How to Make Attractive Posts on Facebook
We will create a list of publications with which you will solve the doubt about how to make attractive publications on Facebook. Social networks should be part of your digital marketing strategies because they are considered important to publicize your brand’s existence on the Internet. Therefore, if you manage a business or company, one of the first steps you should take is to create your fan page on Facebook.
Once your Facebook page is created, you need to add the main banner and profile picture with your company logo. The next step is to make your brand known through publications. To begin with, we recommend that the publications not only be beautiful but also contain information to generate interest and add value to your followers. If you find it a bit complicated, we will help you solve your doubts with these 5 effective Facebook posts that we present below.
Phrases that inspire and motivate
If you want to know how to make attractive posts on Facebook, we believe that you can incorporate inspirational phrases that call for reflection into your content. Contributing with motivating ideas to lift people’s spirits will help you generate empathy from your community. Also, are encourage their Facebook followers to share their publications with other friends.
For example, you can post motivational photos or videos with phrases. With this, you will achieve more interactions on social networks and make your brand better known. Also, never forget that these posts should be attractive as they seek to motivate your followers to comment and share them. We leave you some options for motivational phrases.
- If you can dream it, you can do it. Walt Disney
- The top is not reached by surpassing others but by surpassing yourself.
- Being big is not a matter of size but attitude.
- Don’t settle for what you need; fight for what you deserve.
Publication of questions that generate interaction
Questions are another publication that could help you increase your interaction and improve your arrival. If you have an established community, we recommend asking an interesting question, as it will be answered with some information. We emphasize that the question has to be very attractive, which encourages people to have their say in it. We think that you can ask for something related to the tastes or preferences of your followers.
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For example, if you have a page for moms, some questions that will arouse the interaction of your followers are about the meaning of your baby’s name. On the other hand, a clothing brand may place two products considered for a new launch and ask which one they like best. Other questions that usually arouse people’s interest are those related to particular tastes in society. An example of this is consulting if they prefer pizza with or without pineapple or what sweet they prefer.
The questions asked about a decision are also widely used. As an example, we have an instrument store. This can raise the question of the best gift for a person who loves music. Also, consider asking questions that evidence the intelligence of your followers; here, you mention problems of mathematical logic.
Publication of surveys
Surveys are a type of Facebook post that seeks community interaction. Within them, questions are established to know the likes and dislikes of users. When conducting a survey, you must propose options for answers, and these can be through text, photographs, or GIFs. We emphasize that they make followers feel heard and that their opinion is important to the brand. One of the main benefits of implementing surveys is that it increases the engagement and reach of publications.
Specialist Publications
When in doubt about how to make attractive publications on Facebook, we recommend the publications of specialists since they are made to generate quality content. This type of post should be subject to the topics that the fan page dominates. The posts must give information related to the area to which they are dedicated. It is worth mentioning that these are given without any commercial interest since they have an educational focus. It intends to provide valuable content to followers. On the other hand, we highlight the importance of touching on topics of interest that solve doubts or arouse the community’s curiosity.
Likely, this type of publication is already doing it and giving you good results. Therefore, we will mention some extra tips to complement your knowledge. For this type of publication on Facebook, you must announce to your followers that the weekend has arrived funnily. These publications will not lose since no one does not get excited about the weekend.
You can publish funny content or curious facts related to not-so-academic topics. We also think it’s an opportunity to talk about activities and advise places to visit. We recommend accompanying them with videos, images, and texts that represent the joy of the weekend’s arrival.
Conclusion
Making different posts on Facebook will make it look more professional. In addition, this will help generate engagement from followers. On the other hand, your community manager must respond to the followers’ comments to strengthen the link. This will make users recognize the fan page is active.
If you want to learn more about managing successful ad campaigns on Facebook or become an expert social media manager, you can sign up for a Community Manager Course. It could also be useful to participate in a Facebook Fundamentals Course for your business, where you will learn in-depth the types of existing publications to develop creative and quality content.
A Guide on Content-Type and Audience on Instagram
Several points must be raised beforehand for the publications made on Instagram to work and meet the objectives. Therefore, we will define the type of content and audience on Instagram. In addition, we tell them about the most popular categories within the platform. We also consider it important to define what publications are and how they can be effective.
Instagram is a social network that has remained constantly updated and has added several functions. Consequently, in digital marketing, it is important to stay at the forefront of the new tools it offers. Implementing these will make your brand look more professional. In addition, it will help you position yourself in the field and create engagement with your community.
What is the content on Instagram?
Content is all the posts that a brand or company makes on the Instagram platform. These must have been planned to meet a goal. All types of content made on Instagram must have an end and follow a communication line. We emphasize the importance of planning it because it can be counterproductive for the brand if it is not.
You can show your brand to your community and enhance your image through them. They also allow you to relate and show your most human side to generate effective interaction. It would help if you kept in mind that users are increasingly fed up with receiving advertising. Therefore, you must publicize your products and services without being boring.
What are the types of content?
There are several, not just one type of content that can be done on Instagram. These must give quality information and be attractive to attract users. In addition, we emphasize that it depends on the brand’s objectives on what type of publication they will implement.
Posting photos and videos: Posting to the photo and video feed was one of the first features created when you started the app. Content accounts can post from all platforms. In addition, Instagram can add a maximum of 10 photos or videos to a single post.
Instagram Stories: Instagram stories are direct posts of 15-second photos or videos. These are not part of the feed and last 24 hours. In addition, it gives the possibility to group the stories and place them as highlighted under the user’s description.
Reels: Reels stand out because they allow more elaborate videos of up to 15 seconds. They appear in the “Explore” section, and their implementation makes it easier to reach new audiences.
Live: Live video streams are real-time video streams accessed from cell phones and computers. Your followers can interact through likes and comments that will be seen in real-time.
Instagram TV: Instagram TV is a type of publication where you can upload videos up to an hour-long. You can watch these videos on the conventional platform or the Instagram TV application.
Store: It is used by brands with a commercial or creator account to market their products. It is characterized by allowing labeling of product catalogs to facilitate a purchase. You can integrate a store from Facebook’s catalog manager or link it to an e-commerce platform like Shopify or Big Commerce.
