Author: Rohan

How to Optimize the Images of a Website?

One of the essential elements of a web page is images. Thanks to them, a website can capture the attention of users. That is why it becomes very important to optimize the images of a website. If the images on a web page were of poor quality or very heavy, they could cause a rejection of the website by the users and, probably, the brand.

But how important is image optimization? Why optimize them? What is the best way to optimize images? The answers to these questions will be resolved below.

Why is it important to optimize the images of a website?

There are three main reasons why we should optimize the images of our web portal:

Web Positioning SEO

Loading speed is important for achieving good web positioning, but what does this have to do with the image? Well, a lot. If an image is too large, the load will be slow, and Google does not position slow pages well.

Conversions

A page that only has text will make it very boring. Therefore, attractive images with good content will allow the user to feel more comfortable navigating within it.

Brand Image

A pixelated image will convey little seriousness on the part of the brand that implemented it, so it is advisable to check the quality of these images before uploading them and implementing them on the website.

How can I optimize the images on a website?

Select a suitable type of archive

To get started, there are three main file types:

• The first is PNG. This is used more in images that have geometric and flat-colored figures. It serves more as a logo.
• The second is JPG. It is used as a universal format. For any picture, colors are not lost if compressed.
• Finally, there is the GIF format. It is mostly used for short animations, but most lose quality.
• Knowing the above formats, it is now the decision of the brand to choose the one that suits it best.
• For the choice, it is advisable to consider the sizes that will be needed and the density of information that will be published, among other aspects.

Define the city.

Most programs to optimize images, such as Pixlr, allow users to choose the quality. However, saving a higher quality one does not always bring the results we expect because, being of optimal quality, it weighs more, and, therefore, the loading of the page becomes slower.

Save images with simple names.

Among other examples, we should never do this if we want to position a website.

When you upload the images to the virtual platform, they are automatically saved like this, and if a person is looking to download them on a different platform, they will see how they were saved. Therefore, if you are a serious page, it is better to consider the names before uploading them.

Add descriptions or titles.

This information is very important for Google to optimize your page. It is primordial that what is written there is clear because it is the meta-information, which depends on achieving good web positioning.

Compress images without altering the quality.

Controlling the weights and sizes of the images is another critical factor in website positioning. Therefore, the compression of the images is essential, but yes, you must compress the images without harming the quality. To do this, there are a good variety of tools that can help you optimize your images, among which are TinyPNG, Compressor.io, Kraken, and Compressor.io, among others.

Additional recommendations

Make sure that the size is adequate so that it does not look ostentatious or cover the entire page.

The size has to be indicated so that the image can be seen on any device.

CONCLUSION

Now that you have a little better understanding of how important it is to optimize images on your website to achieve a good user experience and be positioned in the first places of search, you can start applying these techniques to obtain better results for your web positioning. But, if you want to expand the subject even more, you could take courses in Web Positioning.

Four Keys to Making Your Youtube Videos Successful

Since Google bought YouTube 17 years ago, the platform has been catching on worldwide. Today, it is the second most important search engine, and, over time, it has shown us that the content that exists on this platform is very different from that which exists on television. This is of better quality than that of traditional media.

Currently, the number of users on YouTube creates a great opportunity for businesses to find and interact with customers. Studies have shown that users prefer video content to text. That is why, in the following article, we will provide some keys for brands to succeed on this platform.

1. Remember that content is not the same as ads.

It is important to clarify that YouTube is not just a free platform to post videos. How is it expected to generate results if they don’t have good content?

Every company must take into account the following to attract users:

1. You need to research and know what users are looking for. What are their likes, dislikes, etc.? This will allow you to offer quality content.
2. It is not recommended for a brand to bombard the platform with advertising. There is a reason why the user runs away from television, and that is because he does not want to see more of this on the Internet. They should not saturate the channels as visual pollution is created.
3. If you want a person to know you, create interesting and eye-catching content. At the end of this, you can put a link that redirects to your website so the user can perform some action that benefits the brand if he likes the video.

2. Create your video positioning strategy

It’s not about going up for the sake of going up. A proper video positioning strategy must be implemented to achieve a better position concerning the competition. For this, a company should do the following:

1. Perform a previous analysis of keywords. In this way, it is possible to identify the words with which they could find your video and get an idea of the title of this.
2. The above can be found on Google AdWords and the same YouTube platform.
3. It is important to mention again that to position the video. Its content must be related to the brand’s target.

3. Respond to all comments.

Being a platform in which people interact through comments, subscriptions, likes, dislikes, or shares, brands can communicate with them, and they must do so.

Elements that the company should take into account:

1. If you see that your brand’s video has more dislikes than likes or very few views, something is wrong. This scenario should serve to improve or change the strategy that has been implemented.
2. If a company efficiently manages its relationship with its customers through YouTube, it will become a powerful brand. If it feels heard by the brand, its connection will be strengthened.
3. To promote your channel and content, the company must promote it in other places, such as on its website, blogs, or social media advertising.

4. Generate community

A brand should know that it is entering a community within another community by dabbling on the YouTube platform. In other words, YouTube is a community where videos are posted, and people interact with them; additionally, people or brands can create their accounts within it, generating another community in which they can interact with users who are more similar to them.

Conclusion

With these four basic keys, a company or brand could get the results it is waiting for. You’d know how much to invest in what kind of content to launch, if your strategy is working, and if it isn’t, you’d know what to change. Undoubtedly, YouTube is a platform that could become a fundamental part of obtaining loyal users and would have the desired ROI if used in the right way.

