18 Examples of Brand Books for Inspiration
The key to a successful brand is a well-thought-out strategy and recognizable design. With their help, it is easier for a brand to establish an emotional connection with customers and increase its awareness.However, how do you ensure that everyone on your team — from the...
Interesting Facts About 20 Famous Logos
What makes just a good logo legendary? Big dreams, creative minds, and, of course, exciting stories. Some iconic logos appeared almost by accident, some have undergone radical changes over the years, and some are fraught with secret messages that you never knew existed.If...
Motivating Staff: 5 Effective Ways
A strong and close-knit team can do great things – even launching a rocket into space. For the company to work like clockwork, just monetary compensation is not enough; non-material methods of motivation are also needed.Read more about how to increase staff motivation...
How to Create an Online Course
Online courses are rapidly gaining popularity, largely since people have spent much more time at home in the past year. Crossfit, yoga, cooking classes, vocal lessons, and even wine tasting – everything that was previously held in studios and classes is now available...
What Is Drip Marketing and How to Apply It
Effective lead generation is a complex process that involves many different marketing tools, including drip marketing.The term “drip marketing” originated as a direct translation of the English term “drip marketing” and is a scheduled automated email...
What Is CRM System
Website creation , a well-thought-out marketing strategy, competent promotion in social networks – all this helps a small business to attract more customers.However, the growing popularity of the brand creates new challenges. Large numbers of clients are difficult to...
What Is Conversion, and How to Calculate It?
It’s not enough to create a website – you need to make sure that it fulfills the tasks you set. And one of the essential metrics that measure website performance is conversion. This article will tell you what a conversion is, how to calculate it, what conversion...
Hashtags: Why Are They Needed and How to Benefit from Them
On the one hand, a hashtag is just a hash mark on the keyboard. On the other hand, it is a symbol of the digital age. Thanks to him, various social movements appeared, for example, #MeToo and #BlackLivesMatter, and people began to use this sign-in daily communication. In this...
How to Use the Persona Method in Product Analysis
Determining the target audience and their behavior is one of the most important stages in creating a product, developing an application or website. The thorough analysis allows you to make smarter decisions and create a product that truly meets users’ needs and covers...
What Is Bounce Rate and How to Reduce It
Every business owner wants to create a website that will attract leads and generate sales. It is important to measure your site’s performance using various metrics. One of the most important metrics is bounce rate. This article will tell you what it is and how to reduce...
