How to Become a Youtube Blogger: Step by Step Instructions
Wondering how to become popular on YouTube? Let’s be honest: it’s not as easy as ten years ago. You need to launch your YouTube channel and create unique content that is unlike the videos of competitors. They attract hundreds of thousands of subscribers, and with them – lucrative contracts with companies and brands. So if you are sure that a YouTube blogger is your calling, it is not too late to open and develop your channel. This article will show you how to become a YouTube blogger: defining a niche and launching SEO and audience engagement plans.
How to become a YouTuber:
- Determine What Success Is For You
- Choose a niche for video blogging
- Develop a launch plan
- Create an original YouTube channel
- Optimize your SEO
- Stick to a content creation plan
- Get down to business
- Enrich your knowledge in the field
- Engage your audience
- Advertise your channel through the site
- Explore Youtube analytics
1. Determine what success is for you
Before becoming a YouTuber, decide how to measure your channel’s performance. The obvious answer might be “money,” – but it’s a poor indicator of success. If your job brings money but doesn’t bring you joy, you are unlikely to feel successful.
Increased views or subscribers and monetization can be good indicators of success. Concentrate on any of these goals, and take everything else as a nice bonus.
2. Choose a niche for vlogging
Youtube is full of diverse content. Choose which videos you want to shoot: educational, entertaining, or inspirational.
Think about how to make your content unique. For example, if you decide to devote a channel to one topic, become an expert in it. Let viewers get to know you better. So subscribers will follow you not only for information on the topic but also because they like you as a person. Think about who your audience is and speak the same language as them.
You don’t have to narrow your blog down to one topic. Broaden your horizons and upload videos of your interest.
3. Develop a launch plan
Before becoming a video blogger, you need to prepare to launch a channel. Create a checklist and make sure your training is up to the level you are applying for. For example, buy a good camera, light, microphone, and sound recording software. A smartphone camera is also a good option if you’re not on a budget.
Create a realistic timetable for new videos and stick to it at all times.
4. Create an original YouTube channel
The visual design of the channel is very important. The avatar and profile header must be of a certain size. Check out our social media sizing guide. It might make sense to use a logo maker for the pictogram.
Try to create a unique visual style that will become recognizable to your subscribers over time.
5. Optimize SEO
You have spent time and effort creating content. You need to set up your SEO properly for as many subscribers as possible to see it.
By using the right keywords, you can get users to see your videos on the recommendation list.
See what words are used to find videos similar to yours. Try changing the words a little and see how the search result changes. Research relevant keywords and their popularity – and see what phrases competitors are using.
Here are some tips for finding keywords for YouTube:
- Use keyword search tools. For example, Ahrefs or Google Keyword Planner.
- Explore the hot topics in your industry on Quora and Google Trends platforms.
- Use the main keyword 3-4 times in the video description. Also, include it in the title of your video for mobile search optimization.
- Check analytics. See what keywords your channel is searching for to make more videos on this topic.
6. Stick to your content creation plan
To be successful on YouTube, you need to be consistent. The “virality” of a video is largely a matter of luck, but regular work on content will bring success in any case.
Create a schedule for new videos to be released and stick to it. That way, subscribers will know when to expect the next video, and you’ll have to stick to your schedule responsibly.
Warn your subscribers if you want to shoot a video on an abstract topic. It will be strange to see a travel video from your vacation in Bali or a review of a love story on the culinary channel.
7. Get down to business.
Long introductions annoy absolutely everyone. No one has time to listen to a five-minute explanation of what you’re going to show in 30 seconds. Get to the point as quickly as possible – especially if you’re creating a how-to video,
Tell what the video will be about in a nutshell and start the demo. If you still need to develop thought and tell a story, leave that for the last couple of minutes. The audience will be grateful to you.
8. Enrich your knowledge in the field
Regardless of the channel’s topic, you need to develop and update your knowledge constantly. Stay tuned for news and updates, see what your colleagues and competitors in the industry are doing. This will keep your content fresh and relevant.
9. Engage your audience
Subscriber engagement is a big part of becoming a Popular YouTuber. For this, it is not enough to “like” and respond to comments. Live stream on YouTube. That way, you can interact with your audience directly and show them a live, unedited version of yourself.
Live streams are also great for answering frequently asked questions.
In addition to YouTube, use other social networks to interact with subscribers. This will help you broaden your audience and show that you are open to communication.
A couple of tips for growing your audience:
- Motivate to subscribe to your pages on different social networks.
- Advertise the new video release on all platforms. Be sure to add the link.
- Create a blog to keep you interested.
- Set up your email newsletter to announce new vlogs and news.
- Start a podcast to share ideas in a different format and advertise your YouTube channel through it.
10.Advertise the channel through the site
The advantage of creating a website for your channel is complete independence and control over your content. The site allows you to do everything the same as YouTube, but without restrictions.
Using cloud retouch Video Maker, you can easily sync your YouTube feed to your site. You can even sell and rent your videos and create monthly subscription plans. All the necessary settings are in the templates for creating a video site.
11. Explore YouTube analytics
There is no limit to perfection. Using channel analytics, you can monitor the performance of your videos and identify weaknesses. Learn audience demographics with YouTube Analytics to better engage with them. It will also help you understand why some videos are more successful than others.
Interesting Facts About 20 Famous Logos
What makes just a good logo legendary? Big dreams, creative minds, and, of course, exciting stories. Some iconic logos appeared almost by accident, some have undergone radical changes over the years, and some are fraught with secret messages that you never knew existed.
If you’re thinking about creating a logo online, take inspiration from iconic brands and learn 20 fun facts about world-famous logos.
1. Amazon
Amazon founder Jeff Bezos personally oversaw every stage of the logo creation – from the first draft to the final version. Designer Turner Duckworth introduced a modern version of the logo in 2000. The logo represents the company’s name with a small but memorable detail – the orange arrow, which has become the symbol of the brand.
Fun fact: The Amazon arrow has two meanings. Firstly, it starts with the first letter of the English alphabet – A and ends with the last – Z. The message hidden in the logo: “Amazon sells any goods from A to Z” (which is equivalent to the Russian “from A to Z”).
In addition, the arrow also symbolizes the smile that appears on the faces of Amazon customers when they receive a long-awaited package.
2. Disney
Any child from 3 to 90 years old knows the Disney logo – florid and quirky, as if from an old book of fairy tales. In 1995, the famous castle silhouette was added to the logo, which by 2006, thanks to the efforts of Pixar, became more voluminous.
Interesting fact: it is generally accepted that the company’s logo is an exact copy of the signature of its creator Walt Disney. This is not entirely true. The logo is indeed a stylized version of the company’s founder’s handwriting – but the signature itself was changed by Disney so often that it was impossible to copy it.
Disney relic collector Phil Sears wrote: “The Volt deliberately changed his signature over and over again – just as he changed the face of Mickey Mouse. Each decade, Disney’s murals have been significantly different from previous versions. “
3. Nike
Nike’s Swoosh is perhaps the most famous sports logo. Brand owner Phil Knight wanted to create a logo to symbolize dynamism and speed. In addition, it was important for Nike to differentiate itself from Adidas, the company’s main competitor.
The young designer Carolyn Davidson was the creator of the Swoosh, inspired by the wing of the Greek goddess of victory, Nike, for the logo’s shape. Phil was not impressed with the logo, but the owner accepted the job due to the tight deadline, saying he would “warm to the logo over time.”
Fun fact: Carolyn received only $ 35 for her logo work, roughly $ 200 at the current exchange rate. However, in the 80s, the company’s management presented her with a gold ring with diamonds and a block of shares, the value of which currently exceeds $ 4 million.