Understanding Facebook: Break Down of Facebook Posts

We have prepared a list of types of Facebook publications made directly from the fan page. It is worth mentioning that they are not direct ads made from Facebook Ads Manager and can be made easily.

All fan pages seek to increase user engagement. Therefore, we must emphasize that it depends on the interaction that a user has with their fan page to appear first in the home section. Below, we’ll explain the different types of Facebook posts and additional actions within a post.

Important: All types of posts may not appear on all fan pages. This is because Facebook is always in the testing stage and activates everything or limits some actions according to the activity of each fan page. Therefore, if you do not see any of these characteristics, you must wait or increase your activity to activate automatically in the course.

1. Photo and video posts

These are two of the most popular types of Facebook posts.

The publication of photos and videos facilitates the capture of users. A follower is more likely to read the content made if it is given interactively. Therefore, photographs and illustrations are a way to catch the follower and interact with the content. Videos are highly recommended to reach fans. However, there are several options when choosing to publish a photo or video.

Add photos or videos of your state.

When you post a photo or video on your fan page, it will be seen on your community’s homepage and add friends. Likewise, the publication will remain in your feed, and any user who enters will be able to view it. Although there are options to edit privacy and publication, it is impossible to modify the material, except in the description. It also lets you hide the post from your friends so they can’t see it anymore.

Upload multiple videos

Uploading multiple videos allows fan page administrators to upload more than one video on a particular topic. It is worth mentioning that these videos will not be saved in a separate folder, but you can find them in “your videos.” Likewise, you can edit the publication and allow yourself to add more videos.

Distribute the video to multiple pages

This new feature is recommended for people who manage multiple accounts as it helps publish relevant content to all of them. Therefore, it saves time because the same video is published on several fan pages without uploading it again. We emphasize that to publish content on several pages. Your fan page must have cross-posting permission from the other pages. In addition, you must be an administrator of all pages that will publish the same content.

Create a photo album

This option allows you to share two or more photos within an album. At the time of creating it, you will determine a name for the collection of photos. You can also add a related description to the message of the images. We highlight this type of publication because, within the fan page, the album will be saved as you named it.

Create a photo sequence

The photo sequence tool makes displaying two or more images or videos in the same post. It differs from a photo album because each has its title, description, link, and call to action. The user can swipe through the posts and select the one they like best. We emphasize that this type of publication is attractive and allows the administrator to link several posts from his blog.

Create an instant experience

Instant experiences refer to full-screen experiences that open after the post is touched. Here it is allowed to combine images and videos with telling a more engaging story.

2. Tag products: as one of the types of Facebook posts

Tagging products is the type of post on Facebook that allows you to tag products offered on the fan page. When users see the labeled products, they will select the labels to buy. We emphasize that new products can be tagged or already in the feed. It is worth mentioning that this tool can only be run from a PC as follows:

1. Upload a post with photos or videos.
2. Click the labeled products icon.
3. In the photos, click the product you want to label and type the product’s name.
4. Press “Finish Tagging” and save.

After performing these simple steps, you’ll see the products you tagged in your post. We recommend tagging fewer than five products for each image because you want customers or potential customers to focus on the most outstanding products.

Read More: How to Take Pictures of Clothes Without Mannequin

3. Survey: A type of post that encourages users to interact

Surveys are the type of Facebook post that needs community interaction. Within them, questions are established to know the likes and dislikes of users. In addition, this makes followers feel that their opinion matters. Options can be presented with text, photographs, or GIFs. Below, we will mention the main benefits of implementing surveys:

1. Increase engagement on Facebook and the reach of publications.
2. What is the opinion of the followers?
3. It helps create a relationship with your community.
4. It attracts attention.

4. Purchasing Gift Cards: As an Appealing Publication

The Tarjetas de Regalo is one of the types of publications on Facebook. This is characterized by being a form of payment facilitated by a third party. To be able to manage the Tarjetas de Regalo, you need the following information:

1. Information about the administrator of the company:

• Full Name
• Address
• The date of birth
• Telephone

2. Information about the company:

• Email
• Name
• Category
• Number of Employer Identification

3. Bank account information

• Account holder and account type
• Route number
• Account number
• Graphical assets
• Fanpage logo
• Images for gift cards

5. Promote your company: Stand out from the crowd of Facebook posts

Advertising your business is a post that mentions various points that you may want to improve on your fan page. Facebook asks you to select one to start growing the business. Next, we’ll talk about some of the things you can do on Facebook that can be goals for a promotion:

1. Make more purchases on the website.
2. Boost a post.
3. Boost a post on Instagram.
4. Receive more messages.
5. Make your page more visible.
6. Promote your business in your area.
7. Get more views on the website.
8. Get more leads.

6. Live: This stands out among the types of posts on Facebook as it is in real-time.

Life is one of the types of posts on Facebook that deals with streaming video in real-time. To make life on Facebook, you must enter the profile of your fan page, and within the share status area, you will find the option “Live Video.” We emphasize that it can be done from cell phones and computers. We also recommend checking the internet signal and doing tests before doing it.

Live viewers can watch the broadcast on a phone, computer, or connected TV. In addition, they can ask questions, comment, react, or be present in real-time. Although you can live stream on a page, a group, or an event on Facebook, we highlight that live streaming on a page has more tools.

Your life can appear in your community’s news feed and the new live destination on Facebook Watch. This makes it easier for users to find live streams that suit their interests.

7. Event: One of the most popular types of Facebook posts

Events are considered within the types of publications on Facebook and can be created for free directly from the fan page. It will appear in your community’s news feed and feed when one is published. We emphasize that you must include a name and the type of event when creating an event. In addition, you must select whether admission is free or paid and the location where it will take place.

