioning of the pages that obtain the best return on traffic.
Finally, consider the SEO pillars.
It is important to take into account these three SEO pillars. Understanding them is not complicated, but ignoring them would imply that a brand would not have the possibility of succeeding. Also, it is of the utmost importance to follow an order so that the proposed objectives are easier to meet.
Top 12 Most Popular Types of Digital Marketing
To implement a digital marketing strategy, you must first know the types of digital marketing that exist in the market. Today, content marketing is the most used. However, the other types are also important, but many times, due to a lack of information, they are not developed as they should be.
Next, we will mention each of the types of digital marketing and comment on their specific objectives. In this way, those interested in digital marketing will differentiate between the types and know which one is the most suitable to implement within their strategy.
1. Content Promotion
As we mentioned initially, content marketing is one of the most popular types today. Digital marketing agencies know its importance. If the content of a portal is not interesting enough or is redundant for your target, then you will not be able to position yourself on the Internet, much less obtain the ROI (return on investment) you expected and the reach you projected.
The goal of content marketing is to produce things that inspire the user. That this can be identified with the content and that, in the face of that, they perform some type of action that benefits the brand. In addition, developing content of interest and quality generates trust in readers. That way, one brand’s construction becomes stronger than the others.
2. Integrated marketing communications
Secondly, there is inbound marketing. The main objective of this type of digital marketing is to get the potential customers of a brand to get to know it organically, follow it, and thus build loyalty. For that reason, digital marketing companies use inbound marketing to capture customers at the right time in the purchase funnel. They also do their best not to be intrusive and not cause any kind of rejection with excessive advertising.
Inbound marketing could be used in the following ways:
- Blogs
- Youtube videos
- SEO Strategies
- Podcasts
- Infographics
With a Diploma in Inbound Marketing and Content, you will learn to improve your brand image through interesting, useful, and personalized content. This will help you renew your reputation and visibility before your target, improving your positioning in search engines.
3.Relationship Marketing
It is of the utmost importance that companies know what consumers really want and are looking for every day. For that reason, they should concentrate on listening to them and developing quality content rather than just creating and producing a product. Understanding the customer is the phrase that summarizes Relationship Marketing.
In relationship marketing, customers are the focus. If a company does not know their needs and desires, it will be impossible to retain them. Therefore, this type of digital marketing is used by visionary companies that focus on attracting customers and keeping them in the long term.
Its goal is to get loyal customers to act as spokespersons and convince more people to join your brand. To achieve this, the digital marketing agency needs to use CRM tools, or customer relationship marketing, to develop an adequate management system for each of the brand’s users.
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4. Conversive marketing
In the fourth case, this type of digital marketing was developed to make the brand meet the requirements imposed by its customers. Thus, once fulfilled, they will be willing to stay with her. In this case, like the previous one, the product or service offered by a brand goes into the background, leaving customers to be the ones who matter most.
By communicating with them and complying with the proposed parameters, the brand will be privileged in the consumer’s mind. As a result, the brand must ask itself a series of questions to build an online reputation that corresponds to what it offers and meets the consumer’s expectations. The main questions that every brand should ask itself to figure out where its reputation is are the following:
1. Who are you?
2. Who do you claim to be?
3. What are people saying about you?
5. Marketing with Permission
Permission marketing is a very common term among digital marketing companies. However, this should be considered since today, positioning yourself on the web is not as easy as many think. This is because not all consumers are willing to accept web advertising. This is because it is often intrusive or simply because the user enters the virtual platform to look for something specific.
Therefore, among the types of digital marketing, permission marketing is an anticipated strategy that could be very helpful for brands. Using this tool, the brand asks users for permission to build loyalty. So if a brand develops this strategy, it is not only being respectful of the consumer’s wishes but also earning their trust. Well, as simple as it may seem, this action assures the user that the brand is a serious company.
6. SEO
SEO, or “search engine optimization,” is a process by which it is intended to improve a website to increase its position in the searches of users. In this way, by optimizing the website and improving its visibility in search engines, the business will attract potential customers. Some SEO factors to consider to improve the marketing strategy are:
- Improve the quality of the content, considering that it is of interest.
- Establish strategic, competitive, and relevant keywords.
- Crawlability and website download speed.
- Valuable and authoritative link-building strategies.
