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According to the study, every Internet user searches for something on Google and other search engines at least 3-4 times a day. This means that for the success of any business, it is important to create a website and make sure that it shows up on the top lines of search...

Every business owner wants to create a website that will attract leads and generate sales. It is important to measure your site’s performance using various metrics. One of the most important metrics is bounce rate. This article will tell you what it is and how to reduce this...

Determining the target audience and their behavior is one of the most important stages in creating a product, developing an application or website. The thorough analysis allows you to make smarter decisions and create a product that truly meets users’ needs and covers their...

On the one hand, a hashtag is just a hash mark on the keyboard. On the other hand, it is a symbol of the digital age. Thanks to him, various social movements appeared, for example, #MeToo and #BlackLivesMatter, and people began to use this sign-in daily communication. In this...

It’s not enough to create a website – you need to make sure that it fulfills the tasks you set. And one of the essential metrics that measure website performance is conversion. This article will tell you what a conversion is, how to calculate it, what conversion rates can be...

Website creation , a well-thought-out marketing strategy, competent promotion in social networks – all this helps a small business to attract more customers. However, the growing popularity of the brand creates new challenges. Large numbers of clients are difficult to...

Effective lead generation is a complex process that involves many different marketing tools, including drip marketing. The term “drip marketing” originated as a direct translation of the English term “drip marketing” and is a scheduled automated email campaign. The goal of...

Wondering how to become popular on YouTube? Let’s be honest: it’s not as easy as ten years ago. You need to launch your YouTube channel and create unique content that is unlike the videos of competitors. They attract hundreds of thousands of subscribers, and with them –...

What makes just a good logo legendary? Big dreams, creative minds, and, of course, exciting stories. Some iconic logos appeared almost by accident, some have undergone radical changes over the years, and some are fraught with secret messages that you never knew existed. If...

Instagram has long ceased to be just a feed with photos of cats, children, and food. It is now a powerful communications platform, brand development platform, and sales tool. Collected a checklist of 8 points to help lead your account to success! Profile header...