4. McDonald’s
McDonald’s golden arches are so popular that they have become an independent pop cultural phenomenon and a symbol of the entire fast-food industry.
Over the years, the logo of fast-food restaurants has gone through a series of redesigns, the last of which was carried out by the German agency Heye & Partner in 2003. The modern logo is minimalist, with a dominant yellow and a subsidiary red, often accompanied by the slogan “I’m loving ‘it.”
Interestingly, although the first McDonald’s restaurant was opened in 1937, golden arches as an interior element appeared only in 1952. They became part of the logo even later – in 1961 when businessman Ray Kroc acquired the restaurant chain.
5. Gucci
Gucci created the first version of the logo in 1933 – 12 years after founding the brand itself. The fashion house’s symbol was two intertwined G’s, to which a red and green ribbon was added in the early fifties – a tribute to Gucci’s Italian roots. The last modification of the logo took place in 2015 – then, both letters G were turned in the same direction.
Interesting fact: the logo was created by the son of the designer, Aldo, who imprinted on it the initials of his father – Guccio Gucci. In addition, the logo has one more meaning: the intertwining Gs symbolize the clasps of the bracelet.
6. Chupa Chups
The legendary brand of Spanish lollipops, takes a special place on our list – after all, the famous surrealist Salvador Dali volunteered to create a logo for it. He chose the bright red and yellow palette and decided to place the logo on the top of the lollipop – where it will always be visible.
Interesting fact: the brand’s name comes from the Spanish verb chupar, which means “to lick.”
7. Coca Cola
Another logo that needs no introduction. Despite minor changes, the Coca-Cola logo has remained largely unchanged since its inception in 1886. The font used in the logo is so recognizable and unique that it is easily recognized even when translated into other languages.
Interesting fact: the logo was created by the accountant of the company’s founder, Frank Mason Robinson. He convinced the management that double “C” would look spectacular in promotional materials.
8. Google
Designer Ruth Kedar created the original logo for the world’s most famous search engine. Her work was a Google symbol for 16 years until it was replaced by a more modern version in 2015.
The Google logo is a design element and a wholly interactive experience. To celebrate holidays and important dates, the company turns its logo into doodles, which are unusual images, animations, and even small full-fledged online games.
Interesting fact: the blue-yellow-red palette of the logo with a prominent green L, as conceived by the creators, symbolizes rebelliousness and unwillingness to play by the rules.
9. Instagram
Now it seems almost unbelievable, but initially, Instagram positioned itself as an app for professional photographers. Therefore, the first version of the logo was voluminous, white, and brown and resembled a vintage camera.
However, the app quickly gained popularity and became home to many users, including bloggers, celebrities, and well-known brands. Therefore, in 2016, Instagram got a new logo – modern, bright, and concise, which should be the case for an application with an audience of one billion people.
Fun fact: The first version of the logo was designed by the app’s CEO, Kevin Systrom.
10. Dove
The logo of the famous cosmetics brand appeared in the mid-fifties. Following his example, you can see how the trends in logo design have changed over the decades: the font became more elegant and thin, and the silhouette of the Dove became minimalistic and streamlined.
Interesting fact: the logo’s colors – white, blue, and gold – symbolize tenderness, purity, and luxury. This is a logical part of the brand’s identity – after all, Dove, for example, was one of the first to use non-model women in advertising.
11. Lego
The Lego logo went through a series of radical changes that we decided to show all versions of the logo, starting with the first one.
The Danish constructors appeared in 1932, but the usual red-yellow-white look was acquired only in 1973 when the company began to supply products to the United States. Lego opted for vibrant colors and frivolous, almost cartoon-like typography to please American kids.
The logo was last updated in 1998 – the font became denser, and the colors even more saturated. The rounded letters in the logo are a reference in the form of details of the designer itself.
Fun fact: The word Lego itself is an abbreviated version of the Danish phrase leg godt, which roughly translates to “play well.”
12. National Geographic
A logo can be called truly successful when its elements become no less recognizable than the overall composition. In the case of National Geographic, such a detail is a yellow rectangle, which, even without the verbal part, evokes associations with the legendary magazine.
Interesting fact: the rectangle was chosen as a logo for a reason. It follows the shape of a magazine page and copies the photographs’ format that made the brand famous. The yellow color of the logo represents the sun, which illuminates every place on earth – just like National Geographic does.
13. Audi
The four rings on the Audi emblem symbolize the four companies of the concern: Audi, DKW, August Horsch, and Wanderer. Initially, the logo of each of the companies was located inside each circle, but over time they disappeared, leaving only laconic geometric shapes.
Fun fact: In 1995, the Olympic Committee filed a lawsuit against Audi over the similarity of the two logos. The carmaker won the trial and retained its famous emblem.
14. Facebook
The Facebook logo has remained largely unchanged since its inception in 2005. Why fix something that works – especially in the case of a social network with a daily audience of two billion people?
The capital letters in the logo hint at Facebook’s ease of use. Saturated blue is also not chosen by chance: it is associated with optimism and IT companies in color psychology. The auxiliary white color adds freshness and dynamics to the composition.
Interesting fact: The New Yorker magazine claims in its article that Facebook creator Mark Zuckerberg chose the blue and white palette because of his deuteranopia – a form of color blindness in which yellow, red, and green colors merge.
15. Guinness
The Guinness logo is one of the finest in the beer industry. The brand emulated the 14th-century national harp known as “O’Neill” to highlight its Irish heritage.
Interesting fact: the same harp is the national emblem of the Republic of Ireland. Since Guinness was the first to trademark, the country had to unfold its harp the other way around to avoid copyright issues.
16. Starbucks
The most popular coffee shop chain began its journey in the port city of Portland – hence the marine logo with a mermaid siren in the center. The first version of the logo was brown, and the image was based on a Scandinavian engraving from the 16th century. However, in the late 80s, designer Terry Heckler completely transformed the logo: it became green, symmetrical, rounded, and had much less detail.
Fun fact: Terry Heckler made the logo too symmetrical; therefore, to give the siren a more human appearance, during the next rebranding in 2011, the designers changed the shape of her nose.
17. Cirque du Soleil
As with Starbucks, the original Canadian circus logo was a hand-drawn image: a multicolored tapestry with a rising sun. However, logo design trends have not spared him either: the modern version of the Cirque du Soleil logo is a minimalistic round sun emblem with rays diverging in different directions.
Fun fact: The sun in the logo represents the first Hawaiian sunrise seen by circus founders Guy Laliberte.
18. Bronx Zoo
The Bronx Zoo is a place with more than a century of history, home to over 4,000 animals in an area of 100 hectares. Its logo is as famous as the zoo itself: two majestic giraffes surrounded by a flock of birds. Shades of ocher and brown refer to the landscapes of the African savannah and other places where no man has set foot.
Fun fact: This logo is an ode to love for the wild and New York. If you look closely at the spaces between the legs of the giraffes, you will see the famous panorama of Manhattan.
19. Apple
The Apple logo is so famous that a whole book has been written about it. It fully reflects its philosophy – simplicity, functionality, and innovation.
The first version of the logo resembled an old engraving and depicted Isaac Newton sitting under an apple tree. However, designer Rob Janoff presented a multicolored image of a two-dimensional bitten apple a year later. In the late nineties, the logo became monochrome to reflect Apple products’ conciseness further.
Interesting fact: usually designers provide several logo options – however, due to tight deadlines and lack of a brief, Rob Yanoff provided the company’s management with only one, which eventually went down in history as one of the most famous logos in the world.