The events have three answers: I will attend, Maybe, and I Will Not Attend. We emphasize that you can invite people of interest or make a mass invitation. Also, this invitation will reach users as a notification.

We think it’s important to note that when a user replies that they will be attending, a post will automatically be shared in their news feed, and the event will be visible to their friends. That is, it will reach more people than those invited. Users can also invite others or share it in their feed or group.

On the other hand, when someone in the community responds with “I won’t attend,” the event is removed from their notifications. It is worth mentioning that this serves administrators for statistics. The answer “Maybe” is also a way to disclose the event passively. Next, we will mention the types of events on Facebook:

• Link: Add a link to an external event hosting site, so people know where to go when the event starts.
• Live: This is streamed live on your fan page and at the event.
• Other: In the event details, add instructions on how to participate.

8. Offer: Among the types of Facebook posts that make product promotions

Facebook posts with offers or promotions are product discounts that can be shared with customers and potential customers to encourage them to purchase on the fan page or physical store. Please note that it is not possible to edit or delete an offer once it has been created. Likewise, to make this type of publication, you must mention the percentage of discount that will be applied and the expiration date.

9. History: Among the most used types of Facebook posts,

Stories are also considered Facebook posts. These are not saved in the feed, and their duration is 24 hours. They are direct costs made by clicking on the plus sign in the profile picture. Unlike a post within the fan page, you can select the feed and only place it in history.

Of all the characteristics of the stories, we highlight that they are the ideal medium to show everyday scenarios of your company. These are usually informal, familiar, and without much preparation in between. We believe that using stories can be beneficial because it humanizes the brand, causing followers to approach and identify with the fan page. On the other hand, stories are the first thing you see when starting with the use of the application. For this reason, we believe that, as a brand, you should take advantage of it and implement it to disseminate quality content.

10. Additional actions to take within the types of Facebook publications

Additional actions are free options within all Facebook posts. These have been incorporated to provide users with more information without the need to load them with text. In addition, they are interactive, so they facilitate the capture of users.

Receive messages

Receiving messages is an additional action that allows you to add a button to your posts that open a conversation with the page. It makes it easier for users to contact the fan page. What’s more, you can add photos or videos to make it more attractive.

History as a location

This type of action is to share a post on the fan page. We emphasize that with it, you will not be able to deselect the feed of your page. Likewise, to do so, you must select the history option for your page within the location option.

Feelings and activity

Feelings and activities are additional actions that can be added to all types of posts on Facebook. These refer to moods and events that are usually performed. People often use this aggregate to make the brand more relatable and get more people interested in the content they share with their friends.

I am here

The additional action “I’m here” is used to determine where you are. This is often used to add more information and make the website more attractive. Highlighting where the photographs have been taken makes you see the complete publications and, therefore, the most professional.

Increase visits to the business

An address must be entered into the Bing map of Facebook to promote the site. With the address entered, you can make a publication that aims to visit the establishment. That is, the user can see the location and distance that exist between him and the establishment when clicking.

Tag sponsor

Sponsorship is an action in which a company pays a third party in exchange for the sponsor’s presenting the brand or product to its community. We emphasize that to label a sponsor. You must first know if your business partner activated the approvals.

Sponsor fan page managers will receive a notification when you tag them in a branded content post. The trading partner clicks on the notification. It will be directed to the statistics. Here you can approve or remove the tags and check the metrics. In addition, the sponsor can access the following statistics:

• Reach: refers to the number of people the publication has reached.
• Interaction: The number of likes, comments, and shares for each publication.

Identify unpaid promotion

The unpaid promotion tag can be used in a post to support another fan page within your community. Likewise, this action does not seek profit but to help another project. In this way, Facebook motivates fraternal help between projects through unpaid, organic actions.

Conclusion

The different publications on Facebook will make your feed more attractive and dynamic for the brand. To handle all types of content, we recommend taking a community manager course. You can also complement it by studying digital marketing. This will keep you up-to-date on trends and allow you to catch your fans. Finally, we hope to have helped solve your doubts related to the types of publications on Facebook.

Best Wedding Invitation Templates

Online wedding invitations are a worthy replacement for traditional paper invitations. Firstly, this way, you save yourself from having to print dozens of postcards and manually send them to the addressees. Secondly, the wedding site can be used not only for invitations but also for posting photos and celebrations, adding a detailed guide to the wedding venue, and managing the list of guests. We have already written about how to create an online wedding invitation. In this article, we’ve rounded up the best wedding invitations templates you can find on cloudretouch. The selection includes wedding sites for every taste – from elegant classics to modern options with abundant bright illustrations. Remember to change any template you like to your taste in a convenient cloudretouch editor.

Wedding invitation templates

Wedding invitation in warm colors

Website template in pastel colors

Modern wedding invitation

Bright invitation to the wedding

Laconic wedding invitation

Romantic wedding invitation

Engagement Announcement

Elegant wedding invitation

“Save the Date” Wedding Website Template

Beach Wedding Invitation

Illustrated wedding invitation

1. Invitation to a wedding in warm colors

Delicate full-screen cover photo, newlywed names in the title, date, and venue, and RSVP button – this wedding invitation template has everything you need on the first screen. However, there is plenty of room on the page for other important things as well – a couple’s love story, an event registration form, and even a Google Maps widget with a wedding venue. 