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Tools for Instagram content
The tools on Instagram allow you to create a more dynamic type of content. We highlight the importance of using them because they make publications more attractive and help users reach out. Also, offering authentic, quality content makes it easier to create a link and increase engagement. It is worth mentioning that users should not be charged with information because it can saturate them and generate rejection of the brand. The main tools are:
- Edit images
- Location
- Description
- Hashtag
- Tag photos
- Branded content
Brand content on Instagram
Instagram is used by millions of people worldwide because it is a platform that facilitates personal expression and finding quality information. Therefore, companies implement it within their digital marketing strategy to reach users. More than 80% of people follow a company, making brands thrive within the app.
Brands establish links by partnering with preferred content creators to run campaigns. These campaigns are known as “branded content” or “influencer marketing.” Thanks to these collaborations, the community of an Instagram influencer can obtain diverse information about the services and products that brands offer.
Instagram’s new tool is a tag that makes it easier for content creators to make it visible that a post has been given by agreement. That is, followers will know when a brand and an influencer or public figure have an agreement before publication. These tools offer transparency to the community and have campaign performance statistics.
Instagram content categories
Although there are countless categories of products or services offered on Instagram, some items are considered the most profitable. Therefore, we will tell you the ones with the best acceptance by users and those that manage to generate better engagement.
Fashion Blog
Instagram is used as a platform to generate content. Therefore, fashion blogs are very popular, and brands often want to work with them. We consider it important to mention that it is one of the most outstanding items today. Therefore, influencers dedicated to creating content related to it have a loyal community.
Celebrities
Celebrities are well-known people and are followed by their fame. Many brands want to work with them because they are characters that get a lot of attention. Although they are not specialized in any subject, they are considered references since their opinion is heard. However, we believe that you should pay close attention to the content they create to verify if it is related to your company’s values.
Fitness
A healthy lifestyle is a current trend that should not be ignored. Blogs related to physical well-being are increasingly valued by the growing community that wants to stay in shape. Therefore, there are content creators who provide classes digitally. The current movement is betting on exercising at home instead of going to a place.
Photography
Photographers who offer their services must have an updated and attractive profile to encourage people to work with them. They manage to reach the brands they want to make their art better known in this way. It is worth mentioning that it is one of the categories with more professional and creative content.
Pets
Pet accounts are followed because of the affection they manage to generate. Also, a store for animal products is on Instagram makes it easier for many people to buy. This category has positioned itself and is achieving the success that others possess. Therefore, every time it becomes more common to see a photograph of a famous pet working with a brand,
Modeling
Models are one of the most popular types of content on Instagram. Many often use the platform to reach the brands they want to work with. Likewise, it has content that stands out for being extremely professional and of high quality.
Music
Here you will find famous artists and instrument shops. Also, the content creators who are dedicated to making covers and tutorials stand out.
Restaurants
Although this category is highly competitive and difficult to become a love mark, many restaurants and fast-food chains have managed to retain their customers. Each brand must find a way to reach its followers to have a community.
Clothing
Virtual clothing stores are currently one of the most popular items that have revolutionized the way people buy this type of product.
Trip
Within this category are all content creators who recommend places to visit worldwide. Many of them use audiovisual platforms because they are vloggers. Also, others specialize in Instagram.
What is the public on Instagram?
The target audience of a company or brand is also known as a “target” and is the group of people that the brand aspires to reach. They can also be a specific group for just one campaign or product. We emphasize that they have desires or aspirations similar to the company. It is also a group for which the company can create a need that it can cover.
How to choose a target audience
Defining a target audience is important because marketing actions will be directed at them. Creating the target profile is done based on the definition of the following points: In addition, after having established the points above, you will be able to create the profile of your target audience.
- Gender and age
- Demographic location
- Academic background
- Purchasing power
- Social class
- Consumption habits
Conclusion
Instagram is one of the favorite platforms for brands because it makes it easier to meet their goals. It is worth mentioning that it is essential to have established the audience and the type of content that will be published on Instagram for this to happen. In addition, if you do not do the segmentation of your target, your content will be lost and not reach the customer or potential customer. We recommend supplementing what you have read with a Community Manager course.
Facebook Ad Placements: What Are They and What They Do?
Facebook is the social network with the largest number of users. It is also the favorite platform for companies to publicize their products or services. Therefore, the following information will help you know what ad placements are on Facebook. This is an important concept for every digital marketing expert and community manager, as this way, you can determine strategic places to place your ads.
In this way, you will have the possibility of having more effective advertising. It is also important that you measure your contents to see if they turn out as you would like. Due to the massification of content, it is vitally important that those in charge of social networks know what is offered. That’s why we’ll tell you everything you need to know about ad placements.
What are Facebook ad placements?
Facebook placements are the places where ads can be placed. So, based on the goal you choose when you start an advertising campaign on Facebook, the ad will be placed in a place that can help you reach your goal.
Similarly, each location is designed according to how people interact with ads on each platform or device. Therefore, there are several options available where these ads can appear and the ability to select or uncheck them.
The importance of placements in Facebook ads
Because making ads on Facebook requires an investment from brands, it is important to know the strategic locations of this platform. By knowing the ad placements on Facebook, it is possible to take advantage of the potential that each has to expand the visualization and arrival of the ads.
Given the specificity of users’ journeys on this social network, Facebook determined these locations useful according to each objective. That way, you could increase user engagement with ads, as long as you consider the type of business you’re looking to promote. For example, if you choose your reach goal, ads for Facebook can be placed at:
- Feed
- Search results
- Instant Articles
- Instream video
- Video feeds
- Marketplace
- Stories
Make Facebook ads
To find and select locations, you must go to the Facebook Ads Manager platform. There, when you create the ad and choose a goal, you’ll be shown several available placements for each platform.
To make this selection of ad placements, you can log in with your account. Using your Facebook page, you can select the locations both there and in the Instagram ads.
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What are Facebook ad placements?
Since we’ve already mentioned what ad placements are, we consider them important to mention. In the case of Facebook, there are 5 types of placements in which you can place your ads. Remember that these locations are available for use exclusively on Facebook. It is also important that you select the right one based on your brand’s objective.
Feed
First of all, the feed is the main part of Facebook in which the publications and updates of the pages we follow are displayed. This section can reach more users because it is more global.
News Feed on Facebook
All the updates for the pages we follow appear in the Facebook news feed. And that’s where the ads appear as you tour this central part of the platform. Both in the website and mobile versions and the smartphone application.
Facebook Marketplace
These are the ads destined for the main page of the Marketplace. The Facebook marketplace is a section in which you can buy and sell items in various categories. You can also access the Marketplace from the section panel located on the left side of the platform. Remember that it is important that you have content in this section since the users who visit it are determined to make purchases.