20. Ford
The first version of the Ford logo was more like a biker club emblem: an ornate black and white coat of arms with heraldic ornaments. But already in 1912, a corporate oval appeared on the logo, and the font became more calligraphic. A gradient was added to the composition in the mid-seventies to make the image more voluminous. Since then, the logo has remained virtually unchanged – which is important for a company that prioritizes reliability and tradition.
Fun fact: In the 60s, the renowned modernist designer Paul Rand took over the company’s rebranding and designed the logo for IBM and other companies. However, Henry Ford II did not accept the version of the logo created by Random, considering it “too modern.”
How to Use Instagram to Promote
Instagram has long ceased to be just a feed with photos of cats, children, and food. It is now a powerful communications platform, brand development platform, and sales tool.
Collected a checklist of 8 points to help lead your account to success!
- Profile header design
- Engaging subscribers
- Creation of creative content
- Join collaborations
- Add action buttons
- Create a consistent style
- Use hashtags
- Upload Videos to IGTV
1.How to design a profile header
The profile header on Instagram is the first thing that users who visit your page see. Therefore, it is important to use this space wisely, as it is after reading this part they decide whether to stay or leave.
Name
Do not confuse account name and nickname. The name is the bold line in the profile header. Instagram works with organic search, so enter keywords in this line by which customers can search for you or your business. They also determine the main theme of the profile. Important: the name string is 30 characters long.
Here are examples of names on Instagram:
FLOWER DELIVERY MOSCOW – good
Pottery school “Clay” St. Petersburg – good
Everyone can draw – it’s bad.
What’s wrong with the last example? The fact that the functionality of the search bar is not involved here, by which potential customers and future subscribers can find you. Nobody will search for drawing courses for the phrase “Everyone can draw.” Most likely, future artists will use the version “School of Drawing in Vologda.”
You only write your own first and last name in a line when you are a famous person, or you have a strong personal brand, and people are looking for you that way.
Description
The profile header is 150 characters long and supports active links with # and profile links with @.
Tell us about yourself or your business here – add the most important information that the user needs to know when working with you. Specify delivery times, hours of operation, payment methods. Or describe the areas in which you are working and your advantages.
Let’s continue with the example of the pottery school – this may be its description:
- Create your pottery
- Masterclasses, courses, children’s parties
- Gift certificates
- Online booking of lessons 24/7 on the website
We used 132 signs and shared everything a potential client needs about our pottery school.
Writing each phrase on a new line for visual harmony and better perception is better. The main thing is not to knock everything together. If you indent on Instagram itself, the text will stick together. To divide the text into paragraphs, you need a secret space.
Copy this space for Instagram here:
⠀ – space is at the beginning of this line, before a dash.
Highlight, copy and paste into your text.
Contact details
Indicate your contacts – the audience should immediately understand how to contact you. Add a direct link to the website, phone, and mail.
If you have an offline business, for example, a beauty salon, then write the address – it will be clickable, and customers can quickly find you on the map.
2.How to Engage Followers on Instagram
Let’s start with the theory, namely how the Instagram algorithms work and how the user’s feed is formed. Six factors affect the order in which content is served:
1. User interest in the content
2. User relationship with the content creator
3. Relevance
4. The frequency of opening the application by the user
5. Number of user subscriptions
6. User activity on the platform
The Instagram feed does not just give out random account posts to which the user is subscribed. It considers their interests – the more the algorithm is confident that they will like the proposed post, the more likely it will show it to the user.
The more the photo is commented on and liked, the more people will see the post. The higher the engagement, the higher the likelihood that the next post will attract more attention. More coverage means more potential customers. We have collected 5 Instagram engagement techniques that will help bring your profile to the feed of all subscribers.
Questions. We recommend starting with simple questions that involve short answers. So you get to know your subscribers better and understand whether it is possible and necessary to move on to difficult questions for deep reasoning and discussions. An example of a post with a question from our pottery school: We are preparing a master class, where we will make plates ourselves and paint them. The next meeting in Paris is the place of power of our teacher Masha. What is your favorite city?
- Advice. But don’t give advice, ask for it! After all, people love to share experiences, and commenting on posts is one of the best places to do this. We came with a guest lesson to St. Petersburg. Share your favorite places, locations, bars, and museums in the comments; we will be very happy for recommendations!
- Games. Offer subscribers an easy-to-login game directly or indirectly related to your profile. For example, a post on a bookstore account. Have compiled a list of the top 100 books for 2021! Let’s play and find out who will read what exactly next year? Write in the comments a number from 1 to 100, and we will write the title of the first line of it.
- Marathons. Yes, on the one hand, they are already bored, but on the other, this is an effective mechanic that should not be neglected. This is a common mechanic for personal accounts, but businesses can use it successfully too.
- Contests. They cause less excitement than a year and a half ago, but they still work and attract interested participants. The terms of the competition must be clear and simple.
3.How to create creative content
Instagram is a platform where creative content is particularly well received. It is a place of inspiration created not only by marketers but also by talented users.
Use quality images. Users are already accustomed to seeing beautiful photographs created by professional photographers. Follow trends and fit them into your account style.
Do not create creativity for creativity because the purpose of the business page on Instagram is to attract potential buyers. Before diving into a creative concept, study your followers see how they interact with your posts and stories. Then, determine what business problems you want to solve and start to get creative.
4.Participate in collaborations
Collaborating with brands and bloggers is a great opportunity to grow your audience and attract the attention of potential buyers.
Collaborations are also beneficial because the subscribers of the brand or blogger with whom you cooperate already trust him and will be much more loyal to you.
There are two options for mutual promotion:
- creation of a joint product and its further promotion to increase sales;
- Cross-marketing is when two (or more) parties promote goods or services under their brands from each other.
Imagine the family-run flower shop Flora, which has teamed up with a manufacturer of handmade chocolates. Together they have developed gift sets that promote everyone on their profile and website. This is an example of a joint product.
Now let’s take the example of cross-marketing. Ivan is a photographer who specializes in wedding photography. Lisa is a makeup artist. They advertise each other on their profile since both have an audience with approximately the same characteristics, interests, and values. This was an example of cross-marketing.
Collaboration forms for Instagram promotion:
Mutual PR of brands or people who work in related fields. An excellent option for representatives of creative professions. An effective type of collaboration since the target audiences of the parties coincide.
Collaboration with the brand. For example, artists create illustrations for a well-known brand on a specific topic and mark the company’s profile in publications and stories. In this way, the artist’s audience learns about the company, its products, and opportunities from a trusted person.
Collaboration with a blogger. Continuing the topic of recommendations and trust, one cannot mention influencers’ opinion leaders. Subscribers listen to their recommendations, so brands need to find a blogger with the audience they need and promote their products through them. Marks in publications and photos, polls in stories, and promotional codes are the tools that help a brand acquire new fans.
5.How to customize buttons on Instagram profile
The buttons in the profile header will make the client’s path to the office or salon even shorter – thanks to them, he can immediately call or send an email.
To use the buttons on Instagram, you need to go to a business account or connect an author account. Then you will have access to the platform’s advanced functionality, including buttons.
What buttons can be added to a profile
- Subscribe or Subscribe;
- Write – to send a message to direct;
- Contacts – when you click on it, a panel appears with buttons “How to call,” “Email,” or “Write SMS”;
- Down arrow button – Shows related and recommended accounts.
How to add buttons “How to call,” “Write SMS,” “How to get” in Instagram
After switching to a business profile, you can add or change communication methods in the settings. Click on “Edit Profile” and go to “Communication Methods.”
Enter the data you want to add here.
- Email address – the button “Email” will appear in the profile. The address”.
- Phone number – the button “How to call” or “Write SMS” will be displayed – depending on your choice.
- Address – a button “How to get there” will appear, or the specified address will be displayed at the end of the profile description.