- Constant audits of the status and operation of the website
7. SEM
SEM, or in Spanish, “marketing in search engines,” is a process that consists of tools, techniques, and strategies to optimize the visibility of websites in search engines. While SEM can encompass organic web positioning (SEO) and paid web positioning (PPC), it is mostly referred to as the latter. This is also known as PPC marketing or pay-per-click marketing.
Therefore, SEM marketing actions are those in which the advertiser seeks to get traffic by investing in advertising in search engines. Which is based on measurable indicators such as impressions, clicks, and CTR. By placing high-performance ads, the company aims to achieve a short position on the main page of the search engines. A commonly used SEM marketing strategy is advertising using Google Ads.
8. Marketing automation
In marketing, many actions are carried out every day, which sometimes makes it difficult to concentrate on strategies. Marketing automation allows you to establish tools and automate actions to facilitate these tasks. However, the intention is that these automated actions do not lose their human quality.
To do this, automation software governed by user experience is used since it simulates real interaction in the most natural way possible. Among these actions are the automation of email, chats through bots, the description of the behaviors of potential customers, and others that save time without losing the quality of attention to the user.
9. Email marketing
This is one of the most popular digital marketing campaigns as it is effective, measurable, economical, and non-intrusive. It generates lists of users and customers to whom emails can be sent periodically with informative or promotional content. Even this kind of marketing has been improved to be more personalized and tailored to the needs and preferences of each person who sees it.
To generate these lists of subscribers, you can include registrations on the website or social networks where the user grants you the authorization to receive information from the brand. In addition, in these forms, you can include some general questions about user preferences to send you the content of interest. In this way, you will increase the chances of generating conversions and adding new customers.
10. Social Media Promotion
Social networks are the best platforms to make brands known. This is something that marketing experts know how to recognize and therefore turn creative strategies into these channels. In particular, taking advantage of the variety of tools that each of these platforms offers and the specificity of users who use them. Which allows us to generate a greater and better link with customers and keep the brand on everyone’s lips.
Also, considering that new social networks usually arise with new formats and tools, it is necessary to stay on top of these marketing opportunities. That way, you can define which platforms are the right ones for marketing strategies and which audience the brand is targeting. Currently, the most used networks are Facebook, Instagram, TikTok, Snapchat, LinkedIn, Twitter, and Pinterest.
11. Marketing Through Influencers
Influencer marketing is a profitable and effective strategy that uses people with great visibility on social networks. It consists of taking advantage of the power of opinion that some characters have to spread the brand among new users. An influencer is someone with a high level of reliability among their users, and that is why companies turn to them to spread their products or services. In this way, influencer marketing allows:
- Give credibility to the consumption of the brand’s products or services.
- Increase traffic to the website.
- Improve, humanize, and increase the prestige of the brand image.
- Capture the attention of the millennial generation.
12. Video advertising
Finally, we use video marketing to market or promote brands and companies on digital channels. Video marketing is an interactive resource with low investment that allows you to disseminate brief and impactful information in a short time. For this reason, it has become one of the favorites of companies that bet on a type of open communication with the potential for virilization.
However, this type of content requires strategic planning to take care of the amount of information. Above all, they are elements of great memory because users usually share them on their social networks. Therefore, it is necessary to consider the development process, considering the information, the audience to which it is addressed, and the publication formats that each social network demands.
Conclusion on the types of digital marketing
First of all, for a company to succeed in the digital world, it needs to know what it wants to achieve and how it will do it. For that, you need to know what the best path you should use is. In this case, what types of digital marketing are the best to achieve the objectives set.
The types of marketing are similar but not the same. The question lies in knowing how to differentiate them and identify which best suits a company. For that reason, we have written the article to provide a little more knowledge in digital marketing.
How to Attract Customers on Social Networks
Currently, internet sales are constantly increasing, which also increases the likelihood that most of your customers or potential customers are on social networks, many of which also tend to buy online. These platforms offer businesses a cheaper way to reach their customers and influence their decisions. Here are some practical tips on how to attract customers on social networks.
1. Identify which social media platforms your ideal customers are using and get on those as well. Are your customers on Facebook or Twitter? Perhaps they also frequent certain blogs or forums that allow you to reach them out there.
2. Before you jump in with a content strategy, you should research that social platform. Always keep in mind how other businesses are using them, no matter their field. Consider what has worked for other businesses in that medium and try to use it in your own content strategy.