2. Wedding website template in pastel colors

If you’re looking for classic wedding invitation templates, check out this one. Sophisticated fonts, noble pastel shades, large format photography with peonies on the cover – everything is here to create a wedding website in a traditional style. Special attention should be paid to vector leaves and a short video of flowering trees from the cloudretouch library, which gives the wedding website template a unique look and helps create the right mood.

3. Modern wedding invitation

The cloudretouch library has wedding invitations with templates that emphasize vibrant photographs. This template is one of those. Show your guests your favorite romantic photo session that tells your love story better than any words. cloudretouch Pro Gallery lets you keep your images high and arrange your photos just as you want them. The template also has a contact form – using it, guests can easily contact you with any questions.

4. A Bright invitation to the wedding

Wedding invitation templates don’t have to be pastel colors. This site is an example of how bright color accents make a page original, stylish and festive. The template is made by the latest trends in web design: neat blocks, laconic fonts, and a lot of “air.” You can even create your logo using cloudretouch Logo Maker.

5. Laconic wedding invitation

A template for minimalists, with nothing superfluous: a uniform background, a few photos, and basic information about the event. You can place information about the site, a link to a list of desired gifts, and a contact form on a separate page.

6. Romantic wedding invitation

Looking for wedding invitation templates that resemble traditional greeting cards? Try this one:

• a sleek vector-based design
• a modern twist of golden icons and lines
• just a few small photos

The template is made on a landing page so that all the necessary information is located on one page.

7. Announcement of the engagement

Delicate lavender hues, a full-screen cover photo, a minimalistic menu bar – everything you need to tell friends and family that “she said yes.” The RSVP button can be used to invite you to a party or other important event.

8. Elegant wedding invitation

A wedding invitation whose template resembles a poster from a romantic comedy. This page is especially suitable for an off-site wedding as it provides detailed directions on how to get to the event venue, including available transportation and accommodation. The color scheme is olive green – but you can change the colors in the cloudretouch editor.

9.”Save the Date” Wedding Website Template

Sometimes all you need to do is inform your guests about the date of the event. This design template was created just for a similar occasion. The central element of the site is a bright illustration, accompanied by all the necessary information: the names of the newlyweds, the date and place of the event, and the button “I’ll come.”

10. Invitation to a beach wedding

From the first seconds, this template evokes associations with a celebration on the seashore. Warm sand colors, vector images of palm trees, and a bright gallery with photos are all you need to share the anticipation of the holiday with family and friends. Pay attention to the section with the schedule – here. You can schedule in detail the activities for each day so that the guests prepare and celebrate the wedding as comfortably as possible.

11. Illustrated wedding invitation

Usually, wedding invitation templates focus on photographs and soft colors – but not in this case. This page immediately grabs the eye with vibrant animated illustrations and colorful hues. An excellent solution for an informal youth wedding, where the most awaited part is not the wedding ceremony but a dance party with your loved ones.

How to get the most out of your wedding invitation templates:

Manage your guest list online. Use cloudretouch Events to receive automatic notifications every time one of your guests clicks “I’ll come.”

Send invitations by email. Use email-marketing tools to provide important information to guests, such as email invitations or a wedding guide.

Add a list of gifts to the site. So you will save yourself from golden statues and the fourth toaster.

Share your memories. With the Social Stream app, all photos from social networks with your wedding hashtag will automatically appear on the site. Alternatively, you can also add official celebration photos to the site when they are ready.

Content Marketing How to Define This Strategy?

When planning a digital marketing strategy, you’ve probably heard of the term “content marketing.” The use of good content management is key to properly positioning your brand and increase traffic to your website and social networks. This is because the content is the most effective way for companies to communicate with their users.

That’s why it’s so critical to have valuable content, as this will directly affect your business’s sales. If we have more informed users and capture their interest, we will increase our business figures. We will explain everything you need to know to apply this content marketing strategy and have excellent results.

Let’s know what content marketing is

Content marketing is a strategy that aims to create relevant and valuable content for users. This is generated to reach and achieve the attention of your target audience. In addition, it seeks to attract potential customers for the company by implementing content on trends and others with relevance.

Content marketing focuses on the creation and distribution of original content. Not all content has to be part of content marketing, as this requires using attractive and creative language to capture people’s attention. Therefore, we can say that the main attribute of content marketing is generating elements of the impact that attract and retain customers.

This content can be generated through articles or blogs, social media posts, video images, and infographics. It should also be borne in mind that updates on social networks and platforms open up a world of possibilities for content marketing strategies. So, various impact content can be implemented on each of these platforms according to each format.

Is content marketing an effective strategy?

Today, we live in a world that offers us much information that is not always useful. Therefore, many users feel bombarded by advertising, which they did not ask for or request. This is where we need a content marketing strategy to create novel content that attracts people’s attention.

Many people consider that it is enough to create a blog on which they publish content, thinking that they will attract their target audience. However, this is a wrong thought since, to have good results, you need to use different channels and platforms. But before publishing any content, we need to think about whether our content is valuable and original.

For years, this strategy has been used by many companies worldwide to take effective online actions. And it has proven to be one of the most profitable and efficient ways to achieve the goal of the increasing website and social media traffic. Therefore, if we want to stand out on digital platforms and achieve good results, we must execute a good content marketing strategy.

The first steps to applying a content strategy for digital marketing

While you can not fall into generalities, there are several considerations that you should always consider to create an effective digital marketing strategy. For example, to achieve your digital marketing goals, we must have content that adds value to our brand. Otherwise, it will be very difficult to reach our customers, and we would be wasting marketing efforts.