6.How to create a consistent ribbon style
Instagram is a social network for visuals who love their eyes. Therefore, aesthetics and a harmonious publication style are essential to the success of your profile. A unified account style is the details that unite the entire visual component of the profile. Such a detail can be a similar color scheme, corporate fonts, a creative concept, the frames’ location, illustrations, or frames.
Options for the location of photo content in the Instagram feed
Chessboard. It is important to alternate posts according to a previously accepted gradation, such as illustration – photography – collage or black and white image – text – bright image. The gradation can be any and depends on the scope of your business, profile goals, and publications.
Vertical or diagonal rows. To bring this concept to life, you need a photo planner to make your shots look good with each other.
Columns or rows in a line. The approach is the same as in the previous method. Here, all attention is focused on three images that follow each other. A great way to show a product in full size and then in detail.
Framework. A great tool to help you pull your content together. You can experiment with colors and textures, but we recommend sticking to the principle “less is more” because the focus should be still photographs and not their frames.
Puzzles. This is a simple tile design option. Looks great for minimalistic product photography. Cut the picture in a photo editor for 9 or 12 frames, and then upload it to the tape in the correct sequence.
7.How to use hashtags
We have written a detailed article on how hashtags can help you promote yourself on social media, but we will list the main points here anyway:
- use hashtags to make it easier to navigate your profile
- create a branded unique hashtag that you will assign to your posts
- put hashtags, which are keywords, so that users can find you through a hashtag search
- use hashtags when running contests or marathons – this will make it easier to follow participants + this is a point to fame
8.How to use IGTV
First, let’s answer the question: what is IGTV, and why is it needed? This innovative feature appeared in 2018 and immediately became popular with brands and bloggers.
IGTV is an app built to download vertical videos up to 60 minutes long for users with a blue checkmark and 10 minutes for everyone else. Instagram TV emerged as an add-on to Instagram to enable users to post long videos.
Creating a channel on IGTV makes it possible to attract a large audience, interest it and provide interesting and useful information in a convenient and understandable format.
Tiktok: What It Is and Why Everyone Is Curious About It
Proponents of the alien invasion theory were wrong – the world was captured not by aliens but by TikTok. The platform for creating and sharing short videos didn’t just shoot but blew up familiar social media templates. Donald Trump has tried to ban it in the US, Louis Vuitton and Saint Laurent run shows there, and museums popularize science through short videos. Is this a new trend or a whole era? Let’s look at it below.
How TikTok appeared
The company’s founder is Zhang Yiming, a 36-year-old entrepreneur from China who is reasonably compared to Mark Zuckerberg. In 2012, he formed the technology company ByteDance, the parent company for many technology projects, including TikTok.
Douyin, a local app owned by ByteDance, was launched in 2016 and immediately captured the hearts of over 100 million Chinese users. But the owners did not want to be limited to one country and were aimed at international markets.
So a year later, ByteDance launched a copy of the Douyin app in Indonesia and called it TikTok. Then there was a merger with the Musical.ly platform, and the Chinese video service gained worldwide popularity.
With over 104 million downloads in 2018, TikTok has become the world’s most popular app, overtaking YouTube, WhatsApp, and Messenger.
The number of users of the video platform is 689 million people, and in India, the monthly audience has reached more than 20 million users.
What is TikTok
TikTok is a short video-sharing app. They last no more than 15 seconds, the feed is endless, you do not need to concentrate and read the signatures. Yes, this is not the most intellectual pastime, and you can get stuck for the whole evening, but the platform’s success is not in stupid videos but in the same way the content is presented.
The main audience is Gen Z. Almost 70% of users are between 16 and 24 years old, making TikTok’s youngest audience. Remember – Facebook and Instagram were social networks for students and young people that their parents did not use. The growth of these sites and the increase in the average age of users indicate that the development path of TikTok may be the same.
How TikTok works
Many creators of content applications have long realized that users sometimes do not know what they want to listen to, see or read. Zhang Iming is one of them. He implemented the idea of a “smart tape” in one of his first projects and has constantly been developing it since then, simplifying people’s lives with the help of artificial intelligence.
The company does not disclose the algorithms for the application, but some of them can be understood by using the service for some time and having an idea of the work of Facebook and Instagram.
To display content, the platform uses artificial intelligence, which considers the location and interests of the user. The application analyzes the content and compiles a personalized feed with a relevant and interesting selection. It considers how many times the video was watched, how long it was viewed, how many people left comments, liked, shared, or saved to favorites.
Over time, TikTok begins to understand user preferences better and offers content similar to the one they liked.
Video moderation also occurs – first, videos check neural networks recognize certain algorithms or behavior patterns to detect potentially malicious and dangerous content. Then real people are involved in the verification – in each country. Its team does it. Videos are removed for violating community guidelines. When the video has passed all the stages, it is passed to the recommendation feed, gaining views.
An additional type of content moderation is complaints that users leave. Along with the provisions common to all social networks prohibiting incitement to hatred, bullying, and propaganda of terrorism, TikTok does not include overly explicit videos, nude bodies, and even the spoken or the written word “sex.”
Why is TikTok so popular?
Content creators are attracted by the unique format, simple video filming and editing, and the speed of content distribution. Videos quickly go viral, gain millions of organic views, and TikTokers turn out to star in a week without a major production investment.
The creation of videos does not take much time and effort, which allows you to produce a lot of content and gain momentum in popularity. YouTube, which until recently was the main supplier of new celebrities, does not have such functionality, so users leave for TikTok.
TikTok in India
The application came to us, and the whole world was greeted warmly by the target audience and a little frivolously by brands and companies. It should be noted that soon the attitude of business towards it changed, and it became a powerful platform for advertising and promotion.
In February 2019, TikTok was in fourth place in terms of usage time – the average user spent 13 minutes a day there.
At the same time, the average age of the Indian-speaking audience of the service is older than the world – 45% of users are people between the ages of 25 and 44. More than 30% of people under 21 consider TikTok their main social network.
The monthly number of active users of the TikTok short video service in India has reached 20.2 million.
TikTok has developed several media formats successfully used by large Indian companies. After a third of the publications were published, users recognized the product in the comments, and the number of views exceeded 5 million.
How to Turn a Hobby into a Small Business
Do you have a hobby? Fine! For some people, it’s just a way to spend their free time, but for you, it’s a real passion that inspires and fills life with meaning. It can be about anything – photography, roasting coffee, or making bouquets. This activity must give you joy and peace once you realize that you are seriously addicted and have already reached certain heights. And then a reasonable question arises – is it possible to turn this hobby into something more?
The good news is that today it is more accurate than ever. You can fulfill your cherished dream and turn your hobby into a small business. This is easier than it seems because nowadays, everyone can launch a website, make it popular, reach out to their audience, etc.
But let’s not deny: the transition from hobby to business, even a small one, will require some effort from you. The main thing is to do everything correctly, consistently and not lose passion. To prevent this from happening, we decided to share everything that we know ourselves with you.
Conduct marketing research
A massive plus of your favorite activity is that you do it for the soul and not compete with anyone. When it turns into a business, you realize that your plans now depend on where the industry is heading and what similar companies, small and large, are doing. Detailed research will help you navigate the situation and understand what niche you can occupy.
It’s not just about watching competitors. In addition, you study the target audience, see how it interacts with competing companies, what it is interested in, and how it will perceive your product. The primary value of marketing research lies in the fact that it is possible to develop a well-thought-out communication strategy on its basis.
Write an ambitious yet realistic business plan.
The main goal of any business is to make a profit. It sounds straightforward, but it’s essential to understand that nothing happens by itself. You will have to work on a business plan, define short-term and long-term goals, calculate costs, time spent, resources, and growth rate of your business.