3. Develop a strategy that you will fulfill with your online presence. Every strategy should always have objectives that can be measured. These must be realistic. Many companies also use traditional marketing methods, so it is essential to be able to mix these initiatives with your digital marketing.
4. Create a profile on the social networks you have chosen. Don’t forget to include them in your brief. Also, add essential information about who you are, what you do, and why someone should follow you. Optimize your profile by including as much information as possible.
Read More: Sunrise Photography: 7 Tips for Better Photography from Sunrise
5. Communicate with potential customers by expressing what you can do for them. Try to talk about how you differentiate yourself from the competition and what problem you are solving.
6. Implement your branding rules into your online communication. This will generate consistency in your content, which will allow you to be quickly identified visually.
7. Keep in mind that each social network has a different tone of communication. For this reason, it is essential that you consider it in your communication network. Some social networks like Facebook allow you to be a little less formal. However, it’s the exact opposite on LinkedIn.
8. It is important that every business listens to what is being said about them. All constructive criticism must be taken into account and be answered in order to constantly improve over time. Always try to be informative in your answers and offer help and advice.
9. Always keep up with your field, and communicate your knowledge with your followers. You will quickly establish yourself as a leader in your sector and generate brand awareness since users will relate your field to your business.
10. Be active on the platforms you have chosen. It is important that you always keep up with all the messages they send you. Show your followers that they care about you by having a content plan with a frequency of at least one post a day and sticking to it to the letter.
Keep in mind that you should always measure your progress based on your goals. Many social networks have measurement tools that will allow you to quickly know how your online efforts are doing. If they are not meeting your goals, it is important to identify them quickly so that you can change your social networking strategy.
Conclusion
All businesses can benefit from an online presence. However, they must comply with all good practices on social networks if they want positive results for their businesses.
How to Create a Photographer Website
Anyone who makes a living with a camera needs a portfolio site at some point. After all, with its help, you can show galleries of works in high resolution and attract potential customers. This article will tell you how to make a website for a photographer without knowing the code – just by choosing a powerful website builder. We’ll walk through the basic steps, such as optimizing SEO, setting up a mobile site, and choosing free photography website templates.
How to make a photographer website
- Set clear goals
- Collect the best works
- Choose a layout
- Choose a template
- Add the pages you want
- Connect social media
- Optimize your SEO
- Customize the mobile version
- Ask for feedback
- Update the photographer’s website in time
1. Set clear goals
Before making a website for a photographer, decide on its purpose. This will determine the appearance and the functionality of the site: for example, the presence of specific pages or a form with a subscription to the newsletter. Ask yourself – why do you need a portfolio site? For instance:
- Showcase your best work. If so, your free photography website templates come in handy, including prebuilt image galleries like the Cloud retouch Pro Gallery.
- Increase industry credibility and build a loyal audience. You should add a blog to the site or start a newsletter to do this.
- Attract new customers. In this case, be sure to create a contact page or add a live chat feature.
- Sell prints and other paraphernalia. To do this, you can open an online store and place it in a special section on the site.
2. Collect the best works
A photographer’s website is not an Instagram account, where visitors can endlessly scroll through the photographer’s feed and leave likes. In the case of an online portfolio, you have less than a minute to grab the user’s attention and get them to read on. So choose works you are genuinely proud of, projects you want to show the world. We recommend breaking your work into short galleries – no more than 20-30 photos each. Each gallery should reflect a particular concept or direction of work: for example, “Portraits,” “Wedding photography,” “Nude,” or “Reportage photography.” This will make it easier for visitors to navigate the site, and their attention will not be overwhelmed by a tremendous amount of work.
3. Select a layout
The layout is the visual structure of a site; it determines how the elements are displayed on the page. It is in your best interest to make your photos the center of attention to instantly pique the interest of new visitors.
Suppose there are a few web design tricks to help you do this. First, use a lot of “air” to fill in the gaps between the elements with a white or black background. The background will serve as a frame for each photo and avoid the cluttering of details on the page. Second, consider the format of your photos when choosing a layout. A gallery with “endless” scrolling a la Instagram is suitable for vertical images, where new images will be loaded as you scroll down. For horizontal – classic block layout. For pictures of different formats, you can try an asymmetric design, in which parts of the pages are not equal to each other. This option is also good because it makes the page’s appearance more dynamic.