That is why the first step is to get to know our audience in depth. This way, we will know what type of content is interesting to you. In this way, we will be focused on creating content-oriented to respond to your needs and questions. So, before we start applying our content marketing strategy, we need to answer the following questions:

1. Who will create your content?
2. Who is your target audience?
3. What are you going to talk to them about?
4. What are your brand goals?
5. How often will you publish your content?
6. What will be the channels for publishing?
7. Why do you think your users will be interested in this content?

After you have answered these questions, you have to establish the indicators that will help you measure the results. These indicators can be the number of people who share your information, the number of comments you receive on your publications, the number of reactions, among others. The measurement of these indicators will always be based on the objective proposed in your content marketing strategy.

Read More: How to Take Pictures of Clothes Without Mannequin

Always think about the consumer and their needs.

The content marketing strategy focuses on the consumer, who usually looks for content that entertains and amuses them. If we want to be paid attention to, it is necessary to focus on responding to the needs of consumers. Let’s take an example: when you enter a social network, do you look for content from companies, or are you looking for entertainment content?

Certainly, not all users are looking for the same thing simultaneously. Therefore, you must have content that chooses you to provide that information when the user is looking for information about the sector in which your company is located. So, to execute a good strategy, you need to have valuable information from your target audience so that you know what they want and can offer it to them.

To get to know them, you can use the different tools provided by the same digital platforms. For example, Facebook and Instagram allow us to analyze the behavior of our users and their interactions. So we can see which posts have shown greater interest or which are the publications that have had the highest number of reactions.

In addition, it also tells you demographic data about your regular users, which can be segmented by age, gender, location, sentimental status, among others. This data helps to know the users. However, to this, you must add deeper data that relates to the practices. For example, you can put together a buyer persona that generates a user model that you can address in a personalized way.

Define the goal of your content marketing strategy.

It is extremely necessary that you can clearly define your objectives in any strategy so that they serve as a guide during the process. Having an explicit goal leads to the success of a content marketing strategy and avoids wasting your investment in time and money.

If you are a new brand, your goal can generate brand recognition and increase traffic on your digital platforms. Whereas, if you’re already a brand with a presence, you may be looking to increase conversions. Although they can use content marketing, the strategies will differ in both cases.

That is why it is necessary to know what you aim for with your content and what you want to get. Only in this way will you be able to direct your efforts to the indicated actions, taking full advantage of your investment in content marketing.

Sales funnel to generate better content.

The sales funnel an important tool for an overall marketing strategy. Especially when we are talking about creating relevant content that motivates customers’ actions, this funnel shows us the stages that our users go through to consummate their purchase.

With this tool, we can categorize the effective users and those in the early stages. In this way, we will offer appropriate content depending on each type of user at each funnel stage. Thus, we will be more effective in encouraging the sale of our products or services.

This funnel has four important stages: attract, convert, close, and delight. Let’s see the different stages and create better content in each of them.

1. The first stage is to create direct and concise information relevant to a person who does not know your brand to be informed.
2. In the second stage, we have users who have already visited our website, whom we have to continue knowing and delighting. For this, we need to obtain information from users to understand what they are looking for.
3. The third stage is to incentivize customers to take action. This gets customers to purchase our product or service. Then we can offer them engaging content with call-to-action buttons.
4. Finally, we have the user who is already our client. So, now our goal will be to retain you to continue to be a customer of our brand. We can continue to generate updated content, trends, and maybe some offers or news about the brand.

What are the digital channels you can use?

Now that we know the stages that users go through let’s see the channels to generate content.

Social networks bring users closer together.

These are some of the most used platforms by companies to contact their customers. In addition, they allow us to have closer, faster, and more entertaining communication. The social networks that your company has will depend on the objectives and the target with the greatest presence. Now, let’s see how we can have better results on social media.

Make interactive posts!

In social networks, interactive and didactic content that is easy to process prevails, so most users prefer to watch videos, photos, and infographics. This is a good technique to get greater reactions to the posts we publish. Currently, Instagram offers us greater interactions due to its interactivity in formats such as stories and posts in the feed. According to a study conducted by Buzzsumo, images posted on Instagram have 23% more interactions.

In addition, social media platforms have implemented interesting interactive elements to create content. For example, in Instagram stories, you can add question buttons, surveys, links to the website, among others. However, to gain easier access to these tools, you must have a professional account and many followers. Likewise, you can use Instagram and Facebook’s store versions for advertising your products.

Try to update your social networks.

You don’t have to fill your social networking sites with posts every minute, but it is recommended to establish a stable organization. Create a calendar of contents to distribute and schedule them according to availability. You should also be aware of trends to generate content with viral impact.

On the other hand, many experts say that a good time to publish is between 10 and midnight. You may be wondering why it is more effective to post at this time. They claim that these hours are less for companies that publish content. Therefore, the competition is less, so you will achieve greater visibility. However, this depends on the sector and the particular brand, so we recommend reviewing the metrics of your audience. In this way, you will know which schedules are the ones in which they are most connected.

Always listen to your followers.

This is an effective way to make your followers feel like part of a community. That is why you must ask them questions, talk to them, and solve their doubts on time and with a friendly tone. Start conversations with your followers through posts, so they feel like you’re listening to what they have to say to you.

In addition, you can ask them what topic they would like to talk about, so next time you will surprise them with related content. For example, many brands use stories with surveys of topics that users would like to address. This can be a useful tool for directing content to something relevant to users.

A blog is a powerful tool to attract users.

Without a doubt, this is a platform that can help us increase the value of our brand. In addition, it can help us attract potential customers and retain the customers we already have. However, our blog must be visited to achieve all these previous points. So you need to follow the steps below.