A good business plan should answer the following questions:
How is your workflow organized? How long does it take to produce a product or provide a service?
- What’s your monthly budget? Where will you get the money? Will you take out a loan? If so, under what conditions? What are your monthly expenses? Count everything: rent, utility bills, material costs, transportation costs, hosting fees, domain purchases, etc.
- Where can I buy your product? Can you increase the number of points of sale?
- What will the price be composed of? Are you planning sales, discounts, package deals, and other incentives?
- And the last thing: in what time do you expect to get on your feet and start earning? What are your forecasts for the next month, quarter, and year?
Advertising and branding: think about how you will be different from others
You probably discovered that you have quite a few competitors during your research. Think about what your difference will be. The keyword is brand. A brand company offers more than providing a service or selling a product. Successful brands attract people with their signature chips, approach, and mood.
Prepare for branding to be a long-term challenge that arises every time a company undergoes a conceptual change. Not sure where to start? From our article on how to build a strong brand. As we said, you’re probably focusing on online promotion, so we recommend reading the complete guide to online branding as well.
Tell about yourself on the Internet.
People will meet and communicate with you mainly on the Internet, so you need to show your best side online. It’s about doing marketing and branding at all suitable sites.
Here is the minimum required to start recognizing you:
Professional site. Excellent, understandable, informative. You can create such a site on the cloud retouch platform. When you’re done, don’t forget to work on the optimization to reach it through search terms as many people as possible.
- Mobile version. Please do not forget that nowhere is without her. Many people will visit your site from a smartphone or tablet, and you don’t want to disappoint them. We remind you that you can optimize your site for mobile devices in just a couple of minutes in the W editor.
- Social networks. They are perfect for finding new clients and interacting with your audience. And they don’t cost a dime. First, decide where the best place to create accounts is, and then start thinking about a promotion strategy.
- Mailing lists are a great way to stay in touch with your audience. If you regularly send exciting and useful letters to clients, they will not forget you. We advise you to start your newsletter using the cloud retouch ShoutOut app and make sure everything is really as we say.
Don’t forget the local market.
Take part in various local events more often. Remember that this is not only educational but also beneficial for your business.
Meeting new people, you, first of all, expand your social circle, make valuable contacts, and begin to see the prospects for profitable cooperation. Second, new business friends can offer surprisingly good advice while getting started as an entrepreneur. And third: today the world is experiencing a severe interest in everything local. People want to be responsible consumers and support local producers. Get their attention, and you will have many interested clients.
Prepare for difficulties and do not be afraid of them.
No matter how small, starting a business is a rather tricky undertaking. You don’t have to wait for everything to go like clockwork because it won’t. Everyone faces difficulties, even very famous and successful companies. The main thing is to understand that they can be overcome. Be prepared to replay everything at the very last moment. Accept that your plans can and will change. Don’t give in to doubts and disappointments. Comparing yourself today to yesterday and celebrating your progress is an easy exercise to help you gain strength and get through tough times.
How to Write a Commercial Proposal
The ultimate goal of any business is to make a profit. To achieve this, you need to attract prospective customers interested in your products or services. If you don’t know where to start a business, start with a sales proposal to convince the client to choose you. This article will show you how to create a strong business proposal in 9 steps and stand out from the competition.
What is a commercial offer?
This document lists the benefits of a product or service and describes how a business will solve a particular customer problem. The purpose of a commercial proposal is to convince a client to make a purchase or to sign a contract with a company. For example, a flower boutique might send a sales pitch to a company looking for gifts for female employees on March 8th. The volume of the document can be anything. The main thing is that the commercial offer contains the necessary information: the “pain” of the client, the proposed solution, and the price of the issue.
Types of commercial offers:
- Personal. They are sent in response to an official request from the company. Usually, the client himself tells about his needs in advance, so it is easier to offer an effective solution in a personal, commercial proposal without deep analysis.
- “Hot.” They are also sent to a specific company, but informally: for example, after a personal conversation or a spontaneous business meeting. Unlike a personalized commercial proposal, here, you have to carefully study the needs and problems of the client and think about how your product or service can solve them.
- “Cold.” Sent to customers who have not asked for a commercial offer but could potentially be interested in your product. For “cold” commercial offers not to be perceived as spam, you need a clear strategy – for example, targeted email distribution to a loyal subscriber base.
How to write a commercial proposal
- Start with a title page
- Add a table of contents
- Write a resume for leadership
- Define the client’s “pain.”
- Suggest a solution
- Introduce the team
- Indicate prices
- Add user agreement
- Leave room for signatures
1. Start with a title page.
The title page is the first thing the client sees; therefore, you need to make it so that he wants to see the rest of the document. Put your name, company name, logo, contact information, website address on the front page, as well as the name of the client and the date of the proposal submission. Also, come up with a striking headline to make your sales pitch stand out from the rest. Make sure your title page looks professional: check grammar and spelling, indentation and formatting, and adjust the font size. By the way, typography also influences the first impression – so make sure the font you choose matches the company’s values. For example, soft, rounded sans-serif fonts are usually associated with technology and innovation – so they are suitable for an IT startup or private clinic.
2. Add a table of contents.
Time is expensive – therefore, at one glance at a commercial proposal, the client should understand what it is about. Create a clear table of contents that makes it easy to find any document section – from the executive summary to the user agreement. If you submit a business proposal online, complete the links clickable for even easier navigation through the document.
3. Write a resume for management.
An executive summary is a short version of a business proposal that incorporates vital points from the main document. Using a clear and straightforward tone, explain exactly why your company can meet the customer’s needs. Here, tell us about the company’s mission and vision and briefly list the awards and achievements.
4. Identify the client’s “pain.”
One of the crucial tasks of a commercial proposal is to convince the client that you are well aware of his problems and needs. Describe the client’s challenges and identify the problem that needs to be addressed in detail. The better you get into the client’s position, the easier it will be to convince him that you can change his life for the better.
5. Suggest a solution
After identifying the client’s problem, suggest a strategy for solving it. Break your plan down into stages, and set clear time frames for each one. The text should be as concise and easy to understand as possible – so avoid complex constructions and an abundance of professional vocabulary.
Example: A language school owner submits a business proposal to a large company that wants to provide corporate English classes for employees. In it, he identifies the problems of customers:
- High cost of classes
- Different levels of language training of employees
- Difficulties in choosing a place of employment, since workers live in other parts of the city
- A high percentage of clients who register for classes and do not attend them result in the company wasting money.
Based on the listed problems, the language school offers a comprehensive solution:
- Conduct free testing of employees and divide them into small groups with individually designed programs
- Make hybrid offline-online classes – employees can come to school or join the lesson via conference call.
- Set up a dynamic payment system – if a client has attended no more than three classes per month, the company pays only for those one-to-one classes, not for the entire month.
- Add a loyalty program – the more people register for the courses, the greater the overall discount for classes for the company.
Thus, the commercial proposal focuses on each client’s ” pain ” and offers an effective solution to the problem.
6. Introduce the team
Now is the time to better get to know the client about your company. Tell us about the team in detail – include their names and positions, add photos and short descriptions. Be sure to focus on skills, awards, courses taken, and another merit, so the client understands that they are dealing with professionals. For example, in the case of English courses, it is essential to emphasize that your team includes native speakers with a long history of teaching. Here you can also talk about the values of the company and the history of its creation, as well as post customer reviews.
7. Mark the prices
Make the pricing policy as transparent as possible so that the client understands how and for what he says. Create different rates and place them in the table for easy comparison.