4. Select a template
Free website templates for photographers are an opportunity to create a beautiful and functional web resource without resorting to the services of web designers. Cloud retouch offers dozens of design templates in a wide variety of categories, such as wedding photographer, family photographer, and food photographer. Each template can be customized to your taste using a convenient visual editor: change the color scheme, font, graphic elements, and much more. Even if you plan to start a website from scratch, photography website templates can be a source of inspiration and exciting solutions for your page.
5. Add the pages you want
Now is the time to think over the site architecture – that is, what pages your portfolio will consist of. As a general rule, photographers do not want complex websites with a lot of pages – however, we advise you to pay attention to the following sections:
Home Page
This is the first thing that a visitor who visits the site will see – so make sure that the home page contains your name, surname, and logo and tells about you and your business in detail and clearly. Photographers often ignore the textual part of the site – and this is a big mistake. Yes, images are the most crucial part of your online portfolio – however, the accompanying text provides the visitor with the necessary context. For example, the introductory text is essential for a landscape photographer. After all, without it, visitors may think that they have come to the website of a travel agency or travel blogger.
Also, include a menu at the top of your site so that users can easily navigate from page to page. Depending on the site’s style, the menu can be a navigation bar in the site header or a hamburger icon that will open when clicked.
Gallery
The gallery is the heart of a photographer’s site, so create it with the utmost care. Adjust the quality and other characteristics of the images to appear exactly as you intended. Choose from ready-made layouts to suit your needs – like a panorama or an Instagram feed-style gallery. In addition, Pro Gallery allows you to protect photos from downloading or sharing them on social networks to attract a new audience. You can also upload videos and text to the gallery to add important context to any project.
About Me Page
Share a little about yourself to create and strengthen an emotional connection between you and your visitors. Share only the essential and exciting details: your philosophy, technique, sources of inspiration, and the most exciting biography details. Tell the story in the first person – this makes the text more personal, and the visitors are more likely to want to know more about you. If you deem it necessary, leave your photo and resume here as well.
Showcasing Clients
Submit photos of the people and brands you’ve worked with on your site – with their permission, of course. A gallery-like is a great way to build credibility and encourage potential customers to collaborate.
Contacts
Make it possible to contact you as quickly and simply as possible – after all, the fate of future orders depends on this. Your email and phone number must be in the site’s footer; however, you can create a separate page with contacts so that visitors will not get lost for sure. For an even better user experience, add a contact form to your page so potential customers can communicate with you directly through the site.
Additional Pages
Depending on the purpose of the site, you may also find the following pages helpful:
- Blog. Share news, projects, opinions about the industry. This will help build your credibility in the photography community and build a loyal community around your site. In addition, it improves SEO, and the site will appear more often in search results.
- Reviews. Create a customer testimonial page to serve as additional advertising for your services.
6.Connect social networks
With 500 million daily users on Instagram alone, social media is the easiest and cheapest way to tell the world about yourself and reach potential customers:
- Include social media icons on your website that lead to profiles with your work.
- Enable the sharing function in Pro Gallery to share photos from the site on their pages and thereby increase your traffic.
- Put the site’s domain name on all social media accounts to redirect leads to your portfolio.
7. Optimize SEO
Search engines don’t recognize images – so you need to add text descriptions to get your site indexed adequately and generate traffic. Add a title and caption to each image in the Cloud retouch Pro Gallery. Don’t try to add unnecessary information or keywords – just briefly describe what exactly is shown in the photo. The photo descriptions will serve as alt-text and help the site appear in Google and Yandex in the “Pictures” section.
8. Configure the mobile version
In 2020, more than half of the traffic came from mobile devices. Therefore, in addition to making a photographer’s website, you need to make sure that it displays correctly on smartphones and tablets.
Some work is already done for you: Cloud retouch Pro Gallery automatically adjusts images to fit different screen sizes. You can customize the rest in Cloud retouch’s visual editor: enlarge some elements and delete others with a few mouse clicks.
9. Ask for feedback
Before publishing a photographer’s site, ask friends and family to check it out. An outsider’s perspective will help you optimize navigation, fix design flaws, and spot trivial typos in the text.
10.Update the photographer’s website in time
Nobody likes sites that haven’t been updated for a long time. Therefore, even when you are not looking for new clients, do not forget to add something new to the site. This could be information about an upcoming project, a blog article, new prints for sale, or even a built-in Instagram feed that will automatically pull your photos from social networks to the page.