It has an attractive and impactful title.

If you want a person to be attracted to your blog, you need to work on the titles of your posts. Most users will see your headline first and then decide whether to read it or not. So, maybe even if you have great content, if the title does not reflect it or is not attractive enough, you will not attract people.

Keep in mind that users share a lot of content on social networks. So, if you do not have a good headline, you are making it difficult to virtualize your content. Having a good headline does more than half the job, so try to make headlines of different species and explain the benefit of reading them. In addition, these should always include the keyword you are looking to position for your brand.

Use a direct introduction.

You can create an introductory phrase that explains why the person should read the post. In this way, you give the user the perfect reason to spend their valuable and short time reading our notes. Then develop the main idea of the topic in an initial paragraph and introduce the user to the theme. For example, you can make use of questions to capture attention.

The user of social networks seeks immediacy and clarity in the information he reviews. That’s why you don’t want to spend your time looking at articles that don’t bring you anything. So you must ensure that the introduction includes the necessary justification to read it and that it is true. When users enter the content, they find the promise you offered in the introduction.

Use themes that attract people’s attention.

It would help if you focused on making the information you provide to your followers relevant and up-to-date. Otherwise, they will read one or another note, but it will not ensure long-term traffic. Therefore, you need to focus on creating content that answers your users’ questions and problems.

For this, try to put yourself in the place of your customers and ask yourself what they would like to know. In addition, you have to separate the users who are just getting to know us from the users who already know about us since both will have different needs and doubts. And if you want to be successful in this, you must also be aware of the trends and virtualization since these types of content will generate more traffic and visits.

Use emotion in your content.

Users are more attracted to notes and articles that make them feel different emotions. In addition, using emotions makes the brand more real, and people feel connected.

An essay with emotions will help you empathize with your followers, so you should make the emotion you convey positive. Although it can also help you mix positive and negative emotions to generate reactions in people, For example, it raises some social interest problems.

Webinars help us get better results.

The first thing you need to know is, what is a webinar? These are online sessions where academic and professional content is shared with an audience. These sessions are a kind of course led by one or more presenters who are experts in the subject matter.

Webinar sessions are interactive, and the exchange of knowledge between attendees is encouraged. Also, webinars allow you to create different sessions depending on your audience. to inform the client that they can acquire a product or service from the company.

Offering free webinars will make your audience interested in hearing what you have to say as it is a kind of test. By listening or reading you, they recognize that you have authority on the subject, they will feel more confident in acquiring a paid product. That is why a webinar is an excellent way to make yourself known, especially if you offer educational content.

Video marketing is the process of creating content in the form of videos.

Content marketing is not only focused on writing since we can also generate video content. Today, YouTube is one of the tools par excellence for the generation of video content. To this is added the video formats of platforms such as Facebook, Instagram, and TikTok, among others.

Many companies create channels on YouTube and upload videos with some frequency to generate a presence on this social network. However, few do this work strategically and generate an attractive ROI. What happens is that many companies do not plan the videos they are going to upload and do not employ a good content strategy. Here we will give you some ideas to achieve your goals.

Examine your YouTube channel.

It would help if you did a good analysis of your YouTube channel. See if your old videos have the right tags and check the titles. Also, analyze if the thumbnail of your video is attractive enough to attract people.

You should always monitor the interactions of your videos since this will help you see which videos have generated the most traffic. On the other hand, you will see what changes and corrections you need to make. You’ll also know that other types of videos may be of interest to your audience.

Plan the types of videos you’ll be posting.

This aspect is really important since we should not publish any content. Publishing just for the sake of publishing will not help us at all. On the contrary, it can make you waste effort. It is best to plan the topics you are going to deal with in your videos and direct them to a particular audience.

You can use many categories in your videos, such as industry news, tutorials, top tips, advice, recommended books, tools, resources, etc. This will help you get inspired, as you can create many contents using these categories. For example, we can use the category of tips and tops with social networks: Tips to have more effective ads on Facebook or the top 5 social networks.

Use data and tags to position your videos.

As we mentioned before, the title does 80% of the work. If you have a short and direct title in your video, the user will be more likely to be encouraged to watch it. You can also use a short title that explains the benefits the person watching you will have.

Keep in mind that your title should make real reference to what the user will find when viewing it. On the other hand, it is necessary to take care of the thumbnails of the videos, so when the user has that impact image in front of him, he can decide to watch the entire video.

Conclusion

A content marketing strategy is essential to help social media brands stand out with impressive, interesting, and quality content. To achieve this, it can be useful to take diplomas in digital marketing and inbound marketing, in which you will integrally see these strategies.

Secret Tips to Reduce the Cost of Social Media Advertising

Digital marketing is beginning to encompass all businesses. Nowadays, the value of social media advertising is becoming more and more apparent. Many businesses are discovering the benefits of the Inbound Marketing methodology. However, due to increased competition, advertising online has become more expensive. It is now more important to optimize your campaigns and try new things. Following that, we’ll give you eight tips for lowering your network advertising costs.

Define your target audience

To be successful, your ads must speak directly to the consumer. To achieve this efficiently, you must perfect your understanding of your target audience. Focus on what problems your potential customers are having and how your product or service can fix them. Don’t sell products. Sell profits. 

Manage your brand as if it were a person

In modern marketing, communication is bilateral. Formerly, a brand spoke and forced the consumer to listen to it. At present, the consumer must want to listen to you; otherwise, you will not convey your marketing message. For this reason, large digital marketing agencies no longer treat companies as “brands” on social networks but rather personify and humanize them with a brand profile. 