Video feeds from Facebook.
Video ads appear in the Facebook News Feed and are watched. Videos or live streams of the pages you follow are available in the “Watch” section of Facebook. You can enter Watch from the section panel on the left side of the platform or through this link.
Facebook’s right sidebar
The ads appear in the right column of the platform, which is only available to be viewed on the desktop version of Facebook. When you enter Facebook from a PC, you will find that it includes the sections of contacts and pages that you follow on the right side.
Messenger Inbox
Ads appear at the start of your Messenger inbox. We consider this to be an effective ad placement for reaching users. However, we think it’s important to add ads made in the same Facebook app to it.
Group Feed on Facebook
They are the ads that appear in the Facebook group feed, where the updates from the groups to which you belong are shown. You can enter the group feed by going to the left side of the platform in the sections part or entering by the following route.
Stories
Stories are short-lived updates, in video or photo format, located at the top center of the Facebook platform. Only updates from the pages and friends we follow are displayed. For that reason, it is one of the ad placements characterized by being effective.
Facebook Stories
Ads are displayed by scrolling through Facebook stories that appear at the platform’s top.
Messenger Stories
Visible ads in Messenger stories when you log in from the smartphone app.
Instream
Streams are videos available in the Watch or Live Video sections of Facebook. You can enter these sections by going to the left side of the platform or through the link that we will leave: Facebook Watch.
Facebook videos in-stream
The video announcements appear in real-time streams as you browse and watch videos in the Watch section.
Search
The search is a box to enter words of interest, people, or brands that we want to find on Facebook. It is located at the top left of the platform, and when entering the desired word, it directs us to a new search results box.
Facebook search results
These ads are displayed in Facebook and the Marketplace search engine search results.
In articles
Articles are pieces of content produced through the Facebook platform. Therefore, they can be viewed without having to leave the Facebook interface.
Instant Articles on Facebook
Finally, ads appear in Facebook Instant Articles that are only available in the smartphone app in this location. Likewise, Instant Articles are generated within Facebook as an immediate download note. They can be accessed by clicking, and you will be taken to a pop-up window that lets you see more of the text.
For its part, the objective of these articles is to improve the user experience on the mobile device without leaving the Facebook platform. The community manager can customize the images, text, videos, buttons, and links. In addition, their particularity is that they are efficient ads because they do not use mobile data, as it happens when one goes to the publication of a website from search engines.
Final thoughts on Facebook ad placements
In conclusion, it is necessary to establish a marketing objective to take advantage of these ad placements on Facebook. On the other hand, it would be advisable to identify the specificities of the target to determine what their interaction strengths are. With these points identified and defined, in addition to having established a budget, you will be able to choose the ideal ad placements to promote your fan page.
How to Organize Work from Home: 7 Helpful Tips
Most of us work remotely in pajamas, with the opportunity to sleep, a fee schedule, and no need to push twice a day in crowded transport. Sounds great in theory, but what about in practice? We will tell you how to adapt to this type of work, not lose motivation to go to the kitchen, and stay productive.
Set a clear schedule
And stick with it. List tasks for the week, prioritize them, scatter them by day of the week, and set approximate deadlines. The more detailed the schedule, the better. Set a time for lunch to rest and not burn out. Now you don’t have to stick to the standard nine to five. Feel your biorhythms to get the most out of your work from home and stay productive. If your time is morning, nothing prevents you from getting up early, completing important tasks, and postponing routine tasks until the afternoon. The main thing is to stick to the plan, and then it will be easier to get to work.
Change your pajamas to jeans.
Even if you don’t plan on seeing anyone or going out, make sure you don’t spend all day in your pajamas. After you open the closet, your brain knows that you get dressed and leave the house. It will start working. This is a strong trigger, just like sportswear, which immediately sets you up for a run. Leave the suit and tie for the entire office. Just swap out your comfortable indoor clothes for jeans and a shirt, and you will instantly feel more collected. Don’t forget your usual morning routine – shower, hair, makeup, 20 push-ups, or a plank. If you are used to starting the day with exercises, do not transfer it to later, hoping to do exercises in between coffee and Skype with colleagues. Act as if the office is just suddenly closer – a kitchen distance away.
Combat distractions
The situation is familiar to everyone: “a minute on Instagram,” too long a coffee break, a morning Facebook feed, and putting things off for later. Dealing with procrastination at home can be more difficult than at the office: no one will see that you are watching YouTube videos instead of preparing an annual report. Take advantage of these working tricks: turn off social media notifications and background sounds – music or TV shows, if they interfere with concentration. Ask your family not to distract you until lunchtime and not ask them to wash the floors “if you are already at home.” Try to track when you feel the urge to be distracted: it might be worth breaking your workday into more convenient blocks. Use the “tomato” method – work for 25 minutes and take short breaks of 5 minutes between sessions.
Communicate with colleagues and superiors
If you are not a freelancer but part of a remote team, communicating with colleagues is important for your workday, especially when working on shared projects. Sometimes it may not be easy – some of the questions are easier to discuss out loud, and they may forget to tell you about something (but we hope not).
Fortunately, there are instant messengers with work chats: Slack, Google Hangouts, and other ways to stay connected. Use Skype, BlueJeans, or Zoom for video calls with colleagues, important discussions, or even team building.
Consider nutrition
A kitchen within walking distance is a temptation. Consider not spending all day with tea and cookies and constantly looking in the refrigerator. At home, you decide what food you have on your plate and how many meals you have. Prepare your diet for a week in advance and prepare full lunches and dinners. Snacks can also be prepared before chopping the apples or freezing the smoothie ingredients in individual bags.
To control the number of approaches to the refrigerator, you can try setting the alarm or setting a reminder in your smartphone that it’s time to take a break (for lunch or a snack). Take a break from work during lunch to avoid accidentally eating more than you would like. The break should be a break.
Organize your workspace
A soft sofa only seems to be the most comfortable place to work. It is difficult to concentrate on it find a comfortable position. It is harmful to the back and neck. Set aside clear space to create boundaries between work and home. Sit down at the table remove all unnecessary and distracting from it. Look for inspiration on Pinterest – there are many examples of workplace design, which increase motivation and give an incentive to work efficiently.
Don’t work day and night.
This can be tricky, especially for those who check work emails and chats even after leaving the office. It is even more difficult to overcome workaholism in self-isolation – there is no clear distinction between home and work.