8. Add user agreement
For a commercial offer to be valid, consider all the formal points: the term of the contract, dates and methods of payment, project deadlines, and return policy. Also, add any required permissions and licenses. A user agreement is a serious document that must be written by a professional. So be sure to use the services of a lawyer before sending the final version to the client.
9. Leave space for signatures.
Do not forget to include the place for signature and the date of the agreement in the document. Accompany these fields with contact information and a call to contact you if you have any questions. In the electronic version, use an electronic signature and make the field with contacts clickable.
Helpful tips for creating a business proposal
- Use visual content. Graphs, diagrams, infographics, photographs, and illustrations will help to make your offer more visible.
- Apply research. Audience analysis, market research, and other statistics will add credibility to your claims.
- Create an electronic version. This is especially important if you are doing business online. The electronic version of the commercial proposal has several advantages: for example, you can attach audio and video files to keep the reader’s attention. In addition, an electronic document can be password protected not to be seen by strangers.
- Check the document for typos. An unedited commercial proposal with abundant errors can harm even the most professional company. Therefore, proofread the paper carefully before submitting it, or hire a proofreader.
- Maintain your brand identity. Make sure the design and tone of your offer reflect your company’s values.
- Add calls to action. For example, “Join,” “Contact Us,” and others.
What Is a Hashtag and How to Use It on Social Media
# used to stand for the pound or pound sign. But then Twitter appeared and turned it into a hashtag – a concept without which it is now impossible to imagine social networks. Hashtags surround us everywhere. We see them in Twitter trends and captions to viral videos on TikTok, on advertising banners and flyers near the metro. For large corporations, hashtag selection is an important part of brand identity, and Instagram blogger’s hashtags have long become a different strategy for promotion on social networks. This article will tell you what a hashtag is and how you can use it to attract your target audience and increase brand awareness. This is especially important if you are going to open your own business or create a website.
Hashtag: what is it, and why is it needed?
A hashtag is any keyword or phrase preceded by a # symbol. As a result, your post becomes available to people with the same interests, even if they are not subscribed to your updates. Users often use hashtags for Instagram, TikTok, Twitter, and other social networks – however, some platforms like news sites also support them. For example, imagine that you are an Apple fan and plan to buy an iPhone 13. Add a hashtag to your query “# iPhone13,” and you will find all the publications related to this model – news, reviews, promotions, analyses of advantages and disadvantages. Search results, in this case, will consist of posts of all users who wrote “# iPhone13 “.
The specific content depends on the social network: for example, on Twitter, you can read news and short reviews, on Instagram – reviews under user photos, and on Youtube and TikTok – videos with unpacking and analysis of the smartphone.
How to use hashtags for promotion?
A hashtag is a powerful tool that should not be underestimated. With its help, not only individual companies become famous, but also huge world movements such as #MeToo and #BlackLivesMatter. By learning how to use them correctly, you can increase traffic and conversions organically, without the cost of paid advertising.
Let’s say your company has a public on social networks. Using hashtags will make posts available to anyone interested in what you write about – even if they are not your subscribers. Correctly selected hashtags can attract thousands of new visitors, some of whom can become your potential customers.
How to choose the right hashtag
Place a # in front of the appropriate word or phrase to create a hashtag. It doesn’t matter if the hashtags are at the beginning, middle, or end of the post – the main thing is that they are relevant and simple. Remember how annoying a wall of twenty hashtags on Instagram or long unreadable messages like #superdiscountinourInstagramClothes are annoying. To avoid this, follow two simple rules:
- Don’t use more than 2-3 hashtags on Twitter and five on Instagram.
- Always use simple, unique, and relevant words.
Types of hashtags and examples of their use in social networks
Having figured out what a hashtag is, let’s take a closer look at its varieties.
Content Hashtags E If you’re new to hashtags, start with the company’s name, product, or service. Thus, your brand will become known to potential customers who have not previously encountered it.
For instance:
Coffee Ninjas – coffee shop in Krasnodar
“# Krasnodar is beautiful even on Monday morning. Trust us – we know for sure. After all, we got up before everyone else to brew you delicious # coffee and prepare a hearty # breakfast. Come!
In the tweet above, the Krasnodar coffee house uses hashtags related to services ( # coffee and # breakfast ) and a hashtag with a geographic location ( # Krasnodar ). This makes the tweet more likely to be seen by shoppers living in Krasnodar looking for a coffee shop with breakfast and good coffee. You can attach a link or QR code to the menu for greater efficiency to increase conversion.
Trend hashtags
Another great way to spread the word about a company is to use hashtags, which have already become popular among millions of users and made it into the list of trending hashtags. But before using such a hashtag, ask yourself if your post will be able to “merge” into the existing discussion on the topic. If a post is not relevant in any way, it will most likely be ignored and lost in the stream of posts. However, if the post is informative, funny, or has “viral potential,” users will share, and the reach will grow.
For instance:
Dog shelter “Friend.”
We also decided to celebrate the # Halloween and turned our puppies into characters # IgryPrestolov. Photo in the carousel. By the way – Jon Snow, Arya Stark, and Daenerys are still looking for a home!
The shelter uses popular Instagram hashtags to draw public attention to the puppies in this example. They justified using popular hashtags with a costume photoshoot with dogs, so the shelter has a good chance of attracting a new audience.
Brand hashtags
By selecting hashtags, you will quickly notice a problem when using popular or common words – namely, that your post gets lost among hundreds of other posts with the same hashtag.
Therefore, it is worthwhile to start creating your own branded hashtags. They can promote the brand through promotional campaigns, events, contests, and other marketing activities. For example, on its 100th anniversary, Oreo used the #oreomoment hashtag so shoppers could share memories of their favorite product.
The hashtag has become so popular that it has collected responses from hundreds of users. Soon, the hashtag, which was originally used as a brand hashtag, was included in the list of trending hashtags, as a huge number of people (and companies) used #oreomoment in their posts.
An effective brand hashtag is one associated only with your company. Make it unique and memorable. Use a short phrase or slogan in branding (for example, Nike uses the famous #justdoit ).
Creating hashtags associated with a specific marketing campaign give users a compelling incentive to use them. For example, you might offer a discount or the opportunity to win a prize for using a branded hashtag. This is how the company can benefit from viral marketing.
What Is Web Analytics
Building a website is always a good idea to promote a business or build a personal brand. However, how to understand that the created web resource works effectively and is generally worth its effort? For this, there is web analytics – it allows you to check site traffic, determines traffic sources, and calculate conversion and profit. In the article, we will tell you what web analytics is, how to use it, and check site traffic.
What is web analytics?
Web analytics collects data about a web resource, for example, website traffic statistics or the number of purchases made. Site analytics provides many useful insights:
- Where users come to the site from.
- Which sections they click most often.
- What scares and attracts them.
Based on this information, you can make decisions to improve the appearance and functionality of the site. Various web analytics tools include cloud retouch Analytics and Google Analytics.
Why web analytics is important
Creating a website and filling it with interesting content is not enough to attract users and increase your online presence. Frequently, visitors do not interact with the pages the way we plan to and face difficulties we did not foresee. All this negatively affects website traffic. Web analytics helps to recognize the weak points of the site:
- Pages that are not clicked.
- Texts on which they get stuck.
- Elements that are too subtle or too conspicuous.
You can improve the user experience when interacting with the site, increasing site traffic, conversion, and sales by correcting these shortcomings.
Important metrics
Site analytics, in each case, is built from different metrics that depend on the brand or business goals. But since most sites aim to increase traffic and sales, the following metrics are considered the most important:
1. Traffic
Traffic allows you to check site traffic – that is, how many users have visited your page within a certain time. This is the simplest metric that is nevertheless important in determining the effectiveness of a website. After all, the more people see the site, the higher the likelihood of conversion or sale. That being said, keep in mind that traffic counts every visit, not unique visits. Even if you refresh the page, the site statistics will count this as a new visit.