Inspire curiosity

Reducing the cost per click of your campaign is summarized by formulating your ads so that the user wants to click on them. One way to achieve this behavior is not to give all the information about your product. It would help if you played with the curiosity of a potential customer so that he wants to read more about your product. It is a good idea not to include prices and use as a title a question that will be answered in your landing about a problem that the consumer has. 

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Use images

Social media posts have much greater engagement if images are included. Ads are no exception. Using images will give you a much higher click-through rate. It’s up to you to optimize your advertising campaign with different variations of ads to determine which image works best for your campaign. 

Use relevant calls to action

A simple way to improve your return on investment in your social media campaigns is to use calls to action. And if these calls are relevant to your offer, the effect will be even greater. On the other hand, be sure to use these buttons in your ad and on your landing page. There are good practices in calls to action, such as making them a color that stands out using only one in your landing, among others. 

Uses conversion pixels 

The only way to know which advertising campaigns are working and which are not on social networks is by tracking pixels on your websites. These HTML tags will let you know if the user who came to your website ends up completing the actions that will bring your business closer to its goals. In this way, you can know which campaigns generate the most sales and create more and stop campaigns that make you lose money. 

Respond quickly to negative comments

No company is perfect. All are going to have negative feedback at some point. It’s part of being a business. However, what can be controlled is your company’s response to the customer. Use this opportunity to vindicate your mistake, answer quickly, and solve the problem. This way, potential customers will see your efforts and be inspired by how well you handle complaints, which will make them more likely to buy from you. 

Be patient and don’t expect immediate results

Running a successful social media campaign is a time-consuming task. The results will not be clear until a long time has passed since they began. If you look for immediate results, you will get frustrated and conclude that marketing does not work. Do not rush and stay firm and constant in your plan. Over time, you will see how your community grows and generate sales with your online efforts. 

Conclusion

In the social media environment, brands are becoming more competitive. Faced with the growing number of advertisers, costs have risen, and there is more competition, which means that you must be different to get the consumer’s attention. Therefore, you must follow these good practices if you want to have more successful campaigns, a better return on investment, and cheaper advertising on social networks.

Secret Tips Tactics to Boost Your Business’s Online Sales

Lately, many entrepreneurs are betting on starting an Internet business and boosting online sales in parallel with their company’s growth. Due to its effectiveness and relatively low cost, online trading is one of the most commonly used strategies in startups.

Another advantage is that the Internet allows you to reach more people, both locally and internationally. So, to help you maximize your online sales, we have put together this list of tactics that you can implement to boost your business’s online sales.

Tactics to drive online sales

This article intends to give you guidelines that you can take advantage of to boost your business’s online sales and make it grow. Anyway, it is convenient to do a thorough market analysis and competition analysis to determine what specific actions you can implement. It is necessary that all business marketing strategies are personalized according to clear objectives and according to the available investment.

Make use of Content Marketing.

Marketing has evolved forever. Therefore, the main message today must be from consumer to brand. For this reason, we talk about the content marketing plan whenever a marketing plan is mentioned. It’s also why larger brands blog and interact with their community on social media.

It is proven that one of the best ways to generate internet sales is through content marketing. So it is important to take into account at this point who exactly your consumer is and to know what to write about. Ask yourself what problems they are having and the topics of their interest. Likewise, you must consider which digital media is present and address them accordingly, respecting the available formats.

Implement a suggestive sale to drive online sales.

If the product you are showing the consumer goes hand in hand with another who is buying at that moment, you increase the opportunity for that customer to make a larger purchase. And if you’re not sure which of your products complement the ones a customer may be buying, research is as easy as opening search engines to notice related results.

When a user searches for a product, other products should always be recommended at the bottom of the page. This is known as “cross-selling.” However, you must take care that they are related so as not to break the purchase funnel or distract your users from their main intention.

Do your research before launching new products.

If you’ve ever wondered if people want your product, open the Google Ads keyword planner. Through this tool, you will know the number of searches that all the keywords have in the Google search engine. In the same way, you will know with which keywords they came to your website and performed an action.

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Also, when launching a product, you must put yourself in the consumer’s shoes and think about how those people would look at your product. If you have a high number of searches in your geographical location, you will know that your product is what people want to buy. In this way, you can modify your online sales strategy according to strategic keywords with a good level of competitiveness.

Be smart when deciding to price.

On the Internet, all the information is at the consumer’s fingertips. This means that if a potential customer is considering buying your product, searching for your competitor is just 15 seconds away. Therefore, if your product is at a higher price than your competition, it will be difficult for you to finalize the sale.

For this reason, it is important to properly investigate the competition to properly decide what characteristics your product or service should have and what price to market it at. You can compare with several websites that offer the same thing as you and thus determine a strategic price that stays within your performance goals.

Reinvest what you earn.

No one has gotten rich by eternally saving their earnings in a bank account. If you have good profits, do not lose sight of the fact that it may be better to reinvest them in your company to make it grow. Of course, you should assess the risks and investment opportunities to achieve better results.

And if you reinvest your profits in digital marketing, you will be able to find new clients that, in the long run, will bring you much greater profits. This is because online marketing actions can provide a return on minimum investment amounts. But to do this, you must turn to market experts to help you take advantage of digital tools.

Be professional to drive online sales.

Certainly, the Internet is an environment where you can communicate your presence as you like. However, you should be careful about the tone of communication you use, as this will dictate how your potential customers perceive you. The possibilities of advertising on the Internet are so wide that it is always necessary to consider acting strategically to avoid negative brand recognition.