No matter how hard it was, there is only one piece of advice: clear boundaries. Setting the alarm at the end of the day and going out for a walk or doing ten squats – this ritual will help fix the end of the work.
11 Hidden Facebook Features That You Might Not Know
Facebook, the most important social network globally, is also used by many digital marketing professionals. And it is not surprising, since it has a good variety of useful functions, some of which are hidden from the average user, despite the great utility. For this reason, we provide you with a list of the 11 functions that you didn’t know about Facebook.
1. Find your comments or posts from the past.
You can access this feature by accessing your profile, and you will see a button that says “View Activity Log”. Click on this button, and then at the top, there will be a search field that will allow you to find the information you need. It will save you time when looking for specific data about something you have commented on, and you will even be able to see when you became friends with other Facebook users. Among other things, you can also find out how long you have been following a page.
2. Optimize the space occupied by the Facebook application on your cell phone
While the application only takes up just under 100 MB of capacity, a community manager can result in less space for other management tools. This is mainly because Facebook temporarily saves a lot of data, including text and images, that you see on your home. Consequently, this will slow down the navigation and cause one or another inconvenience on the mobile phone. Therefore, to clear the cache that Facebook has stored, you will have to do one of two things depending on your cell phone. If you have an iOS device, you need to delete the app and reinstall it; for an Android device, long-press the app icon, then drag it to App Info, and finally select “Clear Cache.” Do not forget to apply this debugging, as it is one of the functions of Facebook that can help you improve your user experience.
3. Log out of Facebook from another computer.
If you think someone else may be on your Facebook account or you’ve left it open on another computer other than yours, you can log out from where you are currently logged in. To do this, you must enter the “Settings” of your Facebook profile and then go to the “Security” menu. You will see an option that indicates where and on which devices you are logged in. It will also show you all the sessions you have available so far. If you see a session, you don’t recognize it. You can click the “End” activity to close it.
4. Identify all the apps that have your information on Facebook.
Go to your Facebook profile settings and select the “Apps & Websites” option. In this menu, you can see all the applications and websites that access your information on Facebook. This does not mean that they can post without your consent, but that they can view information such as your name, email, and friends list. Every digital marketing professional knows that their email address is very important, so you can take away the permission if you see an application that you do not want to have access to.
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5. Message Request Tray
You probably haven’t realized that you have an alternate inbox for inbox messages. This is the “message requests” tray into which messages from those not among your contacts arrive. Then they may have a large list of messages from people who tried to contact you unsuccessfully because they were not part of your friend list. To review these messages, you should go to your Messenger tab, click on options, then select “message requests.”
6. Control who will have access to your Facebook when you pass away
Unfortunately, that time will come for all of us, and with that in mind, Facebook has created a feature that allows you to dictate who will access your account when it happens. This person will be able to change your cover photo and profile, accept friend invitations, and select a featured post for your profile. However, it will only be able to see your messages if you give it access. To choose that family member or friend, go into the “settings,” then go to “general.” You will see an option that says “Memorial Account Settings.” You need to click edit. From there, you can assign a “legacy” contact who will be in charge of your Facebook account when you die. Or otherwise, you can choose to have your account deleted if something happens to you.
7. Prevent Facebook from tracking your mobile browsing
Unlike other social media ad settings, Facebook doesn’t allow you to deny them information about your mobile browsing. However, you can take steps not to allow him to access your profile. First, you need to enter settings and choose the option “ads” and again “settings.” From this section, you can access a series of settings about the information you want to show to advertisers. Among them, you can modify partners’ data about your activity that offers you ads according to your route on other websites. You can also modify the categories used to show you ads and audience-based advertising.
8. Access deleted content.
No matter how much you delete information from your account, Facebook still records that information. So, if you want to have access to the data that Facebook has about you, you can download a copy of that information, which will also include everything you have deleted in the time you use the network. To get to this, go to your settings page, then to “your Facebook information.” In the central part of the options, a link says, “Download your information.” If you follow the steps, it gives you. You will be able to access everything Facebook knows about you, including what you have deleted. In addition, you can select the information you want to see according to the period of your interest.
9. Save posts.
It may be that some know this feature of Facebook, but many others do not, and they regret having lost sight of an important post. So that this does not happen, Facebook offers the option to save a post of interest. You have to go to the “…” of the publication and select “Save publication,” so you will automatically be reserving this information. Likewise, you can create folders of saved messages to assign names to differentiate them by topics. You can then access any of them using the “saved” section located on the left side menu of the home page.
10. Turn off autoplay of videos.
Sometimes it can happen to you that you are checking the Facebook News Feed and the videos automatically start playing. If you want to avoid this and decide for yourself which videos to watch, you can’t do it. You need to go to the settings “videos” section and turn off the “Play videos automatically” option. In the case of the mobile app, this is one of the necessary features since the playback of videos consumes a lot of data. Therefore, you should head to settings and follow the steps described above.
11. Fundraising.
Facebook recently implemented the “fundraising” option for non-profit organizations among its functions. You can access this section located on the left side of the platform, where you will find a list of the various donation campaigns available. However, these campaigns must first be approved by Facebook before being published.
Conclusion on Facebook features
Finally, we hope that some of these private Facebook functions will be useful to those taking advantage of this social network. Especially for digital marketing experts who require some shortcuts to improve the efficiency of brands on Facebook.
What Is Facebook Ads Manager, and What Are Its Advantages?
Facebook Ads are one of the most useful tools for any expert in digital marketing and social media business. The central objective of this platform is to allow businesses on Facebook to reach more customers and, therefore, increase their sales. So, due to the importance of this tool, we will help you discover what the Facebook Ads Manager is and what its advantages are. We consider it important that every professional specializing in digital areas knows how to handle it more effectively.
What is Facebook Ads Manager?
Facebook Ads Manager is a platform that provides you with tools to promote your page through ads. To do this, the Facebook Ads Manager allows you to create and manage ads with images and videos in various locations on the social network. However, it is not a tool since you must invest in generating this type of advertising with ads.
On the other hand, Facebook Ads Manager allows you to create and promote ads and has other tools. After launching the advertising, you can see the campaigns, ad sets, and made ads. You can also make changes and check the results of your promotional actions.
It should be noted that by making use of the Facebook Ads Manager, you can place campaigns, ad sets, and ads on platforms other than Facebook. This platform also serves to advertise on Instagram, Messenger, and Audience Network. Of course, making use of various placements for ads on each platform.