2. Sources of traffic
It is important to determine the amount of traffic and where it is coming from. For instance:
- Google search or banner ad. This will show how many people are coming to you organically and attracted by your advertising messages. You may improve your SEO or invest more in ad campaigns, depending on the numbers.
- Visitor location. For example, web analytics can show that buyers from the Krasnodar Territory purchase the largest number of products in your online store. You will launch a promotion aimed specifically at that region with this information.
- Third-party resources. Visitors may find out about you on aggregator sites or social networks. In this case, it is worth concentrating more strongly on these sites to increase site traffic further.
3. Conversion Conversion
Rate is how many visitors end up converting to customers and buying something.
For example, your online store can be visited by five thousand people every day – but less than a dozen of them make a purchase. This means that SEO and ad campaigns are working properly and bringing in traffic – however, you need to work on the assortment or pricing policy. Or, for example, an online T-shirt store has 50 positions, but site statistics show that only three of them are most often purchased. This is a good reason to analyze popular positions, determine the secret of their success, and remake the rest of the models to increase sales.
4. Profit
Profit is the amount of money earned over a while. This indicator is especially useful in conjunction with a conversion since it allows you to determine how profitable certain products are. Let’s continue the example from the previous paragraph. The conversion can show that out of 50 T-shirts, only three are selling well. However, the profit margin shows that one of the worst-selling T-shirts is generating more revenue – as it costs $ 25 instead of $ 8. This means that the shirt should be kept, even if its conversion rates are low.
Web analytics tools
Cloud retouch users can easily check website traffic, conversions, and other statistics using built-in web analytics. With her, you will learn:
- What pages do visitors spend the most time on?
- Do users return after the first visit
- Has your income changed from the previous period
- Which channels bring the most users
Facebook Ads: A Step-by-Step Guide
Advertising on Facebook requires making accurate decisions. Whether your ad will reach your target audience depends on the advertising post’s image, description, and price.
Before beginning an advertising campaign, consider the following questions: who is your target audience? What is your monthly budget? Will my ads be optimized for mobile devices?
With Cloudretouch, site owners can find new customers and increase sales with Facebook Ads. This special application allows you to create advertising campaigns on Facebook using artificial intelligence.
We will tell you how to set up advertising on Facebook in the article. You’ll learn how to create a Facebook Ads Manager account, set a budget, and track the effectiveness of your ads.
Types of Facebook advertising
Advertising on Facebook can be different. It is important to choose the right type of advertising for the campaign’s success. These types of advertising will help to increase reach, increase brand awareness and attract sales. Think about which type is right for you and your business.
Dynamic Collection
Redirects users to products based on their interests and previous purchases. When clicking on an advertisement post, the user is taken to the product page. Such advertising on Facebook is suitable for sales and familiarizing the audience with your products.
Image
Attracts the attention of users thanks to one picture or picture. Such advertising on Facebook is suitable for promoting an event, discounts, or special offers.
Video
Video is the best way to get attention on Facebook. Use the video creation tool to build the commercial from scratch. To increase user engagement, create video surveys.
Slideshow
If you don’t have a budget for your videos, create a slideshow of your photos. It will take a few minutes, and the effect is almost the same as the video.
Merry-go-round
With the help of a carousel, you can show up to 10 products in one advertisement post. It can also be used to demonstrate different features of the same product.
Facebook Advertising: A Step-by-Step Guide
- Install the Facebook Ads Manager application.
- Set clear goals.
- Analyze your competitors.
- Define your audience.
- Plan your budget.
- Make an advertisement
- Improve your content
- integration with Instagram.
- Increase conversions.
- Ads should be optimized.
1. Download and install Facebook Ads Manager.
A third of the world’s population actively uses Facebook, so 7 million companies advertise their products on social networks. To get started, install the Facebook Ads Manager. To do this, go to your Facebook page and click “Learn More” on the left side of the page. Click on the Ads Manager section in the open menu and go to your account settings. In this section, you can choose the type of advertisement and the photos or videos you want to promote and monitor and manage the effectiveness of your ads. If your blog, business, or online store is based on Cloudretouch, then you can create an advertising campaign for Facebook directly from your page. Install Cloudretouch’s Facebook ad manager. Install Cloudretouch’s Facebook ad manager
2. Establish Specific Objectives
Facebook offers 11 marketing goals based on your expectations of an advertising campaign. For example, brand awareness increased traffic to the site, user engagement, lead generation, and conversion. It is important to define the long-term and short-term objectives of your SMM campaign. By selecting one of the proposed options, Facebook will select the appropriate advertising format. To make it easier to define goals, ask yourself a few questions: What is the global goal of business? What would you like to achieve specifically with this campaign? Do you want to drive traffic to your business? Do you want to promote a product or service in a local market? Do you inform customers about discounts or promotions? How does this campaign fit into the overall marketing strategy?
Read More: How to Use the Persona Method in Product Analysis
3. Analyze your competitors’
Before starting an advertising campaign:
- Conduct a competitor analysis.
- Look at what worked and what failed.
- Pay attention to the posts that hooked you.
- Try to notice every detail.
- Make a list of advertising posts with a high level of engagement and use this data for your advertising campaign.
4. Identify your target audience.
By understanding your target audience, you’ll be able to make strategically correct decisions and direct ads directly to those most likely to buy your product. Facebook charges a fee for each impression and click. So, it is important to show it to the right people for a successful advertising campaign. Imagine the perfect customer. Is it a man or a woman? How old are they? Where do they live? What do they do? What are their interests? This will narrow the audience and make the campaign more successful. To understand your target audience, look at the clients you already have. Try to determine what they have in common. If you create Facebook ads on Cloudretouch, you only need to determine gender, age, interests, and location. Artificial intelligence can determine the rest by analyzing the actions of users. By identifying the audience for Facebook ads, you can reach out to them directly.
5. Plan a budget.
Determine how much money you’re putting into advertising. Then set the timing of the campaign. If you create ads through Facebook Ad Manager, you can bet the desired amount per day. Depending on the budget, Facebook will show ads to different people. Start with a small amount, so it will be easier to manage your ads. As soon as clicks turn into sales, increase your budget. If you use Facebook Ads from Cloudretouch, you can choose a monthly budget starting at $79/month. After that, artificial intelligence will automatically study, test, and optimize your advertising to reach the target audience.
6. Make an advertisement
For each ad format, Facebook offers image recommendations. Whichever format you choose, make sure your ads meet the requirements of Facebook, Messenger, Instagram, and the rest of the apps. To create perfect photos of your product, use the following guidelines:
Put on a good show.
High-quality lighting is necessary for the product to be visible. Try to avoid sharp shadows. Shoot on a cloudy day or use reflectors and light diffusers.
Choose the right background.
A too variegated background can distract attention from the product, so make sure you use calm, monochromatic shades.
Combining with the brand.
Use photos that fit the identity of the brand. Add a logo to the photo so that it does not draw attention to itself.
Avoid common blunders.
Take professional photos. Make sure they are not grainy, blurred, or trimmed.
Don’t be afraid to use bold, bright colors. The picture should attract attention and cause a desire to buy the product.
Use less text.
Facebook only allows text to cover 20% of the photo. Reduce. All additional information can be placed in the description.
Here’s how to set up an advertising campaign with Cloudretouch.
Sign in to your Cloudretouch account.
Go to your site’s dashboard, select Marketing Tools, and select Facebook Ads.
The site control panel will connect the site to Facebook.