It is recommended that you use formal language. But, depending on your field and how you want to be perceived, perhaps another tone of communication is more suitable for your strategy. Also, when hiring a brand representative as an influencer, make sure they can align with the message you want to communicate and reflect your company’s values.

Build trust with your website visitors.

Many elements will help you look like a professional website and inspire confidence. This is especially important if your target audience is a group of people who are not very used to doing business and shopping online.

Some of the simplest ways to inspire trust include testimonials from real-satisfied customers, product or service ratings, and reviews, among others. It also helps you build trust by communicating a clear procedure if a customer wants to return the product and answering queries quickly and clearly.

Communicate the benefits of your product.

Whether you sell products or services, the most important thing to know is that people do not buy products but buy solutions to their problems. For example, if your business makes and markets toys, you’re not selling toys. You’re selling fun and happiness.

When creating advertising campaigns and talking about your product or service, keep this in mind. As a result, you should discuss what you are selling and how your products or services will benefit your potential client.

Conclusion on how to drive online sales

The Internet is a novelty for many companies; that is why a difference must be established between selling online through virtual platforms and selling in a traditional or face-to-face way in a physical store.

Due to the particularities of the Internet, you have to adopt good online practices if you want to succeed in your business. Also, remember that the digital environment allows you to connect with people worldwide and can be very beneficial for your business as long as you correctly plan your Internet sales strategy.

SEO Tools: Best by Category 

Web SEO Optimization for search engines is a very tedious job. However, it is becoming more and more common practice. Due to the complexity and time required to have a good SEO strategy, it is necessary to have an arsenal of tools as an ally. Below, we will give you a list of the best SEO tools for each category. 

Keyword Research 

SEMrush

SEMrush allows you to find the keywords for both SEO and pay-per-click campaigns. You can also easily and quickly obtain phrases or other related keywords, and you can search both multinationally and multilingually. 

The Google Keyword Planner 

This SEO tool is from Google and is completely free. It allows you to search for new keywords using a phrase. It is probably the most commonly used tool to search for keywords and one of the most useful. It gives you information such as competitiveness and monthly searches. In addition, it allows you to visualize trends. 

Backlink Analysis

This software allows SEO professionals to find the number of detected backlinks. With this tool, you can compare up to 5 domains simultaneously for a quick and easy comparison of the growth of backlinks on various websites.

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Webmaster Tools by Google

Google Webmaster Tools is completely free and provided by Google itself. It allows you to review the indexing status, optimize the visibility of your web pages, review the sitemap, and much more. Most importantly, it gives you a list of internal and external pages directed to your website. This list will allow you to optimize your backlinks and do better search engine optimization. 

Competitive Analysis 

Spyfu 

Spyfu is a useful SEO tool for competitive analysis since entering your domain will give you a list of each keyword you have purchased in Google AdWords, each organic rank, and each ad variation in the last 9 years. Also, you can see what your competition is doing to propose a good SEO strategy. 

Pro Rank Tracker

ProRankTracker is a web-based tool with the most accurate monitoring algorithms currently available. The tool stores data in the cloud, so you can access it anytime, anywhere. Also, automatically check the position of your search terms every day, and more times if you wish. 

Conclusion 

More SEO tools enter the market every day, and the best ones have been preserved over time, allowing you to implement better SEO web positioning strategies and help your website rise in Google search results.

The Best Applications for a Community Manager

Being a technology community manager, you should always be aware of new tools that can facilitate your work. In our era, smartphones are changing the way we interact, have a dominant presence globally, and are becoming increasingly important for our personal and work lives. As for our working lives, using it as a tool through applications can help your work as a community manager a lot. 

Hootsuite 

Hootsuite is a social media management tool. It allows you to easily manage them all in one place using a control panel. It has useful functionalities, such as scheduling posts on all social networks. In addition, it gives you analytics of the metrics of all communication channels in one place. 

Manager of Facebook Pages

This application is based on Facebook for business, as it gives you the ability to manage your company’s account on Facebook. It has a good variety of features that you do not have in the typical application in terms of Facebook for Business but in the desktop version of this famous social network. 

Dropbox 

This application is used to save files in the cloud and then access them from your smartphone. Any changes you make will be saved automatically, and you won’t have to worry about any files being lost. 

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Reminders 

This application comes from the beginning of the iPhone. In the case of being on Android, there are many alternatives to this application, such as To Do Reminder. It allows you to be aware of the obligations you have to fulfil and not forget any. Using this tool effectively will help you improve your productivity at work. 

Instagram 

Instagram is a social network that allows you to easily take photos and edit them with filters. You will be able to quickly share these new images on your social networks that will look professional and fun. 

WordPress 

If you manage your client’s presence on a website, then chances are you already use the WordPress content manager on your computer. There is also an application that will allow you to be aware of everything on the website, including the blog. You’ll be able to read and respond to interactions while you’re out of your office. 

Feedly 

Every good community manager must always be aware of all the news and novelties in their client’s field. Feedly helps you do just that, as it allows you to see in one place all the new content that has been created based on a theme. This includes blogs, social media, videos on YouTube and much more.

Topsy 

Topsy is a great analytics tool on Twitter that allows you to monitor all tweets from the start. You can use it to see how a trend was born, how user behaviour changes and what is discussed in a certain brand. 

Conclusion 

The work of a community manager is always changing. Every day they are involved in more responsibilities. That is why it is important to be aware of new programs that can help you in the daily work that help you be more effective and efficient.