Benefits of Facebook Ads Manager
Using Facebook Ads Manager is ideal when you have a business and reach more customers. Therefore, it can be an ideal tool in branding or conversion campaigns. Anyway, it is important to keep in mind the advantages of using this ad platform. Remember that these advantages will help you create more specialized content based on your business goals.
Plan objectives
First, the Facebook Ads Manager allows you to plan ads based on specific goals at each stage of your business. So much so that it defines 3 general groups in which various marketing objectives are encompassed: recognition, consideration, and conversion. Based on the chosen objective, the type of business you are looking to promote, and the target, you can assign efficient ad campaigns.
Read More: Instagram Promotion: a Guide for Companies
Various targeting options.
Another important point is that the Facebook Ads Manager offers several options to segment audiences. Segmentation levels can be based on demographics, interests, and user behaviors. So, based on these criteria, you can customize the marketing campaigns, and the ads can be more specific according to the objectives.
- Demographic data: country, age, gender, language, sentimental situation, professional level, etc.
- Interests: tastes and preferences.
- Behavior: The behavior of Facebook users is based on their activities on the platform.
- Devices and Connectivity: the application’s use on computers or mobile phones and specifications for connecting via Wifi or mobile data.
Compare campaigns with the A/B Test.
Managing ads with Facebook Ads Manager lets you run two campaigns simultaneously and compare them for better results. To do this, you can perform an A/B test, in which you see different aspects of each ad and see how they affect the performance of the campaign. For example, you can check content, audience, and placement to compare and set which ad and strategy perform best.
Facebook ad preview
When you generate an ad campaign in Facebook Ads Manager, you have the option to preview how it will look in your chosen location. This way, you’ll know how users will view it and if any changes need to be made before launching the ad.
Control the bid of each ad so as not to exceed the budget.
Facebook Ads Manager bid control ad.
Ad bidding, or auctions, is a way to determine which ads to show are the most profitable. In the Facebook Ads Manager, you can choose between an automatic ad bidding strategy or a manual bid. First, it helps you determine an optimal value for the cost of the ad and its optimization based on the result. In the second, you can indicate the maximum value that you are willing to pay for the result of your ad.
Real-time information Manager of Facebook Ads
In Facebook Ads Manager, you can get various reporting tools to know if your ads are on track to reach the assigned objectives. So, by looking at these metrics on a timeline, you can evaluate and identify which areas need optimization. That way, you can change the ad in terms of image, budget, or audience to improve the performance of the campaigns launched. The available information also includes data on the number of people who viewed the ad, the number of people who clicked, and the budget spent on the ad.
Tracking Pixels to measure conversions
You can measure conversions earned through tracking pixels after you run an ad campaign in Facebook Ads Manager. Tracking pixels are an analytics tool for measuring the effectiveness of advertising. These are programmed to activate and measure certain actions performed by users. So, by making use of this metric, you can track the actions of users when interacting with an ad on Facebook. For example, you’ll be able to find out which device they first saw the ad and which one the conversion took place on.
Conclusion
The Facebook Ads Manager is a much-needed tool for every digital marketing professional, community manager, and social media enthusiast. So they must be clear about their tools, functions, and what advantages they can offer to their brand strategy. We emphasize that every digital specialist must know how to handle the various platforms to create specialized content.
Motivating Staff: 5 Effective Ways
A strong and close-knit team can do great things – even launching a rocket into space. For the company to work like clockwork, just monetary compensation is not enough; non-material methods of motivation are also needed.
Read more about how to increase staff motivation and their desire to work for the good of a common cause – in this post.
1. Working atmosphere
Even if you don’t have multi-million dollar budgets, make sure you care about the needs of your employees. There is nothing worse than a dark workspace without conveniences. Natural light, plants, coffee, and cookies are not expensive, but they will make the office more enjoyable.
Divide your office into multiple zones. Set aside a designated area for lounging and dining — even a small area with a couch, armchairs, and tables where employees can take a break and take a break from work tasks.
2. From each according to ability
Each of your employees has strengths that they can use to bring the most value to the common cause. For example, someone is an excellent organizer and a performer. Some work well with short-term projects, while others, on the contrary, like to play long-term. Your job as a leader is to recognize the strengths and weaknesses of your colleagues and give them the tasks that best suit their skills.
3. Clear goals and objectives
To reduce the amount of stress for you, as a manager, and for employees, we advise you to use the program for managing projects and keeping a record of all current tasks in them. Write detailed terms of reference discuss emerging problems in the team so that everyone is aware of the project’s progress. The more transparent the work process, the better. Write a summary after each group meeting to avoid losing important insights.
4. Feedback
It is important for everyone, both for employees and for the manager. Arrange face-to-face meetings with each of your colleagues at least once every two weeks to discuss pressing issues, keep abreast of how the employee feels at work and in the team, what questions he has, and what comments you can give to improve his performance. Such meetings will help build better relationships with subordinates, which will positively affect teamwork.
Remember to ask employees to rate your performance to improve your management skills and group performance.
5. Team building
The joint pastime of employees undoubtedly leads to increased team motivation and improved relationships within the team. The type of activity depends on the size of the team, your budget, and the time of year. In winter you can go sledding or ice skating, and in summer you can have a picnic in the park and play frisbee. You can also buy board games for your office, such monopoly, to occasionally organize informal get-togethers after work.
Color Psychology: Does It Affect How You Feel?
How colors affect the behavior and mood of people, what is the meaning of colors in psychology, and how to apply this knowledge to business development – read below.
What Is the Psychology of Color?
Color psychology examines our response to different colors. Its task is to understand how and why people change their moods and behavior depending on a particular shade. Designers and artists have put the science of color at their service and brand managers, marketers, car manufacturers, and many others.
Suppose you go to bed. With which wall color will you feel more relaxed and calm – beige or purple? In the world of hyperlinks and CTAs, which button would you rather hit red or green? Does color play a role in the choice of clothing?
Color is a subjective thing. A certain shade can cause opposite emotions in people, depending on personal preferences, upbringing, nationality, and even religion. For example, we often classify red, orange, and yellow as warm, “sunny” colors, while green, purple and blue are considered calm and refreshing.
The Psychology of Color in Marketing
Because colors have a powerful effect on our emotions, they can be intelligently used in marketing to convey a specific message to an audience and shape a brand’s perception. The correct color scheme is essential for creating the brand identity and corporate style. It sets the tone and enhances the individuality of the company. This is true for all of a company’s marketing assets, from logo and website designs to handouts, flyers, and other media.