Select the material for advertising and describe the target audience. Cloudretouch automatically optimizes your ads to reach your target audience.
Choose a budget for your campaign. Please note that it will last at least 2 months.
Use ad preview to ensure all images look good on all platforms before publishing. Measuring and tracking campaign performance. Cloudretouch algorithms will tell you how to achieve the maximum result.
7. Improve your content.
Properly selected text can be a decisive element of successful advertising. Match descriptions to advertising posts so that your business looks professional and generates interest. Before you create a description for the advertising post, consider a few points:
Prescribe clear calls to action.
Convince users to make a purchase now, not later. Users need to be clear about what is required of them.
Explain the sentence clearly.
The text is needed to provide more information. Look at your promotional post from the perspective of someone who has never heard of your company. Is it clear what you’re selling? Are there obvious qualities that distinguish this business from others? Is the value of the product clear?
Avoid typos.
A misspelled word, or even a missing comma, can damage the entire company’s reputation. Before publishing, show the text to the editor.
Get attention.
Think about the emotions and feelings of your customers. Hook this emotion with simple and understandable language that calls to action. Convince them to look at what you’re selling.
Speak to customers in their language.
Try to use language familiar to your customers. Emojis can make a brand friendlier, but they work within the brand. Strong text can lead to quick results. For example, in the text of Bonnie, there is a clear call to action. It pushes users to click on the product and go online. Their advertising campaign brought almost a 400% ROAS.
Tip:
Cloudretouch’s AI needs time to study your audience and optimize your ads. Wait a couple of weeks before making any changes. an example Facebook advertisement example of a Facebook advertisement
8. Include Instagram
The chance that Instagram users will interact with branded content is 58 times higher than among Facebook users. Therefore, if you have beautiful photos of the product, use the promotion on Instagram. First, make sure that your Facebook and Instagram accounts are connected. To do this, click on the settings icon on Instagram. Select “Accounts” and click on “Linked Accounts”, then select “Facebook” and log in. If you use Facebook Ads from Cloudretouch, your ads will automatically be duplicated on Instagram.
9. Increase conversions.
The success of an advertising campaign is measured in sales. To turn potential buyers into real ones, try the following tricks:
Simplify the process:
Make the buying process as easy as possible. The fewer clicks a user needs to make a purchase, the better.
Create clear calls to action:
Users who come to your product page need to know exactly what to do next. Add a call-to-action button. For example, “Buy” or “Add to Cart.”
Use a familiar design:
Users will feel more confident if the purchase page is combined with advertising and brand recognition. So they get to know the company and, without a doubt, trust a familiar sight.
Create a quality product description:
Tell users about the details of the product. For example, size and materials. Add keywords. Demonstrate how the product will be useful to the buyer.
Tell us about the company’s policy:
Users are more confident in making purchases when they know the store’s rules. Tell us about the rules of delivery and return immediately to avoid misunderstandings in the future.
Add payment options:
Simplify the payment process. Offer secure and flexible payment options for the product.
Restore abandoned “carts”:
Create an email newsletter for customers who filled out the cart but never purchased. Look at the sales funnel of Sim Racing Studio. Once on their product page, you’ll see a clear call to action—”Add to Cart.” There are several product images on the page. You can zoom in on the pictures to see the details. The description clearly states what you will get by buying this product. There is a description of the use and even a link to a video review. The “baskets” page is also focused on the buyer. There are several payment options and an exact delivery price. The smooth checkout process helped Sim Racing Studio generate a 16,000% ROI from a Facebook advertising campaign. Facebook abandoned cart campaign abandoned cart campaign.
10. Ads should be optimized.
The longer your Facebook ad campaign lasts, the more you’ll learn about your target audience. Use this information to improve the effectiveness of your ads. Once you’ve created your campaign, embed the Facebook pixel on your website. You can use this data to redirect website visitors and push them to buy or target existing customers to build trust in the company. Create a lookalike audience to attract people with an online footprint similar to your customers. Use Ads Manager to understand what will bring more sales. You can conduct independent testing: try different images, texts, and audiences in it. If you have created an advertising campaign through Cloudretouch, all the optimization has already been done for you. You’ll see detailed analytics of ad views, conversions, and sales statistics from the dashboard. If, after a while, you do not see the conversion that you hoped for, change the advertising text or try to define the target audience in more detail. There are a lot of clicks on advertising posts but no sales.
- Ask yourself the following questions:
- Is the shipping price too high?
- Is the return policy clear?
- Do the expectations of the product coincide with reality?
- How easy is it for a client to contact you?
- Does the site look professional?
- Do I need to simplify the checkout process?
Most importantly, don’t give up. To build a successful advertising campaign, you need patience and time.
How to Create a Copywriter Portfolio
The market for copywriting services is extremely saturated. To make sure of this, it is enough to go to any online exchange and see hundreds of copywriters offering their services for 2 kopecks per sign. In the face of such competition, how can you find good customers and get decent pay for your work? One effective way to do this is to create an online copywriter portfolio that showcases your experience and skills in a favorable light. You do not need to be a web designer to create a portfolio website. It is enough to use the website builder and choose the right template, and you will get a site that will help you stand out among hundreds of other copywriters. We will tell you how to create a copywriter’s portfolio in six steps.
How to Create a Copywriter Portfolio Online:
- Choose a Portfolio Website Template.
- Create a logo.
- Create an introductory paragraph.
- Think about design.
- Add testimonials.
- Share your portfolio with the world.
1. Select Portfolio Website Templates:
We designed the sites ourselves so that you could focus on writing good texts. The Cloud retouch library has hundreds of designer website templates ready to use. Several of them are specifically for copywriters, content managers, and writers. You can change the selected template using a convenient visual editor. For example, choose new colors and fonts or add images, videos, or special effects.
2. Design a logo:
Creating a logo is another way to increase awareness, stand out from the competition, and give the site a more professional look. With the Cloud retouch Logo Maker, you can create a logo for your brand in just a few minutes without having to resort to the services of a specialist. Just answer a few questions, and choose the option you like from dozens of proposed logos.
3. Create an introductory paragraph:
The introductory text is useful for any profession, but it is almost part of a portfolio and a native demonstration of skills for a copywriter. Tell us about your approach to work, inspiration, style, and education. Mention what topics you write about to attract relevant customers. Try to fit all the information into one paragraph, so you will not scare the reader away with a canvas of text even before he moves on to your projects.
4. Think about the design:
For creative professions, stylish and functional website design is especially important. The choice of color scheme and typography can either favorably emphasize the presented works or, vice versa, complicate the perception of the portfolio for the reader. Traditionally, the main emphasis is given to the text in the copywriter’s portfolio. Therefore, we recommend choosing a template with a uniform background that will not be overloaded with visual elements and special effects. However, there is no need to go into complete minimalism: for example, your photo at the top of the site will help make the portfolio more alive and establish an emotional connection with the reader.
5. Include testimonials:
If you already have successful experience working with companies and private clients, ask them to write a review for your portfolio. Reviews of real customers (especially famous ones) increase the credibility of the portfolio and can be a decisive factor for someone choosing your services. Read how to add reviews to Cloud retouch.
6. Share your portfolio with the world:
When you’re done creating a copywriter’s portfolio, make sure that as many people as possible see it.
First, optimize the site with the help of Cloud retouch SEO tools so you will raise the portfolio to the top lines of relevant search queries in Google and Yandex.
Secondly, please send an email newsletter to your contacts and invite them to familiarize themselves with your projects on the site. Remember, according to the law, you can send a newsletter only to those recipients who have given their prior consent to this.
Finally, add a social media links dashboard to your site to combine traffic from your site, Instagram, and other platforms.