To select suitable colors, you can use the color palette generator to select matching shades. However, without understanding the psychology of color and which colors evoke certain emotions, it will be difficult to make the right choice.
Let’s imagine a brand of ice cream. Intuitively, you understand that its color scheme, whether the interior of a store, a showcase, a website, even glasses, will be bright or pastel, encouraging you to smile and relax. At the same time, the choice of a dark palette also takes place – for example, if it is a premium ice cream brand, where black traditionally personifies expensive premium goods.
Another example is a yoga instructor’s website. What shades come to mind first? Typical color schemes for such a business include light and neutral shades such as beige, white, light gray, and pale pink. The harsh combination of black and red is unlikely to create the tranquility and Zen atmosphere of savasana meditation.
The Meaning of Colors
Although each individual perceives color differently, there are still some emotional and psychological impact patterns. Color by 62–90% determines how the buyer will treat the product. We will tell you what and where to use it.
Blue meaning
The most versatile color that suits almost everyone. Blue has many shades, from turquoise to indigo, and each of them can be perceived differently. This color is often used in logos of large companies and corporations, making its connection with business very strong. Recall, for example, the logos of international Facebook, LinkedIn, Twitter, and Russian Mail.Ru, Norilsk Nickel, Gazprom, and others.
Blue is a symbol of stability, calmness, reliability, and purity. It is associated with a sense of serenity, harmony, and tranquility, reminiscent of the sea and sky.
How does blue affect a person? It affects emotions: balances, controls, soothes.
Fact: Blue also has a downside, sad side – sometimes it is associated with feelings of depression. Throughout art history, various artists have used it, most notably by Picasso, to express dark and negative sentiments in their work.
Green value
Green is the color of nature, life, and freshness. It is often used as a symbol for ecology and sustainability in color psychology, which makes it popular with food brands. In addition, green is associated with money and is suitable for finance.
For example, Spotify’s use of a vibrant shade of green suggests that the company is full of drive and vitality.
Supermarket chain VkusVill also uses this color, choosing a darker shade that creates the feeling of foliage and tree crowns, thus showing that their products are natural, organic, and healthy.
Sberger, who recently updated his logo, chose green during the reign of the tsar in 1841. Symbolizing money, wallet, and coin has hardly changed in 180 years. Only shades of green have improved over time.
Black value
Black has many different meanings. On the one hand, this is a timeless classic. It is associated with austerity, elegance, sophistication, wealth, strength, and mystery. At the same time, black is associated with anger, loneliness, envy, and mourning. It is noteworthy that black has a mourning connotation in Western culture, while it is the color of joy in Japan.
The blackest black in the world is not oil, but Vantablack – a color that made a splash in the art world, and sculptor Anish Kapoor acquired exclusive rights. Vantablack is so dark that it absorbs 99.96% of the light.
Black is actively used by brands in beauty, art, and clothing in marketing. MAC cosmetics, Gucci fashion house, Adidas sporting goods, and Lexus cars – their logos were executed in black. This way, they emphasize quality, premium quality, and style.
White value
White represents innocence, purity, and virtue. It symbolizes a blank white canvas or, in other words, a new beginning. It is a neutral color that rests the eyes, so it is widely used in all business areas, from interior design to web design (for example, a lot of white space air around this blog post).
In addition, the white color gives a sense of pristineness and hygiene. Therefore, it is so often used in the medical field and cosmetology.
White is a very neutral color, so it is always complemented with another shade, the contrast of which determines the mood and atmosphere of the resulting palette.
Let’s get back to the “conflict” of cultures – not only does black have different meanings in the eastern and western hemispheres, white, in turn, but it also means death in East Asia. There, white robes are worn during mourning, which symbolizes rebirth and purity.
Yellow value
Warm, energetic, inviting – yellow is great for attracting attention. The yellow color is instantly registered and processed by the brain, stimulating its functioning and the nervous system. That is why it is used for warning signs, reflective vests, and emergency vehicles. In nature, it is used for the same purposes – the wasp warns of danger with its yellow-black body and the poisonous frog with yellow stripes.
However, yellow symbolizes caution and is also associated with optimism, sunshine, and warmth. Positive associations with yellow are prevalent worldwide and in many different cultures. This universal perception explains the choice of yellow for emoji.
Let us recall the CTC logo, which is a “classic entertainment channel.” Bright yellow letters and the corporate style of the screensaver design ambiguously hints that there will be no horror films, sad news, and criminal chronicles here.
In 2018, a certain shade of yellow became popular. Dubbed “Gen Z Yellow.” Pantone has identified it in its palette as a fresh, contemporary color popular in fashion design and music videos, graphic design, and arts and crafts.
Plus, the color yellow resembles gold, which is why luxury brands love it. For example, one of the most famous brands of sparkling wines, Veuve Clicquot, uses a bright yellow tint in combination with golden on the company labels. Many jewelry brands also use this tone, reminiscent of the glitter of gold and sun glare.
Red value
A vibrant color that calls for action. It is associated with passion, love, and seduction, but at the same time, it creates an atmosphere of danger, anger, violence, and war.
Red attracts attention, excites the nervous system, and brings you out of a calm state. That is why it is used for warning road signs and fire engines.
Red is perceived differently in different cultures. For example, in China’s stock markets, it denotes a rise in prices, while in other countries, it has the exact opposite meaning. Why is that? Answer: Red is a lucky color in Chinese culture. It is also used for bridesmaid wedding dresses and symbolizes celebration and fertility.
Pink value
It is no longer possible to say with complete certainty that pink is the color of women’s brands, although it was just ten years ago. The stereotype is gradually disappearing, and it is being replaced by more and more companies that use this color in marketing.
In color psychology, pink is often associated with playfulness, fun, and lightheartedness. He personifies freshness, youth, and striving forward. Bright shades of pink, such as magenta or fuchsia, stand out, but they are less disturbing or dangerous than red.
Perhaps the most famous brand to use pink in their signature style is Barbie. Other women-focused companies opt for pinks, such as Benefit and Victoria’s Secret.
But notice how often pink has started to appear in the branding of IT companies. Think of the hot pink Invision logo. This same shade is used throughout the brand’s visual communication. Insurance startup Lemonade is not far behind, where pink is the leitmotif through its website design, illustrations, and logo.
Purple color meaning
Purple symbolizes luxury, royalty, nobility, and wisdom. In antiquity, purple was worth its weight in gold due to its high cost and dye shortage, which made it an attribute of royalty and imperial dignity.
Purple is a rather unusual color for marketing and is rarely used in branding in large companies. One of the few examples is the Cadbury factory, which has used its logo since the early 20th century.
How to Create an Online Course
Online courses are rapidly gaining popularity, largely since people have spent much more time at home in the past year. Crossfit, yoga, cooking classes, vocal lessons, and even wine tasting – everything that was previously held in studios and classes is now available right on the laptop or smartphone screen. This interest in distance learning is an opportunity to make money on the Internet for those willing to share their skills with others. Personal trainers, nutritionists, marketers, makeup artists, bloggers, and other professionals create their online classes. This brings additional income and allows you to expand your business and reach residents from other regions, cities, and countries. This article will tell you how to create an online course from scratch: how to choose a topic, create a website,
How to create an online course
- Choose a promising topic
- Put the idea to the test
- Do deep research
- Create a lesson plan
- Make content for an online course
- Create a website
- Set rates
- Get busy promoting
- Collect Feedback
- Build a loyal customer community
1. Choose a good topic.
You can teach anything online, from cooking to web design. However, choosing the right topic for an online course depends on two important factors:
2. Teach what you understand.
The more unique your knowledge in a particular area, the more likely people will like the online course and recommend it to friends. Therefore, choose an area in which you have undoubted experience. For example, if friends come to you for advice on caring for plants, this means that potential clients will also appreciate your knowledge.
If you feel that you are “floating” in certain sections, read professional literature or sign up for a master class yourself – so you will be sure that your online course will be complete and really useful.
3. Teach things that will be interesting to people.
Make sure that the online course topic is interesting to a more or less wide range of people – after all, future profit directly depends on this. Ask a friend for their opinion or create an online survey form to understand your idea’s popularity. Please create a free online course demo and track its performance. Share it on social media or create an email newsletter and ask users what aspects of the chosen topic they would like to touch on.
Check if there are already any masterclasses and online courses on a similar topic. If they do, this is very good news – it means that there is already a demand for the idea you have chosen. Plus, you will be able to study the strengths and weaknesses of competitors’ online courses and create a product that surpasses them in quality.
4. Test the idea in practice
It takes a lot of time and resources to create an online course. So first, make sure that the idea and the business model are viable. You can create a landing page for an upcoming online course to test this. Please include a short description of the course: Explain what it is about and what participants will learn upon completion. Accompany your text with high-quality images to keep the visitor’s attention.
Use call-to-action (CTA) buttons to encourage users to register for an upcoming course or book a seat in a webinar. For the landing page to be seen by more people, share it on social networks and the mailing list. After a certain time (from a couple of weeks to a couple of months), collect statistics and see how many people signed up for an online course or left positive or negative feedback. This will help you understand if the business model needs to be refined before creating the courses.
5. Do Deep Research
Creating a paid course implies that its participants will have access to exclusive information that cannot be found elsewhere. Therefore, if the training is a compilation of well-known facts from Google, users may be frustrated and even demand money back.
To avoid this, diversify your sources of information. Explore competitors’ courses, find rare specialized literature, attach links to various studies and experiments. In addition, conduct a keyword analysis to understand better the topics that the course audience might be interested in. To add personality to an online course, do not limit yourself to general information and dwell on interesting details in more detail. For example, an online course on plant care will inevitably include basic information about watering and the amount of sunlight. However, you can go further and include much more niche information in the course – for example, a lecture on indoor fertilizers or a list of plants that purify the air in an apartment.
6. Create a lesson plan
A carefully thought-out lesson plan will help at the stage of creating course materials, as well as when filling the future site with content. Break the course down into lessons and the lessons into the topics you intend to cover. Arrange them logically: from simple to complex, from general concepts to more detailed ones. State the purpose of each lesson so that it will be easier for you to add relevant content and for course participants to form the correct expectations for a particular topic.
Lesson 1: How to Water Flowers
Lesson goal: Learn how often to water different types of plants.
Topics covered:
- The importance of watering;
- The danger of too much watering;
- How to water different types of plants;
- How to determine the lack or excess of water in the soil.
Lesson 2: Plants and Lighting
The lesson’s purpose is to find out how much light certain plants require and control this at home.
Topics covered:
- The role of light in plant photosynthesis
- How much light do certain types of plants require;
- How and when to use fluorescent lamps
Lesson 3: Parasites and Pests
The lesson’s purpose is to learn to identify the different types of pests on plants and fight them.
Topics covered:
- Types of pests on plants;
- How to spot parasites on leaves and soil;
- How to deal with pests in folk and professional ways.
Be sure to add an introduction and conclusion to the entire course and each lesson to help participants consolidate the material. For the same reason, develop a series of homework assignments to dive deeper into the topic between sessions.
7. Create content for an online course
If you are thinking about choosing an online course format, we advise you to stay on the video. Video lessons are more effective than articles and audio files because users can perceive information visually and by ear. Start your content creation by revising the content you’ve created in the past. Blog articles, webinars, podcasts, Youtube videos – all these can form the basis for an online course and save you time. In addition, such content can serve as additional materials that you will attach to the video tutorial.
Shooting video
You can create an online course without professional equipment – after all, useful information is much more important than a beautiful picture. However, users are unlikely to pay for a blurry video with poor sound and extraneous noise. Therefore, we advise you to spend money on a quality microphone and a decent camera.
Video editing
Transform your footage into finished products with editing software such as iMovie, Lightworks, or cloud retouch Video Maker. Make your video dynamic and easy to watch by breaking long sections into shorter ones and cutting unnecessary pauses. Add titles (for example, course title and lesson topics) and subtitles for better accessibility. Think of background music – it will also add speakers to your online lessons.
Home tasks
Create homework assignments for participants to complete after each lesson. Their format can be very different: tests, educational games, or PDF files that you can download, print, and fill out.
1. Create a website
Find the right platform for your online courses. If you already have a website, post the lessons separately. Or you can build a website from scratch specifically for online learning.
To create a website on cloud retouch, choose one of the ready-made templates in the online education category. The website design has already been adapted for all the necessary sections. Add the cloud retouch Video app to showcase videos, attract new users, and monetize your content. Download each lesson separately, or create an entire media library with different channels.
2. Set rates
Depending on your needs, you can sell your online course in different formats:
- Buying or renting a single video. Set the price for each video separately, and give users the right to buy or rent. The video will be available only for a specified period in the second case.
- Subscribe to the channel. The user pays a fixed amount per month and gets unlimited access to all content on the channel. After the expiration date, he can renew the subscription to retain access to the content.
- Subscription plans. Several subscription plans with different prices open access to different amounts of content. For example, a user with a basic plan will have access to only general lectures, and a user with a premium plan will have complete checklists and copyright programs.
- Private lessons in real-time. As an additional income, you can offer personal lectures for those who want to delve into the topic and understand specific issues. With the help of online enrollment tools, users will be able to book a lesson at any time convenient for them.
Also, don’t forget to make a small portion of your course free. This will help spark interest in users and showcase exactly what you will teach them.
How to determine the price for an online course
It is always difficult and uncomfortable to set a price for your work. But you deserve a good reward for your hard work. Here’s what will help you determine the right price for your online course:
- Market research. See how much similar courses cost. Of course, the final price depends on the length of the video and the instructor’s experience – however, market research will give at least a general idea of the range of prices.
- Spent time. Participants pay not only for content – they pay for the time you spent developing the course and acquiring your professional skills. Make sure you rate yourself highly enough.
- Benefits of the course. Will the course graduates acquire useful new skills that will improve their quality of life? If so, then buying your course is an investment in their future. This means that a really useful course cannot be cheap.
- Marketing gimmicks. According to the study, shoppers associate high prices with quality and prestige. And this means, paradoxically, the low price of the course can scare away paying clients. Of course, this is not a reason to set exorbitant prices – but if you are confident in the quality of the lessons created, do not hesitate to ask for a little more than usual for them.
8. Get busy promoting
The profit directly depends on how many people learn about your online course. For the best experience, use a mix of paid and free promotion methods.
- Email marketing. Create newsletters with online course announcements and special offers for subscribers.
- Social networks. Share the news with followers on Instagram, Twitter, Facebook, and other platforms.
- Paid advertising. For example, in Google Search Ads and Banner Ads.
- Blog posts. Create a blog and post articles about the upcoming online course to improve SEO.
- Promo on Youtube. Create a channel and promote course commercials.
- Reviews. If you’ve taught someone in the past, ask course alumni to write reviews and post them online.
- Pop-up on the site. Add a pop-up message to your site about the course opening.
- Other sites. Place your ad on other sites on barter or paid basis.
- Opinion leaders. Partner with popular Instagram bloggers and other influencers to launch an ad campaign.
- Podcast. Start a podcast that will build your credibility in the industry and draw users’ attention to your online course.
- Webinar. Host a free webinar and, in the end, make an announcement of the online course for those who want to continue their education.
- Collaboration with other teachers. Conduct a joint lesson with the creator of another online course on a similar topic to attract a new audience.
- Add a new language. Translate the course into English or other relevant languages to reach people from other countries. It would be a good idea to create a multilingual website in this case.
9.Collect Feedback
It is important not only to spark interest in online courses but also to keep it going. To do this, constantly update and improve the lessons and correct their shortcomings. Create an online survey form and ask course participants what they are missing from the current lessons. Collect statistics of responses, and bring to life the most popular and interesting proposals. The better the course is optimized, the more likely participants are to be happy, refer you to friends, and come back when you start a new learning project.
10.Build a loyal student community
Online learning is a lonely pursuit. Fix that and build a community for learners to share their successes, discuss lesson details, help each other with their homework, and ask questions. In addition, it is an opportunity to establish a close dialogue with an active and interested audience. This may help you promote new courses or other information products in the future. Here’s where you can organize your community:
- cloudretouch Member’s Area. This application will allow students to create personal accounts and access exclusive content – chats, forums, blogs, etc.
- Forum. Create a forum for communication on a variety of topics.
- Social networks and messengers. Create a group on Facebook, or invite users to a group chat on WhatsApp or Telegram.
- Communication platforms. For example, Slack or Discord.
Read More: 5 Simple SEO Tips to Improve Your Search Results in an Hour
How to Make Money from Your Blog
For many people, blogging is a hobby and a passion. An opportunity to share knowledge, experience, expertise, and just thoughts with people from all over the world. Companies and brands also run blogs to strengthen their market presence and build customer loyalty. Most often, the information in blogs is original, and then they rank well in search engines. Therefore, it is worth paying attention to strengthening SEO on these sites to get more views and high conversions.
However, blogging without monetizing is time-consuming. For your hobby to turn into a profitable business, we created this guide, where we talked about five proven ways to monetize your blog.
1. Collaborations
Start collaborating with brands and companies. Find projects that are close in spirit with which you share the same views and philosophy. This is an important step that will ensure easy work and enjoyment of it. The brand benefits from the fact that you, as an opinion leader for your audience, advertise their product or service. This will be a native ad that the public perceives much better.
However, it is important to remember 2 points: be honest and not overdo it. Losing users’ trust is much easier than gaining it, so make extremely objective reviews, mention at the very beginning that this is a promotional post (did we say that honesty and openness are cool?) And do not turn your blog into an advertising feed. All the same, they began to read you not for this.
2. Participate in affiliate programs
And get a commission on every click, purchase, referral, and so on from your blog. Find out which brands and companies are running these programs. You need to register and add links and banners to your site more often than not. Then it’s up to you – the more buyers you bring, the more you earn. Usually, companies do not limit the number of users and customers referred because this is an additional motivation for affiliates to promote their products and services.
3. Create an Online Course or Paid Content
Let’s say you are writing about marketing. Your specialization in SEO promotion. You know everything about search engine algorithms; you are fluent in Yandex metrics and Google analytics and love to share knowledge. With so much expertise, you can, for example, create an SEO course for beginners, collect all the most useful materials in one place and make access paid, take sites for consultation, and much more.
4. Advertising banners
Despite the “banner blindness” of most users, this type of monetization remains popular. To not lose trust with your audience, do not add all the banner ads in a row. It is unlikely that a reader of a blog about plants wants to see ads for online casinos, but ads for a flower shop or flower courses may interest him.
5. Exclusive content
Which you will send to your followers by subscription. The most popular service for such publications as Patreon. Here users can support you with a ruble, and in return, you will send them articles that will not be included in the main open blogging. In addition, you can set patronage levels. For example, initial, with a minimum cost – to receive publications. Medium – publications + mention in the article if it’s a friendly brand. Maximum – publications + writing a separate advertising post about the patron company. There can be a lot of options, think about which one will be suitable.
